Allianz MiCo Milano Congressi
11 & 12 November 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Adam Grant
Talento
Brené Brown
Liderança
Innovation
Alto Rendimiento
Estratégia
Nouriel Roubini
High Economy
Creatividade
WORLD BUSINESS FORUM SPEAKERS 2025
Talento
Adam Grant
Groundbreaking organizational psychologist and top-rated professor at Wharton
Liderança
Brené Brown
Professora na Universidade de Houston e autora best-seller
Innovation
Peter Diamandis
Fundador e Diretor Executivo da Fundação XPRIZE
Alto Rendimiento
Mary C. Murphy
Economista de renome e professor emérito da Stern School of Business
Estratégia
Gary Hamel
Um dos pensadores de gestão mais influentes do mundo
High Economy
Nouriel Roubini
Economista de renome e professor emérito da Stern School of Business
Creatividade
Alondra De la Parra
Founder and Artistic Director at Philharmonic Orchestra of the Americas and Principal Guest Conductor of the Orchestra Sinfonica di Milano
ABOUT WORLD BUSINESS FORUM
Since 2004, the World Business Forum Milano gathers thousands of senior executives to learn from a program of world-class business thought leaders.
O Fórum centra-se nas questões de gestão mais relevantes para os gestores de hoje e ajuda os líderes a enfrentar o desafio de liderar as suas equipas e organizações.
Por Que Assistir?
Learning
Aprender com líderes e especialistas reconhecidos.
A curated program that tackles today’s most pressingleadership challenges head-on.
Inspiration
Superchange your organization.
Ideias transformadoras e a inspiração para as concretizar.
Networking
Expandir a sua rede.
Rub shoulders with over 2.800 decision-makers, innovators, and industry leaders.
ABOUT WOBI MEMBERSHIP
The Next Evolution Of WOBI Is Here.
Introducing WOBI Membership, your annual subscription to the world’s best management content and a global community of senior executives.
Your WOBI Membership Includes Access To:
- WORLD BUSINESS FORUM MILANO 2025 in person
- WORLD BUSINESS FORUMS WORLDWIDE on demand
- Year-Round Digital Content
- networking opportunities
- A GLOBAL EXECUTIVE COMMUNITY
Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Watch full sessions and highlights from all this year’s World Business Forums from around the globe.
*Available for 30 days on demand after event date.
Contenido exclusivo de líderes de pensamiento en management de todo el mundo cuidadosamente seleccionado y producido en múltiples formatos.
Join local in-person content and networking events to connect and share experiences with other leaders.
Form part of an exclusive community of business leaders from around the world.
BECOME A MEMBER
wobi membership Gold
€2.800 +IVA €1.995+IVA
Offer Valid Until January 31st
What’s Included
Access to World Business Forum Milano 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Networking Lunch and Coffee Breaks
Fundable with major interprofessional Continuing Education Funds
wobi membership PLATINUM
€3.600 +IVA €2.795+IVA
Offer Valid Until January 31st
What’s Included
All WOBI Membership Gold Benefits
and in addition:
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
Fundable with major interprofessional Continuing Education Funds
wobi membership Gold
€8.400 +IVA €5.745+IVA
Offer Valid Until January 31st
What’s Included
Access to World Business Forum Milano 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Networking Lunch and Coffee Breaks
Fundable with major interprofessional Continuing Education Funds
wobi membership PLATINUM
€10.800 +IVA €8.145+IVA
Offer Valid Until January 31st
What’s Included
All WOBI Membership Gold Benefits
and in addition:
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
Fundable with major interprofessional Continuing Education Funds
wobi membership Gold
€14.000 +IVA €9.145+IVA
Offer Valid Until January 31st
What’s Included
Access to World Business Forum Milano 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Networking Lunch and Coffee Breaks
Fundable with major interprofessional Continuing Education Funds
wobi membership PLATINUM
€18.000 +IVA €13.145+IVA
Offer Valid Until January 31st
What’s Included
All WOBI Membership Gold Benefits
and in addition:
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
Fundable with major interprofessional Continuing Education Funds
FREQUENTLY ASKED QUESTIONS
WOBI Membership Benefits
What is WOBI Membership?
WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.
What is included?
– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 31st plus highlights, summaries and the best moments of our events around the globe
- Acceso completo a la biblioteca de contenido digital de WOBI, actualizado continuamente con las ideas de los líderes globales de management
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community
Why WOBI Membership and not just my ticket for the World Business Forum?
We wanted to extend your 2-day ticket to World Business Forum into a 365-days a year experience. That is why, when purchasing your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, gaining access to our year-round, inspirational and networking resources & opportunities.
How do I access WOBI events on demand?
With WOBI Membership, you can watch full sessions from the 2024 event until December 15th and highlights from World Business Forum events worldwide on demand through our digital platform up to 30 days after the in-person event finishes.
How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?
You will have access to the full keynotes of the World Business Forum on demand until December 15th. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 15th 2024, you’ll be able to access to all full 2025 World Business Forums.
How often is the content in the Digital Content Library updated?
The content is continuously updated with new materials from WOBI’s events and global experts.
Are networking opportunities included in WOBI Membership?
Yes! Beside networking opportunities during World Business Forum, members can participate in exclusive local content and networking events designed to foster connections with other business leaders.
Can I access WOBI Membership from any location?
Yes, WOBI Membership is accessible globally, and members can engage with the content and community from anywhere in the world.
What are the benefits of the WOBI Membership community?
Access to the World Business Forum 2025
– Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Exclusive Networking Opportunities
– Join local in-person content networking events to connect and share experiences with other leaders
A Global Executive Community
– Form part of an exclusive community of business leaders from around the world
What if I don’t live in any of those countries and therefore cannot enjoy the World Business Forum in-person benefit?
We know that not everyone can attend our World Business Forums in person, that is why we have created an all-digital WOBI Membership that will allow you to enjoy all of our World Business Forum’s online and on demand.
How will I access my WOBI Membership?
You can access both, from any device:
Access the web version here
And download Mobile APP
Once you are there, you’ll find an icon for WOBI Membership, just login with your credentials and start enjoying your benefits.
How does group membership work, and when do beneficiaries get access?
After purchasing group memberships, you’ll need to decide who within your company will be the beneficiaries. Your WOBI account manager will assist you in assigning these memberships, ensuring that the selected individuals can start enjoying the benefits of WOBI Membership right away.
What if I’ve already purchased a 2025 World Business Forum ticket?
If you’ve already purchased a ticket for the 2025 World Business Forum, you’ll automatically get your WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away.
Subscription & Duration
How can I subscribe to WOBI Membership?
You can easily subscribe to WOBI Membership through our website by following the steps provided during checkout. Alternatively, if you’re part of a group or corporate package, you can contact your account manager to assist with the process.
What payment methods are available?
We offer flexible payment options, including paying by card or direct debit, which will be charged based on your preferred payment schedule. You can choose to pay for your membership either yearly or monthly, depending on what works best for you.
When does my WOBI Membership start?
Your WOBI Membership starts as soon as your purchase is confirmed. For presale purchases, access to membership benefits will be available immediately upon confirmation, and ticket nominations for events will be required ahead of the event dates.
How long does a WOBI Membership last?
A WOBI Membership typically lasts one year from the date of purchase until the next year’s event.
Renewal & Cancellation
How do I renew my WOBI Membership?
Las opciones de renovación de la membresía estarán disponibles en la configuración de tu cuenta, y tu ejecutivo de cuenta asignado se pondrá en contacto contigo antes de la renovación. Recibirás un recordatorio para renovar antes de que finalice tu suscripción.
How does automatic renewal work? Will members be notified before renewal?
You’ll be able to choose between on time purchase or automatic renewals if you like to ensure continued access to all membership benefits. Members will receive a notification before the renewal charge is processed, giving them the opportunity to opt out if they choose if they want to renew.
Can I cancel my WOBI Membership?
You can cancel your membership anytime. Cancellations are eligible for a full refund within 15 days of subscription. If you wish to cancel your membership after the 15 days we will refund you a proportionate amount equivalent to the time remaining in your membership.
Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.
Will I receive a refund if I cancel my WOBI Membership?
Subscribers will be able to cancel their Membership by submitting a written cancellation notice to WOBI within 45 (forty-five) days prior to the date of the World Business Forum event.
WOBI will process a refund to the subscriber in accordance to these calculations:
WOBI will divide the yearly amount paid for the acquisition of its Membership into 12 (twelve) equal instalments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) instalment times the remaining months of the Membership’s term.
The Membership is non-refundable once the subscriber has attended the corresponding World Business Forum.
If cancellation submission complies with all the aforementioned requirements, WOBI will process the refund within 30 (thirty) calendar days following receipt of the submission.
What happens If I cannot attend the World Business Forum?
Your World Business Forum ticket can be transferred to next year’s event, allowing you to bring an additional person to share the experience with you. This benefit is available as long as you maintain your active WOBI membership for the following year. Your previous ticket will be honored only with an active membership subscription.
If I sign up for example in July and attend the World Business Forum in November, when will my membership renew?
Your membership will last for one full year from the date of sign-up. So, if you sign up in July and attend the World Business Forum in November, your membership won’t renew until July of the following year, ensuring you receive the full 12 months of benefits.
Supporting Sponsors
Featured Sponsors
5 Star Hotel Partner
Media Partner
Sponsors
Adam Grant
Talento
Adam Grant é um psicólogo organizacional e autor de best-sellers que explora a ciência da motivação, da generosidade, do repensar e do potencial. Professor mais bem classificado da Wharton durante sete anos consecutivos, é o autor nº 1 dos bestsellers do New York Times de seis livros que venderam milhões de exemplares e foram traduzidos para 45 línguas: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant obteve um lugar na Wharton quando ainda tinha vinte anos e é um dos principais especialistas em como podemos encontrar motivação e significado, repensar pressupostos e viver vidas mais generosas e criativas.
Desbloquear o potencial oculto para uma liderança excepcional
- Um novo enquadramento para aumentar as aspirações, exceder as expectativas e potenciar os pontos fortes para o sucesso
- Como construir as competências de carácter e as estruturas motivacionais para desenvolver o seu potencial de liderança
- Conceber sistemas para criar oportunidades para aqueles que têm sido subestimados e negligenciados
- Desenvolver as competências necessárias para responder e encontrar forças na adversidade
Brené Brown
Liderança
Professora na Universidade de Houston e autora best-seller
A Dra. Brené Brown é professora investigadora na Universidade de Houston, onde detém a Huffington Foundation Endowed Chair na Graduate College of Social Work. Também ocupa o cargo de professora visitante de gestão na Universidade do Texas em Austin McCombs School of Business. Brené passou as últimas duas décadas a estudar a coragem, a vulnerabilidade, a vergonha e a empatia. É autora de seis best sellers nº 1 do New York Times e é a anfitriã de dois podcasts premiados, Unlocking Us Dare to Lead. Brené passa a maior parte do seu tempo a trabalhar em organizações de todo o mundo, ajudando a desenvolver líderes mais corajosos e culturas mais corajosas.
A coragem de liderar
- Como construir a força e a confiança necessária para liderar
- Liderança blindada VS. liderança ousada
- O papel da curiosidade e da humildade na resistência mental
Peter Diamandis
Innovation
Um dos 50 melhores líderes do mundo pela Fortune e criador de mais de 20 empresas, Peter Diamandis é um exemplo de inovação e liderança em sectores tão diversos como a ciência, a medicina e a educação. Diamandis é o fundador e presidente executivo da Fundação XPRIZE, uma organização cujo lema é alcançar avanços benéficos para a humanidade através do desenvolvimento tecnológico e da inovação. É também o fundador da Singularity University.
Como empresário, este licenciado em Medicina de Harvard é cofundador da BOLD Capital Partners, um fundo de risco com um investimento de 250 milhões de dólares em tecnologias exponenciais; e cofundador e vice-presidente da Celularity, uma empresa de biotecnologia centrada na investigação de novas terapias para o cancro, doenças degenerativas e infecciosas. É também o autor de Abundance: The Future Is Better Than You Think, BOLD: How to go Big, Create Wealth Impact the World The Future is Faster Than You Think. Mais recentemente, Diamandis co-escreveu o bestseller LIFE FORCE com Tony Robbins
Tecnologias exponenciais: oportunidades e desafios
- Os efeitos da IA, da robótica e da realidade virtual no encontro com a impressão 3D, a cadeia de blocos e as redes globais gigabit
- Como é que esta convergência afectará as principais indústrias
- Como irá mudar a forma como educamos os nossos filhos, governamos as nossas nações e cuidamos do nosso planeta
- As meta-tendências que vão transformar as empresas e o mundo
Gary Hamel
Estratégia
Gary Hamel é um dos pensadores empresariais mais influentes do mundo, que liderou a transformação de algumas das empresas mais proeminentes do mundo, ajudando a criar milhares de milhões de dólares em valor para os acionistas. Hamel leccionou na London Business School durante mais de quatro décadas e dirige atualmente o Laboratório de Gestão da mesma instituição. É autor de livros de referência como Competindo Pelo Futuro, O Futuro da Gestão e Humanocracia: Criando Organizações Tão Incríveis Quanto as Pessoas que as Formam. A carreira profissional de Hamel foi reconhecida pelo The Wall Street Journal e pela Fortune, entre outros, que o descreveram como um dos maiores especialistas em estratégia empresarial.
Estratégias para criar uma Vantagem Evolutiva
- Como construir uma organização capaz de evoluir ao ritmo da mudança
- Porque é que as empresas devem promover os princípios da experimentação, transparência, meritocracia, liberdade e coragem
- Adotar uma estratégia aberta: o desafio de tirar partido da inteligência colectiva na sua organização
- Como transformar a inovação numa competência estratégica: uma abordagem holística para promover a inovação
Mary C. Murphy
Alto Rendimiento
An award-winning social psychologist and leading expert in organizational culture, Mary Murphy is the Herman B Wells Endowed Professor of Psychological and Brain Sciences at Indiana University and Founding Director of the Summer Institute on Diversity at the Center for Advanced Study in the Behavioral Sciences at Stanford University. She is also the Founder and CEO of the Equity Accelerator, a research and consulting organization that works with schools and companies to create more equitable learning and working environments through social and behavioral science. Author of more than 100 publications, Murphy was awarded the Presidential Early Career Award for Scientists and Engineers in 2019, the highest award bestowed on early career scholars by the U.S. government. Her most recent book is Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations.
Creating a Growth Mindset Workplace
- The impact of mindset culture on organizational success and individual potential
- The differences between “Cultures of Genius” and “Cultures of Growth”
- Strategies to transition from a fixed to a growth mindset culture
- How to build environments that foster trust, innovation, learning and performance
Nouriel Roubini
High Economy
Economista de renome e professor emérito da Stern School of Business
Nouriel Roubini é um economista de renome mundial, diretor executivo da empresa de consultoria global Roubini Macro Associates, LLC, e professor emérito da Stern School of Business da Universidade de Nova Iorque. Roubini é mais conhecido por ter previsto a crise financeira de 2008 dois anos antes da sua ocorrência. Fê-lo em 2006, num discurso no Fundo Monetário Internacional. Tem também experiência política, tendo sido consultor do Fundo Monetário Internacional e do Banco Mundial, entre outras instituições públicas e privadas. Autor de vários bestsellers, o seu último livro é Mega-ameaças.
Globalização, tecnologia e desafios económicos
- Tecnologias disruptivas e seu impacto na economia global: desafios e oportunidades da IA
- Globalização e desafios económicos: uma perspetiva para o futuro
- Estratégias empresariais e governamentais para lidar com o complexo panorama geopolítico e económico
- Mega-ameaças: como identificá-las e evitá-las no futuro
Alondra De la Parra
Creatividade
Alondra de la Parra is a prominent conductor recognized for her work in the field of classical music. She has conducted some of the most renowned orchestras in the world, including the Orchestre de Paris, the London Philharmonic Orchestra, and the BBC Philharmonic, among others.
She was the musical director of the Queensland Symphony Orchestra in Australia, becoming the first woman to hold that position in an Australian orchestra, and her talent and international presence earned her the distinction of being the youngest member of the Latin Grammy Awards Board. Her album Mi Alma Mexicana broke unprecedented sales records in Mexico, earning her the recognition of Platinum Record. In April 2022, de la Parra was appointed as Principal Guest Conductor of the Orchestra Sinfonica di Milano.
Lessons from World-Class Orchestras to Develop a Creative Leadership Mindset
- The qualities and principles that shape creative leadership
- Unlocking collective potential: Driving creativity to foster collaboration and achieve outstanding team results
- Strategies to ignite creativity through communication, collaboration, trust, and a shared vision
- How to unlock the potential of intrinsic motivation to drive both professional and personal success
AngelaAhrendts DBE
Business
Transformation
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation
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