WORLD BUSINESS FORUM SPEAKERS 2025
ICC Sydney
11 & 12 November 2025
WORLD BUSINESS FORUM SPEAKERS 2025
ICC Sydney
11 & 12 November 2025

Alto Rendimiento
Michael Phelps
Most decorated Olympian of all time

Liderança
Amy Edmondson
Authority on Psychological Safety at Harvard Business School

Creatividade
Guy Kawasaki
Silicon Valley Icon and Former Chief Evangelist at Apple

Innovation: Tesla Case
Jon McNeill
Innovator and former President of Tesla Motors

AI Strategy
Ayanna Howard
Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry

Business Transformation
Peter Wilton
Leading expert in strategy, digital transformation and customer experience, and Professor at UC Berkeley

Talent Management
Darren Shand
All Blacks Manager (2003-2024) and expert in building winning teams and leadership culture

Customer Experience Strategy
Renée Richardson Gosline
Globally recognized expert in customer experience and AI at MIT Sloan
SOBRE WORLD BUSINESS FORUM
Since 2014, the World Business Forum Sydney gathers thousands of senior executives to learn from a program of world-class business thought leaders.
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organisations.
O Poder do Imprevisível
Why Join?
Aprendizagem
Aprenda com líderes e especialistas de renome.
Aborde os desafíos de liderança mais relevantes de actualidade.
Inspiração
Superchange your organisation.
Conecte-se com mais de 2.000 tomadores de decisões, inovadores e líderes da indústria
Networking
Expandir a sua rede.
Conecte-se com mais de 2.000 tomadores de decisões, inovadores e líderes da indústria
REGISTA-TE NO WORLD BUSINESS FORUM
E JUNTA-TE Á WOBI
Além de dois dias incríveis no World Business Forum, a tua inscrição inclui também acesso durante todo o ano ao melhor conteúdo em Managment do mundo e a uma comunidade global de altos executiv@s.
Ticket to World Business Forum Sydney 2025
Acesso on demand a todos os World Business Forums a nível mundial

Acesso durante todo o ano ao melhor conteúdo em Managment
Oportunidades de networking e comunidade global altos executiv@s
JUNTE-SE Á WOBI

Gold
Offer Valid Until 4th of July
O que está incluído
Access to World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Welcome Kit
Coffee Breaks
Certificado de participação
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Assentos Preferenciais
Networking Lunch with Speaker

PLATINUM
Offer Valid Until 4th of July
O que está incluído
Access to World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Welcome Kit
Coffee Breaks
Certificado de participação
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Assentos Preferenciais
Networking Lunch with Speaker

digital
Offer Valid Until 4th of July
O que está incluído
Digital Access to the World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Certificado de participação
Access to the event recordings for 30 days

Gold
Offer Valid Until 4th of July
O que está incluído
Access to World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Welcome Kit
Coffee Breaks
Certificado de participação
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Assentos Preferenciais
Networking Lunch with Speaker

PLATINUM
Offer Valid Until 4th of July
O que está incluído
Access to World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Welcome Kit
Coffee Breaks
Certificado de participação
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Assentos Preferenciais
Networking Lunch with Speaker

digital
Offer Valid Until 4th of July
O que está incluído
Digital Access to the World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Certificado de participação
Access to the event recordings for 30 days

Gold
Offer Valid Until 4th of July
O que está incluído
Access to World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Welcome Kit
Coffee Breaks
Certificado de participação
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Assentos Preferenciais
Networking Lunch with Speaker

PLATINUM
Offer Valid Until 4th of July
O que está incluído
Access to World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Welcome Kit
Coffee Breaks
Certificado de participação
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Assentos Preferenciais
Networking Lunch with Speaker

digital
Offer Valid Until 4th of July
O que está incluído
Digital Access to the World Business Forum Sydney 2025
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit
Certificado de participação
Access to the event recordings for 30 days
Bring your team
To get more than 10 accesses please
email us at: info.au@wobi.com
PERGUNTAS FREQUENTES
Benefícios da WOBI e do World Business Forum
Acesso Durante Todo o Ano com o Seu Bilhete do World Business Forum
O que está incluído?
Ao inscrever-se no World Business Forum, não está apenas a garantir o acesso ao evento de dois dias — está a desbloquear um ano inteiro de aprendizagem contínua, inspiração e oportunidades de networking, concebidas para apoiar a sua jornada de liderança.
O seu bilhete inclui:
- Entrada no World Business Forum, o nosso evento anual de referência.
- Acesso on-demand a todas as edições do World Business Forum 2024 até 31 de dezembro, incluindo resumos e destaques de diferentes cidades do mundo.
- Acesso completo à Biblioteca Digital da WOBI: mais de 300 horas de conteúdos sobre liderança, atualizados regularmente com insights de especialistas internacionais.
- Novos conteúdos relevantes ao longo do ano.
- Convites exclusivos para eventos presenciais e virtuais de networking.
- A oportunidade de conectar-se com uma comunidade global de executivos e líderes empresariais.
Porque é que o seu bilhete inclui acesso durante todo o ano?
Na WOBI, acreditamos que a liderança não começa nem termina num evento de dois dias. Por isso, cada inscrição no World Business Forum inclui acesso a uma oferta completa de conteúdos digitais e experiências, permitindo-lhe continuar a aprender e a conectar-se ao longo de todo o ano.
Como pode ver os eventos anteriores on-demand?
O seu bilhete dá-lhe acesso para assistir às sessões completas do World Business Forum 2024 até 15 de dezembro, bem como a resumos e conteúdos selecionados de outras edições internacionais, disponíveis até 30 dias após cada evento.
Durante quanto tempo pode ver as sessões completas?
Terá acesso completo às sessões principais até 15 de dezembro de 2024. Após essa data, continuará a poder usufruir de uma seleção dos melhores momentos e do conteúdo "The Best of World Business Forum Worldwide 2024". Se adquirir o seu bilhete depois dessa data, terá acesso ao conteúdo completo de 2025 à medida que for disponibilizado.
Com que frequência é atualizada a Biblioteca Digital?
A Biblioteca Digital é atualizada continuamente com novos conteúdos exclusivos provenientes dos eventos e oradores internacionais da WOBI.
Estão incluídas oportunidades de networking?
Sim. Para além do que acontece durante o próprio Forum, o seu acesso inclui convites privados para eventos de conteúdo e networking, presenciais e virtuais, proporcionando-lhe oportunidades de conectar-se com outros líderes ao longo do ano.
Pode aceder a esta experiência a partir de qualquer lugar?
Sim, todo o conteúdo está disponível globalmente — online e on-demand. Quer esteja no escritório ou em movimento, pode aceder aos conteúdos e à comunidade a qualquer momento, a partir de qualquer dispositivo.
O que acontece se não puder participar presencialmente no Forum?
Sem problema. Poderá usufruir da experiência digital completa, incluindo o acesso em streaming a todas as sessões, a Biblioteca Digital, conteúdos selecionados e convites para eventos de networking.
Como pode aceder a tudo o que está incluído?
Receberá as suas credenciais de acesso para explorar todas as funcionalidades através de:
A plataforma web da WOBI aquí
A aplicação da WOBI (disponível para iOS e Android)
Assim que fizer login, terá acesso imediato a tudo o que o seu bilhete inclui.
Como funciona o acesso para compras em grupo?
Se adquiriu vários bilhetes, o seu gestor de conta da WOBI ajudá-lo-á a atribuir o acesso às pessoas selecionadas dentro da sua organização, para que toda a equipa possa beneficiar.
Já comprou o seu bilhete para 2025?
Boas notícias — já está tudo incluído! O seu acesso será ativado em breve e o seu gestor de conta ajudá-lo-á a começar a tirar partido de todos os benefícios.
Duração do Acesso
Como pode aceder à experiência durante todo o ano?
O acesso está incluído automaticamente ao adquirir um bilhete para o World Business Forum. Não necessita de uma subscrição ou registo adicional — tudo é desbloqueado como parte do seu pacote de bilhete.
Se estiver a comprar para uma equipa ou através de um pacote corporativo, o seu gestor de conta poderá ajudá-lo a atribuir o acesso a cada participante.
Que métodos de pagamento estão disponíveis?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in instalments, depending on what works best for you or your organisation.
Quando começa o acesso?
O acesso começa assim que a compra do seu bilhete para o World Business Forum for confirmada. Se comprar durante o período de pré-venda, receberá acesso imediato a todos os conteúdos e benefícios digitais disponíveis. As nomeações dos participantes presenciais podem ser feitas posteriormente, à medida que a data do evento se aproxima.
Durante quanto tempo terá acesso?
O acesso é válido por um ano completo a partir da data da compra e inclui o conteúdo das edições atuais do World Business Forum, bem como outros conteúdos e experiências exclusivas lançadas ao longo do ano.
Renovação
Como pode renovar o seu acesso?
O seu gestor de conta da WOBI entrará em contacto consigo antes do final do seu período de acesso para lhe apresentar as opções de renovação. Também receberá um lembrete 30 dias antes do término do seu acesso anual.
Quanto tempo dura o seu acesso?
O seu acesso é válido por um ano completo a partir da data da compra. Por exemplo, se se inscrever em julho e participar no Forum em novembro, a sua renovação só será necessária em julho do ano seguinte, garantindo-lhe assim os 12 meses completos de acesso.
O que acontece se não puder participar no World Business Forum?
O seu bilhete pode ser transferido para o evento do ano seguinte. Se optar por adiar a sua participação, poderá trazer um convidado adicional, sem custos extra, para que vivam juntos a experiência. Este benefício está disponível desde que renove o seu acesso anual para o próximo ciclo.
Major Sponsors
Supporting Partners

Michael Phelps
Alto Rendimiento
One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.
In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion.
Sustaining Excellence: Resilience, Mindset, and Mental Strength
- Build lasting resilience and inner strength by embracing adversity, and cultivating the mindset needed for enduring successs
- Facing and overcoming failure, setbacks and self-doubt: Lessons learnt from when times were toughest
- Develop the mindset and strategies needed to stay motivated as times change and goals shift
- Prioritizing mental health and well-being as a foundation for sustaining excellence and long-term success

Guy Kawasaki
Creatividade
Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start Enchantment.His latest book is Think Remarkable: 9 Paths to Transform Your Life and Make a Difference.
Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.
Creativity Unleashed: Your Competitive Edge in an AI-Driven Future
- Actionable strategies to cultivate creativity, anticipate emerging trends, and drive the next breakthrough innovation
- How creative thinking can outpace technology in the race for relevance
- Building resilient, innovative teams through diverse thinking and continuous learning
- Failing forward: How embracing experimentation accelerates breakthrough innovation

Ayanna Howard
AI Strategy
A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University. She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise. Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.
Leveraging the Transformational Power of AI
- How AI and robotics will define the future of businesses across industries: An optimistic approach to navigating transformation, complexity, and change
- Leveraging AI for human-centered innovation: Strategies for enhancing productivity and connection
- Diverse teams in AI development: Keys to creating inclusive products
- Understanding and mitigating the unintended consequences and ethical challenges of AI

Darren Shand
Talent Management
For more than two decades as All Blacks Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 76.77% across more than 600 test matches, a record unrivaled in world sport, and also won the Tri Nations and subsequent Rugby Championship six times, among other achievements.
Since retiring from that position, Shand has founded Winning Teams, a consultancy that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.
Aumentar o potencial coletivo para criar equipas vencedoras
- Lessons from inside the All Blacks team: Building a culture that inspires excellence, elevates performance, and sustains success over time
- How to create a tailored approach to team dynamics for optimal performance when the pressure is greatest
- Understanding the significance of compatibility and shared values for effective recruitment
- Strategies for fostering a supportive, collaborative environment that both empowers individuals and amplifies collective potential

Renée Richardson Gosline
Customer Experience Strategy
Globally recognised expert in customer experience and AI at MIT Sloan
A globally-recognised thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognised as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specialises in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Humanizing AI: Designing Unforgettable Customer Experiences
- Key principles of a successful customer experience strategy: Balancing data-driven insights with human emotion
- Turning friction into opportunity: The art of crafting memorable interactions
- Ethical AI and inclusive leadership: Strategies to craft unbiased, customer-centric experiences that resonate with all clients
- Building a culture of innovation through behavioural science and human-centered AI

Amy Edmondson
Liderança
A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel empowered to take the initiative, drive change and thrive – even in uncertain and evolving environments
- Building psychological safety into everyday work and decision-making: Keys to fostering learning, collaboration and high performance
- How leaders can reframe their perspective on setbacks: Embracing intelligent failures as for fuel innovation, adaptability and growth
- Equipping teams with the skills and mindset to take smart risks and drive competitive advantage in times of change

Jon McNeill
Innovation: Tesla Case
Innovator and former President of Tesla Motors
A visionary leader and serial entrepreneur, Jon McNeill teaches organisations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process.
Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.
Tesla’s Cross-Industry Framework for Scalable Innovation
- Radical Simplification: A practical framework for making innovation intentional, repeatable, and applicable in any organisation
- Inside Tesla: Real-world lessons on driving business transformation–from the factory floor to the boardroom
- Keys to building a culture of trust, accountability, and experimentation that empowers teams to question assumptions and challenge the status quo
- How any company can become an “idea factory”: Turning disruption into a driver of continuous innovation, growth, and lasting competitive edge

Peter Wilton
Business Transformation
A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley and an Associate at Monash University.
Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.
Leading in the New Era of Digital Transformation
- The new realities and challenges of competing in a digital world: What leaders need to know to navigate disruption
- The Digital Transformation Road Map: Redefining business models, unlocking opportunities, and shaping a vision for the future
- Rethinking customer value: Key strategies for long-term market leadership
- Future-proofing your business: Crafting a digital strategy and fostering strategic innovation to stay ahead
Price increases on 4th of July
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