WORLD-CLASS SPEAKERS
2024
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.
![nuev](https://wbf.wobi.com/wp-content/uploads/2024/05/nuev.webp?_t=1716463550)
TAKE AWAY POWERFUL IDEAS FROM WORLD RENOWNED BUSINESS THOUGHT LEADERS
Are You Ready to Elevate Your Leadership Journey?
LEARNING
Absorb wisdom from world renowned business thought leaders.
A curated program that tackles today’s most pressing leadership challenges head-on.
INSPIRATION
Supercharge your organization.
Walk away with transformative ideas and the inspiration to turn them into reality.
NETWORKING
Expand your inner circle.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
![__logo_purpose_600x404_en](https://wbf.wobi.com/wp-content/uploads/2024/03/logo_purpose_600x404_en-1.webp?_t=1710754759)
Our inspiration for 2024: Empowerment through Purpose+
In 2023, the World Business Forum provided a spotlight on how purpose in business can help navigate these uncharted waters of change. However, we only scratched the surface. As we look even deeper it becomes clear just how profound the topic is for organizations today. Great leadership is, in many ways, synonymous with purpose.
WHERE BUSINESS LEADERS CONVERGE
GAME-CHANGING CEOS
IMPACTFUL DECISION-MAKERS
INNOVATIVE ENTREPRENEURS
If you’re setting the strategic vision for your enterprise, prepare to have your horizons expanded alongside fellow visionariesBoard members, VPs, and directors making high-impact choices will find unparalleled insights and peer networking opportunitiesIf you’re disrupting markets and redefining industry norms, this is your chance to connect with like-minded trailblazers
20+ YEARS OF INSPIRING THE GLOBAL EXECUTIVE COMMUNITY
Participating Companies
Global Attendees
%
of Delegates Recommend World Business Forum
TICKET AVAILABILITY IS LIMITED
GET YOURS TODAY!
Valid Until September 27th
Day(s)
:
Hour(s)
:
Minute(s)
:
Second(s)
Platinum
$1,949USD+VAT
$2,500USD+VAT
- In addition to gold benefits:
- Dedicated Registration Desk
- Premium Welcome Kit
- Preferential Seating
- Networking Lunch with Speaker
Gold
$1,659USD+VAT
$2,000USD+VAT
- Welcome Kit
- Access to the conferences and exhibition area
- Simultaneous translation
- Coffee breaks and meals
- Certificate of attendance
One Day Pass
$740USD+VAT
$1,000USD+VAT
- Welcome Kit
- Access to the conferences and exhibition area for 1 day
- Simultaneous translation
- Coffee breaks and meals
- Certificate of attendance
Platinum
$7,500USD+VAT
- In addition to gold benefits:
- Dedicated Registration Desk
- Premium Welcome Kit
- Preferential Seating
- Networking Lunch with Speaker
Gold
$6,000USD+VAT
- Welcome Kit
- Access to the conferences and exhibition area
- Simultaneous translation
- Coffee breaks and meals
- Certificate of attendance
Platinum
$12,500USD+VAT
- In addition to gold benefits:
- Dedicated Registration Desk
- Premium Welcome Kit
- Preferential Seating
- Networking Lunch with Speaker
Gold
$10,000USD+VAT
- Welcome Kit
- Access to the conferences and exhibition area
- Simultaneous translation
- Coffee breaks and meals
- Certificate of attendance
2024 AGENDA
TUESDAY
5
November
2024
8:00 AM - 9:00 AM | Welcome Coffee |
9:00 AM - 10:30 AM | STEPHEN M.R. COVEY Leadership |
10:30 AM - 11:15 AM | Break |
11:15 AM - 12:30 PM | LUIS HUETE Strategy |
12:30 PM - 1:15 PM | Break |
1:15 PM - 2:15 PM | AMY GALLO Relationship Management |
2:15 PM - 4:15 PM | Lunch |
4:15 PM - 5:15 PM | GARY HAMEL Innovation |
5:15 PM - 6:15 PM | FELIPE GÓMEZ Creativity |
6:15 PM - 7:15 PM | Networking Cocktail Hour |
WEDNESDAY
6
November
2024
8:00 AM - 9:00 AM | Welcome Coffee |
9:00 AM - 10:30 AM | MARCUS COLLINS Marketing |
10:30 AM - 11:15 AM | Break |
11:15 AM - 12:30 PM | ANNE CHOW Talent |
12:30 AM - 1:15 PM | Break |
1:15 AM - 2:15 PM | LORENA OCHOA High Performance |
2:15 AM - 4:15 PM | Lunch |
4:15 AM - 5:15 PM | CHRIS GARDNER Self-Management |
*Agenda is subject to change
CORPORATE PACKAGE EXPERIENCE
Transform Your Team, Transform Your Business.
![rombos_wbf_mex_2024_images_set_900x1350-min](https://info.wobi.com/wp-content/uploads/2023/12/rombos_wbf_mex_2024_images_set_900x1350-min.webp?_t=1701638811)
ALL-ACCESS TICKET PACKS
- Private events
- VIP seating & check-in
- Co-Branded Executive Summary
- Co-Branded Attendee Badges
- 30-Day on-demand access
+
Access to 100+ hours of
online masterclasses
ELITE SPONSORSHIP OPPORTUNITIES
Amplify Your Brand at the Apex of Business Leadership Innovation!
![wbf_mex_2024_people_002_840x560-min](https://info.wobi.com/wp-content/uploads/2023/12/wbf_mex_2024_people_002_840x560-min.webp?_t=1701638951)
![wbf_mex_2024_event_001_840x560-min](https://info.wobi.com/wp-content/uploads/2023/12/wbf_mex_2024_event_001_840x560-min.webp?_t=1701638979)
![wbf_mex_2024_fiorina_001_840x560-min](https://info.wobi.com/wp-content/uploads/2023/12/wbf_mex_2024_fiorina_001_840x560-min.webp?_t=1701638990)
Elevate Your Brand
Skyrocket positioning, awareness, and visibility
Unlock New Revenue
Unparalleled business acquisition and prospecting
Be the Authority
Position as an undisputed thought leader
Elite Connections
Access an exclusive network of 2,500+ senior executives from across all industries
Prime Brand Visibility
Your brand in front of your thousands of decision makers
Private Events
Insider Access
Networking Hotspots
Exhibition Space
Command attention with a dedicated exhibition space
Corporate Access
Spotlight Video
Speaker Q&A
Major Sponsor
Media Partners
Media Partners
Media Partners
Media Partners
Media Partners
Media Partners
Media Partners
Enquire Now!
If you have any questions or would like more information, please leave your details and a member of our team will contact you shortly.
![wbf_mex_logo_black](https://info.wobi.com/wp-content/uploads/2023/04/wbf_mex_logo_black.webp?_t=1701185794)
EXPO SANTA FE, CDMX 5&6 NOVEMBER 2024
Download Brochure
Download our brochure for exclusive insights from top management experts.
![wbf_mex_logo_black](https://info.wobi.com/wp-content/uploads/2023/04/wbf_mex_logo_black.webp?_t=1701185774)
EXPO SANTA FE, CDMX 5&6 NOVEMBER 2024
Sponsorship Opportunities
Leave us a message and we’ll get back to you promptly with more information!
![wbf_mex_logo_black](https://info.wobi.com/wp-content/uploads/2023/04/wbf_mex_logo_black.webp?_t=1701185716)
EXPO SANTA FE, CDMX 5&6 NOVEMBER 2024
World-renowned business thinker and management innovator
Gary Hamel is one of the world’s most influential and iconoclastic business thinkers who has led transformational efforts in some of the world’s most notable companies helping to create billions of dollars in shareholder value. For over four decades, Hamel has served on the faculty of the London Business School and he is the director of the Management Lab. Hamel is an author of landmark books such as Competing for the Future, The Future of Management and Humanocracy: Creating Organizations as Amazing as the People Inside Them.
The Wall Street Journal has ranked Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy.”
Building a Strategy for Evolutionary Advantage
- How to build an organization that can change as fast as change itself
- Why organizations must embrace new principles of experimentation, openness, meritocracy, freedom and audacity
- Adopting open strategy: The challenge of unleashing the collective intelligence in your organization
- How to make innovation a core competence: Revealing a systematic approach to increasing capacity for continuous, breakthrough innovation
With a remarkable career spanning more than 30 years, Anne Chow is a pioneering figure in the enterprise world. She was the first woman of color CEO in AT&T’s 140+ year history, overseeing AT&T Business, a global operating unit with a workforce of 35,000 and a value of $35 billion. She has been widely recognized as a role model for inclusive leadership, driving success at the intersection of people, culture, and technology. Twice named to Fortune’s Most Powerful Women in Business, Chow is currently Lead Director on the Board of Directors of FranklinCovey, and also serves on the Board of Directors of 3M and CSX. Additionally, she is a Senior Fellow and Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management, and the author of LEAD BIGGER: The Transformative Power of Inclusion and The Leader’s Guide to Unconscious Bias: How to Reframe Bias, Cultivate Connection and Create High-Performing Teams.
The Challenge of Realizing the Full Potential of Our Organization
- Why high performance is anchored around culture: Recognizing the foundational importance of trust and transparency in relationships
- How our paradigms, set us up for success – personally, professionally, and as a society
- Unlocking potential by recognizing bias, and emphasizing empathy and curiosity
- Tools to help you overcome unconscious bias and reframe unconscious thoughts
World’s leading expert on organizational trust
Stephen M. R. Covey is the bestselling author of The SPEED of Trust and Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world.
Covey personally led the strategy that propelled his father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to become one of the two most influential business books of the 20th Century, according to CEO Magazine.
Trust and Inspire: Unleashing Greatness in Others
- Why the old rules of leadership no longer apply
- Trust and Inspire: A comprehensive framework for an alternative to command and control
- How trust and collaboration will be the foundation of the future of work
- Revealing the fundamental beliefs of a Trust and Inspire leader
Award-winning marketer and expert on brand strategy
As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action.
He is a recipient of Advertising Age’s 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. In addition, he served as Head of Digital Strategy for Beyoncé.
The Future of Brands
- Why culture is the most powerful vehicle for influencing behavior and what this means for brands
- The underlying physics of how culture works and how to leverage its sway to get people to take action
- What it takes for brands to effectively engage with communities
- Understanding consumption as a cultural act – and the implications for the brands of tomorrow
- From Beyonce to the Fortune 500: Sharing practical lessons from the field
Coach and leading expert in conflict resolution and workplace dynamics
Amy Gallo’s work is focused on teaching leaders evidence-based frameworks that improve relationships and drive excellence at work. She has emerged as a powerful new voice on topics of conflict resolution, communication and workplace dynamics.
Contributing Editor at the Harvard Business Review and author of Getting Along: How to Work with Anyone (Even Difficult People), Gallo is an authority on managing conflict in remote settings, how teams can have “smart fights,” navigating power dynamics, gender at work and more.
Managing Difficult Workplace Relationships
- How to manage conflict and change in ways that promote innovation, collaboration and engagement
- Why healthy disagreements are critical to high performing teams
- How to deal with conflict at work in a way that is both professional and productive
- Preparing for and engaging in difficult conversations
Author and star of the critically acclaimed book and film, Pursuit of Happyness
Chris Gardner is an entrepreneur, author, philanthropist, and single parent whose work has been recognized by many esteemed organizations around the world. He is the author of two bestselling books, The Pursuit of Happyness and Start Where You Are: Life Lessons in Getting from Where You Are to Where You Want to Be. Gardner was an executive producer on the iconic and critically acclaimed film adaptation of The Pursuit of Happyness starring Will Smith.
Through his positivity, courage, tenacity, discipline and common sense, Gardner’s story is one of overcoming setbacks and hardship to become a top earner on Wall Street before founding his own brokerage.
Leading Organizational Transformation
- From living on the street to working on Wall Street: On surmounting obstacles and beating the odds
- Transforming the impossible into the possible: What self-empowerment means and how to achieve it
- The keys to breaking cycles and opening up new opportunities
- Philosophies on navigating tumultuous times and creating a fulfilling, successful life
Professor at IESE Business School and leading expert on organizational therapy
Luis Huete has been a professor at IESE Business School since 1982 and has lectured in Harvard Business School as well as other Business Schools over the world. He has worked as a consultant with top management teams in over 800 companies in more than 70 countries, and is also a member of the Board or Advisory Boards of more than 10 companies and institutions.
He is the author of several milestone management books including Servicios y Beneficios, Administración de Servicios and Clienting. His latest book, Construye tu sueño 2.0, was published in 2023.
The Talent of Transforming While Performing
- Companies are living systems: The need of “vitamins” to boost their vitality and “vaccines” to stimulate their immune systems
- The importance of diversity in teams for complex decision-making: Strategies for effective collaboration
- Invincibles in execution: How to align organizational structure, leadership, and culture with strategy
- Reshaping the dynamics and formats of executive committees
Former professional golfer Lorena Ochoa is considered one of the best female golfers of all time. At the age of 22, Ochoa became the second Mexican woman to earn a card in the Ladies Professional Golf Association, and on April 23rd of 2007, she reached the top of the Rolex Women’s World Golf World Rankings, becoming the first Mexican woman to do so. Ochoa held the number one spot in the ranking for 158 consecutive weeks, until she retired in April 2010. To this day, no one has surpassed that record. In 2008, Forbes included her in the World’s Most Powerful People list.
That same year, she earned a spot on Time magazine’s list of the Most Influential People. Ochoa is also known for her dedication to promoting golf in Mexico and her philanthropic work through the Lorena Ochoa Foundation, which supports charitable causes in her native country.
Dreaming Big
- Insights on goal setting and the mindset necessary to prepare for success
- Why talent is not enough for success: The foundational role of discipline, values and the support of others
- Keys to ensuring you perform at your best when the pressure is greatest
- Facing failure and self-doubt: Lessons learnt from when times were toughest
- Staying motivated: Developing the desire to keep setting the bar higher year after year
With more than 25 years of entrepreneurial and senior management experience, Felipe Gómez has developed a powerful set of proven tools that helps leaders, teams and organizations to reach extraordinary performance. Leveraging his passion for music and with a grand piano on stage, Felipe will inspire his audience and provide tools to consistently aim for operational excellence, create meaningful connections and build effective cultures of innovation. Gómez is the author of the best-selling book, Attitude-E: The Method for Being Entrepreneurial and Fulfilling your Dreams.
The Power of Virtuosity
- What it means to be a virtuoso and why it’s an important quality for organizations in today’s world
- Identifying the keys to be a virtuoso in everything we set out to do
- The mindsets and behaviors that leaders and companies should adopt to thrive
- The importance of perfecting our methods, being more aware of the attitudes we assume and doing everything we do with love and passion