WORLD BUSINESS FORUM SPEAKERS 2025
Centro de Convenciones Norte, IFEMA
12 & 13 November 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Centro de Convenciones Norte, IFEMA
12 & 13 November 2025

Talent
Adam Grant
Groundbreaking organizational psychologist and top-rated professor at Wharton

Leadership
Brené Brown
Research Professor and Author

Innovation
Peter Diamandis
Founder and Executive Chairman of the XPRIZE Foundation

Organizational Transformation
Anne Chow
Groundbreaking leader and former CEO at AT&T Business

Strategy
Gary Hamel
World renowned business thinker and management innovator

Creativity
Inma Shara
One of the best orchestra conductors in the world

Europa & the Global Economy
Nouriel Roubini
Renowned economist and Professor Emeritus at the Stern School of Business at NYU

AI & The Future of Work
Nathalie Nahai
Author and psychology-driven technology strategist

High Performance Teams
Sergio Scariolo
The most decorated coach in the history of the Spanish National Basketball Team
ABOUT WORLD BUSINESS FORUM
Since 2004, the World Business Forum Madrid gathers thousands of senior executives to learn from a program of world-class business thought leaders.
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.
Why Attend?
Learning
Absorb wisdom from world renowned business thought leaders.
A curated program that tackles today’s most pressing leadership challenges head-on.
Inspiration
Superchange your organization.
Walk away with transformative ideas and the inspiration to turn them into reality.
Networking
Expand your inner circle.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
Register for World Business Forum
and be part of WOBI
In addition to two incredible days at the World Business Forum, your registration also includes year-round access to the world’s best management content and a global community of senior executives.
Ticket to World Business Forum New York 2025
All World Business Forums worldwide on-demand
Year-round access to the best management content
Networking opportunities and global executive community
JOIN WOBI

Gold
€2.500 +IVA
Offer Valid Until July 18th
What’s Included
Access to World Business Forum Madrid 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Lunch Buffet on both event days
Access to the two-day congress
Attendee Certificate
Simultaneous translation
Coffee Break
Networking Cocktail
Platinum Lunches
Preferential Seating

PLATINUM
Per access €1.999+IVA
€3.000 +IVA
Offer Valid Until July 18th
What’s Included
Access to World Business Forum Madrid 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Lunch Buffet on both event days
Access to the two-day congress
Attendee Certificate
Simultaneous translation
Coffee Break
Networking Cocktail
Platinum Lunches
Preferential Seating

Gold
Per access €1.499+IVA
€2.500 +IVA
Offer Valid Until July 18th
What’s Included
Access to World Business Forum Madrid 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Lunch Buffet on both event days
Access to the two-day congress
Attendee Certificate
Simultaneous translation
Coffee Break
Networking Cocktail
Platinum Lunches
Preferential Seating

PLATINUM
Per access €1.799+IVA
€3.000 +IVA
Offer Valid Until July 18th
What’s Included
Access to World Business Forum Madrid 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Lunch Buffet on both event days
Access to the two-day congress
Attendee Certificate
Simultaneous translation
Coffee Break
Networking Cocktail
Platinum Lunches
Preferential Seating

Gold
Per access €1.299+IVA
€2.500 +IVA
Offer Valid Until May 16th
What’s Included
Access to World Business Forum Madrid 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Lunch Buffet on both event days
Access to the two-day congress
Attendee Certificate
Simultaneous translation
Coffee Break
Networking Cocktail
Platinum Lunches
Preferential Seating

PLATINUM
Per access €1.599+IVA
€3.000 +IVA
Offer Valid Until July 18th
What’s Included
Access to World Business Forum Madrid 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Lunch Buffet on both event days
Access to the two-day congress
Attendee Certificate
Simultaneous translation
Coffee Break
Networking Cocktail
Platinum Lunches
Preferential Seating
Unique Partnership opportunities
Engage
With your key target audience in a credible format.
Influence
Every decision maker in the process through thought leadership and mind share.
Convert
Acquire new customers and convert pipeline.
FREQUENTLY ASKED QUESTIONS
Benefits of WOBI & The World Business Forum
Year-Round Access with Your World Business Forum Ticket
What’s Included?
When you register for the World Business Forum, you don’t just get access to the two-day event—you unlock a full year of continuous learning, inspiration, and connection designed to support your leadership journey.
Your ticket includes:
– Admission to the World Business Forum—our flagship annual event
– On-demand access to all World Business Forum 2025 editions until December 31st, plus summaries and highlight reels from around the world
– Full access to WOBI’s Digital Library: 300+ hours of leadership content updated regularly with insights from global experts
– Fresh, relevant content added throughout the year
– Exclusive invitations to in-person and virtual networking events
– The opportunity to connect with a global executive community
Why does my ticket include year-round access?
We believe leadership doesn’t begin and end with a two-day event. That’s why every World Business Forum registration includes access to a full suite of digital content and experiences—so you can continue learning and connecting all year long.
How do I watch past events on demand?
Your ticket gives you access to stream full sessions from the 2025 World Business Forums until December 15th, plus highlight clips and curated segments from other global editions up to 30 days after each event.
How long can I watch full keynotes from World Business Forums?
You’ll have full access to keynotes through December 15th, 2025. After that, you’ll still be able to enjoy a curated selection of highlights and “The Best of World Business Forum Worldwide 2025.” If you purchase your ticket after that date, you’ll gain access to full 2026 content as it becomes available.
How often is the Digital Library updated?
The Digital Library is continuously refreshed with new insights and exclusive materials from WOBI’s global events and speakers.
Are networking opportunities included?
Yes! In addition to what happens during the Forum itself, your access includes private invitations to local and virtual content + networking events—giving you the chance to connect with like-minded leaders throughout the year.
Can I access this experience from anywhere?
Yes, it’s all available globally—online and on demand. Whether you’re in the office or on the go, you can access the content and community anytime, from any device.
What if I can’t attend the Forum in person?
No problem. You’ll still enjoy the full digital experience—including streaming access to all sessions, the Digital Library, curated content, and networking invitations.
How do I access everything included?
You’ll receive login credentials that allow you to explore all features through:
The WOBI web platform here
The WOBI app (iOS and Android)
Once logged in, you’ll have instant access to everything your ticket includes.
How does access work for group purchases?
If you’ve purchased multiple tickets, your WOBI account manager will help assign access to selected individuals within your organization so your entire team can benefit.
Already bought your 2025 ticket?
Great news—you’re already covered! Your access will be activated shortly, and your account manager will help you get started with everything that’s included.
Duration of Access
How do I get access to the year-round experience?
Your access is automatically included when you purchase a ticket to the World Business Forum. No separate subscription or registration is needed—everything is unlocked as part of your ticket package.
If you’re purchasing for a team or through a corporate package, your account manager can assist with assigning access to each participant.
What payment methods are available?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in installments, depending on what works best for you or your organization.
When does access begin?
Your access begins as soon as your World Business Forum ticket purchase is confirmed. If you buy during the presale period, you’ll receive immediate access to all available digital content and benefits. Event ticket nominations can be submitted later as the event date approaches.
How long will I have access?
Access is valid for one full year from the date of purchase and includes content from the current year’s World Business Forums, as well as other exclusive content and experiences released throughout the year.
Renewal
How do I renew my access?
Your WOBI account manager will be in touch prior to the end of your access period to discuss renewal options. You’ll also receive a reminder 30 days before your annual access is set to expire.
How long does my access last?
Your access lasts for one full year from the date of purchase. For example, if you sign up in July and attend the Forum in November, your access won’t renew until the following July—ensuring you receive the full 12-month experience.
What if I can’t attend the World Business Forum?
Your ticket can be transferred to the following year’s event. If you choose to roll over your ticket, we’ll allow you to bring an additional guest—making it a shared experience at no extra cost. This benefit is available as long as your annual access is renewed for the next cycle.

Inma Shara
Creativity
An international authority in classical music, Inma Shara is one of the world’s finest orchestra conductors. At age 27, she debuted as a conductor and has since led world-renowned orchestras such as the London Philharmonic Orchestra, the Israel Philharmonic, the Czech National Symphony, and the Russian National Orchestra. Her professional career has been honored with the European Excellence Award, and she has been named an Honorary Ambassador of Spain’s Brand by Foro de Marcas Renombradas Españolas.
Beyond music, Shara collaborates with non-profit organizations and is strongly committed to child protection and scientific research in health. She has conducted concerts presided over by H.M. Queen Sofía, with proceeds dedicated to Fundación Reina Sofía’s Alzheimer’s Project, as well as by Pope Benedict XVI at the Vatican in celebration of the 60th anniversary of the Universal Declaration of Human Rights. Additionally, she is the author of La Batuta Invisible: El liderazgo que genera armonía.
Leadership that Creates Harmony
- Why creativity is now a core business strategy for solving new challenges, thinking differently, and staying curious in the face of constant change
- The symphony of success: Inspiring creativity and high performance within teams
- How to align talented, diverse team members with organizational objectives
- Developing purpose and strengthening teamwork to achieve extraordinary results

Nathalie Nahai
Ai & the future of work
Nathalie Nahai is a leading voice that explores the intersection of human behavior, culture, and emerging technology. With a background in psychology, marketing and digital strategy, she advises organizations on how to navigate the ethical, creative, and relational challenges posed by AI, having worked with leading companies such as Google, Accenture, Unilever, and Harvard Business Review, among others. She is the author of Business Unusual and Webs of Influence, and the host of the podcast In conversation with Nathalie Nahai, where she explores themes such as consciousness, resilience, and the future of work.
Humans + AI: Building Teams with Empathy and Agency
- Understanding agency: What AI lacks and why human discernment matters
- Human + AI collaboration: How to train, guide, and integrate AI as a valuable, aligned member of our teams and customer interactions
- Designing tech with trust: How to build ethical, emotionally intelligent strategies for a more connected digital future
- The risks of automation without reflection — and how to preserve creativity, trust, and connection

Sergio Scariolo
High Performance Teams
The most decorated coach in the history of the Spanish National Basketball Team
Global sports icon, Sergio Scariolo shaped and consolidated Spain’s basketball identity into a hallmark of excellence and historic triumphs. He is recognized and celebrated for his calm demeanor, deep tactical understanding, and ability to connect with team members bringing out their best under pressure. Scariolo boasts a record of seven medals, having guided “La Familia” to an exceptional run of success that includes the 2019 FIBA World Cup title, four EuroBasket gold medals, and two Olympic medals (a silver in London 2012 and a bronze in Rio 2016). His successful career and legacy has been captured in two books: Hablando en plata: Las razones de un entrenador and Mi amor por el baloncesto.
Elevating Collective Potential to Build Winning Teams
- Leadership lessons from the basketball court: Managing ego, expectations, and results to build winning teams
- Prepare well to compete better: The key pillars of sustainable performance and long-term excellence in high-pressure environments
- Getting your team right: Identifying the skills and characteristics needed, finding the right talent and forging unstoppable synchrony
- How to cultivate trust, cohesion, and resilience to build collective success that endures

Gary Hamel
Strategy
World renowned business thinker and management innovator
Gary Hamel is one of the world’s most influential and iconoclastic business thinkers who has led transformational efforts in some of the world’s most notable companies helping to create billions of dollars in shareholder value. For over four decades, Hamel has served on the faculty of the London Business School and he is the director of the Management Lab. Hamel is an author of landmark books such as Competing for the Future, The Future of Management and Humanocracy: Creating Organizations as Amazing as the People Inside Them. The Wall Street Journal has ranked Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy.”
Building a Strategy for Evolutionary Advantage
- How to build an organization that can change as fast as change itself
- Break free from bureaucracy and accelerate transformation by embracing the principles of Humanocracy
- Why organizations must embrace new principles of experimentation, openness, meritocracy, freedom and audacity
- Adopting open strategy: The challenge of unleashing the collective intelligence in your organization
- How to make innovation a core competence: Revealing a systematic approach to increasing capacity for continuous, breakthrough innovation

Adam Grant
Talent
Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, rethinking, and potential. Wharton’s top-rated professor for seven straight years, he is the #1 New York Times bestselling author of six books that have sold millions of copies and been translated into 45 languages: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant earned tenure at Wharton while still in his twenties and he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives.
Unlocking Hidden Potential for Exceptional Performance
- Developing the mindset needed to face adversity and respond to disruption empowering your team to thrive amid uncertainty
- A new approach to cultivating resilient cultures where people grow, adapt, and succeed together
- How to build the character skills and motivational structures to develop your leadership potential
- Designing systems to create opportunities for those who have been underrated and overlooked

Brené Brown
Leadership
Research Professor and Author
Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work. She also holds the position of visiting professor in management at the University of Texas at Austin McCombs School of Business. Brown has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and is the host of two award-winning podcasts, Unlocking Us and Dare to Lead. Brown spends most of her time working in organizations around the world, helping develop braver leaders and more courageous cultures.
The Courage to Lead
- Building the Strength and Grounded Confidence to Lead
- Armored leadership vs. Daring leadership
- The Role of Curiosity and Humility in Mental Toughness

Peter Diamandis
Innovation
Founder and Executive Chairman of the XPRIZE Foundation
Named by Fortune as one of the World’s 50 Greatest Leaders, Peter Diamandis is the Founder and Executive Chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the Executive Founder of Singularity University. As an entrepreneur, Diamandis has started over 25 companies in the areas of longevity, space, venture capital and education.
He is co-Founder and Vice-Chairman of two public companies, Celularity and Vaxxinity, and co-Founder and Chairman of Fountain Life, a fully-integrated platform delivering predictive, preventative, personalized and data-driven health. He is also co-Founder of BOLD Capital Partners, a venture fund with a half-billion dollars under management investing in exponential technologies and longevity companies. Diamandis is also the bestselling author of Abundance: The Future Is Better Than You Think, BOLD: How to go Big, Create Wealth and Impact the World and The Future is Faster Than You Think. Most recently Diamandis co-Authored the #1 best seller LIFE FORCE with Tony Robbins.
Exponential Future: Navigating the Trends
- Exploring the convergence of exponential technologies reshaping business and entire industries at an unprecedented pace
- Going beyond current geopolitical and economic disruption: The meta-trends driving systemic long-term transformation across all aspects of society
- How to anticipate the accelerating pace of change: Why thinking exponentially is essential for navigating and leading in the future
- Embracing an abundance mindset to seize emerging opportunities and build resilience in an increasingly disruptive world

Noriel Roubini
Europa & The Global Economy
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
Navigating Unpredictability: On Risks, Realignments, and Resilience
- Developing dual-term strategies to address persistent volatility and structural shifts in global markets
- Exploring what nearshoring and geopolitical fragmentation mean for the region–and your organization
- Disruptive technologies and the global economy: AI threats and opportunities
- Decoding the signs and symbols that hint at what’s next–and sharpening the tools to shape it

Anne Chow
Organizational Transformation
Groundbreaking leader and former CEO at AT&T Business
With a remarkable career spanning more than 30 years, Anne Chow is a pioneering figure in the enterprise world. She was the first woman of color CEO in AT&T’s 140+ year history, overseeing AT&T Business, a global operating unit with a workforce of 35,000 and a value of $35 billion. She has been widely recognized as a role model for inclusive leadership, driving success at the intersection of people, culture, and technology. Twice named to Fortune’s Most Powerful Women in Business, Chow is currently Lead Director on the Board of Directors of FranklinCovey, and also serves on the Board of Directors of 3M and CSX. Additionally, she is a Senior Fellow and Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management, and the author of LEAD BIGGER: The Transformative Power of Inclusion and The Leader’s Guide to Unconscious Bias: How to Reframe Bias, Cultivate Connection and Create High-Performing Teams.
Reframing Culture: From authority to authentic connection.
- Trust, transparency, and culture: The non-negotiables for lasting success
- How our paradigms set us up for success – personally, professionally, and as a society
- Unlocking potential by recognizing bias, and emphasizing empathy and curiosity
- Inclusive leadership: Moving from tolerance to genuine care
Offer Valid Until July 18th
Day(s)
:
Hour(s)
:
Minutes
:
Sec