WORLD BUSINESS FORUM SPEAKERS 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025

Talent
Amy Cuddy
Social psychologist, award-winning Harvard lecturer, and bestselling author

Latin America & the Global Economy
Nouriel Roubini
Renowned economist and Professor Emeritus at the Stern School of Business at NYU

Organizational Transformation
Amy Edmondson
Authority on Psychological Safety at Harvard Business School

AI & Innovation Strategy
Andrew McAfee
Globally acclaimed researcher and thought leader on technology and AI at MIT

High Performance
Rigoberto Uran
One of the greatest Colombian cyclists of all time

Creativity
Inma Shara
One of the best orchestra conductors in the world

Leadership
Peter Docker
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author

Wellbeing & Performance
Elizabeth Dunn
Leading happiness and well-being researcher at the University of British Columbia

Self-Management
Álex Rovira
Best-selling author of Good Luck and globally recognized expert in leadership development
ABOUT WORLD BUSINESS FORUM
Since 2004, the World Business Forum Bogota gathers thousands of senior executives to learn from a program of world-class business thought leaders.
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.
Why Attend?
Learning
Absorb wisdom from world renowned business thought leaders.
A curated program that tackles today’s most pressingleadership challenges head-on.
Inspiration
Superchange your organization.
Walk away with transformative ideas and the inspiration to turn them into reality.
Networking
Expand your inner circle.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
Register for World Business Forum
and be part of WOBI
In addition to two incredible days at the World Business Forum, your registration also includes year-round access to the world’s best management content and a global community of senior executives.
Ticket to World Business Forum Bogota 2025
All World Business Forums worldwide on-demand
Year-round access to the best management content
Networking opportunities and global executive community
JOIN WOBI

Gold
$5.290.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
What’s Included
Access to World Business Forum Bogota 2025
Welcome Kit
Simultaneous translation
Certificate of attendance
Coffee Breaks
Lunch
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking

PLATINUM
$6.390.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
What’s Included
Access to World Business Forum Bogota 2025
Welcome Kit
Simultaneous translation
Certificate of attendance
Coffee Breaks
Lunch
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking

Gold
$4.760.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
What’s Included
Access to World Business Forum Bogota 2025
Welcome Kit
Simultaneous translation
Certificate of attendance
Coffee Breaks
Lunch
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking

PLATINUM
$5.760.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
What’s Included
Access to World Business Forum Bogota 2025
Welcome Kit
Simultaneous translation
Certificate of attendance
Coffee Breaks
Lunch
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking

Gold
$4.499.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
What’s Included
Access to World Business Forum Bogota 2025
Welcome Kit
Simultaneous translation
Certificate of attendance
Coffee Breaks
Lunch
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking

PLATINUM
$5.440.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
What’s Included
Access to World Business Forum Bogota 2025
Welcome Kit
Simultaneous translation
Certificate of attendance
Coffee Breaks
Lunch
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking
Unique Sponsorship opportunities
Engage
With your key target audience in a credible format.
Influence
Every decision maker in the process through thought leadership and mind share.
Convert
Acquire new customers and convert pipeline.
2025 AGENDA
WEDNESDAY
29
October
2025
🕜 9:00 - 10:15 AMY CUDDY Talent |
🕜 10:15 - 11:00 Coffee Break |
🕜 11:00 - 12:00 NOURIEL ROUBINI Latin America & the Global Economy |
🕜 12:00 - 13:00 ELIZABETH DUNN Wellbeing & Performance |
🕜 13:15 - 14:30 Lunch |
🕜 14:30 - 15:45 PETER DOCKER Leadership |
🕜 15:45 - 16:30 Coffee Break |
🕜 16:30 - 17:30 RIGOBERTO URAN High Performance |
🕜 18:00 Networking Cocktail |
THURSDAY
30
October
2025
🕜 9:00 - 10:30 ANDREW MCAFFEE AI Strategy |
🕜 10:30 - 11:15 Coffee Break |
🕜 11:15 - 12:45 AMY EDMONDSON Organizational Transformation |
🕜 12:45 - 14:15 Lunch |
🕜 14:30 - 15:45 ALEX ROVIRA Self Management |
🕜 15:30 - 16:15 Coffee Break |
🕜 16:15 - 17:15 INMA SHARA Creativity |
*Agenda is subject to change
FREQUENTLY ASKED QUESTIONS
Benefits of WOBI & The World Business Forum
Year-Round Access with Your World Business Forum Ticket
What’s Included?
When you register for the World Business Forum, you don’t just get access to the two-day event—you unlock a full year of continuous learning, inspiration, and connection designed to support your leadership journey.
Your ticket includes:
– Admission to the World Business Forum—our flagship annual event
– On-demand access to all World Business Forum 2025 editions until December 31st, plus summaries and highlight reels from around the world
– Full access to WOBI’s Digital Library: 300+ hours of leadership content updated regularly with insights from global experts
– Fresh, relevant content added throughout the year
– Exclusive invitations to in-person and virtual networking events
– The opportunity to connect with a global executive community
Why does my ticket include year-round access?
We believe leadership doesn’t begin and end with a two-day event. That’s why every World Business Forum registration includes access to a full suite of digital content and experiences—so you can continue learning and connecting all year long.
How do I watch past events on demand?
Your ticket gives you access to stream full sessions from the 2025 World Business Forums until December 15th, plus highlight clips and curated segments from other global editions up to 30 days after each event.
How long can I watch full keynotes from World Business Forums?
You’ll have full access to keynotes through December 15th, 2025. After that, you’ll still be able to enjoy a curated selection of highlights and “The Best of World Business Forum Worldwide 2025.” If you purchase your ticket after that date, you’ll gain access to full 2026 content as it becomes available.
How often is the Digital Library updated?
The Digital Library is continuously refreshed with new insights and exclusive materials from WOBI’s global events and speakers.
Are networking opportunities included?
Yes! In addition to what happens during the Forum itself, your access includes private invitations to local and virtual content + networking events—giving you the chance to connect with like-minded leaders throughout the year.
Can I access this experience from anywhere?
Yes, it’s all available globally—online and on demand. Whether you’re in the office or on the go, you can access the content and community anytime, from any device.
What if I can’t attend the Forum in person?
No problem. You’ll still enjoy the full digital experience—including streaming access to all sessions, the Digital Library, curated content, and networking invitations.
How do I access everything included?
You’ll receive login credentials that allow you to explore all features through:
The WOBI web platform here
The WOBI app (iOS and Android)
Once logged in, you’ll have instant access to everything your ticket includes.
How does access work for group purchases?
If you’ve purchased multiple tickets, your WOBI account manager will help assign access to selected individuals within your organization so your entire team can benefit.
Already bought your 2025 ticket?
Great news—you’re already covered! Your access will be activated shortly, and your account manager will help you get started with everything that’s included.
Duration of Access
How do I get access to the year-round experience?
Your access is automatically included when you purchase a ticket to the World Business Forum. No separate subscription or registration is needed—everything is unlocked as part of your ticket package.
If you’re purchasing for a team or through a corporate package, your account manager can assist with assigning access to each participant.
What payment methods are available?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in installments, depending on what works best for you or your organization.
When does access begin?
Your access begins as soon as your World Business Forum ticket purchase is confirmed. If you buy during the presale period, you’ll receive immediate access to all available digital content and benefits. Event ticket nominations can be submitted later as the event date approaches.
How long will I have access?
Access is valid for one full year from the date of purchase and includes content from the current year’s World Business Forums, as well as other exclusive content and experiences released throughout the year.
Renewal
How do I renew my access?
Your WOBI account manager will be in touch prior to the end of your access period to discuss renewal options. You’ll also receive a reminder 30 days before your annual access is set to expire.
How long does my access last?
Your access lasts for one full year from the date of purchase. For example, if you sign up in July and attend the Forum in November, your access won’t renew until the following July—ensuring you receive the full 12-month experience.
What if I can’t attend the World Business Forum?
Your ticket can be transferred to the following year’s event. If you choose to roll over your ticket, we’ll allow you to bring an additional guest—making it a shared experience at no extra cost. This benefit is available as long as your annual access is renewed for the next cycle.
Presenting

Elizabeth Dunn
Wellbeing & Performance
Dr. Elizabeth Dunn is a distinguished professor of Psychology at the University of British Columbia and a leading expert on the study of how time, money, and technology shape human happiness. Her experimental research has not only been published in top-tier journals, including three articles in Science, but also widely featured in international media like The New York Times, The Atlantic, and CNN. She is also the co-author of the acclaimed book Happy Money: The Science of Happier Spending, which has been recognized by the Washington Post as essential reading for leaders.
Building a Happier Workplace: The Power of Connection and Purpose
- How-to increase and strengthen employee happiness in a time of ever-changing workplace structures and expectations
- Why strong personal connections and a shared purpose, create an enduring resource for the organization especially in difficult times, and how to build them
- Value and protect employees’ time to boost well-being, reduce burnout, and improve overall job satisfaction
- Balancing technology and human connection to sustain happiness and authentic relationships in an increasingly AI-driven workplace

Andrew McAfee
AI & Innovation Strategy
Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His latest book is The Geek Way.
Leveraging the Transformational Power of GenAI
- Generative AI: The general purpose technology that is revolutionizing everything and how to leverage its power
- A practical guide to leverage AI for innovation, and strategic, data-driven decision-making
- The flaws in AI systems that need to be addressed in order for them to achieve their full impact
- An optimistic approach to the future of work in the age of AI

Inma Shara
Creativity
An international authority in classical music, Inma Shara is one of the world’s finest orchestra conductors. At age 27, she debuted as a conductor and has since led world-renowned orchestras such as the London Philharmonic Orchestra, the Israel Philharmonic, the Czech National Symphony, and the Russian National Orchestra. Her professional career has been honored with the European Excellence Award, and she has been named an Honorary Ambassador of Spain’s Brand by Foro de Marcas Renombradas Españolas.
Beyond music, Shara collaborates with non-profit organizations and is strongly committed to child protection and scientific research in health. She has conducted concerts presided over by H.M. Queen Sofía, with proceeds dedicated to Fundación Reina Sofía’s Alzheimer’s Project, as well as by Pope Benedict XVI at the Vatican in celebration of the 60th anniversary of the Universal Declaration of Human Rights. Additionally, she is the author of La Batuta Invisible: El liderazgo que genera armonía.
Leadership that Creates Harmony
- Why creativity is now a core business strategy for solving new challenges, thinking differently, and staying curious in the face of constant change
- The symphony of success: Inspiring creativity and high performance within teams
- How to align talented, diverse team members with organizational objectives
- Developing purpose and strengthening teamwork to achieve extraordinary results

Peter Docker
Leadership
A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.
Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.
Jumpseat Leadership for High-Performing Teams
- Enhancing performance by handing over control to others: “Leading from the Jumpseat”
- Revealing the three practices of Jumpseat Leadership: Commitment, humble confidence and belonging
- Strategies to equip your teams for handling difficult situations and leading positive change
- How to foster an efficient and productive workplace environment that truly values employee ideas

Amy Cuddy
Talent
A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.
She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.
Empowering People to Perform at their Highest Potential
- Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty
- Harnessing the power of presence to help you and your team perform at the highest levels of confidence
- Building the trust necessary to facilitate the communication and absorption of ideas
- Overcoming bias and unlocking the true potential of diverse teams

Rigoberto Urán
High Performance
A professional cyclist, Olympic medalist, and runner-up in the Tour de France and the Giro d’Italia, Rigoberto Urán is a prime example of “Where there’s a will, there’s a way,” demonstrating that discipline and perseverance are the keys to success. Best known as Rigo, Urán began his sports career at the age of 14, winning five gold medals at the 2005 Pan American Games and seven gold medals at the National Championships that same year. He is the only Colombian cyclist to win two editions of the Vuelta a Colombia in the junior category, and won a silver medal at the 2012 Olympics.
Beyond his sports career, his brand Go Rigo Go! has expanded into international markets such as Mexico, Costa Rica, Ecuador, Brazil, and the United States, in addition to his native Colombia. Stemming from his passion and dedication to cycling, he created and currently leads El Giro de Rigo, a cycling event that will celebrate its farewell edition in 2024.
Endurance and Mindset: The Journey to Lasting Success
- Building resilience: How to overcome setbacks and thrive in the face of adversity
- Positive visualization: Powerful strategies for goal setting and cultivating the mindset required for lasting success
- Lessons from cycling on motivation and leadership: How to inspire and empower teams to unlock their full potential
- Discipline and perseverance: The foundations of a successful, fulfilling, and happy life

Adam Grant
Talent
Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, rethinking, and potential. Wharton’s top-rated professor for seven straight years, he is the #1 New York Times bestselling author of six books that have sold millions of copies and been translated into 45 languages: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant earned tenure at Wharton while still in his twenties and he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives.
Unlocking Hidden Potential for Exceptional Leadership
- A new framework for raising aspirations, exceeding expectations, and leveraging strengths for success
- How to build the character skills and motivational structures to develop your leadership potential
- Designing systems to create opportunities for those who have been underrated and overlooked
- Developing the competencies needed to respond to and find strength in adversity

Noriel Roubini
Latin america & the global economy
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
PRESENTATION TITLE
Navigating Unpredictability: On Risks, Realignments, and Resilience
- Developing dual-term strategies to address persistent volatility and structural shifts in global markets
- Exploring what nearshoring and geopolitical fragmentation mean for the region–and your organization
- Disruptive technologies and the global economy: Identifying AI threats and opportunities
- Decoding the signs and symbols that hint at what’s next–and sharpening the tools to shape it

Amy Edmondson
Organizational Transformation
A renowned expert on organizational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviors for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organizations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to cultivate a culture where employees feel empowered to take the initiative, drive change and thrive – even in uncertain and evolving environments
- Building psychological safety into everyday work and decision-making: Keys to fostering learning, collaboration and high performance
- How leaders can reframe their perspective on setbacks: Embracing intelligent failures as fuel for innovation, adaptability and growth
- Equipping teams with the skills and mindset to take smart risks and drive competitive advantage in times of change

Álex Rovira
Self-Management
Entrepreneur, best-selling author, economist, and consultant, Álex Rovira is a globally recognized authority on personal and professional development. His work focuses on helping organizations and teams build resilience and achieve high performance, driving business transformation through values, positivity, and culture.
A strong advocate of the idea that we create our own good luck, Rovira believes that purpose, attitude, and communication are the keys to making the world a better place. He is the most translated and best-selling Spanish-language author of non-fiction and business literature. With over eight million copies sold and translations in more than 40 languages, his books include Good Luck, Los Siete Poderes, and La Brújula Interior.
The Power of a Growth Mindset in an Uncertain World
- Developing a growth mindset: Why it matters more than ever
- Believe, Create, Achieve: The attitudes, values, and habits that fuel transformation and growth–both individually and collectively
- Leadership and excellence: How to harness personal excellence as a catalyst for innovation and team motivation
- Developing the competencies, character, and inner drive to lead with clarity, purpose, and adaptability in a constantly evolving environment
Renowned economist and Professor Emeritus at the Stern School of Business at NYU
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
Navigating Globalization, Technology, and Economic Challenges
- Disruptive technologies and the global economy: AI threats and opportunities
- Globalization and economic challenges: Shaping the future landscape
- Business and government strategies to navigate complex geopolitical and economic landscapes
- Identifying and tackling the megathreats of the future
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation
Offer Valid Until May 30th
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