WORLD-CLASS SPEAKERS
2025
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.
TAKE AWAY POWERFUL IDEAS FROM WORLD RENOWNED BUSINESS THOUGHT LEADERS
Are You Ready to Elevate Your Leadership Journey?
LEARNING
INSPIRATION
NETWORKING
LEARNING
Inspiring leaders. Every day of the year.
Your ticket to the World Business Forum now includes all the benefits of WOBI Membership!
From Two Transformative Days To a Year of Learning, Inspiration, and Connection
The next evolution of WOBI is here. Now, when you purchase your World Business Forum 2025 ticket, you will automatically become a WOBI Member. As a WOBI Member, not only will you have in-person access to the two days of the World Business Forum, but you will also enjoy an extensive range of benefits to keep you inspired 365 days a year – all included in the price of your World Business Forum ticket!
In 2025, your World Business Forum Purchase will include:
- ACCESS TO the WORLD BUSINESS FORUM BOGOTá 2025
- ON-DEMAND ACCESS TO ALL WORLD BUSINESS FORUMS WORLDWIDE
- 300+ hours of WOBI's digital content
- Up-to-Date Content and Inspiration
- Exclusive networking opportunities
- ACCESS TO WOBI'S GLOBAL EXECUTIVE COMMUNITY
Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Enjoy full sessions and exclusive highlights from all WOBI events around the globe that are celebrated in New York, México, Bogotá, Madrid, Milan and Sydney.
*The full keynotes on demand are available only until Dec. 31
Curated content from WOBI’s network of world class management thought leaders, in multiple formats and topics.
Receive continuously updated ideas, ensuring ongoing inspiration. Anytime, anywhere.
Join local in-person content and networking events to connect and share experiences with other leaders.
Form part of an exclusive community of business leaders from around the world.
SECURE YOUR TICKET TODAY
Valid Until December 20th
Day(s)
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Hour(s)
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Second(s)
WOBI MEMBERSHIP
Gold
$3.890.000 + IVA
$ 6.900.000+ IVA
- • Access to World Business Forum Bogotá 2025
- • Watch World Business Forums Worldwide On Demand
- • Explore WOBI’s Digital Content Library
- • Up-to-Date Content and Inspiration
- • Exclusive Network Opportunities
- • A Global Executive Community
- • Welcome Kit
- • Simultaneous translation
- • Certificate of attendance
- • Coffee Breaks
- • Lunch
WOBI MEMBERSHIP
EMERALD
SOLD OUT
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
SOLD OUT
WOBI MEMBERSHIP
PLATINUM
$4.990.000 + IVA
$8.200.000+ IVA
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
WOBI MEMBERSHIP
Gold
$11.090.000+ IVA
$18.700.000+ IVA
- • Access to World Business Forum Bogotá 2025
- • Watch World Business Forums Worldwide On Demand
- • Explore WOBI’s Digital Content Library
- • Up-to-Date Content and Inspiration
- • Exclusive Network Opportunities
- • A Global Executive Community
- • Welcome Kit
- • Simultaneous translation
- • Certificate of attendance
- • Coffee Breaks
- • Lunch
WOBI MEMBERSHIP
EMERALD
SOLD OUT
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
SOLD OUT
WOBI MEMBERSHIP
PLATINUM
$14.250.000+ IVA
$25.600.000+ IVA
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
WOBI MEMBERSHIP
Gold
$17.550.000+ IVA
$30.500.000+ IVA
- • Access to World Business Forum Bogotá 2025
- • Watch World Business Forums Worldwide On Demand
- • Explore WOBI’s Digital Content Library
- • Up-to-Date Content and Inspiration
- • Exclusive Network Opportunities
- • A Global Executive Community
- • Welcome Kit
- • Simultaneous translation
- • Certificate of attendance
- • Coffee Breaks
- • Lunch
WOBI MEMBERSHIP
EMERALD
SOLD OUT
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
SOLD OUT
WOBI MEMBERSHIP
PLATINUM
$22.460.000+ IVA
$42.000.000+ IVA
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
WOBI MEMBERSHIP
Gold
$33.100.000+ IVA
$42.500.000+ IVA
- • Access to World Business Forum Bogotá 2025
- • Watch World Business Forums Worldwide On Demand
- • Explore WOBI’s Digital Content Library
- • Up-to-Date Content and Inspiration
- • Exclusive Network Opportunities
- • A Global Executive Community
- • Welcome Kit
- • Simultaneous translation
- • Certificate of attendance
- • Coffee Breaks
- • Lunch
WOBI MEMBERSHIP
EMERALD
SOLD OUT
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
SOLD OUT
WOBI MEMBERSHIP
PLATINUM
$42.450.000+ IVA
$52.800.000+ IVA
- All WOBI Membership Gold Benefits, plus:
- • Dedicated Registration Desk
- • Preferential Seating
- • Lunch with Speaker
- • Networking
FREQUENTLY ASKED QUESTIONS
What is WOBI Membership?
WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.
What is included?
– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 31st plus highlights, summaries and the best moments of our events around the globe
– Full access to 300+ hours of WOBI’s Digital Content, which is continuously updated with insights from global management thought leaders
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community
How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?
You will have access to the full keynotes of the 2024 World Business Forum on demand until December 31st. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 31st 2024, you’ll be able to access all on-demand content from the 2025 World Business Forums.
How will I access my WOBI Membership?
What if I’ve already purchased a 2025 World Business Forum ticket?
If you’ve already purchased a ticket for the 2025 World Business Forum, you’re automatically eligible for WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away, including access to WOBI’s Digital Content Library, networking opportunities, and more.
How long does a WOBI Membership last?
A WOBI Membership typically lasts one year from the date of purchase, in some cases membership will be extended to include the next year’s event.
For example the 2024 New York event took place in October, however 2025 will be in November. Memberships purchased in October 2024 will be extended to include attendance to the 2025 event in November.
How do I renew my WOBI Membership?
Can I cancel my WOBI Membership?
Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.
Will I receive a refund if I cancel my WOBI Membership?
WOBI will process a refund to the subscriber in accordance to these calculations:
WOBI will divide the yearly amount paid for the acquisition of its Membership into 12 (twelve) equal instalments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) instalment times the remaining months of the Membership’s term.
The Membership is non-refundable once the subscriber has attended the corresponding World Business Forum.
If cancellation submission complies with all the aforementioned requirements, WOBI will process the refund within 30 (thirty) calendar days following receipt of the submission.
How does automatic renewal work? Will members be notified before renewal?
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Teatro Mayor Julio Mario Santo Domingo, 30 & 31 OCTOBER 2024
Dr. Elizabeth Dunn is a distinguished professor of Psychology at the University of British Columbia and a leading expert on the study of how time, money, and technology shape human happiness. Her experimental research has not only been published in top-tier journals, including three articles in Science, but also widely featured in international media like The New York Times, The Atlantic, and CNN. She is also the co-author of the acclaimed book Happy Money: The Science of Happier Spending, which has been recognized by the Washington Post as essential reading for leaders.
Unlocking Happiness and Connection in the Workplace
- How we can increase employee happiness in a time of ever-changing workplace structures
- Why strong personal connections create an enduring resource for the organization especially in more difficult times, and how to build them
- How artificial interactions affects our feelings of happiness and social connection
- How to balance technology and human touch, an essential skill for organizations incorporating AI tools in their strategy
Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His latest book is The Geek Way.
Leveraging the Transformational Power of GenAI
- Generative AI: The general purpose technology that is revolutionizing everything and how to leverage its power
- A practical guide to leverage AI for innovation, and strategic, data-driven decision-making
- The flaws in AI systems that need to be addressed in order for them to achieve their full impact
- An optimistic approach to the future of work in the age of AI
An international authority in classical music, Inma Shara is one of the world’s finest orchestra conductors. At age 27, she debuted as a conductor and has since led world-renowned orchestras such as the London Philharmonic Orchestra, the Israel Philharmonic, the Czech National Symphony, and the Russian National Orchestra. Her professional career has been honored with the European Excellence Award, and she has been named an Honorary Ambassador of Spain’s Brand by Foro de Marcas Renombradas Españolas.
Beyond music, Shara collaborates with non-profit organizations and is strongly committed to child protection and scientific research in health. She has conducted concerts presided over by H.M. Queen Sofía, with proceeds dedicated to Fundación Reina Sofía’s Alzheimer’s Project, as well as by Pope Benedict XVI at the Vatican in celebration of the 60th anniversary of the Universal Declaration of Human Rights. Additionally, she is the author of La Batuta Invisible: El liderazgo que genera armonía.
Leadership that Creates Harmony
- The symphony of success: Inspiring creativity and high performance within teams
- How to align talented, diverse team members with organizational objectives
- Balancing purpose and teamwork to achieve extraordinary results
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author
A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.
Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.
Jumpseat Leadership for High-Performing Teams
- Enhancing performance by handing over control to others: “Leading from the Jumpseat”
- The three practices of Jumpseat Leadership: Commitment, humble confidence and belonging
- Strategies to equip your teams for handling difficult situations and leading positive change
- How to foster an efficient and productive workplace environment that truly values employee ideas
A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.
She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.
Empowering People to Perform at their Highest Potential
- Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty
- Harnessing the power of presence to help you and your team perform at the highest levels of confidence
- Building the trust necessary to facilitate the communication and absorption of ideas
- Combating prejudice: Exploring the anatomy of bias at work
A professional cyclist, Olympic medalist, and runner-up in the Tour de France and the Giro d’Italia, Rigoberto Urán is a prime example of “Where there’s a will, there’s a way,” demonstrating that discipline and perseverance are the keys to success. Best known as Rigo, Urán began his sports career at the age of 14, winning five gold medals at the 2005 Pan American Games and seven gold medals at the National Championships that same year. He is the only Colombian cyclist to win two editions of the Vuelta a Colombia in the junior category, and won a silver medal at the 2012 Olympics.
Beyond his sports career, his brand Go Rigo Go! has expanded into international markets such as Mexico, Costa Rica, Ecuador, Brazil, and the United States, in addition to his native Colombia. Stemming from his passion and dedication to cycling, he created and currently leads El Giro de Rigo, a cycling event that will celebrate its farewell edition in 2024.
Lessons on Discipline, Perseverance and Positive Visualization
- Building resilience: How to overcome setbacks and thrive in the face of adversity
- Positive visualization: Powerful strategies for goal setting and cultivating the mindset required for lasting success
- Lessons from cycling on motivation and leadership: How to inspire and empower teams to unlock their full potential
- Discipline and perseverance: The foundations of a successful, fulfilling, and happy life
Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, rethinking, and potential. Wharton’s top-rated professor for seven straight years, he is the #1 New York Times bestselling author of six books that have sold millions of copies and been translated into 45 languages: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant earned tenure at Wharton while still in his twenties and he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives.
Unlocking Hidden Potential for Exceptional Leadership
- A new framework for raising aspirations, exceeding expectations, and leveraging strengths for success
- How to build the character skills and motivational structures to develop your leadership potential
- Designing systems to create opportunities for those who have been underrated and overlooked
- Developing the competencies needed to respond to and find strength in adversity
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
Navigating Globalization, Technology, and Economic Challenges
- Disruptive technologies and the global economy: AI threats and opportunities
- Globalization and economic challenges: Shaping the future landscape
- Business and government strategies to navigate complex geopolitical and economic landscapes
- Identifying and tackling the megathreats of the future
James Clear is the author of the #1 New York Times bestseller Atomic Habits, a transformative book that has sold over 20 million copies worldwide and has been translated into more than 60 languages. Clear’s work delves deeply into behavioral psychology, addressing the profound question, “How can we live better?” with actionable, research-based strategies that resonate across cultures and industries. He is also the creator of the 3-2-1 weekly newsletter, which reaches over 3 million email subscribers and offers distilled wisdom on habits, decision-making, and self-improvement.
Trust and Inspire: Unleashing Greatness in Others
- Research-based, proven strategies to build good habits and break bad ones
- The laws of behavior change: Key strategies for getting 1% better every day
- Overcome a lack of motivation and willpower: Building systems for success even when you’re not feeling motivated
- Identity-based habits: Shifting your mindset to create lasting change
- How to overcome procrastination and build consistency through small, daily actions
A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University. She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise. Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.
Make AI Work For Your Business
- How AI and robotics will define the future of businesses across industries: An optimistic approach
- Understanding and mitigating the unintended consequences and ethical challenges of AI
- How to generate a culture of trust and accountability among employees
- Leveraging AI for human-centered innovation: Strategies for enhancing productivity and connection
- Diverse teams in AI development: Keys to creating inclusive products
Globally recognized expert in customer experience and AI at MIT Sloan
A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Human-Centered AI for a Breakthrough Customer Experience
- Key principles of a successful customer experience strategy: Balancing data-driven insights with human emotion
- Finding the friction sweet spot: Why friction can be good and how to harness its power for a seamless customer journey
- Ethical AI and inclusive leadership: Strategies to craft unbiased, customer-centric experiences that resonate with all clients
- Cultivating a culture of innovation through behavioral science and human-centered AI
A renowned expert on organizational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviors for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organizations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming.
She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel safe and empowered
- Improve learning, cooperation and performance by fostering a culture of psychological safety
- How leaders can transform their perspective on setbacks by embracing the intelligent failures that are vital to innovation
- Tailored practices, skills and mindsets for taking smart risks and using mistakes as springboards for profound learning and competitive differentiation
Musician and expert in entrepreneurship, innovation and virtuosity
With more than 25 years of entrepreneurial and senior management experience, Felipe Gómez has developed a powerful set of proven tools that helps leaders, teams and organizations to reach extraordinary performance. Leveraging his passion for music and with a grand piano on stage, Felipe will inspire his audience and provide tools to consistently aim for operational excellence, create meaningful connections and build effective cultures of innovation. Gómez is the author of the best-selling book, Attitude-E: The Method for Being Entrepreneurial and Fulfilling your Dreams.
The Power of Virtuosity
- What it means to be a virtuoso and why it’s a critical quality for organizations in today’s world
- Identifying the keys to be a virtuoso in everything we set out to do
- The mindsets and behaviors that leaders and companies should adopt to thrive
- The importance of perfecting our methods, being more aware of the attitudes we assume and doing everything we do with love and passion
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation