IFEMA, 12 & 13 NOVEMBER 2025

DOIS DIAS,
+1200 DIRECTIVOS

Learning & Inspiration at the World’s Premier Business Event

LÍDERES, ESPECIALISTAS E ORADORES RECONHECIDOS

Adam Grant

Talento

Brené Brown

Liderança

Gary Hamel

Estratégia

Nouriel Roubini

Europa &

the Global Economy

Inma Shara

Creatividade

Peter Diamandis

Innovation

Anne Chow

Alto Rendimiento

Teams

Groundbreaking organizational psychologist and top-rated professor at Wharton

Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, rethinking, and potential.  Wharton’s top-rated professor for seven straight years, he is the #1 New York Times bestselling author of six books that have sold millions of copies and been translated into 45 languages: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. ​Grant earned tenure at Wharton while still in his twenties and he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives.

Research Professor and Author

Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work. She also holds the position of visiting professor in management at the University of Texas at Austin McCombs School of Business. Brown has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and is the host of two award-winning podcasts, Unlocking Us . Dare to Lead. Brown spends most of her time working in organizations around the world, helping develop braver leaders and more courageous cultures.

World renowned business thinker and management innovator

Gary Hamel is one of the world’s most influential and iconoclastic business thinkers who has led transformational efforts in some of the world’s most notable companies helping to create billions of dollars in shareholder value. For over four decades, Hamel has served on the faculty of the London Business School and he is the director of the Management Lab. Hamel is an author of landmark books such as Competing for the Future, The Future of Management . Humanocracy: Creating Organizations as Amazing as the People Inside Them. The Wall Street Journal has ranked Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy.”

Renowned economist and Professor Emeritus at the Stern School of Business at NYU

One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund.‍ Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.  

One of the best orchestra conductors in the world

An international authority in classical music, Inma Shara is one of the world’s finest orchestra conductors. At age 27, she debuted as a conductor and has since led world-renowned orchestras such as the London Philharmonic Orchestra, the Israel Philharmonic, the Czech National Symphony, and the Russian National Orchestra. Her professional career has been honored with the European Excellence Award, and she has been named an Honorary Ambassador of Spain’s Brand by Foro de Marcas Renombradas Españolas.

Beyond music, Shara collaborates with non-profit organizations and is strongly committed to child protection and scientific research in health. She has conducted concerts presided over by H.M. Queen Sofía, with proceeds dedicated to Fundación Reina Sofía’s Alzheimer’s Project, as well as by Pope Benedict XVI at the Vatican in celebration of the 60th anniversary of the Universal Declaration of Human Rights. Additionally, she is the author of La Batuta Invisible: El liderazgo que genera armonía.

Founder and Executive Chairman of the XPRIZE Foundation

Named by Fortune as one of the World’s 50 Greatest Leaders, Peter Diamandis is the Founder and Executive Chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the Executive Founder of Singularity University. As an entrepreneur, Diamandis has started over 25 companies in the areas of longevity, space, venture capital and education.

He is co-Founder and Vice-Chairman of two public companies, Celularity and Vaxxinity, and co-Founder and Chairman of Fountain Life, a fully-integrated platform delivering predictive, preventative, personalized and data-driven health. He is also co-Founder of BOLD Capital Partners, a venture fund with a half-billion dollars under management investing in exponential technologies and longevity companies. Diamandis is also the bestselling author of Abundance: The Future Is Better Than You Think, BOLD: How to go Big, Create Wealth . Impact the World . The Future is Faster Than You Think. Most recently Diamandis co-Authored the #1 best seller LIFE FORCE with Tony Robbins.

Groundbreaking leader and former CEO at AT&T Business

With a remarkable career spanning more than 30 years, Anne Chow is a pioneering figure in the enterprise world. She was the first woman of color CEO in AT&T’s 140+ year history, overseeing AT&T Business, a global operating unit with a workforce of 35,000 and a value of $35 billion.  She has been widely recognized as a role model for inclusive leadership, driving success at the intersection of people, culture, and technology. Twice named to Fortune’s Most Powerful Women in Business, Chow is currently Lead Director on the Board of Directors of FranklinCovey, and also serves on the Board of Directors of 3M and CSX. Additionally, she is a Senior Fellow and Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management, and the author of LEAD BIGGER: The Transformative Power of Inclusion . The Leader’s Guide to Unconscious Bias: How to Reframe Bias, Cultivate Connection and Create High-Performing Teams.


2025

Organizado pelo WOBI em diferentes cidades das Américas, Europa e Ásia, o World Business Forum reúne milhares de executivos para aprender com os líderes e especialistas mais influentes em gestão empresarial.

O Fórum centra-se nas questões de gestão mais relevantes para os gestores de hoje e ajuda os líderes a enfrentar o desafio de liderar as suas equipas e organizações.

RETIRAR IDEIAS PODEROSAS DE LÍDERES DE PENSAMENTO EMPRESARIAL DE RENOME MUNDIAL

Elevar a sua liderança

APRENDIZAGEM

INSPIRAÇÃO

NETWORKING

APRENDIZAGEM

Inspiring leaders. Every day of the year.

Your ticket to the World Business Forum now includes all the benefits of WOBI Membership!

From Two Transformative Days To a Year of Learning, Inspiration, and Connection

The next evolution of WOBI is here. Now, when you purchase your World Business Forum 2025 ticket, you will automatically become a WOBI Member. As a WOBI Member, not only will you have in-person access to the two days of the World Business Forum, but you will also enjoy an extensive range of benefits to keep you inspired 365 days a year – all included in the price of your World Business Forum ticket!

In 2025, your World Business Forum Purchase will include:

Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
In-Person Experiences

Enjoy full sessions and exclusive highlights from all WOBI events around the globe that are celebrated in New York, México, Bogotá, Madrid, Milan and Sydney.
Digital Experience
*The full keynotes on demand are available only until Dec. 31

Contenido exclusivo de líderes de pensamiento en management de todo el mundo cuidadosamente seleccionado y producido en múltiples formatos.
Digital Experience

Receive continuously updated ideas, ensuring ongoing inspiration. Anytime, anywhere.
Digital Experience

Join local in-person content and networking events to connect and share experiences with other leaders.
In-Person Experience Digital Experience

Form part of an exclusive community of business leaders from around the world.
In-person Experience Digital Experience

SECURE YOUR TICKET TODAY

Valid Until December 20th

Dia(s)

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Hora(s)

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Minuto(s)

:

Segundo(s)

WOBI MEMBERSHIP
Gold

1.595+IVA
€2.500+IVA

  • • Access to World Business Forum Madrid 2025
  • • Watch World Business Forums Worldwide On Demand
  • • 300+ hours WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities During the Year
  • • A Global Executive Community
  • • Welcome Kit
  • • Access to the two-day congress
  • • Attendee Certificate
  • • Simultaneous translation
  • • Coffee Break
  • • Networking Cocktail

WOBI MEMBERSHIP
PLATINUM

1.895+IVA
€3.000+IVA

    • All WOBI Membership Gold Benefits, plus:
    • • Platinum Lunches
    • • Preferential Seating










WOBI MEMBERSHIP
Gold

4.495+IVA
€7.200+IVA

  • • Access to World Business Forum Madrid 2025
  • • Watch World Business Forums Worldwide On Demand
  • • 300+ hours WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities During the Year
  • • A Global Executive Community
  • • Welcome Kit
  • • Access to the two-day congress
  • • Attendee Certificate
  • • Simultaneous translation
  • • Coffee Break
  • • Networking Cocktail

WOBI MEMBERSHIP
PLATINUM

5.395+IVA
€8.700+IVA

    • All WOBI Membership Gold Benefits, plus:
    • • Platinum Lunches
    • • Preferential Seating










WOBI MEMBERSHIP
Gold

6.995+IVA
€11.500+IVA

  • • Access to World Business Forum Madrid 2025
  • • Watch World Business Forums Worldwide On Demand
  • • 300+ hours WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities During the Year
  • • A Global Executive Community
  • • Welcome Kit
  • • Access to the two-day congress
  • • Attendee Certificate
  • • Simultaneous translation
  • • Coffee Break
  • • Networking Cocktail

WOBI MEMBERSHIP
PLATINUM

8.495+IVA
€14.000+IVA

    • All WOBI Membership Gold Benefits, plus:
    • • Platinum Lunches
    • • Preferential Seating










FREQUENTLY ASKED QUESTIONS

What is WOBI Membership?

WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.

What is included?

– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 31st plus highlights, summaries and the best moments of our events around the globe
- Acceso completo a la biblioteca de contenido digital de WOBI, actualizado continuamente con las ideas de los líderes globales de management
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community

How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?

You will have access to the full keynotes of the 2024 World Business Forum on demand until December 31st. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 31st 2024, you’ll be able to access all on-demand content from the 2025 World Business Forums.

How will I access my WOBI Membership?

You can access both, from any device:  

Access the web version here

And download Mobile APP

iOS

ANDROID

Once you are there, you’ll find an icon for WOBI Membership, just login with your credentials and start enjoying your benefits.

 

What if I’ve already purchased a 2025 World Business Forum ticket?

If you’ve already purchased a ticket for the 2025 World Business Forum, you’re automatically eligible for WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away, including access to WOBI’s Digital Content Library, networking opportunities, and more.

    How long does a WOBI Membership last?

    A WOBI Membership typically lasts one year from the date of purchase, in some cases membership will be extended to include the next year’s event.

    For example the 2024 New York event took place in October, however 2025 will be in November. Memberships purchased in October 2024 will be extended to include attendance to the 2025 event in November.

    How do I renew my WOBI Membership?
    Las opciones de renovación de la membresía estarán disponibles en la configuración de tu cuenta, y tu ejecutivo de cuenta asignado se pondrá en contacto contigo antes de la renovación. Recibirás un recordatorio para renovar antes de que finalice tu suscripción.
    Can I cancel my WOBI Membership?
    You can cancel your membership anytime. Cancellations are eligible for a full refund within 15 days of subscription. If you wish to cancel your membership after the 15 days we will refund you a proportionate amount equivalent to the time remaining in your membership.

    Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.

    Will I receive a refund if I cancel my WOBI Membership?
    Subscribers will be able to cancel their Membership by submitting a written cancellation notice to WOBI within 45 (forty-five) days prior to the date of the World Business Forum event.

    WOBI will process a refund to the subscriber in accordance to these calculations:
    WOBI will divide the yearly amount paid for the acquisition of its Membership into 12 (twelve) equal instalments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) instalment times the remaining months of the Membership’s term.
    The Membership is non-refundable once the subscriber has attended the corresponding World Business Forum.

    If cancellation submission complies with all the aforementioned requirements, WOBI will process the refund within 30 (thirty) calendar days following receipt of the submission.

    How does automatic renewal work? Will members be notified before renewal?
    You’ll be able to choose between one time purchase or automatic renewals if you’d like to ensure continued access to all membership benefits. Members will receive a notification before the renewal charge is processed, giving them the opportunity to opt out if they choose not to renew.
    WE THANK OUR 2024 SPONSORS AND PARTNERS

    Supporting Sponsors

    Technical Partners

    Technical Partners

    Technical Partners

    Technical Partners

    Official Car Rental

    Official Car 

    Official Clothing Brand

    Official Healthy Partner

    Official Train Partner

    Official 5 Star Hotel

    PR & Comunication Partner

    Institutional Partner

    Media Partner

    Strategic Partners

    DESCARREGAR FOLHETO


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