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O ponto de encontro dos executivos e executivas
Since 2004, the World Business Forum Bogota has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.
Foca-se nos temas de management mais relevantes para os líderes de hoje e ajuda-os a enfrentar os desafios de liderar as suas equipas e organizações.
Speakers do World Business Forum 2026
Teatro Mayor Julio Mario Santo Domingo
28 & 29 October 2026
Francis Ford Coppola
Creatividade
One of the greatest directors
and filmmakers of all time
Renée Mauborgne
Estratégia
INSEAD Distinguished Fellow and
co-author of Blue Ocean Strategy
Carl Lewis
Alto rendimiento
Um dos melhores atletas
olímpicos da história
Rita McGrath
Innovation & Growth
Leading innovation and strategy expert and
e professora na Columbia Business School
Efrén Martínez
Self-Management
Psicólogo renomado e autoridade
expert in human potential development
Tricia Wang
AI & The future of work
CEO of Advanced AI Society and
AI advisor for Fortune 500 companies
Scott Anthony
Disruption
Professor at Tuck School of Business
and expert on disruptive innovation
Pilar Jericó
Liderança
Entrepreneur, bestselling author, and
recipient of Spain’s National Management Awards
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Francis Ford Coppola
One of the greatest directors and filmmakers of all time
Francis Ford Coppola is a highly renowned film director, producer, and screenwriter. He has won multiple prestigious awards, including five Academy Awards, six Golden Globe Awards, two Palmes d’Or, and a British Academy Film Award (BAFTA). Coppola’s most notable films, such as The Godfather trilogy – which transformed the gangster genre – and Apocalypse Now, have established him as one of the most significant filmmakers in American history. Apart from his filmmaking career, Coppola has expanded his horizons into the wine and hospitality industry, establishing the Francis Ford Coppola Presents brand, which offers various resorts, cafes, and wineries located in California, Guatemala, and Belize.
Leading Creativity: Lessons from a Master Director
- The skills and characteristics needed to consistently and effectively push creative boundaries
- Producing award-winning performances: How to identify and get the best out of your talent
- A different approach for dealing with doubt, uncertainty and failure
- The evolution of storytelling: Keys to develop powerful stories that capture people’s imaginations
Carl Lewis
Um dos melhores atletas olímpicos da história
Reconhecido como um dos melhores atletas olímpicos da história, Carl Lewis é uma lenda do atletismo, recordista mundial e dez vezes medalhista olímpico (com nove medalhas de ouro e uma de prata). Nomeado Desportista do Século pelo Comité Olímpico Internacional em 1999, Lewis redefiniu a consistência e a longevidade ao manter um desempenho de alto nível ao longo de muitos anos, competindo em cinco Jogos Olímpicos. Oito vezes campeão mundial, ele estabeleceu o então recorde mundial nos 100 metros no Campeonato Mundial de 1991 em Tóquio, aos 30 anos de idade, uma idade considerada além do auge para velocistas e saltadores em distância. Além da sua carreira desportiva, ele fundou a Fundação Carl Lewis em 1984 para apoiar jovens desfavorecidos e continua a dedicar a sua influência a iniciativas empresariais, educacionais e de impacto social.
A mentalidade de “eu posso fazer isso”
- O talento é apenas o primeiro passo: o que é necessário para desenvolver uma mentalidade vencedora, superar adversidades e manter o sucesso a longo prazo
- A mentalidade de “eu posso fazer isso”: chaves para construir a força mental necessária para enfrentar desafios quando a pressão é alta
- Estratégias para manter a motivação e elevar o nível ano após ano
- Não se concentre em estar no topo, mas em melhorar a cada dia: lições de um campeão olímpico sobre como impulsionar o progresso constante
Scott D.Anthony
Professor at Tuck School of Business and expert on disruptive innovation
Scott D. Anthony is an internationally recognized expert on disruptive innovation and strategic transformation. A Professor of Strategy at the Tuck School of Business at Dartmouth, he has spent more than 20 years at Innosight, a growth strategy consultancy founded by Harvard Business School Professor Clayton Christensen, advising governments and Fortune 500 companies worldwide. Named multiple times to the Thinkers50 list of the world’s most influential management thinkers, he is the author of several influential books, including his latest work Epic Disruptions: 11 Innovations That Shaped Our Modern World. In addition, he is the most published digital author on HBR.org.
Decoding Disruption: Leading with Optimism in Times of Uncertainty
- Lessons from history’s epic disruptions to decode today’s transformative forces
- Navigating “the messy middle” with clarity and calm when disruption creates uncertainty
- Stripping away the myths of innovation to realistically assess and implement emerging technologies
- Practical mindsets to balance paradoxes and turn uncertainty into opportunity
Tricia Wang
CEO of Advanced AI Society and AI advisor for Fortune 500 companies
Tricia Wang, Ph.D. is a globally recognized technology and strategy expert who helps organizations future-proof at the intersection of AI, data, and human insight. She is CEO of the Advanced AI Society, bringing together industry leaders to develop open, high-value AI solutions, and founder of Sudden Compass, advising Fortune 500 companies such as Google, Spotify and P&G on data strategy, digital transformation, and responsible AI. Known for coining “quantification bias” and championing “thick data,” Wang has over two decades of global experience guiding leaders to use technology in ways that serve both business growth and human dignity. She co-founded CRADL (Crypto Research and Design Lab) with the World Economic Forum, the first lab exploring how decentralized technologies return agency to individuals.
The Human Edge in an AI World
- Elevate the Human Element: Combine thick and big data to design products and experiences that truly resonate
- Demystify AI: Navigate AI’s evolution and leverage it to make smarter decisions and drive growth
- The CARE Framework: Build Coachability, Adaptive intelligence, Responsibility, and Extension of self to turn AI into a creative collaborator
- Lead with Empathy: Integrate human-centered insights to deliver meaningful, measurable impact
Rita McGrath
Especialista em estratégia e professora na Columbia Business School
A Prof. Rita McGrath é amplamente reconhecida como uma autoridade global em liderar inovação e crescimento durante períodos de incerteza. Como consultora de CEOs, seu trabalho teve um impacto duradouro nos programas de strategy e growth de empresas Fortune 500 em todo o mundo. É autora de cinco livros, incluindo os best-sellers The End of Competitive Advantage e Discovery Driven Growth, citados por Clayton Christensen como criando “uma das ideias de gestão mais importantes já desenvolvidas”. É também fundadora da Valize, uma plataforma de inovação cuja missão é ajudar organizações a construir capacidades de inovação duradouras como base para uma prosperidade compartilhada de longo prazo.
Strategies para Impulsionar Inovação e Growth
- O Novo Strategy Playbook: Navegue por mudanças, repense o growth e reinvente sua abordagem
- Inovação em Action: Transforme ideias em resultados com ferramentas que sua equipe pode aplicar imediatamente
- Identifique Early Signals: Detecte tendências e mudanças antes que interrompam seu business
- Quebre Barriers: Alinhe equipes, promova colaboração e acelere a execução
Pilar Jericó
Entrepreneur, bestselling author, and recipient of Spain’s National Management Award
Pilar Jericó is one of the leading voices in humanistic management in Spain. An entrepreneur, author, and leadership expert, she has been honored with the National Management Award and named among Spain’s Top Women Leaders. She has published 12 books, including the bestsellers NoMiedo, Change Mindset, and Gestión del Talento. As President of the consulting firm beUp, she has led projects in more than 300 companies across Europe and Latin America, including Grupo Santander, Vodafone, and AXA.
Change Mindset: Fearless Leadership in Organizations
- How to overcome the culture of fear to unlock the potential of people and teams
- The role of humanistic leadership in the age of Artificial Intelligence
- Practical strategies to foster trust and cross-functional collaboration
- Keys to turning change into an opportunity for personal and business growth
Renée Mauborgne
INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy
Renée Mauborgne is a leading business strategist, Distinguished Fellow, professor of strategy and Co-Director of the Blue Ocean Strategy Institute at INSEAD. Together with her colleague W. Chan Kim, she co-authored the global bestseller Blue Ocean Strategy, which has sold over four million copies and is recognized as a cornerstone in strategic management. In 2023, they released Beyond Disruption and were honored by Harvard Business Review’s 100th-anniversary list as two of the four most influential thinkers Her pioneering approach to business growth, focused on creating value without destructive competition, has influenced organizations worldwide.
Leading Growth Beyond Competition: Strategies for Sustainable Innovation
- Discover how to create new, competition-free markets using the timeless Blue Ocean principles
- Unlock growth opportunities through nondisruptive creation while preserving industries, jobs, and communities – so business and society thrive together
- Apply adaptable strategies to navigate uncertainty and leverage disruption constructively
- Learn from a decade-long study across 30+ industries and global case studies to balance innovation, value creation, and sustainable impact
Efren Martínez
Renowned psychologist and expert in human potential development
Efren Martínez holds a Ph.D. in Psychology and is the President of Meaning Group. Author of 27 books, he has specialized in the study of human personality and the development of individual and organizational potential. Over the past 30 years, Martínez has delivered more than 2,200 conferences in over 20 countries, including a remarkable participation as part of a team that achieved a Guinness World Record. His work has helped thousands of individuals, business leaders, and public figures overcome challenges and enhance their performance, establishing him as one of the most influential voices in leadership, personal development, and talent management.
Strategic Self-Management: Leadership, Resilience, and Purpose
- How to manage stress, protect mental health, and build resilience to achieve high performance and long-term success
- Possibilist mindset: the key to making strategic decisions in times of uncertainty
- Leader’s personality and its impact on leadership and team effectiveness
- Personal and organizational purpose: how to align them to maximize impact, motivation, and results
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