WORLD BUSINESS FORUM SPEAKERS 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025

Talento
Amy Cuddy
Social psychologist, award-winning Harvard lecturer, and bestselling author

Latin America & the Global Economy
Nouriel Roubini
Economista de renome e professor emérito da Stern School of Business

Organizational Transformation
Amy Edmondson
Authority on Psychological Safety at Harvard Business School

AI & Innovation Strategy
Andrew McAfee
Globally acclaimed researcher and thought leader on technology and AI

Alto Rendimiento
Rigoberto Uran
One of the best Colombian cyclists of all time

Creatividade
Inma Shara
Uma das melhores diretoras de orquestra do mundo

Liderança
Peter Docker
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author

Wellbeing & Performance
Elizabeth Dunn
Especialista no estudo da felicidade e do bem-estar na University of British Columbia

Self-Management
Álex Rovira
Best-selling author of Good Luck and globally recognized expert in leadership development
SOBRE WORLD BUSINESS FORUM
Since 2004, the World Business Forum Bogota gathers thousands of senior executives to learn from a program of world-class business thought leaders.
O Fórum centra-se nas questões de gestão mais relevantes para os gestores de hoje e ajuda os líderes a enfrentar o desafio de liderar as suas equipas e organizações.
Porquê participar?
Aprendizagem
Aprenda com líderes e especialistas de renome.
A curated program that tackles today’s most pressingleadership challenges head-on.
Inspiração
Impulsione a sua organização.
Conecte-se com mais de 2.000 tomadores de decisões, inovadores e líderes da indústria
Networking
Expandir a sua rede.
Conecte-se com mais de 2.000 tomadores de decisões, inovadores e líderes da indústria
REGISTA-TE NO WORLD BUSINESS FORUM
E JUNTA-TE Á WOBI
Além de dois dias incríveis no World Business Forum, a tua inscrição inclui também acesso durante todo o ano ao melhor conteúdo em Managment do mundo e a uma comunidade global de altos executiv@s.
Ticket to World Business Forum Bogota 2025
Acesso on demand a todos os World Business Forums a nível mundial
Acesso durante todo o ano ao melhor conteúdo em Managment
Oportunidades de networking e comunidade global altos executiv@s
JUNTE-SE Á WOBI

Gold
$5.290.000+IVA
$ 6.900.000+IVA
Offer Valid Until May 30th
O que está incluído
Access to World Business Forum Bogota 2025
Welcome Kit
Tradução simultânea
Certificate of attendance
Coffee Breaks
Lunch
Acesso on demand aos World Business Forums Mundiais
Explore WOBI’s Digital Content Library
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit

PLATINUM
$6.390.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
O que está incluído
Todos os benefícios
do WOBI Gold
Dedicated Registration Desk
Assentos Preferenciais
Lunch with Speaker
Networking

Gold
$4.760.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
Supporting Sponsor
O que está incluído
Welcome Kit
Tradução simultânea
Certificate of attendance
Coffee Breaks
Lunch
Acesso on demand aos World Business Forums Mundiais
Explore WOBI’s Digital Content Library
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit

PLATINUM
$5.760.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
O que está incluído
Todos os benefícios
do WOBI Gold
Assentos Preferenciais
Lunch with Speaker
Networking

Gold
$4.499.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
O que está incluído
Welcome Kit
Tradução simultânea
Certificate of attendance
Coffee Breaks
Lunch
Acesso on demand aos World Business Forums Mundiais
Explore WOBI’s Digital Content Library
Oportunidades exclusivas de networking
Uma Comunidade Global de Executivos Welcome Kit

PLATINUM
$5.440.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
O que está incluído
Todos os benefícios
do WOBI Gold
Assentos Preferenciais
Lunch with Speaker
Networking
2025 AGENDA
QUARTA-FEIRA
29
October
2025
🕜 9:00 - 10:15 AMY CUDDY Talento |
🕜 10:15 - 11:00 Coffee Break |
🕜 11:00 - 12:00 NOURIEL ROUBINI Latin America & the Global Economy |
🕜 12:00 - 13:00 ELIZABETH DUNN Wellbeing & Performance |
🕜 13:15 - 14:30 Lunch |
🕜 14:30 - 15:45 PETER DOCKER Liderança |
🕜 15:45 - 16:30 Coffee Break |
🕜 16:30 - 17:30 RIGOBERTO URAN Alto Rendimiento |
🕜 18:00 Networking Cocktail |
THURSDAY
30
October
2025
🕜 9:00 - 10:30 ANDREW MCAFFEE AI Strategy |
🕜 10:30 - 11:15 Coffee Break |
🕜 11:15 - 12:45 AMY EDMONDSON Organizational Transformation |
🕜 12:45 - 14:15 Lunch |
🕜 14:30 - 15:45 ALEX ROVIRA Management |
🕜 15:30 - 16:15 Coffee Break |
🕜 16:15 - 17:15 INMA SHARA Creatividade |
*Agenda sujeita a alterações.
Presenting

Elizabeth Dunn
Wellbeing & Performance
A Dra. Elizabeth Dunn é professora de Psicologia na University of British Columbia e uma das maiores especialistas no estudo da forma como o tempo, o dinheiro e a tecnologia influenciam a felicidade. O seu trabalho de investigação foi publicado em revistas de renome - incluindo três artigos na Science - e foi apresentado em meios de comunicação internacionais como The New York Times, The Atlantic e CNN. Dunn é coautora do livro Happy Money: The Science of Happier Spending, que foi reconhecido pelo Washington Post como leitura essencial para os líderes.
Unlocking Happiness and Connection in the Workplace
- Como aumentar a felicidade dos funcionários em um ambiente de trabalho em evolução
- Porque é que as ligações pessoais são um recurso valioso para as organizações, especialmente em tempos difíceis, e como as construir
- Como as interacções geradas artificialmente afetam as emoções, as relações sociais
- Equilíbrio entre a tecnologia e o fator humano: uma competência essencial para as empresas incorporarem eficazmente as ferramentas de IA na sua estratégia

Andrew McAfee
AI & Innovation Strategy
Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His latest book is The Geek Way.
Leveraging the Transformational Power of GenAI
- Generative AI: The general purpose technology that is revolutionizing everything and how to leverage its power
- A practical guide to leverage AI for innovation, and strategic, data-driven decision-making
- The flaws in AI systems that need to be addressed in order for them to achieve their full impact
- An optimistic approach to the future of work in the age of AI

Inma Shara
Creatividade
Referência internacional na música clássica, Inma Shara é uma das melhores diretoras de orquestra do mundo. Estreou-se como maestrina aos 27 anos e, desde então, tem dirigido conjuntos de renome mundial, como a Orquestra Filarmónica de Londres, a Orquestra Filarmónica de Israel, a Orquestra Sinfónica Nacional Checa e a Orquestra Sinfónica Nacional Russa.
Realizou concertos presididos por S.M. a Rainha Sofia, cujos benefícios reverteram inteiramente a favor da Fundação Rainha Sofia para o desenvolvimento do Projeto Alzheimer, bem como por S.M. o Papa Bento XVI no Vaticano, por ocasião da celebração do 60º aniversário da Declaração Universal dos Direitos do Homem. Para além da música, Shara colabora com organizações sem fins lucrativos e tem um forte compromisso com a proteção das crianças e a investigação científica no domínio da saúde. É também autora do livro La Batuta Invisible: El liderazgo que genera armonía.
Liderança que cria harmonia
- A sinfonia do sucesso: inspirar a criatividade e o alto rendimento das equipas
- Como alinhar membros talentosos e diversificados da equipa com os objectivos organizacionais
- Equilibrar o propósito e o trabalho de equipa para alcançar resultados extraordinários

Peter Docker
Liderança
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author
A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.
Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.
Jumpseat Leadership for High-Performing Teams
- Enhancing performance by handing over control to others: “Leading from the Jumpseat”
- The three practices of Jumpseat Leadership: Commitment, humble confidence and belonging
- Strategies to equip your teams for handling difficult situations and leading positive change
- How to foster an efficient and productive workplace environment that truly values employee ideas

Amy Cuddy
Talento
A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.
She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.
Empowering People to Perform at their Highest Potential
- Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty
- Harnessing the power of presence to help you and your team perform at the highest levels of confidence
- Building the trust necessary to facilitate the communication and absorption of ideas
- Combating prejudice: Exploring the anatomy of bias at work

Rigoberto Urán
Alto Rendimiento
A professional cyclist, Olympic medalist, and runner-up in the Tour de France and the Giro d’Italia, Rigoberto Urán is a prime example of “Where there’s a will, there’s a way,” demonstrating that discipline and perseverance are the keys to success. Best known as Rigo, Urán began his sports career at the age of 14, winning five gold medals at the 2005 Pan American Games and seven gold medals at the National Championships that same year. He is the only Colombian cyclist to win two editions of the Vuelta a Colombia in the junior category, and won a silver medal at the 2012 Olympics.
Beyond his sports career, his brand Go Rigo Go! has expanded into international markets such as Mexico, Costa Rica, Ecuador, Brazil, and the United States, in addition to his native Colombia. Stemming from his passion and dedication to cycling, he created and currently leads El Giro de Rigo, a cycling event that will celebrate its farewell edition in 2024.
Lessons on Discipline, Perseverance and Positive Visualization
- Building resilience: How to overcome setbacks and thrive in the face of adversity
- Positive visualization: Powerful strategies for goal setting and cultivating the mindset required for lasting success
- Lessons from cycling on motivation and leadership: How to inspire and empower teams to unlock their full potential
- Discipline and perseverance: The foundations of a successful, fulfilling, and happy life

Adam Grant
Talento
Adam Grant é um psicólogo organizacional e autor de best-sellers que explora a ciência da motivação, da generosidade, do repensar e do potencial. Professor mais bem classificado da Wharton durante sete anos consecutivos, é o autor nº 1 dos bestsellers do New York Times de seis livros que venderam milhões de exemplares e foram traduzidos para 45 línguas: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant obteve um lugar na Wharton quando ainda tinha vinte anos e é um dos principais especialistas em como podemos encontrar motivação e significado, repensar pressupostos e viver vidas mais generosas e criativas.
Desbloquear o potencial oculto para uma liderança excepcional
- Um novo enquadramento para aumentar as aspirações, exceder as expectativas e potenciar os pontos fortes para o sucesso
- Como construir as competências de carácter e as estruturas motivacionais para desenvolver o seu potencial de liderança
- Conceber sistemas para criar oportunidades para aqueles que têm sido subestimados e negligenciados
- Desenvolver as competências necessárias para responder e encontrar forças na adversidade

Noriel Roubini
Latin america & the global economy
Economista de renome e professor emérito da Stern School of Business
Nouriel Roubini é um economista de renome mundial, diretor executivo da empresa de consultoria global Roubini Macro Associates, LLC, e professor emérito da Stern School of Business da Universidade de Nova Iorque. Roubini é mais conhecido por ter previsto a crise financeira de 2008 dois anos antes da sua ocorrência. Fê-lo em 2006, num discurso no Fundo Monetário Internacional. Tem também experiência política, tendo sido consultor do Fundo Monetário Internacional e do Banco Mundial, entre outras instituições públicas e privadas. Autor de vários bestsellers, o seu último livro é Mega-ameaças.
Globalização, tecnologia e desafios económicos
- Tecnologias disruptivas e seu impacto na economia global: desafios e oportunidades da IA
- Globalização e desafios económicos: uma perspetiva para o futuro
- Estratégias empresariais e governamentais para lidar com o complexo panorama geopolítico e económico
- Mega-ameaças: como identificá-las e evitá-las no futuro

Amy Edmondson
Organizational Transformation
Authority on Psychological Safety at Harvard Business School
A renowned expert on organizational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviors for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organizations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel safe and empowered
- Improve learning, cooperation and performance by fostering a culture of psychological safety
- How leaders can transform their perspective on setbacks by embracing the intelligent failures that are vital to innovation
- Tailored practices, skills and mindsets for taking smart risks and using mistakes as springboards for profound learning and competitive differentiation

Álex Rovira
Self-Management
Entrepreneur, best-selling author, economist, and consultant, Álex Rovira is a globally recognized authority on personal and professional development. His work focuses on helping organizations and teams build resilience and achieve high performance, driving business transformation through values, positivity, and culture.
A strong advocate of the idea that we create our own good luck, Rovira believes that purpose, attitude, and communication are the keys to making the world a better place. He is the most translated and best-selling Spanish-language author of non-fiction and business literature. With over eight million copies sold and translations in more than 40 languages, his books include Good Luck, Los Siete Poderes, and La Brújula Interior.
Self-Management and the Power of a Growth Mindset
- The success mindset: Practical strategies to create opportunities and cultivate good luck
- Believe, Create, Achieve: The attitudes, values, and habits that fuel transformation and growth—both individually and collectively
- Leadership and excellence: How to harness personal excellence as a catalyst for innovation and team motivation
- Como construir as competências de carácter e as estruturas motivacionais para desenvolver o seu potencial de liderança
Economista de renome e professor emérito da Stern School of Business
Nouriel Roubini é um economista de renome mundial, diretor executivo da empresa de consultoria global Roubini Macro Associates, LLC, e professor emérito da Stern School of Business da Universidade de Nova Iorque. Roubini é mais conhecido por ter previsto a crise financeira de 2008 dois anos antes da sua ocorrência. Fê-lo em 2006, num discurso no Fundo Monetário Internacional. Tem também experiência política, tendo sido consultor do Fundo Monetário Internacional e do Banco Mundial, entre outras instituições públicas e privadas. Autor de vários bestsellers, o seu último livro é Mega-ameaças.
Globalização, tecnologia e desafios económicos
- Tecnologias disruptivas e seu impacto na economia global: desafios e oportunidades da IA
- Globalização e desafios económicos: uma perspetiva para o futuro
- Estratégias empresariais e governamentais para lidar com o complexo panorama geopolítico e económico
- Mega-ameaças: como identificá-las e evitá-las no futuro
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation
Offer Valid Until May 30th
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