by Melissa | Ago 11, 2026 | Brand Strategy, Business Transformation, Podcast
Podcast Brand Strategy Business Transformation The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention In 2009, Barbie turned fifty at the absolute top of her game: 99% global awareness, the number one doll property and girls’ brand in the world,...
by Melissa | Jul 16, 2026 | Article, Inteligência Artificial, Business Transformation, Events Recap, Podcast, Talento
Article Artificial Intelligence Business Transformation Events Recap What You Missed at WOBI on AI & Business Transformation By now, most leadership teams have run an AI pilot. Far fewer have much to show for it: a recent MIT report put the share of generative AI...
by Melissa | Jun 29, 2026 | Creatividade, Podcast, Talento
Podcast Creativity Talent Beyond The Godfather: Coppola’s Strategy for Leading Through Chaos In order to successfully lead in times of change, one must forget the old “General” mindset of issuing orders from the top down. That’s exactly what...
by Melissa | Mai 25, 2026 | Liderança, Podcast, Transform
Transform Leadership Podcast Case of Success: How NASA Conquered Space — And What Every Leader Can Learn From It We’ve been told that the greatest organizations are built on results. But what if the most powerful thing NASA ever launched wasn’t a rocket —...
by Melissa | Abr 22, 2026 | Inovação, Liderança, Podcast
Podcast Innovation Leadership Seth Godin on Leadership & Strategy: How to Lead in an Unpredictable World We’ve been taught that a good strategy brings control — or at least the feeling of it — reducing uncertainty and making outcomes more predictable. But what...
by Melissa | Mar 10, 2026 | AI Strategy, Podcast
Podcast AI Strategy Randi Zuckerberg on AI Strategy: Moving Beyond the Hype How should leaders implement artificial intelligence in business — without falling into the trap of trend-driven adoption? In this episode of the WOBI Podcast, Randi Zuckerberg — tech...
