The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention

by Melissa | Ago 11, 2026 | Brand Strategy, Business Transformation, Podcast

Podcast Brand Strategy Business Transformation The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention In 2009, Barbie turned fifty at the absolute top of her game: 99% global awareness, the number one doll property and girls’ brand in the world,...

What You Missed at WOBI on AI & Business Transformation

by Melissa | Jul 16, 2026 | Article, Inteligência Artificial, Business Transformation, Events Recap, Podcast, Talento

Article Artificial Intelligence Business Transformation Events Recap What You Missed at WOBI on AI & Business Transformation By now, most leadership teams have run an AI pilot. Far fewer have much to show for it: a recent MIT report put the share of generative AI...

Beyond The Godfather: Coppola’s Strategy for Leading Through Chaos

by Melissa | Jun 29, 2026 | Creatividade, Podcast, Talento

Podcast Creativity Talent Beyond The Godfather: Coppola’s Strategy for Leading Through Chaos In order to successfully lead in times of change, one must forget the old “General” mindset of issuing orders from the top down. That’s exactly what...

Beyond the Noise: Why Wisdom is the New Leadership Superpower

by Melissa | Jun 2, 2026 | Article, Liderança

Article Leadership Beyond the Noise: Why Wisdom is the New Leadership Superpower  In an age of infinite information, the hardest “skills” in business are now: experience, synthesizing our ideas, and knowing what to ignore By Chiarella Bencan, WOBI BEFORE WE START… THE...

Case of Success: How NASA Conquered Space — And What Every Leader Can Learn From It

by Melissa | Mai 25, 2026 | Liderança, Podcast, Transform

Transform Leadership Podcast Case of Success: How NASA Conquered Space — And What Every Leader Can Learn From It We’ve been told that the greatest organizations are built on results. But what if the most powerful thing NASA ever launched wasn’t a rocket —...