O ponto de encontro dos executivos e executivas
Since 2004, the World Business Forum Mexico has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.
Foca-se nos temas de management mais relevantes para os líderes de hoje e ajuda-os a enfrentar os desafios de liderar as suas equipas e organizações.
Speakers do World Business Forum 2026
Expo Santa Fe, CDMX
10 & 11 November 2026
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+300 horas do melhor conteúdo
de management
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Porquê participar?
APRENDIZAGEM
Aprenda com líderes e especialistas de renome.
Um programa cuidadosamente concebido que aborda de forma direta os principais desafios da liderança atual.
INSPIRAÇÃO
Impulsionar a sua organizaçã.
Adquira ideias inovadoras e a inspiração para as pôr em prática.
NETWORKING
Amplie a sua rede de contactos.
Mais de 1.500 líderes e decisores.
JUNTE-SE Á WOBI
Gold
Per access $1,260USD+VAT
$ 2,500USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
PLATINUM
Per access $1,575USD+VAT
$ 2,800USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
Gold
Per access $1,150USD+VAT c/u
$2,500USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
PLATINUM
Per access $1,475USD+VAT c/u
$2,800USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
Gold
Per access $995USD+VAT c/u
$2,500USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
PLATINUM
Per access $1,310USD+VAT c/u
$2,800USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
Gold
Per access $785USD+VAT c/u
$2,500USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
PLATINUM
Per access $1,100USD+VAT c/u
$2,800USD+VAT
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum Mexico 2026
Welcome Kit
Tradução simultânea
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Acesso on demand aos World Business Forums Mundiais
Oportunidades exclusivas de networking
Explore WOBI’s Digital Content Library
Uma Comunidade Global de Executivos Welcome Kit
Dedicated Registration Desk
Premium Welcome Kit
Assentos Preferenciais
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
Francis Ford Coppola
One of the greatest directors and filmmakers of all time
Francis Ford Coppola is a highly renowned film director, producer, and screenwriter. He has won multiple prestigious awards, including five Academy Awards, six Golden Globe Awards, two Palmes d’Or, and a British Academy Film Award (BAFTA). Coppola’s most notable films, such as The Godfather trilogy – which transformed the gangster genre – and Apocalypse Now, have established him as one of the most significant filmmakers in American history. Apart from his filmmaking career, Coppola has expanded his horizons into the wine and hospitality industry, establishing the Francis Ford Coppola Presents brand, which offers various resorts, cafes, and wineries located in California, Guatemala, and Belize.
Leading Creativity: Lessons from a Master Director
- The skills and characteristics needed to consistently and effectively push creative boundaries
- Producing award-winning performances: How to identify and get the best out of your talent
- A different approach for dealing with doubt, uncertainty and failure
- The evolution of storytelling: Keys to develop powerful stories that capture people’s imaginations
Carl Lewis
Um dos melhores atletas olímpicos da história
Reconhecido como um dos melhores atletas olímpicos da história, Carl Lewis é uma lenda do atletismo, recordista mundial e dez vezes medalhista olímpico (com nove medalhas de ouro e uma de prata). Nomeado Desportista do Século pelo Comité Olímpico Internacional em 1999, Lewis redefiniu a consistência e a longevidade ao manter um desempenho de alto nível ao longo de muitos anos, competindo em cinco Jogos Olímpicos. Oito vezes campeão mundial, ele estabeleceu o então recorde mundial nos 100 metros no Campeonato Mundial de 1991 em Tóquio, aos 30 anos de idade, uma idade considerada além do auge para velocistas e saltadores em distância. Além da sua carreira desportiva, ele fundou a Fundação Carl Lewis em 1984 para apoiar jovens desfavorecidos e continua a dedicar a sua influência a iniciativas empresariais, educacionais e de impacto social.
A mentalidade de “eu posso fazer isso”
- O talento é apenas o primeiro passo: o que é necessário para desenvolver uma mentalidade vencedora, superar adversidades e manter o sucesso a longo prazo
- A mentalidade de “eu posso fazer isso”: chaves para construir a força mental necessária para enfrentar desafios quando a pressão é alta
- Estratégias para manter a motivação e elevar o nível ano após ano
- Não se concentre em estar no topo, mas em melhorar a cada dia: lições de um campeão olímpico sobre como impulsionar o progresso constante
David Rowan
PTech expert, serial startup investor and founding Editor-in-Chief of WIRED UK
David Rowan is a renowned figure in the tech and business world, helping leaders and organizations to adapt to the impact of emerging technologies. Founding Editor-in-Chief of WIRED UK (2008–2017), he built close ties with founders behind WhatsApp, LinkedIn, Google, Spotify, Xiaomi, and many other high-growth startups. Rowan is a long-time technology columnist for various prestigious publications, translating frontier trends into practical strategies for leaders and organizations .Beyond Journalism, he has also demonstrated a keen eye for investment opportunities, backing over 150 early-stage tech companies, including two billion-dollar unicorns.
His Amazon #1 business bestseller Non Bullshit Innovation: 17 Proven Ways to Transform How You Work, has garnered international acclaim for its strategies on corporate innovation in the face of disruptive technology.
Driving Innovation Success Through Navigating the Exponential Tech Landscape
- Mastering the convergence: AI, quantum computing, and beyond – turning exponential tech into business advantage
- Innovation under pressure: How technology-led innovation transforms businesses and consumers, driving prosperity despite economic challenges
- Lessons from ‘The Non-Bullshit Innovators’: Radical ideas to transform businesses from the world’s smartest minds
- The ten new rules of business: Why it’s time to challenge the tech monopolies
Nathalie Nahai
Especialista internacional em tecnologia, marketing e psicologia
Nathalie Nahai is a leading voice that explores the intersection of human behavior, culture, and emerging technology. With a polymath background in psychology, marketing and digital strategy, she advises organizations on how to navigate the ethical, creative, and relational challenges posed by AI, having worked with leading companies such as Google, Accenture, Unilever, and Harvard Business Review, among others. She is the author of Business Unusual Webs of Influence, and the host of the podcast In conversation with Nathalie Nahai, where she explores themes such as consciousness, resilience, and the future of work.
Humanos + IA: Criar equipas com empatia e capacidade de decisão
- Compreender a tomada de decisão: as limitações da IA e a importância do raciocínio humano
- Colaboração entre humanos e IA: como integrar e direcionar a IA como um recurso valioso nas equipas e na relação com os clientes
- Desenvolver tecnologia que inspire confiança: como criar estratégias éticas e emocionalmente inteligentes para um futuro digital mais conectado
- Os riscos da automatização sem reflexão — e como preservar a criatividade, a confiança e a ligação humana
Rita McGrath
Especialista em estratégia e professora na Columbia Business School
A Prof. Rita McGrath é amplamente reconhecida como uma autoridade global em liderar inovação e crescimento durante períodos de incerteza. Como consultora de CEOs, seu trabalho teve um impacto duradouro nos programas de strategy e growth de empresas Fortune 500 em todo o mundo. É autora de cinco livros, incluindo os best-sellers The End of Competitive Advantage e Discovery Driven Growth, citados por Clayton Christensen como criando “uma das ideias de gestão mais importantes já desenvolvidas”. É também fundadora da Valize, uma plataforma de inovação cuja missão é ajudar organizações a construir capacidades de inovação duradouras como base para uma prosperidade compartilhada de longo prazo.
Strategies para Impulsionar Inovação e Growth
- O Novo Strategy Playbook: Navegue por mudanças, repense o growth e reinvente sua abordagem
- Inovação em Action: Transforme ideias em resultados com ferramentas que sua equipe pode aplicar imediatamente
- Identifique Early Signals: Detecte tendências e mudanças antes que interrompam seu business
- Quebre Barriers: Alinhe equipes, promova colaboração e acelere a execução
Greg Hoffman
Former Chief Marketing Officer at Nike
As former Chief Marketing Officer at Nike, Greg Hoffman is a world-class expert on creating brand experiences. During his career of more than 27 years at Nike he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. Everything he lived and learnt in this period is reflected in his book Emotion by Design: Creative Leadership Lessons from a Life at Nike.
Hoffman has been recognized as one of Fast Company magazine’s Most Creative People in Business, as well as featuring on Business Insider’s list of 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. Today, as Founder and Principal of Modern Arena, Hoffman advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact.
Change Mindset: Fearless Leadership in Organizations
- The keys to building strong emotional connections with your consumers
- Creativity as a team sport: A roadmap to cultivate curiosity and raise the bar for excellence
- “Never play it safe, play to win”: How to foster risk-taking and innovation across the organization
- Storytelling strategies to shape a powerful, lasting brand legacy: Lessons from Nike and beyond
Renée Mauborgne
INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy
Renée Mauborgne is a leading business strategist, Distinguished Fellow, professor of strategy and Co-Director of the Blue Ocean Strategy Institute at INSEAD. Together with her colleague W. Chan Kim, she co-authored the global bestseller Blue Ocean Strategy, which has sold over four million copies and is recognized as a cornerstone in strategic management. In 2023, they released Beyond Disruption and were honored by Harvard Business Review’s 100th-anniversary list as two of the four most influential thinkers Her pioneering approach to business growth, focused on creating value without destructive competition, has influenced organizations worldwide.
Leading Growth Beyond Competition: Strategies for Sustainable Innovation
- Discover how to create new, competition-free markets using the timeless Blue Ocean principles
- Unlock growth opportunities through nondisruptive creation while preserving industries, jobs, and communities – so business and society thrive together
- Apply adaptable strategies to navigate uncertainty and leverage disruption constructively
- Learn from a decade-long study across 30+ industries and global case studies to balance innovation, value creation, and sustainable impact
Nouriel Roubini
Economista de renome e professor emérito da Stern School of Business
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Mega-ameaças.
Navegar no imprevisível: lições sobre o risco, o reajustamento e a resiliência
- Offshoring e fragmentação geopolítica: como irão afetar a sua região e a sua empresa
- Como desenvolver estratégias de curto e longo prazo para fazer face à volatilidade e às mudanças estruturais nos mercados globais
- Disruptive technologies and the global economy: Identifying AI threats and opportunities
- Chaves para identificar os sinais do que está para vir e adquirir as ferramentas para antecipar e liderar
Oferta válida até 19 de dezembro
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