WORLD BUSINESS FORUM SPEAKERS 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025
Talento
Adam Grant
Groundbreaking organizational psychologist and top-rated professor at Wharton
AI & Innovation Strategy
Andrew McAfee
Globally acclaimed researcher and thought leader on technology and AI
Self-Management
Amy Cuddy
Social psychologist, award-winning Harvard lecturer, and bestselling author
Latin America & the Global Economy
Nouriel Roubini
Economista de renome e professor emérito da Stern School of Business
Creatividade
Inma Shara
Uma das melhores diretoras de orquestra do mundo
Alto Rendimiento
Rigoberto Uran
One of the best Colombian cyclists of all time
Liderança
Peter Docker
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author
Wellbeing & Performance
Elizabeth Dunn
Especialista no estudo da felicidade e do bem-estar na University of British Columbia
ABOUT WORLD BUSINESS FORUM
Since 2004, the World Business Forum Bogota gathers thousands of senior executives to learn from a program of world-class business thought leaders.
O Fórum centra-se nas questões de gestão mais relevantes para os gestores de hoje e ajuda os líderes a enfrentar o desafio de liderar as suas equipas e organizações.
Por Que Assistir?
Learning
Aprender com líderes e especialistas reconhecidos.
A curated program that tackles today’s most pressingleadership challenges head-on.
Inspiration
Superchange your organization.
Ideias transformadoras e a inspiração para as concretizar.
Networking
Expandir a sua rede.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
ABOUT WOBI MEMBERSHIP
The Next Evolution Of WOBI Is Here.
Introducing WOBI Membership, your annual subscription to the world’s best management content and a global community of senior executives.
Your WOBI Membership Includes Access To:
- WORLD BUSINESS FORUM Bogota 2025 in person
- WORLD BUSINESS FORUMS WORLDWIDE on demand
- Year-Round Digital Content
- networking opportunities
- A GLOBAL EXECUTIVE COMMUNITY
Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Watch full sessions and highlights from all this year’s World Business Forums from around the globe.
*Available for 30 days on demand after event date.
Contenido exclusivo de líderes de pensamiento en management de todo el mundo cuidadosamente seleccionado y producido en múltiples formatos.
Join local in-person content and networking events to connect and share experiences with other leaders.
Form part of an exclusive community of business leaders from around the world.
BECOME A MEMBER
wobi membership Gold
$4.890.000+IVA
$ 6.900.000+IVA
Offer Valid Until February 14th
What’s Included
Access to World Business Forum Bogota 2025
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Tradução simultânea
Certificate of attendance
Coffee Breaks
Lunch
wobi membership Emerald
SOLD OUT
Offer Valid Until February 14th
What’s Included
All WOBI Membership
Gold Benefits
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking
wobi membership PLATINUM
$5.990.000+IVA
$8.200.000+IVA
Offer Valid Until February 14th
What’s Included
All WOBI Membership
Gold Benefits
Preferential Seating
Lunch with Speaker
Networking
wobi membership Gold
$4.400.000+IVA c/u
$6.900.000+IVA
Offer Valid Until February 14th
What’s Included
Access to World Business Forum Bogota 2025
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Tradução simultânea
Certificate of attendance
Coffee Breaks
Lunch
wobi membership Emerald
Offer Valid Until February 14th
What’s Included
All WOBI Membership
Gold Benefits
Preferential Seating
Lunch with Speaker
Networking
wobi membership PLATINUM
$5.400.000+IVA c/u
$8.200.000+ IVA
Offer Valid Until February 14th
What’s Included
All WOBI Membership
Gold Benefits
Preferential Seating
Lunch with Speaker
Networking
wobi membership Gold
$4.160.000+IVA c/u
$6.900.000+IVA
Offer Valid Until February 14th
What’s Included
Access to World Business Forum Bogota 2025
Watch World Business Forums Worldwide On Demand
Explore WOBI’s Digital Content Library
Exclusive networking opportunities
A Global Executive Community
Welcome Kit
Tradução simultânea
Certificate of attendance
Coffee Breaks
Lunch
wobi membership Emerald
Offer Valid Until February 14th
What’s Included
All WOBI Membership
Gold Benefits
Preferential Seating
Lunch with Speaker
Networking
wobi membership PLATINUM
$8.200.000+IVA
Offer Valid Until February 14th
What’s Included
All WOBI Membership
Gold Benefits
Dedicated Registration Desk
Preferential Seating
Lunch with Speaker
Networking
FREQUENTLY ASKED QUESTIONS
WOBI Membership Benefits
What is WOBI Membership?
WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.
What is included?
– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 31st plus highlights, summaries and the best moments of our events around the globe
- Acceso completo a la biblioteca de contenido digital de WOBI, actualizado continuamente con las ideas de los líderes globales de management
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community
Why WOBI Membership and not just my ticket for the World Business Forum?
We wanted to extend your 2-day ticket to World Business Forum into a 365-days a year experience. That is why, when purchasing your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, gaining access to our year-round, inspirational and networking resources & opportunities.
How do I access WOBI events on demand?
With WOBI Membership, you can watch full sessions from the 2024 event until December 15th and highlights from World Business Forum events worldwide on demand through our digital platform up to 30 days after the in-person event finishes.
How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?
You will have access to the full keynotes of the World Business Forum on demand until December 15th. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 15th 2024, you’ll be able to access to all full 2025 World Business Forums.
How often is the content in the Digital Content Library updated?
The content is continuously updated with new materials from WOBI’s events and global experts.
Are networking opportunities included in WOBI Membership?
Yes! Beside networking opportunities during World Business Forum, members can participate in exclusive local content and networking events designed to foster connections with other business leaders.
Can I access WOBI Membership from any location?
Yes, WOBI Membership is accessible globally, and members can engage with the content and community from anywhere in the world.
What are the benefits of the WOBI Membership community?
Access to the World Business Forum 2025
– Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Exclusive Networking Opportunities
– Join local in-person content networking events to connect and share experiences with other leaders
A Global Executive Community
– Form part of an exclusive community of business leaders from around the world
What if I don’t live in any of those countries and therefore cannot enjoy the World Business Forum in-person benefit?
We know that not everyone can attend our World Business Forums in person, that is why we have created an all-digital WOBI Membership that will allow you to enjoy all of our World Business Forum’s online and on demand.
How will I access my WOBI Membership?
You can access both, from any device:
Access the web version here
And download Mobile APP
Once you are there, you’ll find an icon for WOBI Membership, just login with your credentials and start enjoying your benefits.
How does group membership work, and when do beneficiaries get access?
After purchasing group memberships, you’ll need to decide who within your company will be the beneficiaries. Your WOBI account manager will assist you in assigning these memberships, ensuring that the selected individuals can start enjoying the benefits of WOBI Membership right away.
What if I’ve already purchased a 2025 World Business Forum ticket?
If you’ve already purchased a ticket for the 2025 World Business Forum, you’ll automatically get your WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away.
Subscription & Duration
How can I subscribe to WOBI Membership?
You can easily subscribe to WOBI Membership through our website by following the steps provided during checkout. Alternatively, if you’re part of a group or corporate package, you can contact your account manager to assist with the process.
What payment methods are available?
We offer flexible payment options, including paying by card or direct debit, which will be charged based on your preferred payment schedule. You can choose to pay for your membership either yearly or monthly, depending on what works best for you.
When does my WOBI Membership start?
Your WOBI Membership starts as soon as your purchase is confirmed. For presale purchases, access to membership benefits will be available immediately upon confirmation, and ticket nominations for events will be required ahead of the event dates.
How long does a WOBI Membership last?
A WOBI Membership typically lasts one year from the date of purchase until the next year’s event.
Renewal & Cancellation
How do I renew my WOBI Membership?
Las opciones de renovación de la membresía estarán disponibles en la configuración de tu cuenta, y tu ejecutivo de cuenta asignado se pondrá en contacto contigo antes de la renovación. Recibirás un recordatorio para renovar antes de que finalice tu suscripción.
How does automatic renewal work? Will members be notified before renewal?
You’ll be able to choose between on time purchase or automatic renewals if you like to ensure continued access to all membership benefits. Members will receive a notification before the renewal charge is processed, giving them the opportunity to opt out if they choose if they want to renew.
Cancellation and Refund Policy:
Buyer/Subscriber might transfer its entrance to WBF by informing it to WOBI (by writting) with at least 5 (five) days prior to the date of the corresponding WBF. If any User is unable to attend the WBF for the current year, the User will have the right to attend the WBF of the following consecutive year (‘Next WBF’), along with one (1) additional person as a guest/companion, provided that User shall: i) notify WOBI in writing at least 45 (forty-five) days prior to the date of the WBF of the current year; ii) renew User’s Membership for the following year; and iii) the Membership shall be valid at the time of attending the Next WBF. Buyer/Subscriber will be able to cancel its Membership by submitting a written cancellation notice to WOBI with at least 45 (forty-five) days prior to the date of the WBF. WOBI will process a refund to the Buyer/Subscriber in accordance with these calculation: WOBI will divide the yearly amount paid by Buyer/Subscriber for the acquisition of its Membership into 12 (twelve) equal installments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) installment times the remaining months of its Membership’s term. The Membership is non-cancelable once the User has attended the corresponding WBF or transferred the ticket to another person. If cancellation submission complies with all the aforementioned requirements, therefore WOBI will process the refund within 60 (sixty) calendar days following receipt of the submission.
What happens If I cannot attend the World Business Forum?
Your World Business Forum ticket can be transferred to next year’s event, allowing you to bring an additional person to share the experience with you. This benefit is available as long as you maintain your active WOBI membership for the following year. Your previous ticket will be honored only with an active membership subscription.
If I sign up for example in July and attend the World Business Forum in November, when will my membership renew?
Your membership will last for one full year from the date of sign-up. So, if you sign up in July and attend the World Business Forum in November, your membership won’t renew until July of the following year, ensuring you receive the full 12 months of benefits.
Presenting
Elizabeth Dunn
Wellbeing & Performance
A Dra. Elizabeth Dunn é professora de Psicologia na University of British Columbia e uma das maiores especialistas no estudo da forma como o tempo, o dinheiro e a tecnologia influenciam a felicidade. O seu trabalho de investigação foi publicado em revistas de renome - incluindo três artigos na Science - e foi apresentado em meios de comunicação internacionais como The New York Times, The Atlantic e CNN. Dunn é coautora do livro Happy Money: The Science of Happier Spending, que foi reconhecido pelo Washington Post como leitura essencial para os líderes.
Unlocking Happiness and Connection in the Workplace
- Como aumentar a felicidade dos funcionários em um ambiente de trabalho em evolução
- Porque é que as ligações pessoais são um recurso valioso para as organizações, especialmente em tempos difíceis, e como as construir
- Como as interacções geradas artificialmente afetam as emoções, as relações sociais
- Equilíbrio entre a tecnologia e o fator humano: uma competência essencial para as empresas incorporarem eficazmente as ferramentas de IA na sua estratégia
Andrew McAfee
AI & Innovation Strategy
Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His latest book is The Geek Way.
Leveraging the Transformational Power of GenAI
- Generative AI: The general purpose technology that is revolutionizing everything and how to leverage its power
- A practical guide to leverage AI for innovation, and strategic, data-driven decision-making
- The flaws in AI systems that need to be addressed in order for them to achieve their full impact
- An optimistic approach to the future of work in the age of AI
Inma Shara
Creatividade
Referência internacional na música clássica, Inma Shara é uma das melhores diretoras de orquestra do mundo. Estreou-se como maestrina aos 27 anos e, desde então, tem dirigido conjuntos de renome mundial, como a Orquestra Filarmónica de Londres, a Orquestra Filarmónica de Israel, a Orquestra Sinfónica Nacional Checa e a Orquestra Sinfónica Nacional Russa.
Realizou concertos presididos por S.M. a Rainha Sofia, cujos benefícios reverteram inteiramente a favor da Fundação Rainha Sofia para o desenvolvimento do Projeto Alzheimer, bem como por S.M. o Papa Bento XVI no Vaticano, por ocasião da celebração do 60º aniversário da Declaração Universal dos Direitos do Homem. Para além da música, Shara colabora com organizações sem fins lucrativos e tem um forte compromisso com a proteção das crianças e a investigação científica no domínio da saúde. É também autora do livro La Batuta Invisible: El liderazgo que genera armonía.
Liderança que cria harmonia
- A sinfonia do sucesso: inspirar a criatividade e o alto rendimento das equipas
- Como alinhar membros talentosos e diversificados da equipa com os objectivos organizacionais
- Equilibrar o propósito e o trabalho de equipa para alcançar resultados extraordinários
Peter Docker
Liderança
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author
A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.
Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.
Jumpseat Leadership for High-Performing Teams
- Enhancing performance by handing over control to others: “Leading from the Jumpseat”
- The three practices of Jumpseat Leadership: Commitment, humble confidence and belonging
- Strategies to equip your teams for handling difficult situations and leading positive change
- How to foster an efficient and productive workplace environment that truly values employee ideas
Amy Cuddy
Self-Management
A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.
She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.
Empowering People to Perform at their Highest Potential
- Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty
- Harnessing the power of presence to help you and your team perform at the highest levels of confidence
- Building the trust necessary to facilitate the communication and absorption of ideas
- Combating prejudice: Exploring the anatomy of bias at work
Rigoberto Urán
Alto Rendimiento
A professional cyclist, Olympic medalist, and runner-up in the Tour de France and the Giro d’Italia, Rigoberto Urán is a prime example of “Where there’s a will, there’s a way,” demonstrating that discipline and perseverance are the keys to success. Best known as Rigo, Urán began his sports career at the age of 14, winning five gold medals at the 2005 Pan American Games and seven gold medals at the National Championships that same year. He is the only Colombian cyclist to win two editions of the Vuelta a Colombia in the junior category, and won a silver medal at the 2012 Olympics.
Beyond his sports career, his brand Go Rigo Go! has expanded into international markets such as Mexico, Costa Rica, Ecuador, Brazil, and the United States, in addition to his native Colombia. Stemming from his passion and dedication to cycling, he created and currently leads El Giro de Rigo, a cycling event that will celebrate its farewell edition in 2024.
Lessons on Discipline, Perseverance and Positive Visualization
- Building resilience: How to overcome setbacks and thrive in the face of adversity
- Positive visualization: Powerful strategies for goal setting and cultivating the mindset required for lasting success
- Lessons from cycling on motivation and leadership: How to inspire and empower teams to unlock their full potential
- Discipline and perseverance: The foundations of a successful, fulfilling, and happy life
Adam Grant
Talento
Adam Grant é um psicólogo organizacional e autor de best-sellers que explora a ciência da motivação, da generosidade, do repensar e do potencial. Professor mais bem classificado da Wharton durante sete anos consecutivos, é o autor nº 1 dos bestsellers do New York Times de seis livros que venderam milhões de exemplares e foram traduzidos para 45 línguas: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant obteve um lugar na Wharton quando ainda tinha vinte anos e é um dos principais especialistas em como podemos encontrar motivação e significado, repensar pressupostos e viver vidas mais generosas e criativas.
Desbloquear o potencial oculto para uma liderança excepcional
- Um novo enquadramento para aumentar as aspirações, exceder as expectativas e potenciar os pontos fortes para o sucesso
- Como construir as competências de carácter e as estruturas motivacionais para desenvolver o seu potencial de liderança
- Conceber sistemas para criar oportunidades para aqueles que têm sido subestimados e negligenciados
- Desenvolver as competências necessárias para responder e encontrar forças na adversidade
Noriel Roubini
Latin america & the global economy
Economista de renome e professor emérito da Stern School of Business
Nouriel Roubini é um economista de renome mundial, diretor executivo da empresa de consultoria global Roubini Macro Associates, LLC, e professor emérito da Stern School of Business da Universidade de Nova Iorque. Roubini é mais conhecido por ter previsto a crise financeira de 2008 dois anos antes da sua ocorrência. Fê-lo em 2006, num discurso no Fundo Monetário Internacional. Tem também experiência política, tendo sido consultor do Fundo Monetário Internacional e do Banco Mundial, entre outras instituições públicas e privadas. Autor de vários bestsellers, o seu último livro é Mega-ameaças.
Globalização, tecnologia e desafios económicos
- Tecnologias disruptivas e seu impacto na economia global: desafios e oportunidades da IA
- Globalização e desafios económicos: uma perspetiva para o futuro
- Estratégias empresariais e governamentais para lidar com o complexo panorama geopolítico e económico
- Mega-ameaças: como identificá-las e evitá-las no futuro
A renowned expert on organizational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviors for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organizations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming.
She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel safe and empowered
- Improve learning, cooperation and performance by fostering a culture of psychological safety
- How leaders can transform their perspective on setbacks by embracing the intelligent failures that are vital to innovation
- Tailored practices, skills and mindsets for taking smart risks and using mistakes as springboards for profound learning and competitive differentiation
Músico e especialista em empreendedorismo, inovação e virtuosismo
With more than 25 years of entrepreneurial and senior management experience, Felipe Gómez has developed a powerful set of proven tools that helps leaders, teams and organizations to reach extraordinary performance. Leveraging his passion for music and with a grand piano on stage, Felipe will inspire his audience and provide tools to consistently aim for operational excellence, create meaningful connections and build effective cultures of innovation. Gómez is the author of the best-selling book, Attitude-E: The Method for Being Entrepreneurial and Fulfilling your Dreams.
O poder do Virtuosismo
- What it means to be a virtuoso and why it’s a critical quality for organizations in today’s world
- As chaves para sermos “virtuosos” em tudo o que fazemos
- A atitude e as estratégias que os líderes e as empresas devem adotar para alcançar o sucesso
- A importância de aperfeiçoar os nossos métodos, de estarmos mais conscientes das atitudes que adotamos e de fazermos tudo o que fazemos com amor e paixão
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation
Dia(s)
:
Hora(s)
:
Minuto(s)
:
Segundo(s)