Now your ticket to the World Business Forum is part of

WOBI MEMBERSHIP

The Beginning of a New Era of Management Inspiration

WORLD-CLASS SPEAKERS

Amy Cuddy

Talent

Nouriel Roubini

Latin America &

the Global Economy

Rigoberto Uran

High Performance

Peter Docker

Leadership

Elizabeth

Dunn

Wellbeing & Performance

Inma Shara

Creativity

Andrew

McAfee

AI & 

Innovation Strategy

Social psychologist, award-winning Harvard lecturer, and bestselling author

A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.

She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.

Renowned economist and Professor Emeritus at the Stern School of Business at NYU

One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund.‍ Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.  

One of the best Colombian cyclists of all time

A professional cyclist, Olympic medalist, and runner-up in the Tour de France and the Giro d’Italia, Rigoberto Urán is a prime example of “Where there’s a will, there’s a way,” demonstrating that discipline and perseverance are the keys to success. Best known as Rigo, Urán began his sports career at the age of 14, winning five gold medals at the 2005 Pan American Games and seven gold medals at the National Championships that same year. He is the only Colombian cyclist to win two editions of the Vuelta a Colombia in the junior category, and won a silver medal at the 2012 Olympics.

Beyond his sports career, his brand Go Rigo Go! has expanded into international markets such as Mexico, Costa Rica, Ecuador, Brazil, and the United States, in addition to his native Colombia. Stemming from his passion and dedication to cycling, he created and currently leads El Giro de Rigo, a cycling event that will celebrate its farewell edition in 2024.

Renowned leadership consultant, former Royal Air Force senior officer and bestselling author

A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.

Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.

Leading happiness and well-being researcher at the University of British Columbia

Dr. Elizabeth Dunn is a distinguished professor of Psychology at the University of British Columbia and a leading expert on the study of how time, money, and technology shape human happiness. Her experimental research has not only been published in top-tier journals, including three articles in Science, but also widely featured in international media like The New York Times, The Atlantic, and CNN. She is also the co-author of the acclaimed book Happy Money: The Science of Happier Spending, which has been recognized by the Washington Post as essential reading for leaders.

One of the best orchestra conductors in the world

An international authority in classical music, Inma Shara is one of the world’s finest orchestra conductors. At age 27, she debuted as a conductor and has since led world-renowned orchestras such as the London Philharmonic Orchestra, the Israel Philharmonic, the Czech National Symphony, and the Russian National Orchestra. Her professional career has been honored with the European Excellence Award, and she has been named an Honorary Ambassador of Spain’s Brand by Foro de Marcas Renombradas Españolas.

Beyond music, Shara collaborates with non-profit organizations and is strongly committed to child protection and scientific research in health. She has conducted concerts presided over by H.M. Queen Sofía, with proceeds dedicated to Fundación Reina Sofía’s Alzheimer’s Project, as well as by Pope Benedict XVI at the Vatican in celebration of the 60th anniversary of the Universal Declaration of Human Rights. Additionally, she is the author of La Batuta Invisible: El liderazgo que genera armonía.

Globally acclaimed researcher and thought leader on technology and AI

Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His forthcoming book is The Geek Way.

What is WOBI Membership?

Inspiring leaders. Every day of the year.

The next evolution of WOBI is here, your annual subscription to year round learning, inspiration and networking.

By joining WOBI Membership you will have in-person access to the World Business Forum 2025 plus an extensive range of benefits to keep you inspired 365 days a year.

What is included?

Your ticket to WOBI’s annual flagship event.  Two days of ideas and inspiration while expanding your professional network.
In-Person Experiences

Enjoy full sessions and select highlights from all WOBI events around the globe
Digital Experience
*The full speeches on demand are available only until Dec. 31

Curated content from WOBI’s network of world class management thought leaders, in multiple formats and topics.
Digital Experience

Join local in-person content and networking events to connect and share experiences with other leaders.
In-Person & Digital Experiences

Receive continuously updated ideas, ensuring ongoing inspiration. Anytime, anywhere.
Digital Experience

Form part of an exclusive community of business leaders from around the world.
In-person & Digital Experiences


2025

Organized by WOBI in major cities across the globe, the World Business Forum gathers thousands of senior executives to learn from world-class business thought leaders.

The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.

JOIN THE WORLD’S TOP EXECUTIVES

 

SECURE YOUR MEMBERSHIP TODAY

Valid Until December 20th

Day(s)

:

Hour(s)

:

Minutes

:

Second(s)

WOBI MEMBERSHIP
PLATINUM

$4.590.000 + IVA
$8.200.000+ IVA
  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking
Sold out!

WOBI MEMBERSHIP
EMERALD

SOLD OUT

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking

WOBI MEMBERSHIP
Gold

$3.490.000 + IVA
$ 6.900.000+ IVA
  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Simultaneous translation
  • • Certificate of attendance
  • • Coffee Breaks
  • • Lunch

WOBI MEMBERSHIP
PLATINUM

$13.090.000+ IVA
$25.600.000+ IVA

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking
Sold out!

WOBI MEMBERSHIP
EMERALD

SOLD OUT

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking

WOBI MEMBERSHIP
Gold

$9.950.000+ IVA
$18.700.000+ IVA

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Simultaneous translation
  • • Certificate of attendance
  • • Coffee Breaks
  • • Lunch

WOBI MEMBERSHIP
PLATINUM

$20.700.000+ IVA
$42.000.000+ IVA

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking
Sold out!

WOBI MEMBERSHIP
EMERALD

SOLD OUT

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking

WOBI MEMBERSHIP
Gold

$15.700.000+ IVA
$30.500.000+ IVA

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Simultaneous translation
  • • Certificate of attendance
  • • Coffee Breaks
  • • Lunch

WOBI MEMBERSHIP
PLATINUM

$39.000.000+ IVA
$52.800.000+ IVA

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking
Sold out!

WOBI MEMBERSHIP
EMERALD

SOLD OUT

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community

  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Preferential Seating
  • • Lunch with Speaker
  • • Networking

WOBI MEMBERSHIP
Gold

$29.700.000+ IVA
$42.500.000+ IVA

  • • Access to World Business Forum Bogotá 2025
  • • Watch World Business Forums Worldwide On Demand
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive Network Opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Simultaneous translation
  • • Certificate of attendance
  • • Coffee Breaks
  • • Lunch

FREQUENTLY ASKED QUESTIONS

What is WOBI Membership?

WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.

What is included?

– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 15th plus highlights, summaries and the best moments of our events around the globe
– Full access to 300+ hours of WOBI’s Digital Content, which is continuously updated with insights from global management thought leaders
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community

Can I access WOBI Membership from any location?

Yes, WOBI Membership is accessible globally, and members can engage with the content and community from anywhere in the world.

How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?

You will have access to the full keynotes of the 2024 World Business Forum on demand until December 31st. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 31st 2024, you’ll be able to access all on-demand content from the 2025 World Business Forums.

What if I don’t live in any of those countries and therefore cannot enjoy the World Business Forum in-person benefit?

We know that because of agenda or budget reasons, not everyone can attend our World Business Forums in New York, Madrid, Milano, Sydney, Bogota and Mexico. That is why, you’ll be able to select an all-digital WOBI Membership that will allow you to enjoy our New York’s World Business Forum livestream event. 

    How will I access my WOBI Membership?
    Have you downloaded the APP? If you have not, please do so: 

    iOS

    ANDROID

    Make sure you download the WOBI App. Once you are there, you’ll find an icon for WOBI Membership, just login with your credentials and start enjoying your benefits.

    What if I’ve already purchased a 2025 World Business Forum ticket?

    If you’ve already purchased a ticket for the 2025 World Business Forum, you’re automatically eligible for WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away, including access to WOBI’s Digital Content Library, networking opportunities, and more.

      How long does a WOBI Membership last?

      A WOBI Membership typically lasts one year from the date of purchase, in some cases membership will be extended to include the next year’s event.

      For example the 2024 New York event took place in October, however 2025 will be in November. Memberships purchased in October 2024 will be extended to include attendance to the 2025 event in November.

      How do I renew my WOBI Membership?
      Membership renewal options will be available through your WOBI Account Manager who will contact you before renewal. You will receive a reminder to renew 30 days before your subscription ends.
      Can I cancel my WOBI Membership?
      You can cancel your membership anytime. Cancellations are eligible for a full refund within 15 days of subscription. If you wish to cancel your membership after the 15 days we will refund you a proportionate amount equivalent to the time remaining in your membership.

      Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.

      Will I receive a refund if I cancel my WOBI Membership?
      Subscribers will be able to cancel their Membership by submitting a written cancellation notice to WOBI within 45 (forty-five) days prior to the date of the World Business Forum event.

      WOBI will process a refund to the subscriber in accordance to these calculations:
      WOBI will divide the yearly amount paid for the acquisition of its Membership into 12 (twelve) equal instalments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) instalment times the remaining months of the Membership’s term.
      The Membership is non-refundable once the subscriber has attended the corresponding World Business Forum.

      If cancellation submission complies with all the aforementioned requirements, WOBI will process the refund within 30 (thirty) calendar days following receipt of the submission.

      How does automatic renewal work? Will members be notified before renewal?
      You’ll be able to choose between one time purchase or automatic renewals if you’d like to ensure continued access to all membership benefits. Members will receive a notification before the renewal charge is processed, giving them the opportunity to opt out if they choose not to renew.
      WE THANK OUR 2024 SPONSORS AND PARTNERS

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      Technical Sponsors

      Media Partners

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