The World’s Premier Business and Leadership Platform
Since 2004, the World Business Forum Milan has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.
We focus on the most relevant topics for today’s leaders–from innovation and strategy to culture and performance–empowering organizations to thrive in an era of constant change.
World Business Forum Speakers 2026
Allianz MiCo Milano Congressi
18 & 19 November 2026
Also included in your WOBI Membership
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and Leadership
Access hundreds of hours of exclusive Masterclasses, Book Summaries, Podcasts, and more through the WOBI App. Continuously updated to keep your ideas fresh and relevant!
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Attend Exclusive Content & Networking Events throughout the Year and become part of WOBI’s Global Community of 10,000+ Leaders.
Also included in your WOBI Membership
All World Business Forum
On Demand
Watch full sessions and highlights from all of our
World Business Forums from around the globe.
*Enjoy full access to all sessions on-demand for 30 days after the event concludes.
Why Leaders Choose WOBI
LEARNING
Absorb wisdom from world renowned business thought leaders.
A curated program that tackles today’s most pressing leadership challenges head-on.
INSPIRATION
Supercharge your organization.
Walk away with transformative ideas and the inspiration to turn them into reality.
NETWORKING
Expand your inner circle.
Rub shoulders with over 2,800 decision-makers, innovators, and industry leaders.
Begin Your Journey with WOBI
Gold
€2.095+VAT
€2.900 +VAT
Offer Valid Until December 19th
What’s Included
Access to World Business Forum Milano 2026
Networking Coffee Breaks and Served Networking Lunch
Simultaneous translation
Watch World Business Forums Worldwide On Demand
Exclusive networking and content events all throughout the year
A Global Executive Community
300+ hours of WOBI’s digital content
Fundable with major interprofessional Continuing Education Funds
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
PLATINUM
€2.895+VAT
€3.700+VAT
Offer Valid Until December 19th
What’s Included
Access to World Business Forum Milano 2026
Networking Coffee Breaks and Served Networking Lunch
Simultaneous translation
Watch World Business Forums Worldwide On Demand
Exclusive networking and content events all throughout the year
A Global Executive Community
300+ hours of WOBI’s digital content
Fundable with major interprofessional Continuing Education Funds
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
Gold
€1.875+VAT cad
€2.900 +VAT cad
Offer Valid Until December 19th
What’s Included
Access to World Business Forum Milano 2026
Simultaneous translation
Watch World Business Forums Worldwide On Demand
Exclusive networking and content events all throughout the year
A Global Executive Community
300+ hours of WOBI’s digital content
Fundable with major interprofessional Continuing Education Funds
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
PLATINUM
€2.675+VAT cad
€3.700+VAT cad
Offer Valid Until December 19th
What’s Included
Access to World Business Forum Milano 2026
Networking Coffee Breaks and Served Networking Lunch
Simultaneous translation
Watch World Business Forums Worldwide On Demand
Exclusive networking and content events all throughout the year
A Global Executive Community
300+ hours of WOBI’s digital content
Fundable with major interprofessional Continuing Education Funds
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
Gold
€1.745+VAT cad
€2.900 +VAT cad
Offer Valid Until December 19th
What’s Included
Access to World Business Forum Milano 2026
Simultaneous translation
Watch World Business Forums Worldwide On Demand
Exclusive networking and content events all throughout the year
A Global Executive Community
300+ hours of WOBI’s digital content
Fundable with major interprofessional Continuing Education Funds
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
PLATINUM
€2.545+VAT cad
€3.700+VAT cad
Offer Valid Until December 19th
What’s Included
Access to World Business Forum Milano 2026
Networking Coffee Breaks and Served Networking Lunch
Simultaneous translation
Watch World Business Forums Worldwide On Demand
Exclusive networking and content events all throughout the year
A Global Executive Community
300+ hours of WOBI’s digital content
Fundable with major interprofessional Continuing Education Funds
Access to the Platinum Lounge
Ticket delivery to your desired location ahead of the event
Reserved and numbered seating in the front rows
Bring your teams
Contact us at marketing.it@wobi.com to find out about packages for more than 20 people.
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Strategic Partners
Justin Trudeau
Prime Minister of Canada from 2015 to 2025
An advocate for equity, inclusion, and sustainability, Justin Trudeau served as Canada’s 23rd Prime Minister from 2015 to 2025, becoming the country’s second-youngest Prime Minister. First elected in 2015 and re-elected in 2019 and 2021, he focused on expanding middle-class opportunity, advancing equity and youth opportunity, strengthening public safety, and confronting climate change, while guiding Canada through the pandemic and positioning the country for long-term, low-carbon growth. Before entering politics, he worked as a teacher, and today continues to drive positive change through leadership grounded in empathy, purpose and fairness.
Leading Change
- Navigating uncertainty: A practical approach for leading and making hard decisions in times of crisis
- Purpose-driven leadership: Harnessing the power of purpose to inspire meaningful change in society
- Building a more equitable world: What governments and business can do
- The next-gen advantage: Why elevating younger leaders strengthens team performance and business results
Stephen M.R. Covey
World’s leading expert on organizational trust
Stephen M. R. Covey is the New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others. He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world, nearly doubling revenues while multiplying profits twelvefold during a global expansion into over 40 countries. Covey personally led the strategy that propelled his father’s book, Dr. Stephen R. Covey’s The 7 Habits of Highly Effective People, to become one of the two most influential business books of the 20th Century, according to CEO Magazine.
Trust and Inspire: Unleashing Greatness in Others
- Why the old rules of leadership no longer apply and fail to unleash human potential
- A comprehensive framework for shifting from ‘Command and Control’ to a ‘Trust and Inspire’ leadership style
- How trust and collaboration are and will be the foundation of the future of work
- Creating the conditions that turn potential into performance, where people flourish and grow
Rita McGrath
Leading strategy expert and professor at Columbia Business School
Prof. Rita McGrath is widely recognized as a global authority on leading innovation and growth during times of uncertainty. As a consultant to CEOs, her work has had a lasting impact on the strategy and growth programs of Fortune 500 companies worldwide. She is the author of five books including the best-selling The End of Competitive Advantage and Discovery Driven Growth, cited by Clayton Christensen as creating “one of the most important management ideas ever developed”. She is also the founder of Valize, an innovation platform whose mission is to help organizations build lasting innovation capability as the basis for long-term shared prosperity.
Strategies to Drive Innovation and Growth
- The New Strategy Playbook: Navigate shifts, rethink growth, and reinvent your approach
- Innovation in Action: Turn ideas into results with tools your team can apply immediately
- Spot Early Signals: Detect trends and changes before they disrupt your business
- Break Down Barriers: Align teams, foster collaboration, and accelerate execution
Paola Antonelli
Renowned creative visionary and MoMA’s Senior Curator of Architecture and Design
One of the most influential voices in design and creativity, Paola Antonelli is the Senior Curator of Architecture and Design and founding Director of Research and Development at New York’s Museum of Modern Art (MoMA). Through her work, she has redefined how design shapes culture, business, and society, with the purpose of deepening the public’s understanding of design until its positive influence on the world is universally recognized.
Recognized by TIME magazine as one of the 25 most incisive design visionaries, she has received prestigious honors including the Smithsonian Institution’s National Design Award for Design Mind. Beyond MoMA, she has curated numerous exhibitions and collaborated with institutions around the world such as the Triennale di Milano and the Biennale di Venezia. A consultant for Fortune 500 companies, she is also the author of several books, including her latest, Design Emergency: Building a Better Future.
Creativity as a Competitive Advantage
- Why creativity is now a core business strategy for solving new challenges, thinking differently, and staying curious in the face of constant change
- What art can teach business: bold lessons on innovation, resilience, and pushing boundaries
- Where design, technology, and humanity meet: imagining a better future for business
- Building resilient, innovative teams through diverse thinking and continuous learning
Zack Kass
Former Head of Go-To-Market at OpenAI
Zack Kass has over a decade in AI leadership, most recently as Head of Go-To-Market at OpenAI where he spearheaded sales and partnerships, turning research into deployable business solutions. An expert in the transformative possibilities that Artificial Intelligence brings, Zack Kass is a futuristic leader who helps organizations including Coca-Cola, Morgan Stanley, and Samsung, navigate the evolving landscape of this technology in the business world. He has also served as an advisor and VP of Revenue at Lilt, as well as VP of Sales and Customer Success at Figure Eight.
AI Strategy Simplified
- AI Strategy Simplified: Demystifying AI’s complexity with an actionable roadmap for its implementation
- Redefining Intelligence: Preparing for a world where intelligence is unmetered–and rethinking what it means to be human in the process
- Beyond the hype: Turning AI’s ethical and societal dilemmas into strategic value
- A world of opportunities: A pragmatic guide to future-proofing your business by fostering resilience, adaptability, and innovation
Marcus Collins
Award-winning marketer and expert on brand strategy
As the Chief Strategy Officer at Wieden+Kennedy New York, and a marketing Professor at the Ross School of Business, University of Michigan, Marcus Collins bridges the academic-practitioner gap for blue-chip brands and startups alike. His acclaimed book For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be examines the influence of culture on consumption and unpacks how everyone from marketers to activists can leverage culture to get people to take action. He is a recipient of Advertising Age’s 40 Under 40 award, and a recent inductee into the American Advertising Federation’s Advertising Hall of Achievement. In addition, he led iTunes + Nike sports music initiatives at Apple, the McDonald’s cultural resurgence and Google’s “Real Tone” technology launch, plus he served as Head of Digital Strategy for Beyoncé.
The Future of Brand
- Why culture is the most powerful vehicle for influencing behavior and what this means for brands
- The six levels of brand power, from simple awareness to ideology, and how brands evolve through them
- How empathy enables leaders to understand customers beyond data and influence behavior authentically
- From Beyonce to the Fortune 500: Practical lessons from the field on why the strongest brands don’t just follow culture – they lead it
Amy Gallo
Coach and leading expert in conflict resolution and workplace dynamics
An authority on relationship management, healthy disagreements, and gender dynamics, Amy Gallo’s work is focused on teaching leaders evidence-based frameworks that improve high performance and drive excellence at work. A Contributing Editor at the Harvard Business Review, where she has written hundreds of articles, she is also the author of Getting Along: How to Work with Anyone (Even Difficult People). Gallo also co-hosted HBR’s popular Women at Work podcast, and has taught at Brown University and the University of Pennsylvania.
Managing Difficult Workplace Relationships
- How to manage conflict and change in ways that spark innovation, collaboration, trust, and engagement
- Why healthy disagreements are essential for high-performing teams – and how to foster them effectively
- A four-step framework for conflict resolution: key strategies to turn friction into fuel for growth
- How to build psychological safety through care, consistency, and candor, creating a space where everyone feels safe to speak up and learn
Chris Barton
Founder & Former CEO of Shazam
Chris Barton is the founder of Shazam, the groundbreaking music recognition app that changed how people discover music, and was acquired by Apple in 2018 for around $400 million. A passionate innovator who believes technology can achieve the impossible, Barton spent eight years at Google, where he was the first employee focused on mobile, creating from scratch the carrier partnership framework for Search and Android. He then joined Dropbox as one of its first employees, helping to build their mobile business and expand the platform globally. Barton is also an active investor and adviser in various startups, holding 12 patents for inventions developed at Shazam, Google, and Dropbox. He is now the founder of Guard, a venture using AI to make digital experiences safer and smarter.
Starting from Zero: The Shazam’s Journey to Transform Ideas into Innovation
- The Start from Zero framework: Discover four unconventional ways of thinking used by history’s greatest innovators like Steve Jobs, Henry Ford, and Leonardo da Vinci – to systematically disrupt industries and challenge the status quo
- Bring “impossible” ideas to life: Harness technology to imagine the future, challenge conventional limits, and turn bold, ahead-of-its-time ideas into reality
- Turning obstacles into breakthroughs: Eliminating friction and prioritizing effectively to drive bold innovations that impact billions and enhance customer interactions
- The mindset to create the next great companies: How to convert bold visions into game-changing products that redefine industries, inspired by Shazam
Carlo Ancelotti
Football legend and one of the most decorated coaches of all time
A football legend, Carlo Ancelotti is the most decorated coach in UEFA Champions League history, with five titles (two with AC Milan and three with Real Madrid). Drawing on a career that spans success on the pitch as a player and on the touchline as a manager, Ancelotti blends calm authority, tactical clarity, and world-class talent development. He has turned elite squads into serial winners at Juventus, AC Milan, Real Madrid, Chelsea, PSG, and Bayern Munich, cementing his place among the most successful coaches of all time, and earning the loyalty of many of the greatest players in football history. He is also the author of Quiet Leadership and The Dream.
From Talent to High Performance: Strategies for Sustained Success
- Lessons from a sports champion: Keys to building a culture that inspires excellence, elevates performance, and sustains success over time
- From the pitch to the locker room: How to tailor team dynamics for peak performance when the pressure is highest
- Foster trust, build accountability, praise publicly: Keys to securing loyalty, alignment, and decisive execution in defining moments
- Identifying the skills and characteristics of a high-performing team, and how to develop them with purposeful leadership to unlock potential
Offer Valid Until December 19th
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