WORLD BUSINESS FORUM SPEAKERS 2025
Expo Santa Fe, CDMX
4 & 5 November 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Expo Santa Fe, CDMX
4 & 5 November 2025

Self-Management
James Clear
Best-selling author of Atomic Habits

Innovation
Peter Diamandis
Founder and Executive Chairman of the XPRIZE Foundation

Talent
Amy Cuddy
Social psychologist, award-winning Harvard lecturer, and bestselling author

Mexico & the Global Economy
Nouriel Roubini
Renowned economist and Professor Emeritus at the Stern School of Business at NYU

Wellbeing & Performance
Elizabeth Dunn
Leading happiness and well-being researcher at the University of British Columbia

High Performance Teams
Victoria Roos Olsson
Expert in leadership development and talent management, and co-author of Everyone Deserves a Great Manager

Leadership
Javier Fernández Aguado
President of MindValue, coach and leading expert in organizational management

Customer Experience Strategy
Jesús Cochegrús
Entrepreneur and expert in technology and transformation
ABOUT WORLD BUSINESS FORUM
Since 2004, the World Business Forum Mexico gathers thousands of senior executives to learn from a program of world-class business thought leaders.
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.
The Power of the Unpredictable
Why Join?
Learning
Absorb wisdom from world renowned business thought leaders.
A curated program that tackles today’s most pressing leadership challenges head-on.
Inspiration
Superchange your organization.
Walk away with transformative ideas and the inspiration to turn them into reality.
Networking
Expand your inner circle.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
Register for World Business Forum
and be part of WOBI
In addition to two incredible days at the World Business Forum, your registration also includes year-round access to the world’s best management content and a global community of senior executives.
Ticket to World Business Forum Mexico 2025
All World Business Forums worldwide on-demand

Year-round access to the best management content
Networking opportunities and global executive community
JOIN WOBI

Gold
Per access $1,800USD+VAT
$ 2,500USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

PLATINUM
Per access $2,150USD+VAT
$ 2,800USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

Gold
Per access $1,650USD+VAT c/u
$2,500USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

PLATINUM
Per access $1,990USD+VAT c/u
$2,800USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

Gold
Per access $1,400USD+VAT c/u
$2,500USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

PLATINUM
Per access $1,830USD+VAT c/u
$2,800USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

Gold
Per access $1,200USD+VAT c/u
$2,500USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

PLATINUM
Per access $1,760USD+VAT c/u
$2,800USD+VAT
Offer Valid Until October 30th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

Corporate Access
50 gold
Offer Valid Until August 15th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month

Corporate Access
50 platinum
Offer Valid Until August 15th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community
Dedicated Registration Desk
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
2 accesses to Club Piso 51 per month
FREQUENTLY ASKED QUESTIONS
Benefits of WOBI & The World Business Forum
Year-Round Access with Your World Business Forum Ticket
What’s Included?
When you register for the World Business Forum, you don’t just get access to the two-day event—you unlock a full year of continuous learning, inspiration, and connection designed to support your leadership journey.
Your ticket includes:
– Admission to the World Business Forum—our flagship annual event
– On-demand access to all World Business Forum 2025 editions until December 31st, plus summaries and highlight reels from around the world
– Full access to WOBI’s Digital Library: 300+ hours of leadership content updated regularly with insights from global experts
– Fresh, relevant content added throughout the year
– Exclusive invitations to in-person and virtual networking events
– The opportunity to connect with a global executive community
Why does my ticket include year-round access?
We believe leadership doesn’t begin and end with a two-day event. That’s why every World Business Forum registration includes access to a full suite of digital content and experiences—so you can continue learning and connecting all year long.
How do I watch past events on demand?
Your ticket gives you access to stream full sessions from the 2025 World Business Forums until December 15th, plus highlight clips and curated segments from other global editions up to 30 days after each event.
How long can I watch full keynotes from World Business Forums?
You’ll have full access to keynotes through December 15th, 2025. After that, you’ll still be able to enjoy a curated selection of highlights and “The Best of World Business Forum Worldwide 2025.” If you purchase your ticket after that date, you’ll gain access to full 2026 content as it becomes available.
How often is the Digital Library updated?
The Digital Library is continuously refreshed with new insights and exclusive materials from WOBI’s global events and speakers.
Are networking opportunities included?
Yes! In addition to what happens during the Forum itself, your access includes private invitations to local and virtual content + networking events—giving you the chance to connect with like-minded leaders throughout the year.
Can I access this experience from anywhere?
Yes, it’s all available globally—online and on demand. Whether you’re in the office or on the go, you can access the content and community anytime, from any device.
What if I can’t attend the Forum in person?
No problem. You’ll still enjoy the full digital experience—including streaming access to all sessions, the Digital Library, curated content, and networking invitations.
How do I access everything included?
You’ll receive login credentials that allow you to explore all features through:
The WOBI web platform here
The WOBI app (iOS and Android)
Once logged in, you’ll have instant access to everything your ticket includes.
How does access work for group purchases?
If you’ve purchased multiple tickets, your WOBI account manager will help assign access to selected individuals within your organization so your entire team can benefit.
Already bought your 2025 ticket?
Great news—you’re already covered! Your access will be activated shortly, and your account manager will help you get started with everything that’s included.
Duration of Access
How do I get access to the year-round experience?
Your access is automatically included when you purchase a ticket to the World Business Forum. No separate subscription or registration is needed—everything is unlocked as part of your ticket package.
If you’re purchasing for a team or through a corporate package, your account manager can assist with assigning access to each participant.
What payment methods are available?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in installments, depending on what works best for you or your organization.
When does access begin?
Your access begins as soon as your World Business Forum ticket purchase is confirmed. If you buy during the presale period, you’ll receive immediate access to all available digital content and benefits. Event ticket nominations can be submitted later as the event date approaches.
How long will I have access?
Access is valid for one full year from the date of purchase and includes content from the current year’s World Business Forums, as well as other exclusive content and experiences released throughout the year.
Renewal
How do I renew my access?
Your WOBI account manager will be in touch prior to the end of your access period to discuss renewal options. You’ll also receive a reminder 30 days before your annual access is set to expire.
How long does my access last?
Your access lasts for one full year from the date of purchase. For example, if you sign up in July and attend the Forum in November, your access won’t renew until the following July—ensuring you receive the full 12-month experience.
What if I can’t attend the World Business Forum?
Your ticket can be transferred to the following year’s event. If you choose to roll over your ticket, we’ll allow you to bring an additional guest—making it a shared experience at no extra cost. This benefit is available as long as your annual access is renewed for the next cycle.
2025 AGENDA
TUESDAY
4
November
2025
9:00 - 10:30 ELIZABETH DUNN Wellbeing & Performance |
10:30 - 11:15 Coffee Break |
11:15 - 12:15 JAMES CLEAR Self-Management |
12:15 - 13:00 Coffee Break |
13:00 - 14:15 AMY CUDDY Talent |
14:15 - 16:00 Lunch |
16:00 - 17:15 JESÚS COCHEGRÚS Customer Experience Startegy |
WEDNESDAY
5
November
2025
9:00 - 10:30 JAVIER FERNÁNDEZ AGUADO Leadership |
10:30 - 11:15 Coffee Break |
11:15 - 12:15 NOURIEL ROUBINI Mexico & the Global Economy |
12:15 - 13:00 Coffee BreaK |
13:00 - 14:15 VICTORIA ROOS OLSSON High Performance Teams |
14:15 - 16:00 Lunch |
16:00 - 17:15 PETER DIAMANDIS Innovation |
*Agenda is subject to change
Day(s)
:
Hour(s)
:
Minutes
:
Second(s)

Elizabeth Dunn
Wellbeing & Performance
Leading happiness and well-being researcher at the University of British Columbia
Dr. Elizabeth Dunn is a distinguished professor of Psychology at the University of British Columbia and a leading expert on the study of how time, money, and technology shape human happiness. Her experimental research has not only been published in top-tier journals, including three articles in Science, but also widely featured in international media like The New York Times, The Atlantic, and CNN. She is also the co-author of the acclaimed book Happy Money: The Science of Happier Spending, which has been recognized by the Washington Post as essential reading for leaders.
Building a Happier Workplace: The Power of Connection and Purpose
- How-to increase and strengthen employee happiness in a time of ever-changing workplace structures and expectations
- Why strong personal connections create an enduring resource for the organization especially in more difficult times, and how to build them
- Value and protect employees’ time to boost well-being, reduce burnout, and improve overall job satisfaction
- Balancing technology and human connection to sustain happiness and authentic relationships in an increasingly AI-driven workplace

Peter Diamandis
Innovation
Founder and Executive Chairman of the XPRIZE Foundation
Named by Fortune as one of the World’s 50 Greatest Leaders, Peter Diamandis is the Founder and Executive Chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the Executive Founder of Singularity University. As an entrepreneur, Diamandis has started over 25 companies in the areas of longevity, space, venture capital and education.
He is co-Founder and Vice-Chairman of two public companies, Celularity and Vaxxinity, and co-Founder and Chairman of Fountain Life, a fully-integrated platform delivering predictive, preventative, personalized and data-driven health. He is also co-Founder of BOLD Capital Partners, a venture fund with a half-billion dollars under management investing in exponential technologies and longevity companies. Diamandis is also the bestselling author of Abundance: The Future Is Better Than You Think, BOLD: How to go Big, Create Wealth and Impact the World and The Future is Faster Than You Think. Most recently Diamandis co-Authored the #1 best seller LIFE FORCE with Tony Robbins.
Exponential Future: Navigating the Trends
- Exploring the convergence of exponential technologies reshaping business and entire industries at an unprecedented pace
- Going beyond current geopolitical and economic disruption: The meta-trends driving systemic long-term transformation across all aspects of society
- How to anticipate the accelerating pace of change: Why thinking exponentially is essential for navigating and leading in the future
- Embracing an abundance mindset to seize emerging opportunities and build resilience in an increasingly disruptive world

Amy Cuddy
Self-Management
Social psychologist, award-winning Harvard lecturer, and bestselling author
A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.
She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.
Empowering People to Perform at their Highest Potential
- Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty
- Harnessing the power of presence to help you and your team perform at the highest levels of confidence
- Building the trust necessary to facilitate the communication and absorption of ideas
- Overcoming bias and unlocking the true potential of diverse teams

James Clear
Self-Management
Best-selling author of Atomic Habits
James Clear is the author of the #1 New York Times bestseller Atomic Habits, a transformative book that has sold over 20 million copies worldwide and has been translated into more than 60 languages. Clear’s work delves deeply into behavioral psychology, addressing the profound question, “How can we live better?” with actionable, research-based strategies that resonate across cultures and industries. He is also the creator of the 3-2-1 weekly newsletter, which reaches over 3 million email subscribers and offers distilled wisdom on habits, decision-making, and self-improvement.
Atomic Habits: Building Success One Step at a Time
- Proven systems to create lasting habits even during times of uncertainty.
- The laws of behavior change: Key strategies for getting 1% better every day
- Overcome a lack of motivation and willpower: Building systems for success even when you’re not feeling motivated
- Identity-based habits: Shifting your mindset to create lasting change
- Conquering procrastination through small, powerful daily actions.

Noriel Roubini
Mexico & The Global Economy
Renowned economist and Professor Emeritus at the Stern School of Business at NYU
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
Navigating Unpredictability: On Risks, Realignments, and Resilience
- Disruptive technologies and the global economy: AI threats and opportunities
- Developing dual-term strategies to address persistent volatility and structural shifts in global markets
- Exploring what nearshoring and geopolitical fragmentation mean for the region–and your organization
- Decoding the signs and symbols that hint at what’s next–and sharpening the tools to shape it

Javier Fernández Aguado
Leadership
President of MindValue, coach and leading expert in organizational management
Javier Fernández Aguado is considered one of the leading experts in organizational management and leadership. He has advised and trained executives in more than five hundred organizations around the world, including Coca-Cola, Grupo Santander, Hertz and Nestlé. As the President of MindValue, he helps managers and organizations develop leadership strategies that boost team performance.
Fernández Aguado has published more than thirty books, including Liderar en un mundo imperfecto, Roma, escuela de directivos and El idioma del liderazgo. In 2008, he received the Peter Drucker Award for Innovation in Management for his study Patologías en las organizaciones.
Leading with Resilience: Empowering Talent for the Future
- Leading teams to achieve the best results in VUCA environments
- Emotional intelligence: Managing the hidden drivers of organizational success
- Detecting the most common “pathologies” in today’s organizations
- Developing the strategic mindsets for thriving in the economy of the future

Jesús Cochegrús
Customer Experience Strategy
An entrepreneur, computer science engineer, and expert in technology and transformation, Jesús Cochegrús has devoted most of his professional career to the gaming industry, focusing on customer engagement, innovation, and idea development. His work explores innovative ways to leverage technology to strengthen customer relationships and foster enduring brand loyalty.
Cochegrús is the former CEO of Kaxan, the first Mexican company to be approved as an authorized developer for Nintendo Wii, Xbox, and PlayStation. He is also the founder of eMotion Interactive, which has developed projects for companies such as Nike, Coca-Cola, and Siemens, and many others.
Exponential Customer Engagement with AI
- Enhancing customer engagement with AI: Delivering personalized experiences that consistently exceed client expectations
- AI with a human-centric approach: Rethinking corporate strategies to use AI for fostering empathy and building genuine relationships with clients
- Combining technology and psychology to understand and predict customer needs
- Building customer trust and loyalty in an ever-evolving and competitive business environment

Victoria Roos Olsson
High Performance Teams
Expert in leadership development and talent management, and co-author of Everyone Deserves a Great Manager
An expert in leadership development and talent management, Victoria Roos Olsson is a senior consultant at FranklinCovey with over 20 years of international experience. She works with leaders across industries, to strengthen leadership skills, foster high-performing teams, and unlock the full potential of their people. She is also the co-author, with Scott Miller and Todd Davis, of the Wall Street Journal bestseller Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team.
Building Teams That Thrive
- Grow, change, succeed: What every leader needs to know about disruption and how to harness its power
- Building resilient, future-ready teams that thrive in times of uncertainty and change
- Actionable strategies for navigating disruption, fostering innovation, and achieving extraordinary results
- Emotional intelligence as a catalyst for collaboration, engagement, and team performance, and how to cultivate it as a leader