WOBI Podcast: Real Business Success Stories from Global Companies

The WOBI Podcast – Case of Success explores real-world success stories from global companies, translating first-hand experiences into leadership lessons across culture, innovation, talent, and business transformation. Each episode distills concrete insights from iconic organizations, designed for leaders who want to challenge established models and drive lasting impact — with influence that extends beyond the business itself.

You’ll hear the stories behind some of the world’s most disruptive brands—Tesla, Apple, McDonald’s, IBM, and SpaceX—through the voices of the minds behind their success, including Steve Wozniak, Jon McNeill, Ginni Rometty, Tony Fadell, and more.

Below, you’ll find the five episodes that make up this series.

1) WOBI Podcast – Case of Success: Tesla’s Roadmap for Innovation

“Every company can innovate like Tesla.” That’s the belief of Jon McNeill, former President of Tesla—and in this episode, he explains how.

From mindset to execution, McNeill breaks down the principles behind Tesla’s ability to innovate at speed and scale. More importantly, he shares a practical roadmap that any organization—regardless of industry or size—can apply to drive meaningful innovation.

Spotify
Apple Podcasts
YouTube

2) WOBI Podcast – Case of Success: How McDonald’s Became a Cultural Icon

How does a global fast-food brand evolve into a cultural icon? In this episode, we explore how McDonald’s leaned into its true identity and built meaningful communities around its brand, guided by Marcus Collins, an award-winning marketer and expert on brand strategy who played a key role in shaping this approach.

The result: customers who don’t just consume a product, but feel part of something familiar, trusted, and emotionally resonant. A short, sharp, and inspiring look at modern brand strategy—and how relevance is built at scale.

Spotify
Apple Podcasts
YouTube

3) WOBI Podcast – Case of Success: Apple’s Blueprint for a Human-Centered Revolution

Few companies have shaped the way we live as profoundly as Apple. In this episode, we revisit the story of a company that started in a humble garage and went on to redefine entire industries.

With insights from Steve Wozniak, co-founder of Apple, and Tony Fadell, creator of the iPod and co-creator of the iPhone, this conversation explores how bold vision, design thinking, and a deep understanding of human needs fueled a revolution that went far beyond technology.

Spotify
Apple Podcasts
YouTube

4) WOBI Podcast – Case of Success: IBM’s Visionary Approach to Hiring

What happens when a company stops hiring based on degrees and starts hiring for potential? In this episode, former IBM CEO Ginni Rometty shares how a bold shift in mindset reshaped IBM’s talent strategy. By adopting a “Skills First” approach, the company unlocked performance, opportunity, and inclusion—while future-proofing its workforce.

A conversation that reveals why rethinking talent may be one of the most strategic decisions leaders can make today.

Spotify
Apple Podcasts
YouTube

5) WOBI Podcast – Case of Success: SpaceX and the Power of the Geek Mindset

In this episode, Andrew McAfee, principal research scientist at MIT, and co-founder of MIT’s Initiative on the Digital Economy, breaks down how SpaceX outpaced industry giants by mastering The Geek Way. Rather than relying on hierarchy or tradition, SpaceX embraced ownership, evidence-based decisions, and rapid iteration to achieve what once seemed impossible.

This conversation explores how a “geek mindset” can unlock speed, accountability, and innovation—and why it may be the most underestimated leadership advantage of our time.

Spotify
Apple Podcasts
YouTube

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