Icc Sydney
11 & 12 November 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Customer Experience Strategy
Business Transformation
Michael Phelps
Alto Rendimiento
Liderança
Creatividade
Jon McNeill
Innovation: Tesla Case
AI Strategy
Talento
WORLD BUSINESS FORUM SPEAKERS 2025
Alto Rendimiento
Michael Phelps
Most decorated Olympian of all time
Liderança
Amy Edmondson
Authority on Psychological Safety at Harvard Business School
Creatividade
Guy Kawasaki
Silicon Valley Icon and Former Chief Evangelist at Apple
Innovation: Tesla Case
Jon McNeill
Innovator and former President of Tesla Motors
AI Strategy
Ayanna Howard
Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry
Business Transformation
Peter Wilton
Leading expert in strategy, digital transformation and customer experience, and Professor at UC Berkeley
Talento
Darren Shand
All Blacks Manager (2003-2024) and expert in building winning teams and leadership culture
Customer Experience Strategy
Renée Richardson Gosline
Globally recognized expert in customer experience and AI at MIT Sloan
ABOUT WORLD BUSINESS FORUM
Organised by WOBI in major cities across the globe, the World Business Forum gathers thousands of senior executives to learn from world-class business thought leaders.
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organisations.
Por Que Assistir?
Learning
Aprender com líderes e especialistas reconhecidos.
A curated program that tackles today’s most pressing leadership challenges head-on.
Inspiration
Superchange your organization.
Ideias transformadoras e a inspiração para as concretizar.
Networking
Expandir a sua rede.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
ABOUT WOBI MEMBERSHIP
The Next Evolution Of WOBI Is Here.
Introducing WOBI Membership, your annual subscription to the world’s best management content and a global community of senior executives.
Your WOBI Membership Includes Access To:
- WORLD BUSINESS FORUM SYDNEY 2025 in person
- WORLD BUSINESS FORUMS WORLDWIDE on demand
- Year-Round Digital Content
- networking opportunities
- A GLOBAL EXECUTIVE COMMUNITY
Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Watch full sessions and highlights from all this year’s World Business Forums from around the globe.
*Available for 30 days on demand after event date.
Contenido exclusivo de líderes de pensamiento en management de todo el mundo cuidadosamente seleccionado y producido en múltiples formatos.
Join local in-person content and networking events to connect and share experiences with other leaders.
Form part of an exclusive community of business leaders from around the world.
BECOME A MEMBER
wobi membership Gold
Offer Valid Until February 21st
What’s Included
Access to World Business Forum Sydney 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive Network Opportunities
A Global Executive Community
Welcome Kit
Coffee breaks
Certificado de participação
Access to Both Days of the Forum
Access to the event recordings for 30 days
wobi membership PLATINUM
Offer Valid Until February 21st
What’s Included
All WOBI Membership
Gold Benefits
Free Onsite Parking
Preferential Seating
Networking Lunch with Speaker
wobi membership digital
Offer Valid Until February 21st
What’s Included
Digital Access to the World Business Forum Sydney 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Certificado de participação
Access to Event Recordings for 30 days
wobi membership Gold
Offer Valid Until February 21st
What’s Included
Access to World Business Forum Sydney 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive Network Opportunities
A Global Executive Community
Welcome Kit
Coffee breaks
Certificado de participação
Access to Both Days of the Forum
Access to the event recordings for 30 days
wobi membership PLATINUM
Offer Valid Until February 21st
What’s Included
All WOBI Membership
Gold Benefits
Free Onsite Parking
Preferential Seating
Networking Lunch with Speaker
wobi membership digital
Offer Valid Until February 21st
What’s Included
Digital Access to the World Business Forum Sydney 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Certificado de participação
Access to Event Recordings for 30 days
wobi membership Gold
Offer Valid Until February 21st
What’s Included
Access to World Business Forum Sydney 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive Network Opportunities
A Global Executive Community
Welcome Kit
Coffee breaks
Certificado de participação
Access to Both Days of the Forum
Access to the event recordings for 30 days
wobi membership PLATINUM
Offer Valid Until February 21st
What’s Included
All WOBI Membership
Gold Benefits
Free Onsite Parking
Preferential Seating
Networking Lunch with Speaker
wobi membership digital
Offer Valid Until February 21st
What’s Included
Digital Access to the World Business Forum Sydney 2025
Watch World Business Forums Worldwide On Demand
300+ hours of WOBI’s digital content
Exclusive networking opportunities
A Global Executive Community
Certificado de participação
Access to Event Recordings for 30 days
FREQUENTLY ASKED QUESTIONS
WOBI Membership Benefits
What is WOBI Membership?
WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.
What is included?
– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 31st plus highlights, summaries and the best moments of our events around the globe
- Acceso completo a la biblioteca de contenido digital de WOBI, actualizado continuamente con las ideas de los líderes globales de management
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community
Why WOBI Membership and not just my ticket for the World Business Forum?
We wanted to extend your 2-day ticket to World Business Forum into a 365-days a year experience. That is why, when purchasing your World Business Forum ticket, you automatically become a WOBI Member at no additional cost, gaining access to our year-round, inspirational and networking resources & opportunities.
How do I access WOBI events on demand?
With WOBI Membership, you can watch full sessions from the 2024 event until December 15th and highlights from World Business Forum events worldwide on demand through our digital platform up to 30 days after the in-person event finishes.
How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?
You will have access to the full keynotes of the World Business Forum on demand until December 15th. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 15th 2024, you’ll be able to access to all full 2025 World Business Forums.
How often is the content in the Digital Content Library updated?
The content is continuously updated with new materials from WOBI’s events and global experts.
Are networking opportunities included in WOBI Membership?
Yes! Beside networking opportunities during World Business Forum, members can participate in exclusive local content and networking events designed to foster connections with other business leaders.
Can I access WOBI Membership from any location?
Yes, WOBI Membership is accessible globally, and members can engage with the content and community from anywhere in the world.
What are the benefits of the WOBI Membership community?
Access to the World Business Forum 2025
– Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
Exclusive Networking Opportunities
– Join local in-person content networking events to connect and share experiences with other leaders
A Global Executive Community
– Form part of an exclusive community of business leaders from around the world
What if I don’t live in any of those countries and therefore cannot enjoy the World Business Forum in-person benefit?
We know that not everyone can attend our World Business Forums in person, that is why we have created an all-digital WOBI Membership that will allow you to enjoy all of our World Business Forum’s online and on demand.
How will I access my WOBI Membership?
You can access both, from any device:
Access the web version here
And download Mobile APP
Once you are there, you’ll find an icon for WOBI Membership, just login with your credentials and start enjoying your benefits.
How does group membership work, and when do beneficiaries get access?
After purchasing group memberships, you’ll need to decide who within your company will be the beneficiaries. Your WOBI account manager will assist you in assigning these memberships, ensuring that the selected individuals can start enjoying the benefits of WOBI Membership right away.
What if I’ve already purchased a 2025 World Business Forum ticket?
If you’ve already purchased a ticket for the 2025 World Business Forum, you’ll automatically get your WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away.
Subscription & Duration
How can I subscribe to WOBI Membership?
You can easily subscribe to WOBI Membership through our website by following the steps provided during checkout. Alternatively, if you’re part of a group or corporate package, you can contact your account manager to assist with the process.
What payment methods are available?
We offer flexible payment options, including paying by card or direct debit, which will be charged based on your preferred payment schedule. You can choose to pay for your membership either yearly or monthly, depending on what works best for you.
When does my WOBI Membership start?
Your WOBI Membership starts as soon as your purchase is confirmed. For presale purchases, access to membership benefits will be available immediately upon confirmation, and ticket nominations for events will be required ahead of the event dates.
How long does a WOBI Membership last?
A WOBI Membership typically lasts one year from the date of purchase until the next year’s event.
Renewal & Cancellation
Las opciones de renovación de la membresía estarán disponibles en la configuración de tu cuenta, y tu ejecutivo de cuenta asignado se pondrá en contacto contigo antes de la renovación. Recibirás un recordatorio para renovar antes de que finalice tu suscripción.
How does automatic renewal work? Will members be notified before renewal?
You’ll be able to choose between on time purchase or automatic renewals if you like to ensure continued access to all membership benefits. Members will receive a notification before the renewal charge is processed, giving them the opportunity to opt out if they choose if they want to renew.
Can I cancel my WOBI Membership?
You can cancel your membership anytime. Cancellations are eligible for a full refund within 15 days of subscription. If you wish to cancel your membership after the 15 days we will refund you a proportionate amount equivalent to the time remaining in your membership.
Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.
Will I receive a refund if I cancel my WOBI Membership?
Subscribers will be able to cancel their Membership by submitting a written cancellation notice to WOBI within 45 (forty-five) days prior to the date of the World Business Forum event.
WOBI will process a refund to the subscriber in accordance to these calculations:
WOBI will divide the yearly amount paid for the acquisition of its Membership into 12 (twelve) equal instalments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) instalment times the remaining months of the Membership’s term.
The Membership is non-refundable once the subscriber has attended the corresponding World Business Forum.
If cancellation submission complies with all the aforementioned requirements, WOBI will process the refund within 30 (thirty) calendar days following receipt of the submission.
What happens If I cannot attend the World Business Forum?
Your World Business Forum ticket can be transferred to next year’s event, allowing you to bring an additional person to share the experience with you. This benefit is available as long as you maintain your active WOBI membership for the following year. Your previous ticket will be honored only with an active membership subscription.Your World Business Forum ticket can be transferred to next year’s event, allowing you to bring an additional person to share the experience with you. This benefit is available as long as you maintain your active WOBI membership for the following year. Your previous ticket will be honored only with an active membership subscription.
If I sign up for example in July and attend the World Business Forum in November, when will my membership renew?
Your membership will last for one full year from the date of sign-up. So, if you sign up in July and attend the World Business Forum in November, your membership won’t renew until July of the following year, ensuring you receive the full 12 months of benefits.
Main Sponsors
Academic Partner
Michael Phelps
Alto Rendimiento
The most successful Olympian of all time
One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.
In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion.
Sustaining High Performance
- Insights on goal setting and the mindset necessary to prepare for success
- Facing failure and self-doubt: Lessons learnt from when times were toughest
- Staying motivated: Developing the desire to keep setting the bar higher year after year
- The importance of raising awareness around mental health and personal wellbeing to sustain high performance
Guy Kawasaki
Creatividade
Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start Enchantment.His latest book is Think Remarkable: 9 Paths to Transform Your Life and Make a Difference.
Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.
The Journey to Remarkable
- Actionable strategies to cultivate creativity, anticipate emerging trends, and drive the next breakthrough innovation
- Keys to turning ideas into thriving, high-growth businesses
- How to build innovative teams by encouraging diverse and creative thinking
- Embracing experimentation, failure, and persistence as vital parts of the creative process
Ayanna Howard
AI Strategy
A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University. She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise. Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.
Make AI Work For Your Business
- How AI and robotics will define the future of businesses across industries: An optimistic approach
- Understanding and mitigating the unintended consequences and ethical challenges of AI
- Leveraging AI for human-centered innovation: Strategies for enhancing productivity and connection
- Diverse teams in AI development: Keys to creating inclusive products
Darren Shand
Talento
For more than two decades as All Blacks Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 76.77% across more than 600 test matches, a record unrivaled in world sport, and also won the Tri Nations and subsequent Rugby Championship six times, among other achievements.
Since retiring from that position, Shand has founded Winning Teams, a consultancy that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.
Elevating Collective Potential to Build Winning Teams
- How to create a tailored approach to team dynamics for optimal performance
- Understanding the significance of compatibility and shared values in team selection
- Strategies for fostering a supportive and collaborative environment within teams
- The role of human dynamics in shaping resilient and talent
Renée Richardson Gosline
Business Transformation Strategy
Globally recognized expert in customer experience and AI at MIT Sloan
A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Human-Centered AI for a Breakthrough Customer Experience
- Key principles of a successful customer experience strategy: Balancing data-driven insights with human emotion
- Finding the friction sweet spot: Why friction can be good and how to harness its power for a seamless customer journey
- Ethical AI and inclusive leadership: Strategies to craft unbiased, customer-centric experiences that resonate with all clients
- Cultivating a culture of innovation through behavioral science and human-centered AI
Amy Edmondson
Liderança
Authority on Psychological Safety at Harvard Business School
A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel safe and empowered
- Improve learning, cooperation and performance by fostering a culture of psychological safety
- How leaders can transform their perspective on setbacks by embracing the intelligent failures that are vital to innovation
- Tailored practices, skills and mindsets for taking smart risks and using mistakes as springboards for profound learning and competitive differentiation
Jon McNeill
Innovation: Tesla Case
A visionary leader and serial entrepreneur, Jon McNeill teaches organizations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process.
Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.
Lessons on Transformation and Growth from Inside Tesla
- Disruption, transformation and the Tesla case: The electric car everyone is watching
- Sleeping in the Tesla factory: Experiences and lessons learned with Elon Musk
- How to generate a culture of trust and accountability among employees
- Detecting and promoting disruptive and transformative ideas within your organisation: How to create an idea’s factory
Peter Wilton
Business Transformation
A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley.
Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.
Mapping Digital Transformation
- The new realities and challenges of competing in a digital world: What leaders need to know to navigate disruption
- The Digital Transformation Road Map: Redefining business models, unlocking opportunities, and shaping a vision for the future
- Rethinking customer value: Key strategies for long-term market leadership
- Future-proofing your business: Crafting a digital strategy and fostering strategic innovation to stay ahead
Offer Valid Until February 21st
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