O ponto de encontro dos executivos e executivas
Since 2004, the World Business Forum New York has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.
Today, WOBI extends far beyond the two-day Forum, delivering year-round access to world-class ideas, immersive experiences, and transformative learning through live events, digital programs, and exclusive membership opportunities.
Foca-se nos temas de management mais relevantes para os líderes de hoje e ajuda-os a enfrentar os desafios de liderar as suas equipas e organizações.
World Business Forum 2026 Speakers
Jacob Javits Convention Center
4 & 5 November 2026
Incluído na sua WOBI Membership
+300 horas do melhor conteúdo
de management
Desfrute de ideias e inspiração durante todo o ano através da app da WOBI. Vídeos inspiradores, masterclasses, resumos de livros, podcasts e muito mais! Tudo num só lugar.
Incluído na sua WOBI Membership
Year-round Networking Opportunities
& Access to WOBI’s Community of Global Executives
Attend Exclusive Content & Networking Events throughout the Year and become part of WOBI’s Global Community of 10,000+ Leaders.
Incluído na sua WOBI Membership
All World Business
Forums On Demand
Watch full sessions and highlights from all of our
World Business Forum de todo o mundo e reviva, ao longo de todo o ano, os melhores momentos de 2025.
*Disponível durante 30 dias após o evento
Porquê participar?
APRENDIZAGEM
Learn directly from the world’s top minds in business and leadership.
Each session is purposefully designed to address the real challenges facing executives today — from strategy and innovation to culture and transformation.
INSPIRAÇÃO
Elevate your thinking… and your organization.
Gain transformative ideas from visionary leaders and leave equipped to turn insight into meaningful action.
NETWORKING
Expand your circle of influence.
Connect with more than 10,000 senior executives, innovators, and industry leaders shaping the future of business.
Begin Your Journey with WOBI
Gold
$2,790USD
$3,990+USD
Offer Valid Until December 19th
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
PLATINUM
$3,990USD
$4,990+USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
Gold
Por acesso $2,490USD
$3,990 +USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
PLATINUM
Por acesso $3,490USD
$4,990 +USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
Gold
Por acesso $2,190USD
$3,990+USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
PLATINUM
Por acesso $3,090USD
$4,990 +USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
Gold
Por acesso $1,790USD
$3,990 +USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
PLATINUM
Por acesso $2,590USD
$4,990 +USD
Oferta válida até 19 de dezembro
O que inclui?
Access to World Business Forum NYC 2026
Complimentary Coffee Breaks
Official certificate of attendance
Acesso on demand aos World Business Forums Mundiais
+ 300 horas de conteúdo digital da WOBI
Year-Round Networking Opportunities
Global Community of Executives
Lunch with Speaker During World Business Forum
Assentos Preferenciais
Access to Platinum Lounge
Dedicated Registration
Deluxe Catering
Jim Collins
One of the most influential management thinkers of all time
Jim Collins is a student and teacher of exceptional human endeavor and a Socratic advisor to leaders across all sectors of society. Having invested more than three decades in rigorous research, he has authored or coauthored a series of books that have sold in total more than 11 million copies worldwide, including the #1 bestseller Good to Great, the enduring classic Built to Last, and other highly-influential writing. Recognized by Forbes as one of the Greatest Living Business Minds, his timeless concepts—including Level 5 Leadership, the Flywheel, and “First Who, Then What”—have become cornerstones of management thinking. His forthcoming book, What to Make of a Life, extends his research to the art of living with purpose and enduring impact.
What to Make of a Life: A Roadmap to Enduring Success
- Lessons from remarkable lives: A framework for understanding how individual lives can be built, sustained and constantly renewed
- How to translate deep self-knowledge into disciplined action to achieve impact, purpose, and fulfillment
- What it takes to transform crises into catalysts for positive change
- Keys to building personal momentum decade upon decade and staying creative and energetic across an entire lifetime
Indra Nooyi
Transformational leader and former CEO of PepsiCo
Indra Nooyi is one of the most respected and transformative business leaders of her generation. As the former Chairman and CEO of PepsiCo (2006–2018), she guided the company through a period of bold reinvention, doubling revenues while championing sustainability and health through her visionary Performance with Purpose strategy. Recognized globally for redefining leadership around purpose and business, Nooyi consistently ranks among the world’s most powerful women. Nooyi currently serves on the boards of Amazon, Philips, and Memorial Sloan Kettering Cancer Center, and is the author of the New York Times bestseller My Life in Full: Work, Family, and Our Future.
Leading Through Times of Change
- Actionable takeaways on how to foster large-scale cultural change
- On challenging the status-quo and creating room for new ideas as a habit – even when it seems to threaten a business’ foundations
- What it means to authentically cherish talent: Building a high-performing workplace where every voice is heard and every person is welcome
- Identifying macro disruptors and the keys to future proofing your organization
Malcolm Gladwell
Visionary thinker, storyteller and multi-bestelling author
Malcolm Gladwell is a bestselling author, writer at The New Yorker, and podcast creator whose work has transformed how we think about success, decision-making, and human behavior. The author of The Tipping Point, Blink Outliers, his work blends social science and psychology into insights that reshape how leaders and organizations understand influence, culture, and performance. A recipient of TIME’s “100 Most Influential People” honor, Gladwell is also the co-founder and editorial director of Pushkin Industries, an audio company that produces the award-winning podcast Revisionist History.
Engineering Environments for Positive Change
- Why we need to better understand the systems around us to affect positive change
- How real transformation often begins with subtle changes, not sweeping mandates
- The importance of storytelling to reframe challenges and inspire adaptive change when the stakes are high
- Identifying the informal influencers to spark change and build critical momentum in your organization
Daniel Goleman
Psychologist, author, and emotional intelligence pioneer
Daniel Goleman is a world-renowned psychologist and bestselling author who has revolutionized leadership thinking through the groundbreaking concept of emotional intelligence. Recognized by Time and the Financial Times as one of the world’s most influential business thinkers, his work introduced the idea that success depends not just on IQ, but on self-awareness, empathy, and relationship management. Emotional Intelligence has sold more than five million copies worldwide and continues to shape business and society at large.
Liderando com Emotional Intelligence: Desbloqueando o Potencial Humano
- Compreender emotional intelligence como um fator-chave para liderança eficaz e equipes de alta performance
- Keys to developing self-awareness, self-regulation, and resilience in order to thrive in complex business environments
- How to leverage empathy and social skills to build strong and meaningful relationships and achieve impactful results
- Alinhar propósito pessoal com objetivos organizacionais para maximizar impacto, motivação e resultados
Zack Kass
Ex-diretor de Go-To-Market da OpenAI
A leading advocate for AI’s positive impact, Zack Kass has over a decade in AI leadership, most recently as Head of Go-To-Market at OpenAI where he turned research into deployable business solutions. An expert in the transformative possibilities that Artificial Intelligence brings, Kass is a futuristic leader who helps organizations including Coca-Cola, Morgan Stanley, and Samsung, navigate the evolving landscape of this technology in the business world. He has also served as an advisor and VP of Revenue at Lilt, as well as VP of Sales and Customer Success at Figure Eight.
Simplificando a estratégia de IA
- Demystifying AI’s complexity with an actionable roadmap for its implementation
- Como se preparar para um mundo em que a inteligência não tem limites (e, nesse processo, repensar o que significa ser humano)
- Além do hype: chaves para transformar dilemas éticos e sociais em oportunidades de crescimento
- Um mundo de possibilidades: um roteiro pragmático para preparar a sua empresa para o futuro através da resiliência, adaptabilidade e inovação
Liz Wiseman
Renowned leadership expert and bestselling author of Multipliers
Liz Wiseman is a globally recognized leadership thinker, bestselling author, and executive advisor whose work combines rigorous research with practical insight to equip leaders to amplify capability and performance at every level. She has advised companies like Apple, Google, Nike, Disney, Meta, Salesforce and many more and is the author of multiple bestselling books including Multipliers, Rookie Smarts Impact Players. A regular contributor to the Harvard Business Review, Wiseman frequently lectures at Brigham Young University and Stanford.
Multiplying Genius: How Top Leaders Unlock Extraordinary Talent
- How to discover and maximize natural strengths in every team member
- Creating conditions for stretch: Challenge talent beyond comfort zones to accelerate growth and engagement
- Shift from being the genius to being a “genius maker”: Empowering others to do their best thinking and work
- Keys to building a “talent magnet” culture that attracts high performers and gives them reasons to stay and excel
Renée Mauborgne
INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy
Renée Mauborgne is a pioneering business strategist and co-author of the global phenomenon Blue Ocean Strategy, which transformed how organizations think about growth, strategy and competition. Co-authored with W. Chan Kim, the book has sold more than four million copies and stands as a landmark in strategic management and innovation. As a professor of strategy and co-director of the Blue Ocean Strategy Institute at INSEAD, she has been recognized by Harvard Business Review as one of the most influential management thinkers of the past century.
Leading Growth Beyond Competition: Strategies for Sustainable Innovation
- How to create new, competition-free markets using the timeless Blue Ocean principles
- Unlocking growth opportunities through nondisruptive creation to help business and society thrive together
- Adaptable strategies for navigating uncertainty and leveraging disruption constructively
- Lessons from cross-industry studies on how to balance innovation, value creation, and sustainable impact
Omar Johnson
Marketing visionary, former Beats by Dre CMO and Apple VP
Omar Johnson is a trailblazing marketing innovator best known as the former CMO of Beats by Dre and VP of Marketing at Apple. He propelled Beats from a $20 million upstart to a $2 billion global icon—leading it to acquisition by Apple for $3 billion—by fusing culture, storytelling, and data-driven insight into legendary campaigns. Named a “Brand Genius” by Adweek and one of the “Most Innovative CMOs” by Business Insider, Johnson has also driven breakthrough work at Nike, Coca-Cola, and Kraft. Today, as founder of ØPUS Intelligence, he’s redefining how brands connect with culture through AI-powered marketing.
B2H (Business to Human): The Future of Human-Centered Marketing
- Redefining marketing through a human-centric lens that connects people, products, and storytelling
- How to turn brands into movements by building authentic emotional connections and purpose-driven experiences
- Leveraging AI and technology to enhance creativity, personalization, and customer engagement
- Navigating the future of marketing where customers are creators and experience defines brand success
Oferta válida até 19 de dezembro
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