L’evento di riferimento per la business community
Since 2014, the World Business Forum Sydney has brought together thousands of senior executives from across the globe to learn directly from the world’s most influential business thinkers.
We focus on the most relevant topics for today’s leaders–from innovation and strategy to culture and performance–empowering organisations to thrive in an era of constant change.
World Business Forum 2026 Speakers
ICC Sydney
5 & 6 November 2026
Incluso nella tua WOBI Membership
Il tuo centro per la formazione,
la crescita e la leadership
Accedi a centinaia di ore di masterclass esclusive, riassunti di libri, podcast e molto altro tramite l'app WOBI, aggiornata continuamente per mantenere le tue idee fresche e originali!
Incluso nella tua WOBI Membership
Year-round Networking Opportunities
& Access to WOBI’s Community of Global Executives
Partecipa a eventi esclusivi di contenuto e di networking durante tutto l'anno ed entra a far parte della community globale WOBI composta da oltre 10.000 leader.
Incluso nella tua WOBI Membership
All World Business
Forums On Demand
Goditi gli interi interventi e gli highlights di tutti i
World Business Forum del mondo.
*Disponibile on demand per 30 giorni dalla data di svolgimento dell’evento
Perchè i leader scelgono WOBI
FORMAZIONE
Learn directly from the world’s top minds in business and leadership.
Each session is purposefully designed to address the real challenges facing executives today — from strategy and innovation to culture and transformation.
ISPIRAZIONE
Elevate your thinking… and your organisation.
Gain transformative ideas from visionary leaders and leave equipped to turn insight into meaningful action.
NETWORKING
Expand your circle.
Rub shoulders with over 1,500 decision-makers, innovators, and industry leaders.
Inizia il tuo viaggio con WOBI
Gold
$4,400 +GST $2,790+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
PLATINUM
$5,400 +GST $3,390+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
DIGITAL
$2,500 +GST $1,090+GST
Offer Valid Until May 15th
Cosa include
Digital Access to the World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Form part of an exclusive global community of leaders
Access to event recordings for 30 days
Gold
$4,400 +GST $2,590+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
PLATINUM
$5,400 +GST $3,190+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
DIGITAL
$2,500 +GST $1,040+GST
Offer Valid Until May 15th
Cosa include
Digital Access to the World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Form part of an exclusive global community of leaders
Access to event recordings for 30 days
Gold
$4,400 +GST $2,390+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
PLATINUM
$5,400 +GST $2,990+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
DIGITAL
$2.500 +GST $990+GST
Offer Valid Until May 15th
Cosa include
Digital Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Gold
$4,400 +GST $2,090+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
PLATINUM
$5,400 +GST $2,690+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
DIGITAL
$2,500GST $890+GST
Offer Valid Until May 15th
Cosa include
Digital Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Gold
$4,400 +GST $1,790+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
PLATINUM
$5,400 +GST $2,390+GST
Offer Valid Until May 15th
Cosa include
Access to World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Exclusive networking opportunities throughout the year
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Dedicated Registration Desk
Free Onsite Parking
Preferential Seating
DIGITAL
$2,500 +GST $690+GST
Offer Valid Until May 15th
Cosa include
Digital Access to the World Business Forum Sydney 2026
Accesso on demand a tutti i World Business Forum Worldwide
Contenuto selezionato dalla libreria digitale WOBI
Form part of an exclusive global community of leaders
Access to the event recordings for 30 days
Corporate Access
50 gold
$75,000+GST
Cosa include
Branded reserved seating
200 Additional virtual access for your team
Co-branded certificate of attendance
Meet & Greet with speaker
Reserved tables at the Platinum lunch
Corporate Access
50 Platinum
$110,000+GST
Cosa include
Branded reserved seating
200 Additional virtual access for your team
Co-branded certificate of attendance
Meet & Greet with speaker
Reserved tables at the Platinum lunch
Opportunità uniche di sponsorship
Entra in contatto con i decision maker di tutti i settori.
Engage
Influence
Every decision maker in the process through thought leadership and mind share.
Convert
Major Sponsor
Academic Partner
Supporting Sponsor
Supporting Partners
Official Bookstore
Media Partner
Event Partner
Seth Godin
Uno dei più influenti management thinkers di oggi e imprenditore seriale
Seth Godin si distingue come uno dei pensatori più originali e influenti nel panorama del business attuale. Autore di 22 bestseller internazionali tradotti in 39 lingue, affronta temi che spaziano dalla creatività ai processi di cambiamento, fino alla diffusione delle idee. Tra i suoi titoli più noti figurano Purple Cow e Linchpin, mentre il suo ultimo libro è This Is Strategy: Make Better Plans. A serial entrepreneur, Godin also writes one of the world’s most prestigious and widely read blogs, where he publishes daily insights on management and the digital world.
The Architecture of Modern Strategic Choice
- Strategy as the blueprinting of change: Moving beyond “repeating yesterday” to consciously designing tomorrow
- Beyond the status quo: Lessons from the frontlines of building remarkable and enduring change
- How successful leaders gain a competitive edge by prioritizing long-term value over instant gratification
- Winning the “smallest viable audience”: The strategic signals that predict market relevance and drive cultural momentum
Welby Altidor
Former Executive Creative Director of Cirque du Soleil
Welby Altidor is a visionary creative producer with more than 20 years of experience in artistic production and immersive experience design. He was Executive Creative Director at Cirque du Soleil, where he spearheaded the creation of iconic shows like Luzia e Michael Jackson ONE. Following his tenure at Cirque du Soleil, Altidor served as Chief Creative & Innovation Officer at NEON, leading projects such as Avatar: The Experience e Harry Potter: Visions of Magic. His innovative approach and ability to merge art and technology have contributed to over 80 million tickets sold for interactive shows and immersive exhibitions worldwide. Altidor is also the author of Creative Courage.
Liberare il coraggio creativo
- Sviluppare il coraggio creativo per sfidare lo status quo e realizzare grandi idee: lezioni dal Cirque du Soleil
- Elevating ideas as catalysts for innovation: Why there are no bad ideas, but platforms to build upon
- Building a culture where creativity is everyone’s responsibility and every voice contributes to the story
- Embracing experimentation, feedback and failure as the foundation of innovation and long-term success in business
Chris Barton
Fondatore ed ex CEO di Shazam
Chris Barton è founder di Shazam, l’innovativa app di riconoscimento musicale che ha rivoluzionato il modo in cui scopriamo la musica, acquisita da Apple nel 2018 per circa 400 milioni di dollari. Innovatore appassionato e convinto che la tecnologia possa rendere possibile l’impossibile, Barton ha trascorso otto anni in Google, dove è stato il primo dipendente a occuparsi esclusivamente di mobile, creando da zero il modello di partnership con gli operatori per Search e Android. Successivamente è entrato in Dropbox come uno dei primi membri del team, contribuendo allo sviluppo del business mobile e all’espansione globale della piattaforma. È inoltre un attivo investitore e consulente di diverse startup e detiene 12 brevetti per invenzioni sviluppate in Shazam, Google e Dropbox. Oggi è fondatore di Guard, una venture che utilizza l’intelligenza artificiale per rendere le esperienze digitali più sicure e intelligenti.
Partire da zero: il viaggio di Shazam per trasformare le idee in innovazione
- Il framework “Start from Zero”: scopri quattro modalità di pensiero non convenzionali utilizzate dai più grandi innovatori della storia — come Steve Jobs, Henry Ford e Leonardo da Vinci — per rivoluzionare interi settori e sfidare lo status quo
- Dare vita a idee “impossibili”: sfrutta la tecnologia per immaginare il futuro, superare i limiti convenzionali e trasformare intuizioni audaci e visionarie in realtà concrete
- Trasformare gli ostacoli in svolte: eliminare gli attriti e definire le giuste priorità per generare innovazioni coraggiose, capaci di influenzare miliardi di persone e migliorare l’esperienza dei clienti
- La mentalità per creare le grandi aziende del futuro: come trasformare visioni ambiziose in prodotti rivoluzionari che ridefiniscono interi settori, ispirandosi al caso Shazam
Ayanna Howard
Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry
A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University. She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise. Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.
Leveraging the Transformational Power of AI
- How AI and robotics will define the future of businesses across industries: An optimistic approach to navigating transformation, complexity, and change
- Leveraging AI for human-centered innovation: Strategies for enhancing productivity and connection
- Diverse teams in AI development: Keys to creating inclusive products
- Understanding and mitigating the unintended consequences and ethical challenges of AI
Lisa McKnight
Globally recognised marketing leader and former Chief Brand Officer at Mattel
An authority in marketing with more than 30 years of experience building iconic brands, Lisa McKnight is the former EVP and Chief Brand Officer at Mattel. A champion of inclusive storytelling and purpose-driven marketing, McKnight led Mattel to record market share, with Hot Wheels and UNO delivering record-breaking growth and Barbie reaffirming its status as the #1 global toy brand. Previously, as Global Head of Barbie and the Dolls Category, she spearheaded Barbie’s turnaround (nearly doubling the franchise in only five years) and led the marketing strategy for the Barbie film, which reached $1.44B in box-office revenue and became the highest-grossing film in Warner Bros.’ 100-year history. Twice named a Forbes Most Influential CMO and an Adweek Brand Genius, she currently serves on the University of Richmond’s Board of Trustees.
Building a Winning Brand
- Inside the Dreamhouse: Lessons from Barbie’s transformation from a doll to a cultural phenomenon
- Winning the next generation: How successful brands gain a competitive edge by building a culture that resonates with customers of all ages
- Practical strategies from Mattel to foster creativity and deliver iconic marketing campaigns
- Measuring cultural momentum and commercial impact: The signals that predict relevance and drive enduring business success
Scott D.Anthony
Professor at the Tuck School of Business and expert on disruptive innovation
Scott D. Anthony is an internationally recognised expert on disruptive innovation and strategic transformation. A Professor of Strategy at the Tuck School of Business at Dartmouth, he has spent more than 20 years at Innosight, a growth strategy consultancy founded by Harvard Business School Professor Clayton Christensen, advising governments and Fortune 500 companies worldwide on innovation and economic strategy. He is the author of several influential books, including his latest work Epic Disruptions: 11 Innovations That Shaped Our Modern World. In addition, he is the most published digital author on HBR.org.
Decoding Disruption: Leading with Optimism in Times of Uncertainty
- Lessons from history’s epic disruptions to decode today’s transformative forces
- Navigating “the messy middle” with clarity and calm when disruption creates uncertainty
- Stripping away the myths of innovation to realistically assess and implement emerging technologies.
- Practical mindsets to balance paradoxes and turn uncertainty into opportunity
Carl Lewis
Uno dei più grandi olimpionici di tutti i tempi
Recognised as one of the most successful athletes in history, Carl Lewis is a track and field legend, world-record breaker, and ten-time Olympic medalist (with nine golds and one silver). Named Sportsman of the Century by the International Olympic Committee in 1999, Lewis redefined consistency and longevity by sustaining peak performance over many years, competing in five Olympic Games. An eight-time world champion, beyond his sports career, he founded The Carl Lewis Foundation in 1984 to support disadvantaged youth and continues to dedicate his influence to business, education and social impact initiatives.
Il mindset “I Can Do That”
- Il talento è solo l’inizio: cosa serve per sviluppare una mentalità da campione, superare gli ostacoli e sostenere il successo nel lungo periodo
- Il mindset “I Can Do That”: sviluppare la forza mentale che ti dà un vantaggio quando la pressione aumenta
- Restare motivati: come mantenere il desiderio di alzare l’asticella anno dopo anno
- Non concentrarsi sull’essere in cima, ma sull’essere migliore: le lezioni di un campione olimpico sul miglioramento continuo
Carly Fiorina
Former Chairman and CEO, Hewlett-Packard Company
A passionate, articulate advocate for problem-solving, innovation, and effective leadership, Carly Fiorina was the first woman ever to lead a Fortune 50 company when she was recruited to lead Hewlett-Packard (HP) in 1999. Under her leadership, revenue grew, innovation tripled, growth quadrupled, and HP became the 11th largest company in the U.S. Her breadth of experience spans from marketing to manufacturing; from sales to strategic planning; from HR to R&D; from finance to engineering to supply chain and logistics. She has led teams and organisations in the private, public and social sectors. Today she is the Founder and Chairman of Carly Fiorina Enterprises, and of Unlocking Potential, a non-profit organisation that invests in human potential by supporting local leaders who are solving problems in their communities and places of work.
Shaping Tomorrow’s Leadership
- Mastering change: Practical ways to guide teams through transitions, overcome resistance, and unlock growth
- Unlocking leadership and problem-solving potential: Empower individuals at every level to innovate and take decisive action
- Turning skeptics into allies: How to transform doubt and resistance into catalysts for engagement and transformation
- Leading with empathy and humility: Build trust, foster collaboration, and create a culture where everyone thrives
Mary C. Murphy
Social psychologist and leading expert in organisational culture
An award-winning social psychologist and leading expert in organisational culture, Mary Murphy is a Professor of Psychological and Brain Sciences at Indiana University. She is also the Founder and CEO of the Equity Accelerator, a research and consulting organisation that works with schools and companies to create more equitable learning and working environments through social and behavioural science. Author of more than 100 publications, Murphy was awarded the Presidential Early Career Award for Scientists and Engineers in 2019, the highest award bestowed on early career scholars by the U.S. government. Her most recent book is Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations.
Creare un ambiente di lavoro basato sul mindset della crescita
- L'impatto della cultura del mindset sul successo organizzativo e sul potenziale individuale
- Le differenze tra culture del genio e culture della crescita
- Strategie attuabili per passare da una mentalità rigida a una basata sulla crescita, che si adatti, evolva e performi quanto la pressione è alta
- Come costruire ambienti che favoriscano la fiducia, l'innovazione, l'apprendimento e la performance
Offer valid until May 15th
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