Ora il tuo pass per il World Business Forum Milano fa parte di

WOBI MEMBERSHIP

L’inizio di una nuova era di ispirazione per la business community

SCOPRI I LEADER DI PENSIERO

Michael Phelps

High Performance

Amy Edmondson

Leadership

Guy Kawasaki

Creatività

Jon McNeill

Innovation: Tesla Case

Ayanna Howard

AI Strategy

Darren Shand

Talento

Renée Richardson

Gosline

Customer Experience

Strategia

Peter Wilton

Business Transformation

The most successful Olympian of all time

One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.

In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion. 

Authority on Psychological Safety at Harvard Business School

A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years.  The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023. 

Silicon Valley Icon and Former Chief Evangelist at Apple

Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start e Enchantment

Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.

Former President of Tesla Motors

A visionary leader and serial entrepreneur, Jon McNeill teaches organizations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process. 

Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.

Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry

A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University.   She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise.  Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.

All Blacks Manager (2003-2024) and expert in building winning teams and leadership culture

For more than two decades as All Blacks Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 76.77% across more than 600 test matches, a record unrivaled in world sport, and also won the Tri Nations and subsequent Rugby Championship six times, among other achievements.

Since retiring from that position, Shand has founded Winning Teams, a consultancy that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.

Globally recognized expert in customer experience and AI at MIT Sloan

A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI.  She is the author of the forthcoming book, In Praise of Friction.

Leading expert in strategy, digital transformation and customer experience, and Professor at UC Berkeley

A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley.

Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.

Cos’è WOBI Membership?

Ispirando i leader. Tutto l’anno.

La nuova evoluzione di WOBI è qui, la tua iscrizione a un anno di formazione, ispirazione e networking.

By joining WOBI Membership you will have in-person access to the World Business Forum 2025 plus an extensive range of benefits to keep you inspired 365 days a year.

Cosa include?

Il tuo pass al più importante evento di management al mondo. Vivi due giorni di idee e ispirazione mentre espandi il tuo business network.
Esperienze in presenza

Goditi gli interi interventi e gli highlights di tutti i World Business Forum del mondo.
Esperienza online
* Le registrazioni degli interventi completi sono disponibili

Contenuto curato dai più importanti leader di pensiero del mondo del management, provenienti dal network WOBI, in numerosi formati e topic.
Esperienza online

Ricevi idee costantemente aggiornate, assicurandoti ispirazione ogni giorno. Ovunque tu sia e in qualsiasi momento.
Esperienze in presenza & online

Partecipa agli eventi fisici di networking in Italia per entrare in contatto e condividere esperienze con altri leader.
Esperienza online

Entra a far parte di una community esclusiva di business leader provenienti da tutto il mondo e mettiti in contatto con loro tramite la WOBI App.
In-person & Digital Experiences


2025

Organised by WOBI in major cities across the globe, the World Business Forum gathers thousands of senior executives to learn from world-class business thought leaders.

The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organisations.

UNISCITI AI TOP EXECUTIVE DI TUTTO IL MONDO

 

DIVENTA SUBITO WOBI MEMBER

Valid Until December 20th

Giorni

:

Ore

:

Minuti

:

Secondi

WOBI MEMBERSHIP
PLATINUM

$3,290+GST
$5,000+GST
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • Oltre 300 ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • In aggiunta ai benefici Gold:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,690+GST
$4,000+GST
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
DIGITAL

$1,890+GST
$3,000+GST
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
PLATINUM

$3,190+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • Oltre 300 ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • In aggiunta ai benefici Gold:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,590+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
DIGITAL

$1,790+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
PLATINUM

$3,090+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • Oltre 300 ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • In aggiunta ai benefici Gold:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,490+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
DIGITAL

$1,690+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
PLATINUM

$2,990+GST
per ticket

  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • Oltre 300 ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • In aggiunta ai benefici Gold:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,390+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
Digital

$1,590+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ ore di contenuto digitale WOBI
  • • Contenuto e ispirazione aggiornati
  • • Esclusive opportunità di networking
  • • Appartenenza a un’esclusiva community globale di leader
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





DOMANDE FREQUENTI (FAQs)

Cos’è WOBI Membership?

WOBI Membership è un servizio di abbonamento esclusivo che offre accesso, durante tutto l'anno, a opportunità di apprendimento, ispirazione e networking per i business leader.

Cosa include?

- Accesso al World Business Forum - il tuo pass per l'evento annuale principale di WOBI.
- Guarda i World Business Forum 2024 Worldwide On Demand fino al 15 dicembre, inclusi gli highlight, riassunti e i migliori momenti dei nostri eventi per il mondo.
- Accesso completo alla Libreria di Contenuti Digitali di WOBI (oltre 300 ore di contenuti), che si aggiorna continuamente con idee da leader globali del management.
- Contenuti e ispirazione aggiornati.
- Opportunità esclusive di networking - eventi locali in presenza.
- Far parte di una community globale di top executive.

Posso accedere alla WOBI Membership da qualsiasi luogo?

Sì, la WOBI Membership è accessibile a livello globale e i membri possono interagire con i contenuti e la comunità da qualsiasi parte del mondo.

Posso accedere alla WOBI Membership da qualsiasi luogo?

Con la WOBI Membership, è possibile guardare le sessioni complete fino al 31 dicembre e i momenti salienti degli eventi del World Business Forum in tutto il mondo on demand attraverso la nostra piattaforma digitale dopo la conclusione dell'evento di persona.

Cosa succede se non vivo in nessuno di questi paesi e quindi non posso usufruire del beneficio in presenza del World Business Forum?

Sappiamo che, per ragioni di agenda o di budget, non tutti possono partecipare ai nostri World Business Forum a New York, Madrid, Milano, Sydney, Bogotá e Messico. Per questo, potrai selezionare una WOBI Membership completamente digitale, che ti permetterà di goderti l'evento streaming live del World Business Forum di New York. 

    Come accedo alla mia WOBI Membership?
    Hai scaricato l'app? Se non l'hai fatto, per favore fallo: 

    iOS

    ANDROID

    Una volta lì, troverai un'icona della WOBI Membership. Accedi con le tue credenziali e inizia a godere dei tuoi benefici.

    Cosa succede se ho già acquistato un biglietto per il World Business Forum 2025?

    Se hai già acquistato un biglietto per il World Business Forum 2025, sei automaticamente WOBI Member. Il tuo account manager ti aiuterà ad assegnare la membership a te o ad altri all'interno della tua azienda, affinché tu possa iniziare a godere dei benefici immediatamente, compreso l'accesso alla Libreria di Contenuti Digitali di WOBI, opportunità di networking e altro.

      Quanto dura una WOBI Membership?

      A WOBI Membership typically lasts one year from the date of purchase, in some cases membership will be extended to include the next year’s event.

      For example the 2024 New York event took place in October, however 2025 will be in November. Memberships purchased in October 2024 will be extended to include attendance to the 2025 event in November.

      Come rinnovo la mia WOBI Membership?
      Le opzioni di rinnovo della membership saranno disponibili attraverso il tuo account manager che ti contatterà prima del rinnovo. Riceverai un promemoria 30 giorni prima della scadenza del tuo abbonamento.
      Posso cancellare la mia WOBI Membership?
      You can cancel your membership anytime. Cancellations are eligible for a full refund within 15 days of subscription. If you wish to cancel your membership after the 15 days we will refund you a proportionate amount equivalent to the time remaining in your membership.

      Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.

      Riceverò un rimborso se cancello la mia iscrizione a WOBI?
      L'abbonato potrà cancellare la propria iscrizione inviando una comunicazione scritta di cancellazione a WOBI almeno 45 (quarantacinque) giorni prima della data dell'evento World Business Forum.

      WOBI provvederà a rimborsare l'abbonato in base al presente calcolo:
      WOBI dividerà l'importo annuale versato per l'acquisto della sua Membership in 12 (dodici) rate di pari importo, per cui l'importo da rimborsare da parte di WOBI sarà il risultato della moltiplicazione del valore di 1 (una) rata per i mesi rimanenti della durata della sua Membership.
      La Membership non è cancellabile una volta che l'abbonato ha partecipato al World Business Forum corrispondente.

      Se la richiesta di cancellazione è conforme a tutti i requisiti sopra citati, WOBI elaborerà il rimborso entro 30 (trenta) giorni di calendario dal ricevimento della richiesta.

      Come funziona il rinnovo automatico? I membri saranno avvisati prima del rinnovo?
      Potrete scegliere tra l'acquisto puntuale o il rinnovo automatico, se volete assicurarvi l'accesso continuo a tutti i vantaggi dell'iscrizione. I soci riceveranno una notifica prima che venga elaborato l'addebito per il rinnovo, dando loro l'opportunità di scegliere se rinnovarlo o meno.

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