SPEAKERS WORLD BUSINESS FORUM 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025
SPEAKERS WORLD BUSINESS FORUM 2025
Teatro Mayor Julio Mario Santo Domingo
29 & 30 October 2025

Talento
Amy Cuddy
Psicóloga social, profesora galardonada de Harvard y autora best seller

Latin America & the Global Economy
Nouriel Roubini
Renombrado economista y profesor emérito en Stern School of Business en NYU

Organizational Transformation
Amy Edmondson
Authority on Psychological Safety at Harvard Business School

AI & Innovation Strategy
Andrew McAfee
Globally acclaimed researcher and thought leader on technology and AI

Alto Rendimiento
Rigoberto Uran
One of the best Colombian cyclists of all time

Creatividad
Inma Shara
One of the best orchestra conductors in the world

Liderazgo
Peter Docker
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author

Bienestar & Rendimiento
Elizabeth Dunn
Experta en el estudio de la felicidad y el bienestar en University of British Columbia

Self-Management
Álex Rovira
Best-selling author of Good Luck and globally recognized expert in leadership development
ACERCA DEL WORLD BUSINESS FORUM
Since 2004, the World Business Forum Bogota gathers thousands of senior executives to learn from a program of world-class business thought leaders.
Se centra en los temas de management más relevantes para los directivos de hoy en día y los ayuda a enfrentarse a los retos de dirigir a sus equipos y organizaciones.
¿Por qué asistir?
Aprendizaje
Aprende de reconocidos líderes y expertos.
Aborda los retos de liderazgo claves de la actualidad.
Inspiración
Impulsa tu organización.
Adquiere ideas innovadoras y la inspiración para hacerlas realidad.
Networking
Expande tu red de contactos.
Más de 1.500 líderes y responsables en la toma de decisiones.
REGÍSTRATE PARA EL WORLD BUSINESS FORUM
y CONVIÉRTETE EN MIEMBRO DE WOBI
Además de dos increíbles días en el World Business Forum, tu registro también incluye acceso durante todo el año al mejor contenido de management del mundo y a una comunidad global de altos ejecutivos.
Ticket to World Business Forum Bogota 2025
Acceso on demand a todos los World Business Forums a nivel mundial
Acceso durante todo el año al mejor contenido digital de management
Oportunidades de networking y acceso a una comunidad global de ejecutivos
ÚNETE A WOBI

Gold
$5.290.000+IVA
$ 6.900.000+IVA
Offer Valid Until May 30th
Qué incluye
Access to World Business Forum Bogota 2025
Kit de bienvenida
Traducción simultánea
Certificado de asistencia
Coffee Breaks
Comida
Acceso on demand a todos los World Business Forums del mundo
365 días de contenido digital
Oportunidades de networking exclusivas
Comunidad ejecutiva global

PLATINUM
$6.390.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
Qué incluye
Todos los beneficios
Gold
Módulo de registro dedicado
Asientos preferentes
Lunch with Speaker
Networking

Gold
$4.760.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
Supporting Sponsor
Qué incluye
Kit de bienvenida
Traducción simultánea
Certificado de asistencia
Coffee Breaks
Comida
Acceso on demand a todos los World Business Forums del mundo
365 días de contenido digital
Oportunidades de networking exclusivas
Comunidad ejecutiva global

PLATINUM
$5.760.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
Qué incluye
Todos los beneficios
Gold
Asientos preferentes
Lunch with Speaker
Networking

Gold
$4.499.000+IVA c/u
$6.900.000+IVA
Offer Valid Until May 30th
Qué incluye
Kit de bienvenida
Traducción simultánea
Certificado de asistencia
Coffee Breaks
Comida
Acceso on demand a todos los World Business Forums del mundo
365 días de contenido digital
Oportunidades de networking exclusivas
Comunidad ejecutiva global

PLATINUM
$5.440.000+IVA c/u
$8.000.000+IVA
Offer Valid Until May 30th
Qué incluye
Todos los beneficios
Gold
Asientos preferentes
Lunch with Speaker
Networking
2025 AGENDA
MIÉRCOLES
29
October
2025
🕜 9:00 - 10:15 AMY CUDDY Talento |
🕜 10:15 - 11:00 Coffee Break |
🕜 11:00 - 12:00 NOURIEL ROUBINI Latin America & the Global Economy |
🕜 12:00 - 13:00 ELIZABETH DUNN Wellbeing & Performance |
🕜 13:15 - 14:30 Comida |
🕜 14:30 - 15:45 PETER DOCKER Liderazgo |
🕜 15:45 - 16:30 Coffee Break |
🕜 16:30 - 17:30 RIGOBERTO URAN Alto Rendimiento |
🕜 18:00 Networking Cocktail |
THURSDAY
30
October
2025
🕜 9:00 - 10:30 ANDREW MCAFFEE AI Strategy |
🕜 10:30 - 11:15 Coffee Break |
🕜 11:15 - 12:45 AMY EDMONDSON Organizational Transformation |
🕜 12:45 - 14:15 Comida |
🕜 14:30 - 15:45 ALEX ROVIRA Self Management |
🕜 15:30 - 16:15 Coffee Break |
🕜 16:15 - 17:15 INMA SHARA Creatividad |
*Agenda sujeta a cambios
Presenting

Elizabeth Dunn
Bienestar & Rendimiento
La Dra. Elizabeth Dunn es una destacada profesora de Psicología en la Universidad de British Columbia y una experta líder en el estudio de cómo el tiempo, el dinero y la tecnología influyen en la felicidad. Su trabajo de investigación ha sido publicado en revistas de renombre - incluyendo tres artículos en Science -, y ha aparecido en medios internacionales como The New York Times, The Atlantic y CNN. Dunn es coautora del libro Happy Money: The Science of Happier Spending, que ha sido reconocido por el Washington Post como una lectura obligatoria para líderes.
Fomentando la felicidad en el trabajo
- Cómo incrementar la felicidad de los empleados en un entorno laboral en constante evolución
- Por qué las conexiones personales sólidas son un recurso valioso para las organizaciones, especialmente durante los tiempos difíciles, y cómo construirlas
- Cómo las interacciones generadas de manera artificial afectan a las emociones, a las relaciones sociales y a la felicidad de las personas
- Equilibrar la tecnología y el factor humano: una habilidad esencial para que las empresas incorporen eficazmente herramientas de IA en su estrategia

Andrew McAfee
AI & Innovation Strategy
Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His latest book is The Geek Way.
Leveraging the Transformational Power of GenAI
- Generative AI: The general purpose technology that is revolutionizing everything and how to leverage its power
- A practical guide to leverage AI for innovation, and strategic, data-driven decision-making
- The flaws in AI systems that need to be addressed in order for them to achieve their full impact
- An optimistic approach to the future of work in the age of AI

Inma Shara
Creatividad
An international authority in classical music, Inma Shara is one of the world’s finest orchestra conductors. At age 27, she debuted as a conductor and has since led world-renowned orchestras such as the London Philharmonic Orchestra, the Israel Philharmonic, the Czech National Symphony, and the Russian National Orchestra. Her professional career has been honored with the European Excellence Award, and she has been named an Honorary Ambassador of Spain’s Brand by Foro de Marcas Renombradas Españolas.
Beyond music, Shara collaborates with non-profit organizations and is strongly committed to child protection and scientific research in health. She has conducted concerts presided over by H.M. Queen Sofía, with proceeds dedicated to Fundación Reina Sofía’s Alzheimer’s Project, as well as by Pope Benedict XVI at the Vatican in celebration of the 60th anniversary of the Universal Declaration of Human Rights. Additionally, she is the author of La Batuta Invisible: El liderazgo que genera armonía.
Leadership that Creates Harmony
- The symphony of success: Inspiring creativity and high performance within teams
- How to align talented, diverse team members with organizational objectives
- Balancing purpose and teamwork to achieve extraordinary results

Peter Docker
Liderazgo
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author
A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.
Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.
Jumpseat Leadership for High-Performing Teams
- Enhancing performance by handing over control to others: “Leading from the Jumpseat”
- The three practices of Jumpseat Leadership: Commitment, humble confidence and belonging
- Strategies to equip your teams for handling difficult situations and leading positive change
- How to foster an efficient and productive workplace environment that truly values employee ideas

Amy Cuddy
Talento
Psicóloga social, exprofesora de Harvard Business School y autora best seller, Amy Cuddy es una autoridad líder en ciencia del comportamiento y en el estudio de cómo la presencia, los prejuicios y el poder afectan a nuestras relaciones. En 2018 ganó el premio a la Excelencia en Enseñanza siendo docente en Harvard.
Cuddy es autora de Presencia: Autoestima, seguridad, poder personal y sus trabajos académicos han sido publicados en revistas entre las que destacan The Economist, The Wall Street Journal y Fast Company. Cuddy promueve el autoempoderamiento mediante métodos respaldados científicamente, con el objetivo de inspirar a las personas a ser la mejor versión de sí mismos.
Empoderando a las personas para rendir al máximo
- Un análisis de las características, comportamientos y prácticas necesarias para mejorar el rendimiento en situaciones de estrés e incertidumbre
- El poder de la presencia: cómo liderar equipos (y a uno mismo) con mayor seguridad
- Fomentar la confianza, clave para facilitar la comunicación y promover las ideas
- Cómo combatir los prejuicios y los sesgos en el ámbito laboral

Rigoberto Urán
Alto Rendimiento
A professional cyclist, Olympic medalist, and runner-up in the Tour de France and the Giro d’Italia, Rigoberto Urán is a prime example of “Where there’s a will, there’s a way,” demonstrating that discipline and perseverance are the keys to success. Best known as Rigo, Urán began his sports career at the age of 14, winning five gold medals at the 2005 Pan American Games and seven gold medals at the National Championships that same year. He is the only Colombian cyclist to win two editions of the Vuelta a Colombia in the junior category, and won a silver medal at the 2012 Olympics.
Beyond his sports career, his brand Go Rigo Go! has expanded into international markets such as Mexico, Costa Rica, Ecuador, Brazil, and the United States, in addition to his native Colombia. Stemming from his passion and dedication to cycling, he created and currently leads El Giro de Rigo, a cycling event that will celebrate its farewell edition in 2024.
Lessons on Discipline, Perseverance and Positive Visualization
- Building resilience: How to overcome setbacks and thrive in the face of adversity
- Positive visualization: Powerful strategies for goal setting and cultivating the mindset required for lasting success
- Lessons from cycling on motivation and leadership: How to inspire and empower teams to unlock their full potential
- Discipline and perseverance: The foundations of a successful, fulfilling, and happy life

Adam Grant
Talento
Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, rethinking, and potential. Wharton’s top-rated professor for seven straight years, he is the #1 New York Times bestselling author of six books that have sold millions of copies and been translated into 45 languages: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant earned tenure at Wharton while still in his twenties and he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives.
Unlocking Hidden Potential for Exceptional Leadership
- A new framework for raising aspirations, exceeding expectations, and leveraging strengths for success
- How to build the character skills and motivational structures to develop your leadership potential
- Designing systems to create opportunities for those who have been underrated and overlooked
- Developing the competencies needed to respond to and find strength in adversity

Noriel Roubini
Latin america & the global economy
Renombrado economista y profesor emérito en Stern School of Business en NYU
Nouriel Roubini es un referente en economía global, CEO de la consultora global Roubini Macro Associates, LLC, y profesor emérito en Stern School of Business en la Universidad de Nueva York. Roubini es conocido por haber predicho la crisis financiera de 2008 dos años antes de que ocurriera. Lo hizo en 2006 en una intervención en el Fondo Monetario Internacional. Además, cuenta con experiencia en política, ya que fue consultor del Fondo Monetario Internacional y del Banco Mundial, entre otras instituciones públicas y privadas. Autor de varios bestsellers, su último libro es Megamenazas: Las diez tendencias globales que ponen en peligro nuestro futuro y cómo sobrevivir a ellas.
Globalización, tecnología y desafíos económicos
- Tecnologías disruptivas y su impacto en la economía global: retos y oportunidades de la IA
- Globalización y desafíos económicos: una perspectiva sobre el futuro
- Estrategias empresariales y gubernamentales para afrontar el complejo panorama geopolítico y económico
- Megamenazas: cómo identificarlas y evitarlas en el futuro

Amy Edmondson
Organizational Transformation
Authority on Psychological Safety at Harvard Business School
A renowned expert on organizational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviors for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organizations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel safe and empowered
- Improve learning, cooperation and performance by fostering a culture of psychological safety
- How leaders can transform their perspective on setbacks by embracing the intelligent failures that are vital to innovation
- Tailored practices, skills and mindsets for taking smart risks and using mistakes as springboards for profound learning and competitive differentiation

Álex Rovira
Self-Management
Entrepreneur, best-selling author, economist, and consultant, Álex Rovira is a globally recognized authority on personal and professional development. His work focuses on helping organizations and teams build resilience and achieve high performance, driving business transformation through values, positivity, and culture.
A strong advocate of the idea that we create our own good luck, Rovira believes that purpose, attitude, and communication are the keys to making the world a better place. He is the most translated and best-selling Spanish-language author of non-fiction and business literature. With over eight million copies sold and translations in more than 40 languages, his books include Good Luck, Los Siete Poderes, and La Brújula Interior.
Self-Management and the Power of a Growth Mindset
- The success mindset: Practical strategies to create opportunities and cultivate good luck
- Believe, Create, Achieve: The attitudes, values, and habits that fuel transformation and growth—both individually and collectively
- Leadership and excellence: How to harness personal excellence as a catalyst for innovation and team motivation
- How to build the character skills and motivational structures to develop your leadership potential
Renombrado economista y profesor emérito en Stern School of Business en NYU
Nouriel Roubini es un referente en economía global, CEO de la consultora global Roubini Macro Associates, LLC, y profesor emérito en Stern School of Business en la Universidad de Nueva York. Roubini es conocido por haber predicho la crisis financiera de 2008 dos años antes de que ocurriera. Lo hizo en 2006 en una intervención en el Fondo Monetario Internacional. Además, cuenta con experiencia en política, ya que fue consultor del Fondo Monetario Internacional y del Banco Mundial, entre otras instituciones públicas y privadas. Autor de varios bestsellers, su último libro es Megamenazas: Las diez tendencias globales que ponen en peligro nuestro futuro y cómo sobrevivir a ellas.
Globalización, tecnología y desafíos económicos
- Tecnologías disruptivas y su impacto en la economía global: retos y oportunidades de la IA
- Globalización y desafíos económicos: una perspectiva sobre el futuro
- Estrategias empresariales y gubernamentales para afrontar el complejo panorama geopolítico y económico
- Megamenazas: cómo identificarlas y evitarlas en el futuro
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation
Offer Valid Until May 30th
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