Leadership and Strategy in the Age of Artificial Intelligence
June 9, 2026, Teatro Lirico Gaber, Milan
…more speaker coming soon!
WOBI on AI Business Transformation
WOBI on AI & Business Transformation will be the meeting point for thousands of leaders who will get inspired by, and learn from world-renowned AI experts. Discover the strategies, tools, and knowledge you need to lead organizational change through AI at this event organized by WOBI.
This is not just another trend. Artificial Intelligence is revolutionizing the way we understand businesses, just as digitalization and the internet once transformed the way we work and communicate.
In a world driven by innovation and technology, Artificial Intelligence has emerged as a powerful engine of transformation—reshaping how businesses operate, compete, and create value. And this is only the beginning.
¿Por qué asistir?
AI is not just a valuable asset that companies can leverage — it is becoming the ultimate competitive advantage for staying relevant in a constantly evolving environment. This groundbreaking technology is changing the rules of the game, and the time to learn how to play is now. WOBI on AI & Business Transformation will prepare you to compete and thrive in this new corporate landscape. Take advantage of this opportunity and join WOBI on AI & Business Transformation to access the knowledge and inspiration you need to drive digital transformation and lead the way to a new world of work within your organization.
BENEFICIOS
Aprendizaje
Gain insights from world-renowned Artificial Intelligence experts and learn everything you need to effectively integrate this technology into your organization.
Practical cases and applicable strategies
Discover how companies are using AI to improve decision-making, optimize processes, personalize customer experiences, and create new business opportunities.
Networking
Connect with other executives committed to digital transformation and expand your professional network.
Aprendizaje
Aprenda de expertos en Inteligencia Artificial cómo integrar esta tecnología de manera efectiva en su organización.
Casos prácticos y estrategias aplicables
Descubra cómo la IA impulsa decisiones, optimiza procesos y crea oportunidades de negocio.
Networking
Conecte con otros ejecutivos comprometidos con la transformación digital y amplíe su red de contactos.
WHO SHOULD ATTEND?
Artificial Intelligence is a strategic tool that impacts all areas of an organization. For this reason, CEOs, C-level executives, directors, and managers alike should harness its transformative power. This event is designed for anyone interested in learning how to successfully lead and thrive in the era of Artificial Intelligence–regardless of their technical background.
Hotel Estelar Milla de Oro
Cl. 3 Sur #43a-64
El Poblado, Medellín, Antioquia
(+57) 315 4866056
jesicat.pena@hotelesestelar.com
Hotel Estelar Square
Cra. 43 #9Sur-105
El Poblado, Medellín, Antioquia
(+57) 315 4866056
jesicat.pena@hotelesestelar.com
Hotel Estelar Blue
Cra. 42 #1S-74
El Poblado, Medellín, Antioquia
(+57) 315 4866056
jesicat.pena@hotelesestelar.com
Hotel Estelar La Torre Suites
Cra. 20 # 1- 33
El Poblado, Medellín, Antioquia
(+57) 315 4866056
jesicat.pena@hotelesestelar.com
BUY YOUR PASS NOW
EARLY BIRD PRICE
offer valid until March 13th
Día(s)
:
Hora(s)
:
Mins
:
Seg
STANDARD
€895+IVA
€1.300+VAT each
Offer valid until March 13th
Acceso al evento
Traducción simultánea
Supporting materials
Certificado de asistencia
Networking Coffee break
Lunch not included
Reserved and numbered seating in the front rows
Ticket delivery to your desired location ahead of the event
VIP
€1.285+IVA
€1.790+VAT each
Offer valid until March 13th
Acceso al evento
Traducción simultánea
Supporting materials
Certificado de asistencia
Networking Coffee break
Lunch served
Reserved and numbered seating in the front rows
Ticket delivery to your desired location ahead of the event
STANDARD
€805+VAT each
€1.300+VAT each
Offer valid until March 13th
Acceso al evento
Traducción simultánea
Supporting materials
Certificado de asistencia
Networking Coffee break
Lunch not included
Reserved and numbered seating in the front rows
Ticket delivery to your desired location ahead of the event
VIP
€1.195+VAT each
€1.790+VAT each
Offer valid until March 13th
Acceso al evento
Traducción simultánea
Supporting materials
Certificado de asistencia
Networking Coffee break
Lunch served
Reserved and numbered seating in the front rows
Ticket delivery to your desired location ahead of the event
STANDARD
€755+VAT each
€1.300+VAT each
Offer valid until March 13th
Acceso al evento
Traducción simultánea
Supporting materials
Certificado de asistencia
Networking Coffee break
Lunch not included
Reserved and numbered seating in the front rows
Ticket delivery to your desired location ahead of the event
VIP
€1.145+VAT each
€1.790+VAT each
Offer valid until March 13th
Acceso al evento
Traducción simultánea
Supporting materials
Certificado de asistencia
Networking Coffee break
Lunch served
Reserved and numbered seating in the front rows
Ticket delivery to your desired location ahead of the event
PORTA IL TEAM:
Scrivici su marketing.it@wobi.com per conoscere i pacchetti dedicati per più di 20 persone.
The event can be financed with the main Interprofessional Funds for Continuing Education. Write to us at marketing.it@wobi.com to find out more!
Offer valid until March 13th
Día(s)
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Hora(s)
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Mins
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Contáctanos
Jason Wild is an award-winning leader who helps elite teams within organizations design and create strategic relationships and customer experiences within some of the most admired brands in the world. As Vice President of CEO Co-Innovation and Customer Engagement at Microsoft, he led a global team of creatives, strategists, architects, designers and support experts. In his previous Microsoft executive role as VP of Growth Strategies, he delivered over $100B in incremental revenue over five years. A global business expert, having led transformation and innovation projects in 38 countries, he is also former Salesforce SVP of Transformation and Innovation, and an Investor/Entrepreneur in Residence at Emory University’s Goizueta Business School. He is co-authoring Genius at Scale with Harvard Business School Professor Linda A. Hill, coming March 2026.
Embracing the Human Side of AI
- Understanding AI in context: How a technology that’s been evolving for decades has now entered the mainstream and what it means for people and organizations
- Seeing AI as a collaborator: Why adopting a humanistic approach of “us and them,” not “us vs. them,” creates better outcomes
- The intelligent shadow: How AI can work alongside humans to enhance knowledge, productivity, and efficiency
- Reflecting on AI thoughtfully: Embracing “good fear” to consider the implications of AI on daily life and organizational culture
Tricia Wang, Ph.D. is a globally recognized technology and strategy expert who helps organizations future-proof at the intersection of AI, data, and human insight. She is CEO of the Advanced AI Society, bringing together industry leaders to develop open, high-value AI solutions, and founder of Sudden Compass, advising Fortune 500 companies such as Google, Spotify and P&G on data strategy, digital transformation, and responsible AI. Known for coining “quantification bias” and championing “thick data,” Wang has over two decades of global experience guiding leaders to use technology in ways that serve both business growth and human dignity. She co-founded CRADL (Crypto Research and Design Lab) with the World Economic Forum, the first lab exploring how decentralized technologies return agency to individuals.
The Strategic Advantage of AI: Turning Knowledge into Action
- The evolution of AI: From decades of big data to today’s advanced systems
- Strategic application: Leveraging AI to improve decision-making, efficiency, and competitiveness
- Level-headed leadership: Approaching AI responsibly and proactively, avoiding hype or fear-based reactions
- Thriving alongside AI: Empowering teams to coexist with advanced systems while maximizing value for the business
Expert in Innovation and Generative AI and professor at Harvard Business School
An award-winning Professor of Management Practice at Harvard Business School, Mitchell Weiss is an authority on Innovation and Generative AI, helping leaders in all sectors elevate their knowledge of generative AI and explore how to deploy it within their organizations. Prior to his academic career, he served as Chief of Staff and a partner to Boston’s Mayor, making Boston’s innovation efforts a global model for peer-produced government and change. With his work primarily focused on innovation and problem-solving within both the public and private sector, Weiss has presented on government innovation at 10 Downing Street and the World Bank. He is also the author of the acclaimed book We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems.
Unleashing Innovation through Generative AI
- Generative AI for innovation: A key tool to enhance creativity, boost problem-solving capabilities, and drive growth and ideation
- A new era of creative thinking and more inventive institutions: 10 prompting principles for faster, better innovation
- Ethical implications of AI: Strategies to empower teams to adopt AI responsibly
- A 7-step roadmap to build a basic AI agent that accelerates your innovation tasks
Founder and CEO of Zuckerberg Media
Randi Zuckerberg is an entrepreneur, investor, bestselling author, and tech media authority. From 2005 to 2011, she served as the Director of Marketing at Facebook, where she helped create Facebook LIVE and shaped the social internet. She is currently the CEO of Zuckerberg Media, a boutique marketing firm and production company with the mission of making the future of tech more diverse and inclusive. In addition to being one of the largest NFT collectors of women-led projects, she is the Founder and CEO of HUG, a social marketplace that allows artists to sell digital and physical goods. Zuckerberg also serves as both an investor and advisor to several early and mid-stage companies, and sits on the board of directors for The Motley Fool and Life360. Additionally, she is the author of Pick Three y Dot Complicated.
StAI Ahead: Upleveling Yourself and Your Business with AI
- The role of leadership in navigating the AI revolution: Exploring the changing responsibilities of leaders in the dynamic landscape of AI advancements
- Designing and integrating AI ethically: Why we must focus on what AI should do, not just what it can do
- The new leadership playbook for the age of AI: Curiosity, courage, progress over perfection, and human values at the core
- Challenges and opportunities of widespread AI use: An overview for leaders on the good, the bad, and the unknown associated with AI integration
International expert in technology, marketing and psychology
Nathalie Nahai is an Artificial Intelligence expert specializing in the intersection of human behavior, culture, and emerging technologies. Trained in psychology, marketing, and digital strategy, Nahai advises organizations on how to address the ethical, creative, and relational challenges posed by AI. She has worked with leading companies such as Google, Accenture, Unilever, and Harvard Business Review, among others. She is also the author of Business Unusual and Webs of Influence , and the host of the podcast In Conversation with Nathalie Nahai , where she discusses topics such as consciousness, resilience, and the future of work.
Humans + AI: How to create teams with empathy and decision-making capacity
- Understanding Decision-Making: The Shortcomings of AI and Why Human Reasoning Matters
- Human-AI Cooperation: How to Integrate AI into Our Teams and Customer Interactions
- Designing technologies that generate trust: keys to an ethical and emotionally intelligent strategy adapted to the digital future
- The risks of automation and how to preserve creativity, trust, and connection
Galardonado profesor en Harvard Business School, Mitchell Weiss es un referente en Innovación e IA Generativa que ayuda a líderes de todas las industrias a entender e integrar esta tecnología en sus organizaciones. Previo a su carrera académica, ejerció como jefe de gabinete del alcalde de Boston. Durante este periodo, posicionó a la ciudad de Boston a la cabeza global en materia de innovación y cambio colaborativo en los gobiernos. Su trabajo se enfoca principalmente en la innovación y la resolución de problemas, tanto en el sector público como en el privado. Weiss ha presentado ponencias sobre innovación gubernamental en el número 10 de Downing Street y en el Banco Mundial. También es autor de We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems.
Cómo utilizar la IA Generativa para la innovación
- IA Generativa e innovación: una herramienta clave para mejorar la creatividad y la capacidad de resolución de problemas, y potenciar el crecimiento y las ideas
- Pensamiento creativo en las instituciones: cómo desarrollar estrategias para que las organizaciones puedan escalar nuevas ideas
- Implicaciones éticas de la IA: prácticas para que los equipos utilicen la IA de forma responsable
- Colaboración entre el sector público y privado para la innovación: una guía para establecer alianzas y restablecer la confianza entre sectores
















