WORLD BUSINESS FORUM SPEAKERS 2025
Expo Santa Fe, CDMX
4 & 5 November 2025
WORLD BUSINESS FORUM SPEAKERS 2025
Expo Santa Fe, CDMX
4 & 5 November 2025

Self-Management
James Clear
Best-selling author of Atomic Habits

Talent
Amy Cuddy
Social psychologist, award-winning Harvard lecturer, and bestselling author

Wellbeing & Performance
Elizabeth Dunn
Leading happiness and well-being researcher at the University of British Columbia

Innovation
Peter Diamandis
Founder and Executive Chairman of the XPRIZE Foundation

Mexico & the Global Economy
Nouriel Roubini
Renowned economist and Professor Emeritus at the Stern School of Business at NYU

Customer Experience Strategy
Jesús Cochegrús
Entrepreneur and expert in technology and transformation

Leadership
Javier Fernández Aguado
President of MindValue, coach and leading expert in organizational management
ABOUT WORLD BUSINESS FORUM
Since 2004, the World Business Forum Mexico gathers thousands of senior executives to learn from a program of world-class business thought leaders.
The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organizations.
Why Attend?
Learning
Absorb wisdom from world renowned business thought leaders.
A curated program that tackles today’s most pressingleadership challenges head-on.
Inspiration
Superchange your organization.
Walk away with transformative ideas and the inspiration to turn them into reality.
Networking
Expand your inner circle.
Rub shoulders with over 2,000 decision-makers, innovators, and industry leaders.
Register for World Business Forum
and be part of WOBI
In addition to two incredible days at the World Business Forum, your registration also includes year-round access to the world’s best management content and a global community of senior executives.
Ticket to World Business Forum Mexico 2025
All World Business Forums worldwide on-demand
Year-round access to the best management content
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JOIN WOBI

Gold
$1,600USD+VAT
$ 2,500USD+VAT
Offer Valid Until May 16th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide
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Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community

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$ 2,800USD+VAT
Offer Valid Until May 16th
What’s Included
All WOBI
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Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker

Gold
$1,430USD+VAT c/u
$2,500USD+VAT
Offer Valid Until May 16th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide
On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community

PLATINUM
$1,775USD+VAT c/u
$2,800USD+VAT
Offer Valid Until May 16th
What’s Included
All WOBI
Gold Benefits
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker

Gold
$1,370USD+VAT c/u
$2,500USD+VAT
Offer Valid Until May 16th
What’s Included
Access to World Business Forum Mexico 2025
Welcome Kit
Simultaneous translation
Coffee breaks and meals
Access to the conferences and exhibition area
Certificate of attendance
Watch World Business Forums Worldwide
On Demand
Exclusive networking opportunities
Explore WOBI’s Digital Content Library
A Global Executive Community

PLATINUM
$1,715USD+VAT c/u
$2,800USD+VAT
Offer Valid Until May 16th
What’s Included
All WOBI
Gold Benefits
Premium Welcome Kit
Preferential Seating
Networking Lunch with Speaker
Bring your teams
For more than 10 WOBI Memberships
Contact us at: marketing.mx@wobi.com
Offer Valid Until Mayo 16th
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Elizabeth Dunn
Wellbeing & Performance
Dr. Elizabeth Dunn is a distinguished professor of Psychology at the University of British Columbia and a leading expert on the study of how time, money, and technology shape human happiness. Her experimental research has not only been published in top-tier journals, including three articles in Science, but also widely featured in international media like The New York Times, The Atlantic, and CNN. She is also the co-author of the acclaimed book Happy Money: The Science of Happier Spending, which has been recognized by the Washington Post as essential reading for leaders.
Unlocking Happiness and Connection in the Workplace
- How we can increase employee happiness in a time of ever-changing workplace structures
- Why strong personal connections create an enduring resource for the organization especially in more difficult times, and how to build them
- How artificial interactions affects our feelings of happiness and social connection
- How to balance technology and human touch, an essential skill for organizations incorporating AI tools in their strategy

Peter Diamandis
Innovation
Founder and Executive Chairman of the XPRIZE Foundation
Named by Fortune as one of the World’s 50 Greatest Leaders, Peter Diamandis is the Founder and Executive Chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the Executive Founder of Singularity University. As an entrepreneur, Diamandis has started over 25 companies in the areas of longevity, space, venture capital and education.
He is co-Founder and Vice-Chairman of two public companies, Celularity and Vaxxinity, and co-Founder and Chairman of Fountain Life, a fully-integrated platform delivering predictive, preventative, personalized and data-driven health. He is also co-Founder of BOLD Capital Partners, a venture fund with a half-billion dollars under management investing in exponential technologies and longevity companies. Diamandis is also the bestselling author of Abundance: The Future Is Better Than You Think, BOLD: How to go Big, Create Wealth and Impact the World and The Future is Faster Than You Think. Most recently Diamandis co-Authored the #1 best seller LIFE FORCE with Tony Robbins.
A Roadmap to Our Near Future
- The effects of the crash between AI, robotics, and virtual reality with 3D printing, blockchain and global gigabit networks
- How these convergences will impact today’s biggest industries
- How it will change the way we raise our kids, govern our nations, and care for our planet
- The meta-trends that will transform business and beyond

Amy Cuddy
Self-Management
A game-changing Social Psychologist, former Professor at Harvard Business School and bestselling author, Amy Cuddy is recognised as a leading authority on the behavioural science of power, presence, and prejudice. As a Harvard Lecturer, in 2018 she won the Excellence in Teaching award.
She is the author of Presence: Bringing Your Boldest Self to Your Biggest Challenges, and her highly-cited research has been published in top academic journals and a range of internationally-known publications like The Economist, The Wall Street Journal and Fast Company. Cuddy is a passionate proponent of self-empowerment through evidence-based techniques, and her work is dedicated to motivating others to summon their best selves in approaching life’s biggest challenges.
Empowering People to Perform at their Highest Potential
- Analyzing the traits, behaviors and practices necessary to perform under conditions of stress and uncertainty
- Harnessing the power of presence to help you and your team perform at the highest levels of confidence
- Building the trust necessary to facilitate the communication and absorption of ideas
- Combating prejudice: Exploring the anatomy of bias at work

James Clear
Self-Management
James Clear is the author of the #1 New York Times bestseller Atomic Habits, a transformative book that has sold over 20 million copies worldwide and has been translated into more than 60 languages. Clear’s work delves deeply into behavioral psychology, addressing the profound question, “How can we live better?” with actionable, research-based strategies that resonate across cultures and industries. He is also the creator of the 3-2-1 weekly newsletter, which reaches over 3 million email subscribers and offers distilled wisdom on habits, decision-making, and self-improvement.
Trust and Inspire: Unleashing Greatness in Others
- Research-based, proven strategies to build good habits and break bad ones
- The laws of behavior change: Key strategies for getting 1% better every day
- Overcome a lack of motivation and willpower: Building systems for success even when you’re not feeling motivated
- Identity-based habits: Shifting your mindset to create lasting change
- How to overcome procrastination and build consistency through small, daily actions

Noriel Roubini
Mexico & The Global Economy
Renowned economist and Professor Emeritus at the Stern School of Business at NYU
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megathreats: Ten Dangerous Trends That Imperil Our Future, And How to Survive Them.
Navigating Globalization, Technology, and Economic Challenges
- Disruptive technologies and the global economy: AI threats and opportunities
- Globalization and economic challenges: Shaping the future landscape
- Business and government strategies to navigate complex geopolitical and economic landscapes
- Identifying and tackling the megathreats of the future

Javier Fernández Aguado
Leadership
Javier Fernández Aguado is considered one of the leading experts in organizational management and leadership. He has advised and trained executives in more than five hundred organizations around the world, including Coca-Cola, Grupo Santander, Hertz and Nestlé. As the President of MindValue, he helps managers and organizations develop leadership strategies that boost team performance.
Fernández Aguado has published more than thirty books, including Liderar en un mundo imperfecto, Roma, escuela de directivos and El idioma del liderazgo. In 2008, he received the Peter Drucker Award for Innovation in Management for his study Patologías en las organizaciones.
Empowering Talent in Times of Uncertainty
Strategic Leadership for Thriving in Uncertain Times
- Leading teams to achieve the best results in VUCA environments
- Identifying and managing the most frequent emotions in the business environment
- Detecting the most common “pathologies” in today’s organizations
- Strategic reflections to face the challenges of the economy of the future

Jesús Cochegrús
Customer Experience Strategy
An entrepreneur, computer science engineer, and expert in technology and transformation, Jesús Cochegrús has devoted most of his professional career to the gaming industry, focusing on customer engagement, innovation, and idea development. His work explores innovative ways to leverage technology to strengthen customer relationships and foster enduring brand loyalty.
Cochegrús is the former CEO of Kaxan, the first Mexican company to be approved as an authorized developer for Nintendo Wii, Xbox, and PlayStation. He is also the founder of eMotion Interactive, which has developed projects for companies such as Nike, Coca-Cola, and Siemens, and many others.
Driving Customer Engagement with AI
- Enhancing customer engagement with AI: Delivering personalized experiences that consistently exceed client expectations
- AI with a human-centric approach: Rethinking corporate strategies to use AI for fostering empathy and building genuine relationships with clients
- Combining technology and psychology to understand and predict customer needs
- Building customer trust and loyalty in an ever-evolving and competitive business environment
Globally recognized expert in customer experience and AI at MIT Sloan
A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Human-Centered AI for a Breakthrough Customer Experience
- Key principles of a successful customer experience strategy: Balancing data-driven insights with human emotion
- Finding the friction sweet spot: Why friction can be good and how to harness its power for a seamless customer journey
- Ethical AI and inclusive leadership: Strategies to craft unbiased, customer-centric experiences that resonate with all clients
- Cultivating a culture of innovation through behavioral science and human-centered AI
A renowned expert on organizational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviors for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organizations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming.
She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Psychological Safety: Unlocking Growth Through Intelligent Failure
- How to nurture an environment where employees feel safe and empowered
- Improve learning, cooperation and performance by fostering a culture of psychological safety
- How leaders can transform their perspective on setbacks by embracing the intelligent failures that are vital to innovation
- Tailored practices, skills and mindsets for taking smart risks and using mistakes as springboards for profound learning and competitive differentiation
Musician and expert in entrepreneurship, innovation and virtuosity
With more than 25 years of entrepreneurial and senior management experience, Felipe Gómez has developed a powerful set of proven tools that helps leaders, teams and organizations to reach extraordinary performance. Leveraging his passion for music and with a grand piano on stage, Felipe will inspire his audience and provide tools to consistently aim for operational excellence, create meaningful connections and build effective cultures of innovation. Gómez is the author of the best-selling book, Attitude-E: The Method for Being Entrepreneurial and Fulfilling your Dreams.
The Power of Virtuosity
- What it means to be a virtuoso and why it’s a critical quality for organizations in today’s world
- Identifying the keys to be a virtuoso in everything we set out to do
- The mindsets and behaviors that leaders and companies should adopt to thrive
- The importance of perfecting our methods, being more aware of the attitudes we assume and doing everything we do with love and passion
Consistently recognized over the past decade as one of the world’s top global executives, Angela Ahrendts DBE is best known for her tenure as Senior Vice President at Apple Retail and for her nine years as CEO at Burberry. At Apple, Ahrendts was responsible for integrating Apple’s physical and digital businesses, creating a seamless customer journey for over a billion visitors a year and re-crafting roles for 70,000 employees globally. At Burberry she transformed the fortunes of the brand, tripling the business and quadrupling the share price with a focus on culture and values. Ahrendts is currently Chair of the Board of Save the Children and a member of the Board of Directors of Ralph Lauren Corp., Airbnb, WPP, and charity: water.
Leading Change with Humility, Humanity and Heart
- Connecting with people in a way that encourages everyone to shape the future of the organization
- How to convey complex ideas with clarity and authenticity to foster alignment and shared purpose within organizations
- Amplifying human attributes in an artificial world: A new paradigm of leadership to thrive in the age of AI
- Leveraging technology to unleash a new wave of creativity and innovation