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Frequently Asked Questions
Beneficios de WOBI y del World Business Forum
¿Qué incluye?
Al registrarte para asistir al World Business Forum, no solo obtienes acceso al evento de dos días, sino que desbloqueas un año completo de aprendizaje continuo, inspiración y conexiones, diseñado para acompañarte en tu camino de liderazgo.
Tu entrada incluye:
– Acceso al World Business Forum, nuestro evento anual por excelencia.
– Acceso on-demand a todas las ediciones del World Business Forum 2025 hasta el 15 de diciembre, además de resúmenes y momentos destacados de todo el mundo.
– Acceso completo a la Biblioteca Digital de WOBI: más de 300 horas de contenido de liderazgo, con insights de expertos globales.
– Contenido actualizado relevante durante todo el año.
– Invitaciones exclusivas a eventos de networking presenciales.
– La oportunidad de conectar con una comunidad ejecutiva global.
¿Por qué mi entrada incluye acceso durante todo el año?
Creemos que el liderazgo no empieza y termina en un evento de dos días. Por eso, cada inscripción al World Business Forum incluye acceso a una completa oferta de contenidos digitales y experiencias para que sigas aprendiendo y conectando a lo largo de todo el año.
¿Cómo puedo ver los eventos anteriores a la carta?
Tu entrada te da acceso para ver las sesiones completas del World Business Forum 2025 hasta el 15 de diciembre, además de resúmenes y contenidos seleccionados de otras ediciones internacionales disponibles durante 30 días tras cada evento.
¿Durante cuánto tiempo puedo ver las ponencias completas?
Tendrás acceso completo a las ponencias hasta el 15 de diciembre de 2025. Después, seguirás teniendo acceso a una selección de los mejores momentos y al contenido "The Best of World Business Forum Worldwide 2024". Si adquieres tu entrada después de esa fecha, podrás acceder al contenido completo de 2025 a medida que se vaya publicando.
¿Cada cuánto se actualiza la Biblioteca Digital?
La Biblioteca Digital se actualiza de forma continua con nuevos contenidos exclusivos procedentes de los eventos y ponentes internacionales de WOBI.
¿Se incluyen oportunidades de networking?
Sí. Además de las oportunidades que ofrece el propio evento, tu acceso incluye invitaciones privadas a encuentros locales y virtuales de contenido y networking, que te permitirán conectar con otros líderes a lo largo del año.
¿Puedo acceder desde cualquier lugar?
Sí, todo está disponible globalmente —en línea y on demand—. Ya sea desde la oficina o en movimiento, puedes acceder al contenido y a la comunidad en cualquier momento y desde cualquier dispositivo.
¿Qué ocurre si no puedo asistir al evento de forma presencial?
No hay problema. Podrás disfrutar de toda la experiencia digital, incluyendo la retransmisión de todas las sesiones, el acceso a la biblioteca digital, los contenidos seleccionados y las invitaciones a los eventos de networking.
¿Cómo accedo a todo lo que está incluido?
Recibirás credenciales de inicio de sesión que te permitirán explorar todas las funciones a través de:
La plataforma web de WOBI aquí
La app de WOBI
Una vez accedas, podrás disfrutar de todo lo que incluye tu entrada automáticamente.
¿Cómo funciona el acceso en las compras de grupo?
Si has comprado varias entradas, tu account manager de WOBI te ayudará a asignar el acceso a las personas que elijas dentro de tu organización para que todo el equipo pueda beneficiarse.
¿Ya has comprado tu entrada para 2025?
¡Buenas noticias! Tu acceso será activado muy pronto y tu account manager te ayudará a comenzar a aprovechar todo lo que está incluido.
Duración del acceso
El acceso está incluido automáticamente cuando compras tu entrada al World Business Forum. No necesitas una suscripción o registro adicional: todo se desbloquea como parte de tu entrada.
Si realizas una compra para un equipo o a través de un paquete corporativo, tu account manager te ayudará a asignar el acceso a cada participante.
¿Qué métodos de pago están disponibles?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in instalments, depending on what works best for you or your organisation.
¿Cuándo empieza el acceso?
El acceso comienza en cuanto se confirma la compra de tu entrada al World Business Forum. Si compras durante el periodo de preventa, recibirás acceso inmediato a todos los contenidos y beneficios digitales disponibles. La nominación de los asistentes presenciales se puede completar más adelante, a medida que se acerque la fecha del evento.
¿Durante cuánto tiempo tendré acceso?
El acceso es válido durante un año completo desde la fecha de compra e incluye el contenido del World Business Forum de ese año, así como otros contenidos y experiencias exclusivas que se vayan lanzando a lo largo del año.
Renovación
Tu account manager de WOBI se pondrá en contacto contigo antes de que finalice tu periodo de acceso para informarte sobre las opciones de renovación. También recibirás un recordatorio 30 días antes de que tu acceso anual esté a punto de expirar.
¿Cuánto dura mi acceso?
Tu acceso es válido durante un año completo desde la fecha de compra. Por ejemplo, si te registras en julio y asistes al evento en noviembre, tu renovación no será hasta el julio siguiente, asegurándote así los 12 meses completos de acceso.
¿Qué ocurre si no puedo asistir al World Business Forum?
Tu entrada se puede transferir al evento del año siguiente. Si decides aplazar tu asistencia, podrás invitar a un acompañante adicional sin coste extra, para que viváis juntos la experiencia. Este beneficio está disponible siempre que renueves tu acceso anual para el siguiente año.
Globally recognized expert in customer experience and AI at MIT Sloan
A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Authority on Psychological Safety at Harvard Business School
A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023.
Renombrado economista y profesor emérito en Stern School of Business en NYU
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megamenazas: Las diez tendencias globales que ponen en peligro nuestro futuro y cómo sobrevivir a ellas.
Psicóloga social, profesora galardonada de Harvard y autora best seller
Psicóloga social, exprofesora de Harvard Business School y autora best seller, Amy Cuddy es una autoridad líder en ciencia del comportamiento y en el estudio de cómo la presencia, los prejuicios y el poder afectan a nuestras relaciones. En 2018 ganó el premio a la Excelencia en Enseñanza siendo docente en Harvard.
Cuddy es autora de Presencia: Autoestima, seguridad, poder personal y sus trabajos académicos han sido publicados en revistas entre las que destacan The Economist, The Wall Street Journal y Fast Company. Cuddy promueve el autoempoderamiento mediante métodos respaldados científicamente, con el objetivo de inspirar a las personas a ser la mejor versión de sí mismos.
Principal research scientist at MIT, and co-founder of MIT’s Initiative on the Digital Economy
Globally acclaimed researcher and thought leader on technology and AI, Andrew McAfee is a Principal Research Scientist at the MIT Sloan School of Management and co-founder and co-director of MIT’s Initiative on the Digital Economy. He studies how technological progress transforms the world and helps organizations build businesses that are simultaneously agile, innovative, and robust. McAfee is also the author of More from Less and the coauthor of the New York Times bestselling The Second Machine Age. His latest book is The Geek Way.
The most decorated gymnast of all time
Widely regarded as the greatest gymnast of all time, Simone Biles has revolutionized the sport with her extraordinary skill, and in the process has become a symbol of resilience, humility, and advocacy for mental health. She has captured six All-Around World Championship titles, making her the most decorated gymnast in World Championships history with 30 medals, including 23 gold. An eleven-time Olympic medalist, Biles’ technical prowess has led to an unprecedented five gymnastic skills being named after her. Her autobiography, Courage to Soar, became a New York Times bestseller, and her remarkable story was brought to life in the Netflix series Simone Biles Rising. She also supports initiatives that help young people in foster care and adoption systems.
Autor best seller de Hábitos atómicos
James Clear es el autor del best seller del New York Times Hábitos atómicos, a transformative book that has sold over 20 million copies worldwide and has been translated into more than 60 languages. Clear’s work delves deeply into behavioral psychology, addressing the profound question, “How can we live better?” with actionable, research-based strategies that resonate across cultures and industries. He is also the creator of the 3-2-1 weekly newsletter, which reaches over 3 million email subscribers and offers distilled wisdom on habits, decision-making, and self-improvement.
One of today’s most influential management thinkers and serial entrepreneur
Seth Godin is one of the most inspiring, influential, and creative business thinkers of our time. Author of 22 international bestselling books translated into 39 languages, Godin covers a wide range of topics from creativity and change processes to how ideas are transmitted. Notable works include Purple Cow y Linchpin, and his most recent book, This Is Strategy: Make Better Plans. A serial entrepreneur, Godin also writes one of the world’s most prestigious and widely read blogs, where he publishes daily insights on management and the digital world.
Fundador y presidente ejecutivo de la Fundación XPRIZE
Uno de los 50 mejores líderes del mundo por Fortune y creador de más de 20 empresas, Peter Diamandis es un ejemplo de innovación y liderazgo en sectores tan diversos como la medicina o la educación. Diamandis es el fundador y presidente ejecutivo de la Fundación XPRIZE, organización cuyo mantra es lograr avances beneficiosos para la humanidad desde el desarrollo tecnológico y la innovación. También es el fundador de Singularity University.
Como emprendedor, este graduado en Medicina por la Universidad de Harvard es cofundador de BOLD Capital Partners, un fondo de riesgo con una inversión de 250 millones de dólares en tecnologías exponenciales; y cofundador y vicepresidente de Celularity, compañía biotecnológica enfocada en investigar nuevas terapias contra el cáncer, enfermedades degenerativas e infecciosas. También es autor de Abundancia: El futuro es mejor de lo que piensas, El futuro va más rápido de lo que crees, y Impact the World y The Future is Faster Than You Think. Más recientemente, Diamandis ha coescrito el best seller LIFE FORCE junto a Tony Robbins.
Most decorated Olympian of all time
One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.
In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion.
Silicon Valley Icon and Former Chief Evangelist at Apple
Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start y Enchantment. His latest book is Think Remarkable: 9 Paths to Transform Your Life and Make a Difference.
Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.
Innovator and former President of Tesla Motors
A visionary leader and serial entrepreneur, Jon McNeill teaches organisations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process.
Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.
Groundbreaking organizational psychologist and top-rated professor at Whartonr
Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, rethinking, and potential. Wharton’s top-rated professor for seven straight years, he is the #1 New York Times bestselling author of six books that have sold millions of copies and been translated into 45 languages: Hidden Potential, Think Again, Give and Take, Originals, Option B, and Power Moves. Grant earned tenure at Wharton while still in his twenties and he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives.
All Blacks General Manager (2004-2023) and expert in building winning teams and leadership culture.
For more than two decades as the All Blacks General Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 83.20% across more than 250 test matches, a record unrivalled in world sport, and won back to back Rugby World Cups, the Laureus World Sports team of the year, among many achievements.
Since finishing that role, Shand has founded Winning Teams, an advisory business that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.
Leading expert in strategy, digital transformation and customer experience, Professor at UC Berkeley and Associate at Monash University
A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley and an Associate at Monash University.
Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.
Research Professor and Author
Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work. She also holds the position of visiting professor in management at the University of Texas at Austin McCombs School of Business. Brown has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and is the host of two award-winning podcasts, Unlocking Us y Dare to Lead. Brown spends most of her time working in organizations around the world, helping develop braver leaders and more courageous cultures.
Uno de los pensadores de management más influyentes del mundo
Gary Hamel es uno de los pensadores empresariales más influyentes, que ha liderado la transformación de algunas de las empresas más destacadas del mundo, contribuyendo a la creación de miles de millones de dólares en valor para los accionistas. Hamel ha ejercido la docencia en London Business School durante más de cuatro décadas y actualmente dirige Management Lab en la misma institución. Además, es autor de libros de referencia como Compitiendo por el futuro, The Future of Management y Humanocracia: Creando organizaciones tan extraordinarias como las personas que las integran. La trayectoria profesional de Hamel ha sido reconocida por The Wall Street Journal y Fortune, entre otros, quienes lo han calificado como uno de los mayores expertos en estrategia empresarial.
Social psychologist and leading expert in organizational culture
An award-winning social psychologist and leading expert in organizational culture, Mary Murphy is the Herman B Wells Endowed Professor of Psychological and Brain Sciences at Indiana University and Founding Director of the Summer Institute on Diversity at the Center for Advanced Study in the Behavioral Sciences at Stanford University. She is also the Founder and CEO of the Equity Accelerator, a research and consulting organization that works with schools and companies to create more equitable learning and working environments through social and behavioral science. Author of more than 100 publications, Murphy was awarded the Presidential Early Career Award for Scientists and Engineers in 2019, the highest award bestowed on early career scholars by the U.S. government. Her most recent book is Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations.
The most decorated coach in the history of the Spanish National Basketball Team
Global sports icon, Sergio Scariolo shaped and consolidated Spain’s basketball identity into a hallmark of excellence and historic triumphs. He is recognized and celebrated for his calm demeanor, deep tactical understanding, and ability to connect with team members bringing out their best under pressure. Scariolo boasts a record of seven medals, having guided “La Familia” to an exceptional run of success that includes the 2019 FIBA World Cup title, four EuroBasket gold medals, and two Olympic medals (a silver in London 2012 and a bronze in Rio 2016). His successful career and legacy has been captured in two books: Hablando en plata: Las razones de un entrenador y Mi amor por el baloncesto.
Experta internacional en tecnología, marketing y psicología
Nathalie Nahai is a leading voice that explores the intersection of human behavior, culture, and emerging technology. With a background in psychology, marketing and digital strategy, she advises organizations on how to navigate the ethical, creative, and relational challenges posed by AI, having worked with leading companies such as Google, Accenture, Unilever, and Harvard Business Review, among others. She is the author of Business Unusual y Webs of Influence, presentadora del podcast In conversation with Nathalie Nahai, en el que trata temas como la consciencia, la resiliencia y el futuro del trabajo.
Renowned leadership consultant, former Royal Air Force senior officer and bestselling author
A trained leadership consultant and executive coach, Peter Docker has served for 25 years as a Royal Air Force senior officer, has been a Force Commander during combat flying operations and seen service across the globe. His extensive commercial and industrial career has led him to work at senior levels across more than 12 sectors in 94 countries and with over 100 companies, such as Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY, and NBC Universal.
Docker is the co-author of the bestselling book Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team, with Simon Sinek, and his latest book is Leading from the Jumpseat. Drawing on his military career and over 14 years partnering with businesses around the world, Peter Docker’s goal now is to inspire others to Lead from the Jumpseat.
Best-selling author of Good Luck and globally recognized expert in leadership development
Entrepreneur, best-selling author, economist, and consultant, Álex Rovira is a globally recognized authority on personal and professional development. His work focuses on helping organizations and teams build resilience and achieve high performance, driving business transformation through values, positivity, and culture.
A strong advocate of the idea that we create our own good luck, Rovira believes that purpose, attitude, and communication are the keys to making the world a better place. He is the most translated and best-selling Spanish-language author of non-fiction and business literature. With over eight million copies sold and translations in more than 40 languages, his books include Good Luck, Los Siete Poderes, and La Brújula Interior.
Líder transformacional y ex CEO de AT&T Business
With a remarkable career spanning more than 30 years, Anne Chow is a pioneering figure in the enterprise world. She was the first woman of color CEO in AT&T’s 140+ year history, overseeing AT&T Business, a global operating unit with a workforce of 35,000 and a value of $35 billion. She has been widely recognized as a role model for inclusive leadership, driving success at the intersection of people, culture, and technology. Twice named to Fortune’s Most Powerful Women in Business, Chow is currently Lead Director on the Board of Directors of FranklinCovey, and also serves on the Board of Directors of 3M and CSX. Additionally, she is a Senior Fellow and Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management, and the author of Sesgos inconscientes: Cómo reformularlos, cultivar conexiones y Crear equipos de alto rendimiento y LEAD BIGGER: The Transformative Power of Inclusion.
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2025 AGENDA
MIÉRCOLES
5
Noviembre
2025
SETH GODIN Creatividad |
Break |
JAMES CLEAR Self-Management |
JAMES PATTERSON & PATRICK LEDDIN Innovación |
Comida |
ADAM GRANT Liderazgo |
Break |
SIMONE BILES Rendimiento |
THURSDAY
6
Noviembre
2025
AYANNA HOWARD AI Strategy |
Break |
BRENÉ BROWN Talento |
Comida |
RENÉE RICHARDSON GOSLINE Customer Experience Strategy |
Break |
SCOTT GALLOWAY Estrategia |
*Agenda sujeta a cambios



























