SPEAKERS WORLD BUSINESS FORUM 2025
SPEAKERS WORLD BUSINESS FORUM 2025
Alto rendimiento
Michael Phelps
Most decorated Olympian of all time
Liderazgo
Amy Edmondson
Experta en Seguridad Psicológica en Harvard Business School
Creatividad
Guy Kawasaki
Silicon Valley Icon and Former Chief Evangelist at Apple
Customer Experience Strategy
Renée Richardson Gosline
Globally recognized expert in customer experience and AI at MIT Sloan
Innovation: Tesla Case
Jon McNeill
Innovator and former President of Tesla Motors
Gestión de Personas
Darren Shand
All Blacks General Manager (2004-2023) and expert in building winning teams and leadership culture.
IA y estrategia de innovación
Ayanna Howard
Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry
Transformación Empresarial
Peter Wilton
Leading expert in strategy, digital transformation and customer experience, Professor at UC Berkeley and Associate at Monash University
Strategy & Execution
Steve Vamos
Former CEO of Xero and senior executive at Apple and Microsoft
About World Business Forum
Since 2014, the World Business Forum Sydney gathers thousands of senior executives to learn from a program of world-class business thought leaders.
Se centra en los temas de management más relevantes para los directivos de hoy en día y los ayuda a enfrentarse a los retos de dirigir a sus equipos y organizaciones.
ALL World Business Forums On-Demand
El Poder de lo Impredecible
¿Por qué asistir?
Aprendizaje
Aprenda de reconocidos líderes y expertos.
A curated program that tackles today’s most pressing leadership challenges head-on.
Inspiración
Superchange your organisation.
Adquiera ideas innovadoras y la inspiración para hacerlas realidad.
Networking
Expanda su red de contactos.
Más de 1.500 líderes y responsables en la toma de decisiones.
10+ years of inspiring the global executive community
Empresas participantes
Asistentes a nivel global
%
de los asistentes recomienda este evento
Register for World Business Forum and be part of WOBI
Además de disfrutar de dos días increíbles en el World Business Forum Bogotá, su registro también incluye acceso durante todo el año al mejor contenido de gestión empresarial del mundo y a una comunidad global de altos ejecutivos.
In-person access to World Business Forum Sydney 2025
Acceso a todos los World Business Forums a nivel mundial en formato on-demand durante 30 días

Contenido exclusivo de management disponible todo el año
Oportunidades de networking y acceso a una comunidad global de ejecutivos
ÚNASE A WOBI
Gold
$4,000 +GST $3,190+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
PLATINUM
$5,000 +GST $3,890+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
digital
$2,000+GST $1,290+GST
Offer Valid Until 7th of November
Qué incluye
Digital Access to the World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Attendee Certificate
Access to the event recordings for 30 days
Gold
Price per access $2,890+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
PLATINUM
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
digital
Price per access $1,240+GST
Offer Valid Until 7th of November
Qué incluye
Digital Access to the World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Attendee Certificate
Access to the event recordings for 30 days
Gold
Price per access $2,590+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
PLATINUM
Price per access $3,290+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
digital
Price per access $1,190+GST
Offer Valid Until 7th of November
Qué incluye
Digital Access to the World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Attendee Certificate
Access to the event recordings for 30 days
Gold
Price per access $1,990+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
PLATINUM
Price per access $2,590+GST
Offer Valid Until 7th of November
Qué incluye
Access to World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the Both Days of the Forum
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
digital
Price per access $790+GST
Offer Valid Until 7th of November
Qué incluye
Digital Access to the World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
Comunidad ejecutiva global
Attendee Certificate
Access to the event recordings for 30 days
Accesos corporativos
50 gold
$80,000+GST
Qué incluye
Branded reserved seating
200 Additional virtual access for your team
Co-branded certificate of attendance
Meet & Greet with speaker
Reserved tables at the Platinum lunch
Accesos corporativos
50 Platinum
$110,000+GST
Qué incluye
Branded reserved seating
200 Additional virtual access for your team
Co-branded certificate of attendance
Meet & Greet with speaker
Reserved tables at the Platinum lunch
One Day Pass
Gold – November 11
$1,990+GST
Qué incluye
Access to One Day of World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
A Global Community of Executives
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the event recordings for 30 days
Lunch with Speaker During World Business Forum
Asientos preferentes
Acceso a la zona Platinum
Módulo de registro dedicado
Catering Deluxe
One Day Pass
Platinum – November 12
$2,390+GST
Qué incluye
Access to One Day of World Business Forum Sydney 2025
Todos los World Business Forums del mundo on demand
300+ hours of WOBI’s digital content
Oportunidades de networking exclusivas
A Global Community of Executives
Kit de bienvenida
Coffee Breaks
Attendee Certificate
Access to the event recordings for 30 days
Módulo de registro dedicado
Free Onsite Parking
Asientos preferentes
Networking Lunch with Speaker
OPORTUNIDADES ÚNICAS DE PATROCINIO
Conecte
Con una red exclusiva de más de 1.400 directivos.
Influencie
A los tomadores de decisiones posicionándose como un referente en su industria.
Convierta
Captando nuevos clientes y convirtiendo oportunidades en resultados.
Our 2025 Sponsors and Partners
Major Sponsors
Supporting Sponsors
Supporting Partners
Event Partners
Frequently Asked Questions
Beneficios de WOBI y del World Business Forum
¿Qué incluye?
Al registrarse para asistir al World Business Forum, no solo obtiene acceso al evento de dos días, sino que desbloquea un año completo de aprendizaje continuo, inspiración y conexiones, diseñado para acompañarle en su camino de liderazgo.
Su entrada incluye:
- Acceso al World Business Forum, nuestro evento anual de referencia.
- Acceso a la carta a todas las ediciones del World Business Forum 2025 hasta el 31 de diciembre, incluyendo resúmenes y vídeos destacados de diferentes ciudades del mundo.
- Acceso completo a la biblioteca digital de WOBI: más de 300 horas de contenidos sobre liderazgo, actualizados regularmente con las ideas de expertos de todo el mundo.
- Nuevos contenidos relevantes añadidos a lo largo del año.
- Invitaciones exclusivas a eventos presenciales y virtuales de networking.
- La oportunidad de conectar con una comunidad global de directivos y líderes empresariales.
¿Por qué su entrada incluye acceso durante todo el año?
En WOBI creemos que el liderazgo no empieza y termina en un evento de dos días. Por eso, cada inscripción al World Business Forum incluye acceso a una completa oferta de contenidos digitales y experiencias para que usted pueda seguir aprendiendo y conectando durante todo el año.
¿Cómo puede ver los eventos anteriores a la carta?
Su entrada le da acceso para ver las sesiones completas del World Business Forum 2025 hasta el 15 de diciembre, además de resúmenes y contenidos seleccionados de otras ediciones internacionales disponibles durante 30 días tras cada evento.
¿Durante cuánto tiempo puede ver las ponencias completas?
Tendrá acceso completo a las ponencias hasta el 15 de diciembre de 2025. Después, podrá seguir disfrutando de una selección de los mejores momentos y del contenido "The Best of World Business Forum Worldwide 2024". Si adquiere su entrada después de esa fecha, podrá acceder al contenido completo de 2025 a medida que se vaya publicando.
¿Cada cuánto se actualiza la Biblioteca Digital?
La Biblioteca Digital se actualiza de forma continua con nuevos contenidos exclusivos procedentes de los eventos y ponentes internacionales de WOBI.
¿Se incluyen oportunidades de networking?
Sí. Además de las oportunidades que ofrece el propio evento, su acceso incluye invitaciones privadas a encuentros locales y virtuales de contenido y networking, que le permitirán conectar con otros líderes a lo largo del año.
¿Puede acceder desde cualquier lugar?
Sí, todo el contenido está disponible a nivel global, online y a la carta. Tanto si se encuentra en la oficina como si está de viaje, podrá acceder a los contenidos y a la comunidad en cualquier momento y desde cualquier dispositivo.
¿Qué ocurre si no puede asistir al evento de forma presencial?
No hay problema. Podrá disfrutar de toda la experiencia digital, incluyendo la retransmisión de todas las sesiones, el acceso a la biblioteca digital, los contenidos seleccionados y las invitaciones a los eventos de networking.
¿Cómo puede acceder a todo lo que está incluido?
Recibirá sus credenciales de acceso para explorar todas las funcionalidades a través de:
La plataforma web de WOBI aquí
La app de WOBI (disponible para iOS y Android)
Una vez que acceda, podrá disfrutar de todo lo que incluye su entrada de forma inmediata.
¿Cómo funciona el acceso en las compras de grupo?
Si ha adquirido varias entradas, su account manager de WOBI le ayudará a asignar el acceso a las personas que usted elija dentro de su organización para que todo el equipo pueda beneficiarse.
¿Ya ha comprado su entrada para 2025?
¡Buenas noticias! Ya lo tiene todo incluido. Su acceso se activará en breve y su account manager le ayudará a empezar a disfrutar de todos los beneficios.
Duración del Acceso
El acceso está incluido automáticamente cuando usted compra su entrada al World Business Forum. No necesita una suscripción o registro adicional: todo se desbloquea como parte de su entrada.
Si realiza una compra para un equipo o a través de un paquete corporativo, su account manager le ayudará a asignar el acceso a cada participante.
¿Qué métodos de pago están disponibles?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in instalments, depending on what works best for you or your organisation.
¿Cuándo comienza su acceso?
Su acceso comenzará en cuanto se confirme la compra de su entrada al World Business Forum. Si realiza la compra durante el periodo de preventa, recibirá acceso inmediato a todos los contenidos y beneficios digitales disponibles. Las nominaciones para los asistentes presenciales podrán realizarse más adelante, a medida que se acerque la fecha del evento.
¿Durante cuánto tiempo tendrá acceso?
Su acceso será válido durante un año completo desde la fecha de compra e incluirá el contenido del World Business Forum de ese año, así como otros contenidos y experiencias exclusivas que se vayan lanzando a lo largo del año.
Renovación
Su gestor de cuenta de WOBI se pondrá en contacto con usted antes de que finalice su periodo de acceso para explicarle las opciones de renovación. Además, recibirá un recordatorio 30 días antes de que su acceso anual esté a punto de expirar.
¿Cuánto dura su acceso?
Su acceso es válido durante un año completo desde la fecha de compra. Por ejemplo, si se inscribe en julio y asiste al Forum en noviembre, su renovación no se realizará hasta el mes de julio del año siguiente, garantizándole así los 12 meses completos de acceso.
¿Qué sucede si no puede asistir al World Business Forum?
Su entrada podrá ser transferida al evento del año siguiente. Si decide posponer su asistencia, le permitiremos invitar a un acompañante adicional sin coste extra, para que puedan vivir juntos la experiencia. Este beneficio estará disponible siempre que usted renueve su acceso anual para el siguiente año.
2025 AGENDA
TUESDAY
11
November
2025
|
9:00 - 10:30
AMY EDMONDSON Liderazgo |
| 10:30 - 11:15
Coffee Break |
| 11:15 - 12:45 DARREN SHAND Talento |
| 12:45 - 2:15 Almuerzos |
| 2:15 - 3:15
AYANNA HOWARD IA y estrategia de innovación |
| 3:15 - 4:00 Coffee Break | 4:00 - 5:00
MICHAEL PHELPS Alto rendimiento |
MIÉRCOLES
12
November
2025
|
8:30 - 10:00
JON MCNEIL Innovation - Tesla Case |
|
10:00 - 10:45
Coffee Break |
|
10:45 - 11:30
GUY KAWASAKI Creatividad | 11:30 - 12:45
RENÉE RICHARDSON GOSLINE Customer Experience Strategy |
| 12:45 - 2:15 Almuerzos | 2:15 - 3:15
STEVE VAMOS Strategy & Execution |
| 3:15 - 4:30
PETER WILTON Transformación Empresarial |
*Sujeto a cambio sin previo aviso
Price increases on 7th of November
Join thousands of leaders across the world.
Días
:
Horas
:
Mins
:
Seg
Price increases on 7th November
Amy Edmondson
Experta en Seguridad Psicológica en Harvard Business School
A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, del recientemente publicado Right Kind of Wrong, galardonado con el Financial Time con el premio a Libro del Año 2023.
Seguridad psicológica: favorecer el crecimiento aprendiendo de los errores
- How to nurture an environment where employees feel empowered to take the initiative, drive change and thrive – even in uncertain and evolving environments
- Integrar la seguridad psicológica en el trabajo y las decisiones diarias: estrategias para mejorar la formación, colaboración y rendimiento de los equipos
- How leaders can reframe their perspective on setbacks: Embracing intelligent failures as for fuel innovation, adaptability and growth
- Capacitar a los equipos con las herramientas y la actitud necesarias para asumir riesgos inteligentes y crear una ventaja competitiva en tiempos de cambio
Michael Phelps
Most decorated Olympian of all time
One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.
In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion.
Sustaining Excellence: Resilience, Mindset, and Mental Strength
- Build lasting resilience and inner strength by embracing adversity, and cultivating the mindset needed for enduring success
- Facing and overcoming failure, setbacks and self-doubt: Lessons learnt from when times were toughest
- Develop the mindset and strategies needed to stay motivated as times change and goals shift
- Prioritizing mental health and well-being as a foundation for sustaining excellence and long-term success
Peter Wilton
Leading expert in strategy, digital transformation and customer experience, Professor at UC Berkeley and Associate at Monash University
A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley and an Associate at Monash University.
Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.
Leading in the New Era of Digital Transformation
- The new realities and challenges of competing in a digital world: What leaders need to know to navigate disruption
- The Digital Transformation Road Map: Redefining business models, unlocking opportunities, and shaping a vision for the future
- Rethinking customer value: Key strategies for long-term market leadership
- Future-proofing your business: Crafting a digital strategy and fostering strategic innovation to stay ahead
Darren Shand
All Blacks General Manager (2004-2023) and expert in building winning teams and leadership culture.
For more than two decades as the All Blacks General Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 83.20% across more than 250 test matches, a record unrivalled in world sport, and won back to back Rugby World Cups, the Laureus World Sports team of the year, among many achievements.
Since finishing that role, Shand has founded Winning Teams, an advisory business that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.
Elevating Collective Potential to Build Winning Teams
- Lessons from inside the All Blacks team: Building a culture that inspires excellence, elevates performance, and sustains success over time
- How to create a tailored approach to team dynamics for optimal performance when the pressure is greatest
- Understanding the significance of compatibility and shared values for effective recruitment
- Strategies for fostering a supportive, collaborative environment that both empowers individuals and amplifies collective potential
Guy Kawasaki
Silicon Valley Icon and Former Chief Evangelist at Apple
Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start y Enchantment.His latest book is Think Remarkable: 9 Paths to Transform Your Life and Make a Difference.
Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.
Creativity Unleashed: Your Competitive Edge in an AI-Driven Future
- Actionable strategies to cultivate creativity, anticipate emerging trends, and drive the next breakthrough innovation
- How creative thinking can outpace technology in the race for relevance
- Building resilient, innovative teams through diverse thinking and continuous learning
- Failing forward: How embracing experimentation accelerates breakthrough innovation
Jon McNeill
Innovator and former President of Tesla Motors
A visionary leader and serial entrepreneur, Jon McNeill teaches organisations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process.
Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.
Tesla’s Cross-Industry Framework for Scalable Innovation
- Radical Simplification: A practical framework for making innovation intentional, repeatable, and applicable in any organisation
- Inside Tesla: Real-world lessons on driving business transformation–from the factory floor to the boardroom
- Keys to building a culture of trust, accountability, and experimentation that empowers teams to question assumptions and challenge the status quo
- How any company can become an “idea factory”: Turning disruption into a driver of continuous innovation, growth, and lasting competitive edge
Ayanna Howard
Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry
A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University. She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise. Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.
Leveraging the Transformational Power of AI
- How AI and robotics will define the future of businesses across industries: An optimistic approach to navigating transformation, complexity, and change
- Leveraging AI for human-centered innovation: Strategies for enhancing productivity and connection
- Understanding and mitigating the unintended consequences and ethical challenges of AI
- Diverse teams in AI development: Keys to creating inclusive products
Renée Richardson Gosline
Globally recognised expert in customer experience and AI at MIT Sloan
A globally-recognised thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognised as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specialises in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Humanizing AI: Designing Unforgettable Customer Experiences
- Key principles of a successful customer experience strategy: Balancing data-driven insights with human emotion
- Turning friction into opportunity: The art of crafting memorable interactions
- Ethical AI and inclusive leadership: Strategies to craft unbiased, customer-centric experiences that resonate with all clients
- Building a culture of innovation through behavioural science and human-centered AI
Steve Vamos
Former CEO of Xero and senior executive at Apple and Microsoft
With more than four decades at the helm of global technology and digital media companies, Steve Vamos is one of the world’s most respected and trusted voices on leadership, strategy and the human side of building high-performing organisations and scaling businesses to industry leadership and billion-dollar revenues. He has been on the frontline of every significant technology shift and economic shock since the 1980s with companies such as IBM, Apple, Microsoft, ninemsn and Xero. Twice named among the Top 5 Most Influential People in the Australian Technology Industry and featured in the Australian Financial Review’s Business Person of the Year cover story, he is also the author of Through Shifts and Shocks: Lessons from the Front Line of Technology and Change.
Executing Strategy: What It Really Takes from Those at the Top
- Overcoming misalignment: How to identify and resolve disconnects that derail strategy and turn alignment into competitive advantage
- Why detail and discipline are essential to transform strategy into sustained performance
- The attributes of leaders who deliver on strategy – and how to develop them in your organisation
- Reward for effort: How individual growth, effective teamwork, and a strong culture of change amplify performance
Join thousands of leaders worldwide
2025 AGENDA
MIÉRCOLES
5
November
2025
SETH GODIN Creatividad |
Coffee Break |
JAMES CLEAR Self-Management |
JAMES PATTERSON & PATRICK LEDDIN Innovación |
Almuerzos |
ADAM GRANT Liderazgo |
Coffee Break |
SIMONE BILES Performance |
JUEVES
6
November
2025
AYANNA HOWARD IA y estrategia de innovación |
Coffee Break |
BRENÉ BROWN Talento |
Almuerzos |
RENÉE RICHARDSON GOSLINE Customer Experience Strategy |
Coffee Break |
SCOTT GALLOWAY Estrategia |
*Sujeto a cambio sin previo aviso






























