Brand Strategy Archives - World Business Forum

The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention

by Melissa | Aug 11, 2026 | Brand Strategy, Business Transformation, Podcast

Podcast Brand Strategy Business Transformation The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention In 2009, Barbie turned fifty at the absolute top of her game: 99% global awareness, the number one doll property and girls’ brand in the world,...

The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention

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