ICC SYDNEY, 11 & 12 NOVEMBER 2025

TWO DAYS,
2,000+ EXECUTIVES

Learning & Inspiration at the World’s Premier Business Event

WORLD-CLASS SPEAKERS

Michael Phelps

High Performance

Amy Edmondson

Leadership

Guy Kawasaki

Creativity

Jon McNeill

Innovation: Tesla Case

Ayanna Howard

AI Strategy

Darren Shand

Talent

Renée Richardson

Gosline

Customer Experience

Strategy

Peter Wilton

Business Transformation

The most successful Olympian of all time

One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.

In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion. 

Authority on Psychological Safety at Harvard Business School

A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years.  The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023. 

Silicon Valley Icon and Former Chief Evangelist at Apple

Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start and Enchantment

Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.

Former President of Tesla Motors

A visionary leader and serial entrepreneur, Jon McNeill teaches organizations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process. 

Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.

Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry

A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University.   She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise.  Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.

All Blacks Manager (2003-2024) and expert in building winning teams and leadership culture

For more than two decades as All Blacks Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 76.77% across more than 600 test matches, a record unrivaled in world sport, and also won the Tri Nations and subsequent Rugby Championship six times, among other achievements.

Since retiring from that position, Shand has founded Winning Teams, a consultancy that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.

Globally recognized expert in customer experience and AI at MIT Sloan

A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI.  She is the author of the forthcoming book, In Praise of Friction.

Leading expert in strategy, digital transformation and customer experience, and Professor at UC Berkeley

A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley.

Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.


2025

Organised by WOBI in major cities across the globe, the World Business Forum gathers thousands of senior executives to learn from world-class business thought leaders.

The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organisations.

TAKE AWAY POWERFUL IDEAS FROM WORLD RENOWNED BUSINESS THOUGHT LEADERS

Are You Ready to Elevate Your Leadership Journey?

LEARNING

INSPIRATION

NETWORKING

LEARNING

Inspiring leaders. Every day of the year.

Your ticket to the World Business Forum now includes all the benefits of WOBI Membership!

From Two Transformative Days To a Year of Learning, Inspiration, and Connection

The next evolution of WOBI is here. Now, when you purchase your World Business Forum 2025 ticket, you will automatically become a WOBI Member. As a WOBI Member, not only will you have in-person access to the two days of the World Business Forum, but you will also enjoy an extensive range of benefits to keep you inspired 365 days a year – all included in the price of your World Business Forum ticket!

In 2025, your World Business Forum Purchase will include:

Your ticket to WOBI’s annual flagship event. Two days of ideas and inspiration while expanding your professional network.
In-Person Experiences

Enjoy full sessions and exclusive highlights from all WOBI events around the globe that are celebrated in New York, México, Bogotá, Madrid, Milan and Sydney.
Digital Experience
*The full keynotes on demand are available only until Dec. 31

Curated content from WOBI’s network of world class management thought leaders, in multiple formats and topics.
Digital Experience

Receive continuously updated ideas, ensuring ongoing inspiration. Anytime, anywhere.
Digital Experience

Join local in-person content and networking events to connect and share experiences with other leaders.
In-Person Experience

Form part of an exclusive community of business leaders from around the world.
In-person Experience Digital Experience

SECURE YOUR TICKET TODAY

Valid Until December 20th

Day(s)

:

Hour(s)

:

Minutes

:

Second(s)

WOBI MEMBERSHIP
Gold

$2,690+GST
$4,000+GST
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
PLATINUM

$3,290+GST
$5,000+GST
  • All WOBI Membership Gold Benefits, plus:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker








WOBI MEMBERSHIP
DIGITAL

$1,890+GST
$3,000+GST
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
Gold

$2,590+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
PLATINUM

$3,190+GST
per ticket
  • All WOBI Membership Gold Benefits, plus:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker








WOBI MEMBERSHIP
DIGITAL

$1,790+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
Gold

$2,490+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
PLATINUM

$3,090+GST
per ticket
  • All WOBI Membership Gold Benefits, plus:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker








WOBI MEMBERSHIP
DIGITAL

$1,690+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
Gold

$2,390+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
PLATINUM

$2,990+GST
per ticket

  • All WOBI Membership Gold Benefits, plus:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker








WOBI MEMBERSHIP
Digital

$1,590+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





FREQUENTLY ASKED QUESTIONS

What is WOBI Membership?

WOBI Membership is an exclusive subscription service that provides year-round access to learning, inspiration, and networking opportunities for business leaders.

What is included?

– Access to the World Business Forum – your ticket to WOBI’s annual flagship event
– Watch all World Business Forum 2024 worldwide on demand until December 31st plus highlights, summaries and the best moments of our events around the globe
– Full access to 300+ hours of WOBI’s Digital Content, which is continuously updated with insights from global management thought leaders
– Up-to-Date content and inspiration
– Exclusive networking opportunities – content and networking events
– Be a part of a global executive community

How long will I be able to watch the On Demand full keynotes of World Business Forum around the world?

You will have access to the full keynotes of the 2024 World Business Forum on demand until December 31st. After that, you’ll still be able to enjoy an exclusive, curated selection of highlights, as well as the special compilation program, The Best of World Business Forum Worldwide 2024. Of course, if you purchase your ticket after December 31st 2024, you’ll be able to access all on-demand content from the 2025 World Business Forums.

How will I access my WOBI Membership?

You can access both, from any device:  

Access the web version here

And download Mobile APP

iOS

ANDROID

Once you are there, you’ll find an icon for WOBI Membership, just login with your credentials and start enjoying your benefits.

 

What if I’ve already purchased a 2025 World Business Forum ticket?

If you’ve already purchased a ticket for the 2025 World Business Forum, you’re automatically eligible for WOBI Membership. Your account manager will help you assign the membership to yourself or others within your company so you can start enjoying the benefits right away, including access to WOBI’s Digital Content Library, networking opportunities, and more.

    How long does a WOBI Membership last?

    A WOBI Membership typically lasts one year from the date of purchase, in some cases membership will be extended to include the next year’s event.

    For example the 2024 New York event took place in October, however 2025 will be in November. Memberships purchased in October 2024 will be extended to include attendance to the 2025 event in November.

    How do I renew my WOBI Membership?
    Membership renewal options will be available through your WOBI Account Manager who will contact you before renewal. You will receive a reminder to renew 30 days before your subscription ends.
    Can I cancel my WOBI Membership?
    You can cancel your membership anytime. Cancellations are eligible for a full refund within 15 days of subscription. If you wish to cancel your membership after the 15 days we will refund you a proportionate amount equivalent to the time remaining in your membership.

    Refunds are not applicable in the 45 days before the World Business Forum or if you have already attended the World Business Forum.

    Will I receive a refund if I cancel my WOBI Membership?
    Subscribers will be able to cancel their Membership by submitting a written cancellation notice to WOBI within 45 (forty-five) days prior to the date of the World Business Forum event.

    WOBI will process a refund to the subscriber in accordance to these calculations:
    WOBI will divide the yearly amount paid for the acquisition of its Membership into 12 (twelve) equal instalments, so the amount to be refunded by WOBI will be the result of multiplying the value of 1 (one) instalment times the remaining months of the Membership’s term.
    The Membership is non-refundable once the subscriber has attended the corresponding World Business Forum.

    If cancellation submission complies with all the aforementioned requirements, WOBI will process the refund within 30 (thirty) calendar days following receipt of the submission.

    How does automatic renewal work? Will members be notified before renewal?
    You’ll be able to choose between one time purchase or automatic renewals if you’d like to ensure continued access to all membership benefits. Members will receive a notification before the renewal charge is processed, giving them the opportunity to opt out if they choose not to renew.

    Enquire Now!


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