Now your ticket to World Business Forum is part of

WOBI MEMBERSHIP

The Beginning of a New Era of Management Inspiration

WORLD-CLASS SPEAKERS

Michael Phelps

High Performance

Amy Edmondson

Leadership

Guy Kawasaki

Creativity

Jon McNeill

Innovation: Tesla Case

Ayanna Howard

AI Strategy

Darren Shand

Talent

Renée Richardson

Gosline

Customer Experience

Strategy

Peter Wilton

Business Transformation

The most successful Olympian of all time

One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.

In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion. 

Authority on Psychological Safety at Harvard Business School

A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years.  The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, and the recently published Right Kind of Wrong, which won the Financial Times Business Book of the Year 2023. 

Silicon Valley Icon and Former Chief Evangelist at Apple

Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start and Enchantment

Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.

Former President of Tesla Motors

A visionary leader and serial entrepreneur, Jon McNeill teaches organizations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process. 

Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.

Pioneering innovator, entrepreneur and inventor of robotic technologies and AI for industry

A former senior robotics researcher and Mars Exploration research engineer at NASA’s Jet Propulsion Laboratory, Ayanna Howard is the current Dean of Engineering at The Ohio State University.   She is the co-founder and board director of Zyrobotics, a STEM education and therapy company that designs products for children with special needs. Foremost authority on human emotion-centered robotic design, her work and accomplishments have been the subject of numerous articles and profiles, including in Time, USA Today and Black Enterprise.  Howard is also the author of the best-selling audiobook Sex, Race, and Robots: How to Be Human in the Age of AI.

All Blacks Manager (2003-2024) and expert in building winning teams and leadership culture

For more than two decades as All Blacks Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 76.77% across more than 600 test matches, a record unrivaled in world sport, and also won the Tri Nations and subsequent Rugby Championship six times, among other achievements.

Since retiring from that position, Shand has founded Winning Teams, a consultancy that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.

Globally recognized expert in customer experience and AI at MIT Sloan

A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI.  She is the author of the forthcoming book, In Praise of Friction.

Leading expert in strategy, digital transformation and customer experience, and Professor at UC Berkeley

A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley.

Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.

What is WOBI Membership?

Inspiring leaders. Every day of the year.

The next evolution of WOBI is here, your annual subscription to year round learning, inspiration and networking.

By joining WOBI Membership you will have in-person access to World Business Forum 2025 plus an extensive range of benefits to keep you inspired 365 days a year.

What is included?

Your ticket to WOBI’s annual flagship event.  Two days of ideas and inspiration while expanding your professional network.
In-Person Experiences

Enjoy full sessions and select highlights from all WOBI events around the globe
New WOBI App and platform
*The full speeches on demand are available only until Dec. 31

Curated content from WOBI’s network of world class management thought leaders, in multiple formats and topics.
New WOBI App and platform

Join local in-person content and networking events to connect and share experiences with other leaders.
In-Person Experiences

Receive continuously updated ideas, ensuring ongoing inspiration. Anytime, anywhere.
New WOBI App and platform

Form part of an exclusive community of business leaders from around the world.
New WOBI App and platform


2025

Organised by WOBI in major cities across the globe, the World Business Forum gathers thousands of senior executives to learn from world-class business thought leaders.

The Forum focuses on the most relevant management topics for today’s business leaders as they face the challenge of steering their teams and organisations.

JOIN THE WORLD’S TOP EXECUTIVES

 

SECURE YOUR MEMBERSHIP TODAY

Valid Until December 20th

Day(s)

:

Hour(s)

:

Minutes

:

Second(s)

WOBI MEMBERSHIP
PLATINUM

$3,290+GST
$5,000+GST
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,690+GST
$4,000+GST
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
DIGITAL

$1,890+GST
$3,000+GST
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
PLATINUM

$3,190+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,590+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
DIGITAL

$1,790+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
PLATINUM

$3,090+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,490+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
DIGITAL

$1,690+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





WOBI MEMBERSHIP
PLATINUM

$2,990+GST
per ticket

  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forum Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Explore WOBI’s Digital Content Library
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • In addition to Gold benefits:
  • • Dedicated Registration Desk
  • • Free Onsite Parking
  • • Preferential Seating
  • • Networking Lunch with Speaker

WOBI MEMBERSHIP
Gold

$2,390+GST
per ticket
  • • Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Welcome Kit
  • • Coffee breaks
  • • Attendee Certificate
  • • Access to the event recordings for 30 days



WOBI MEMBERSHIP
Digital

$1,590+GST
per ticket
  • • Digital Access to the World Business Forum Sydney 2025
  • • Watch World Business Forums Worldwide
    On Demand
  • • 300+ hours of WOBI’s digital content
  • • Up-to-Date Content and Inspiration
  • • Exclusive networking opportunities
  • • A Global Executive Community
  • • Attendee Certificate
  • • Access to Event Recordings for 30 days





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December 20th

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