[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”-6px|-16px” transform_translate_linked=”off” width=”90%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” transform_translate=”0px|-44px” transform_translate_linked=”off” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/10\/HEADER.png” title_text=”HEADER” _builder_version=”4.27.4″ _module_preset=”default” transform_translate_linked=”off” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”10%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]<\/p>\n
Article<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” transform_translate=”103px|0px” transform_translate_linked=”off” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”12%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]Leadership[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” transform_translate=”226px|0px” transform_translate_linked=”off” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”20%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]World Business Forum[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” transform_translate=”430px|0px” transform_translate_linked=”off” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”12%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]Transcend [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”0px||0px||true|false” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_align=”left” header_text_color=”#000000″ header_font_size=”45px” transform_translate=”0px|-21px” transform_translate_linked=”off” width=”100%” max_width=”100%” module_alignment=”left” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|30px|0px|30px|false|true” header_font_size_tablet=”45px” header_font_size_phone=”29px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.23.1″ _module_preset=”default” border_color_right=”rgba(0,0,0,0.13)” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||20px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Building limitless organizations.<\/span><\/em><\/p>\n Resilience alone is no longer enough in the business world. A Harvard Business Review study of 4,700 companies across three recessions found that three years after each crisis, 80% had not recovered their previous growth rate. Only 9% came out stronger, outperforming their rivals by at least 10%. What set these companies apart wasn’t the ability to withstand. It was the ability to transcend ambiguity, and to see beyond the challenges the present context puts in our path.<\/span><\/p>\n That is the starting point of the World Business Forum 2026, and the thread running through this reflection on what it truly means to transcend, as an organization and as leaders, and how to ground yourself in a culture that moves beyond creativity toward the constant, exponential creation of value.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Transcending is a discipline that combines two traits we often treat as opposites in organizations. On one side, deep roots: a purpose and a set of values solid enough to hold the organization steady when the market turns volatile and unpredictable. On the other, limitless reach: the capacity to reinvent itself again and again in order to explore, innovate, and reach new territory.<\/span><\/p>\n The trees that stand the longest are the ones with the deepest roots, because those roots are what let them grow the highest. Organizations work the same way. Charles O’Reilly (Stanford) and Michael Tushman (Harvard) called it the “ambidextrous organization”: the one that can exploit what it already masters while, without pause, exploring new ground. It’s the same restlessness Jim Collins has spent more than three decades documenting: preserving the core and stimulating progress, in parallel. The World Business Forum 2026 theme names it directly as the power of synthesis.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/10\/trascend-1-scaled.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”trascend 1″ hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”30px||||false|false”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n The verb to transcend holds three meanings worth distinguishing. Each one points to a concrete dimension of that dual force.<\/span><\/p>\n Moving past barriers.<\/b> The ones others describe as limits. The industry ceiling, the logic of “this is how it has always been done,” the belief that a market is already defined. When a company transcends, it doesn’t compete within the rules, it changes them. Ren\u00e9e Mauborgne has spent more than two decades studying this idea alongside W. Chan Kim, Blue Ocean Strategy: while most companies fight over 10% of a mature market, a few discover that 70% of users are off the map entirely, and go after them.<\/span><\/p>\n Standing out.<\/b> Not in the aesthetic sense of branding, but in the operational one: being recognized for what you do, not for what you say. The companies that transcend do something that tends to be overlooked: organizational wellbeing. A McKinsey study on wellbeing inside the company puts it in stark terms: the companies rated highest in organizational wellbeing achieve a return of up to three times the initial investment. Standing out isn’t a brand gesture; it’s a measurable result, one studied from within the company.<\/span><\/p>\n Leaving a mark.<\/b> This is the meaning most easily forgotten. Maslow, late in his life, added a rung above self-actualization that he called self-transcendence: the desire to contribute to a cause greater than oneself. The same logic applies to organizations that endure. They aren’t defined by a single leader or a one-off moment of success, but by their capacity to stay true to who they are while continually reinventing themselves as time goes on.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n In 2026, the World Business Forum, together with global thought leaders, will help make sense of how these organizations are built, around three pillars.<\/span><\/p>\n The Roots of Evolution<\/b> (strategy and purpose): how to align a company’s vision and values to forge an identity capable of surviving market cycles. A clear purpose isn’t a catchy line for the website; it’s the compass that guides you and makes it possible to take bold decisions in hard times.<\/span><\/p>\n The Engine of Potential<\/b> (innovation and systems): how to build structures that adapt, evolve, and unlock new value in the digital age. Transcending isn’t about having the occasional good idea; it’s designing the organization so that good ideas happen again and again.<\/span><\/p>\n The Legacy of Leadership<\/b> (people and culture): how to lead for the long term, maximizing human capability so the organization endures beyond any individual career. Deloitte calls it human sustainability: the commitment to leave the people who pass through the organization with more health, more skills, and more sense of belonging than they had when they arrived.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/10\/trascend-2-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Team of business people working” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”30px||||false|false” locked=”off”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n The leaders who want to make their organizations transcend today are doing it in a particularly hard environment to read: volatile geopolitics, AI rewriting processes every few months (even weeks or days), margins under pressure, and teams worn out by the barrage of new things to learn every day. Fear, in that context, isn’t a character flaw, but a normal response to an unstable reality.<\/span><\/p>\n The problem is that fear, if it lasts, seeps into the office walls and settles in as something normal. A company that runs on fear does what a frightened person does: it contracts, avoids risk, imitates others, sees only the short term (and in ever-shorter cycles). It survives, it endures, but it doesn’t transcend.<\/span><\/p>\n The alternative isn’t to pretend there’s nothing to fear, but to replace fear with a discipline. Protecting time to think even when operations want to devour it. Deciding where not to get involved with the same seriousness as where to take part. Investing in people when the impulse is to cut. Questioning the strategy when everything is going well, and not only when something breaks.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Much of this is easy to say and hard to do, and that’s where the opportunity the World Business Forum offers comes in.<\/span><\/p>\n These aren’t just events about current trends. They’re not designed to leave leaders and organizations feeling brought up to speed, but with an idea to apply the next day, back at work. Year after year, WOBI devotes its time to seeking out and selecting, among thousands of experts, those who have dedicated their careers to reflecting on and studying in depth how organizations capable of transcending over time are built. People whose work has been tested by time, by markets, and by pressures both internal and external.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n This year the World Business Forum will take place in six cities: Bogot\u00e1, New York, Sydney, Mexico City, Madrid and Milan. And while each program has its own character, all of them are organized around three commitments.<\/span><\/p>\n Transcend limitations<\/b>, with voices such as Indra Nooyi, former President and CEO of PepsiCo, in New York, and Ren\u00e9e Mauborgne, co-author of Blue Ocean Strategy, in Bogot\u00e1, Mexico City and New York.<\/span><\/p>\n Transcend complexity<\/b>, integrating AI without surrendering human judgment, with Zack Kass, former Head of Go-to-Market at OpenAI (New York, Madrid and Milan), and David Rowan, founding editor of WIRED UK (Mexico City).<\/span><\/p>\n Transcend the status quo<\/b>, so that corporate culture moves from compliance to creativity. Along this track: Jim Collins (New York) on what makes an organization endure; Daniel Goleman (Madrid and New York) on emotional intelligence as the foundation of judgment under pressure; Liz Wiseman (New York) on the leaders who multiply their teams’ intelligence; Malcolm Gladwell (New York) on the narratives that decide which markets win; Rita McGrath (Madrid, Milan, Bogot\u00e1 and Mexico City) on competing amid constant change; Justin Trudeau (Milan) on leading in a fractured geopolitical era; Francis Ford Coppola (Bogot\u00e1 and Mexico City) on creativity as a six-decade discipline; and Carl Lewis (Madrid, Bogot\u00e1, Mexico City, Milan and Sydney) on what sustained excellence truly demands.<\/span><\/p>\n These aren’t just speakers, they’re people whose work has been tested by the years, by the markets, and by the archives. That is the standard. It always has been.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/10\/trascend-3-scaled.jpg” _builder_version=”4.27.4″ _module_preset=”default” title_text=”trascend 3″ hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”30px||||false|false” locked=”off”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n The executives who attend a World Business Forum tend to leave with the same feeling, even if they put it in different words: the certainty that there were important things they knew and had stopped doing by letting themselves drift. And that, in our experience, is where the changes that really matter inside an organization begin.<\/span><\/p>\n Transcending isn’t a destination. It’s a way of working. And it’s exactly what WOBI has spent more than 35 years helping the best leaders in the world build.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n \u00a0<\/span><\/p>\n Explore the full program at wobi.com<\/a>.<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wm_banner_blog_WOBI_600x219_v2-min.webp” title_text=”wm_banner_blog_WOBI_600x219_v2-min” url=”https:\/\/info.wobi.com\/wobi-membership\/” align=”center” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.23.1″ _module_preset=”default” width=”90%” custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”display: flex;||justify-content: center;||align-items: center;” border_width_top=”1px” border_width_bottom=”1px” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”20px” custom_padding=”20px||20px||true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” custom_css_main_element=”display: flex !important;;||flex-direction: row !important;” global_colors_info=”{}”]Share this post [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_orientation=”right” global_colors_info=”{}”]Transcend: The Architecture of Limitless Organizations<\/b><\/h1>\n
Beyond Survival: The Dual Force of Transcendent Organizations<\/b><\/h3>\n
Three Meanings of the Verb<\/b><\/h3>\n
The Architecture of a Limitless Organization<\/b><\/h3>\n
Against Fear, a Discipline
\n<\/h3>\nWhy the World Business Forum<\/b><\/h3>\n
Transcend, in 2026
\n<\/b><\/h3>\nDon’t Lead the Present. Transcend the Future.
\n<\/b><\/h3>\n\n