{"id":284002,"date":"2025-03-08T10:44:20","date_gmt":"2025-03-08T10:44:20","guid":{"rendered":"https:\/\/wbf.wobi.com\/?p=284002"},"modified":"2025-04-24T16:02:40","modified_gmt":"2025-04-24T16:02:40","slug":"insights-on-equity-from-women-ceos-and-business-leaders","status":"publish","type":"post","link":"https:\/\/wbf.wobi.com\/pt\/insights-on-equity-from-women-ceos-and-business-leaders\/","title":{"rendered":"Insights on Equity from Women CEOs and Business Leaders"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; transform_translate=&#8221;-6px|-77px&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/03\/wm_img_entradas_blog_8M-min-1-scaled.webp&#8221; title_text=&#8221;wm_img_entradas_blog_8M-min&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffe37e&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_left&#8221; vertical_offset=&#8221;8px&#8221; horizontal_offset=&#8221;8px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;18%&#8221; width_tablet=&#8221;18%&#8221; width_phone=&#8221;34%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-sheets-root=\"1\">Inside WOBI<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffe37e&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_left&#8221; vertical_offset=&#8221;8px&#8221; horizontal_offset=&#8221;149px&#8221; z_index=&#8221;79&#8243; horizontal_offset_tablet=&#8221;149px&#8221; horizontal_offset_phone=&#8221;124px&#8221; horizontal_offset_last_edited=&#8221;on|phone&#8221; text_orientation=&#8221;center&#8221; width=&#8221;17%&#8221; width_tablet=&#8221;17%&#8221; width_phone=&#8221;30%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span data-sheets-root=\"1\">Leadership<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;45px&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|0px|20px|0px|true|false&#8221; header_font_size_tablet=&#8221;45px&#8221; header_font_size_phone=&#8221;29px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><b> Talent Has No Gender: Reflections on Leadership, Equity, and the Impact of Women in Business<br \/>\n <\/b><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_color_right=&#8221;rgba(0,0,0,0.13)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Every year,<\/span><b> International Women\u2019s Day on March 8th <\/b><span style=\"font-weight: 400;\">serves as a powerful reminder of the progress we\u2019ve made toward gender equity\u2014and the work that still lies ahead. But this day isn\u2019t just about celebrating women\u2019s achievements; it\u2019s about recognizing the transformative impact women have on businesses, teams, and leadership worldwide. It\u2019s also a call t<\/span><span style=\"font-weight: 400;\">o action for everyone\u2014regardless of gender\u2014to reflect on how we can create more inclusive, innovative, and equitable workplaces.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">At WOBI, we\u2019ve had the privilege of exploring these themes through the insights of some of the most influential women leaders of our time. These visionary experts have delved into the most pressing management topics\u2014while also addressing critical issues that drive <\/span><b>gender equity and create more inclusive workplaces<\/b><span style=\"font-weight: 400;\">. From breaking the glass ceiling to redefining work-life balance, their stories and strategies offer invaluable lessons for anyone looking to lead with purpose and impact. This International Women\u2019s Day, we\u2019d like to share some of the most power<\/span><span style=\"font-weight: 400;\">ful ideas from these leaders\u2014ideas that not only inspire but also provide actionable steps for building a business world where talent truly has no gender.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>The Value of Diversity and Authenticity in Leadership<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When discussing leadership, two key concepts that may seem unconnected but when looked closely, emerge and spark together: diversity and authenticity. Both are essential for building strong teams and successful organizations. <\/span><b>Carly Fiorina, the first female CEO of a Fortune 50 company,<\/b><span style=\"font-weight: 400;\"> when discussing breaking the glass ceiling, emphasizes that diversity isn\u2019t just about fairness or doing the right thing\u2014it\u2019s a smart business strategy. She points out that when everyone in a room thinks alike, groupthink takes over, stifling innovation and effective decision-making. Fiorina argues that a smart leader knows they need people around them who think differently because it\u2019s through these differences that innovative solutions emerge.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/1058605103?share=copy&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But diversity alone isn\u2019t enough. This is where authenticity comes into play. <\/span><b>Carla Harris, one of the most powerful women in finance and Senior Client Advisor at Morgan Stanley<\/b><span style=\"font-weight: 400;\">, in her discussion on intentional leadership, highlights that authenticity is your distinct competitive advantage. <\/span><span style=\"font-weight: 400;\">As she emphasizes, \u201cNo one can be you better than you can\u201d, <\/span><span style=\"font-weight: 400;\">and trying to be someone you\u2019re not only puts you at a disadvantage. Harris explains that when you bring your authentic self into the workplace, people trust you, and trust is at the heart of any successful relationship. Moreover, when leaders are authentic, they inspire their teams to be authentic as well, creating a more collaborative and productive work environment.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The interplay between <\/span><b>diversity and authenticity<\/b><span style=\"font-weight: 400;\"> is clear: a diverse team needs authentic leaders who value and encourage differences. When leaders are authentic, they create a space where people feel safe to express their unique ideas, enriching the diversity of thought and fostering innovation.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;30px||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>Passion and Work-Life Balance<br \/><\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This emphasis on authenticity naturally leads us to another critical aspect of leadership: <\/span><b>passion<\/b><span style=\"font-weight: 400;\">. When leaders and teams are authentic, they are more likely to be passionate about their work. Passion fuels creativity, resilience, and a sense of <\/span><b>purpose<\/b><span style=\"font-weight: 400;\">, all of which are essential for long-term success. But passion alone isn\u2019t sustainable without balance. This is where<\/span><b> Allyson Felix, the most decorated American track and field athlete in Olympic history,<\/b><span style=\"font-weight: 400;\"> offers invaluable insights. Felix shares her journey of balancing motherhood with a demanding career, acknowledging that while it\u2019s challenging, it\u2019s absolutely possible to excel in both areas. She stresses the importance of supporting women in the workplace, particularly through better maternity leave policies and cre<\/span><span style=\"font-weight: 400;\">ating a culture that allows mothers to return to work without feeling overwhelmed. Felix calls for a cultural shift that supports women both at home and in their professional lives. She emphasizes that creating real change requires courage, even when it feels daunting. She reminds us that <\/span><b><i>\u201cyou can use your voice even if it shakes,\u201d<\/i><\/b><span style=\"font-weight: 400;\"> encouraging women to speak up against injustices and advocate for a more equitable world. True progress happens when we step outside our comfort zones and dare to push boundaries.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/1058909238&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_video src=&#8221;https:\/\/vimeo.com\/1058909238&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This focus on work-life balance connects seamlessly with <\/span><b>Arianna Huffington<\/b><span style=\"font-weight: 400;\">\u2019s six pillars for reducing stress and improving well-being. Huffington,<\/span><b> founder of The Huffington Post and CEO of Thrive Global<\/b><span style=\"font-weight: 400;\">, emphasizes the importance of sleep, nutrition, movement, and community connection. She suggests that small steps, like taking 60-second resets during the day or opting for walking meetings, can have a profound impact on our mental and physical health. Huffington\u2019s approach aligns with Felix\u2019s call for a more supportive work environment, where individuals can thrive both personally and professionally.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s another perspective on the topic: Although the percentage of women CEOs running Fortune 500 companies is still between 10 and 11%, <\/span><b>Indra Nooyi, former CEO of PepsiCo,<\/b><span style=\"font-weight: 400;\"> offers an optimistic view on women\u2019s advancement in leadership roles. She believes that in the next decade, we will see significant progress, potentially reaching 20 to 25 percent, as women increasingly prioritize their careers alongside work-life balance.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/vimeo.com\/1058605251&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_video src=&#8221;https:\/\/vimeo.com\/1058605251&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_video][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By prioritizing well-being and creating supportive policies, organizations can help employees bring their authentic selves to work, which in turn enhances <\/span><b>productivity and job satisfaction.<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px|0px|10px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>The Role of Trust in Hybrid Work Environments<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Flexibility is another key aspect of work-life balance, and hybrid work models have played a crucial role in this. However, this must take place in an environment that doesn\u2019t compromise team performance and where trust is essential. In today\u2019s world, where hybrid work has become the norm, trust is more critical than ever.<\/span><b> Rachel Botsman, leading expert on trust<\/b><span style=\"font-weight: 400;\">, explains that in hybrid environments, distributed trust is the social glue that holds teams together. Without the physical boundaries of an office, we must trust that our colleagues are working effectively, even if we can\u2019t see them. Botsman notes that <\/span><b>trust is a confident relationship with the unknown<\/b><span style=\"font-weight: 400;\">, and teams with high levels of trust are more tolerant of ambiguity and more innovative.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px|0px|10px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>The Power of Framing and Collaboration<\/p>\n<p><\/b><\/h3>\n<p>[\/et_pb_text][et_pb_testimonial author=&#8221; &#8211;  Ginni Rometty&#8221; portrait_url=&#8221;data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==&#8221; portrait_width=&#8221;1px&#8221; portrait_height=&#8221;1px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Abyssinica SIL|900|||||||&#8221; body_text_color=&#8221;#5e97b2&#8243; body_font_size=&#8221;23px&#8221; author_font=&#8221;Montserrat|700|||||||&#8221; author_text_align=&#8221;center&#8221; position_font=&#8221;Abhaya Libre||||||||&#8221; custom_margin=&#8221;20px||||false|false&#8221; body_font_size_tablet=&#8221;23px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; author_font_size_tablet=&#8221;&#8221; author_font_size_phone=&#8221;14px&#8221; author_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">It isn&#8217;t that we just need more women leaders, but we need more leaders with traits traditionally associated with women.<\/span><\/i><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As <\/span><b>Ginni Rometty, former President and CEO of IBM<\/b><span style=\"font-weight: 400;\">, states, <\/span><i><span style=\"font-weight: 400;\">\u201cIt is this balance between empathy, listening, learning, but then at times of ambiguity, there are moments of clarity and direction.\u201d <\/span><\/i><span style=\"font-weight: 400;\">These traits are not just &#8220;soft skills&#8221;; they are essential for building trust, driving innovation, and creating environments where everyone can thrive, fostering collaboration. In this sense, <\/span><b>Zoe Chance, expert on persuasion and decision making and Professor at the Yale School of Management,<\/b><span style=\"font-weight: 400;\"> introduces the concept of the &#8220;magic question&#8221;: What would it take? This simple yet powerful question shifts the dynamic from pressuring someone to do something to collaborative problem-solving. Chance explains that when you ask someone what it would take to achieve a goal, they often provide a roadmap that\u2019s more achievable than you might expect. This approach not only builds trust but also encourages <\/span><b>creativity and innovation.<\/b><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/03\/ZoeChance-min.webp&#8221; title_text=&#8221;ZoeChance-min&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;54%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This idea of collaboration resonates with <\/span><b>Hila Lifshitz<\/b><span style=\"font-weight: 400;\">\u2019s insights on implementing AI in teams. Lifshitz, <\/span><b>Professor at Warwick Business School and AI Innovation expert<\/b><span style=\"font-weight: 400;\">, emphasizes the importance of understanding how and when to use AI effectively. She suggests that leaders should encourage their teams to experiment with AI but also remain cautious about over-reliance on technology for productivity. Instead, the focus should be on using AI to enhance creativity and innovation, aligning with Zoe Chance\u2019s emphasis on collaborative problem-solving.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/03\/HilaLifshitz-min.webp&#8221; title_text=&#8221;HilaLifshitz-min&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>The Importance of Customer-Centric Leadership<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Finally, leadership isn\u2019t just about internal dynamics\u2014it\u2019s also about how organizations interact with their customers. <\/span><b>Martha Rogers, leading expert in customer-centric strategy and bestselling author<\/b><span style=\"font-weight: 400;\"> in her talk on improving the customer experience, outlines a four-step process: identify, differentiate, interact, and customize. She stresses that understanding your customers and tailoring your approach to their needs is key to building lasting relationships. Rogers\u2019 approach aligns with the broader theme of authenticity, as it requires leaders to be genuine in their interactions and truly understand the people they serve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This customer-centric approach is also reflected in <\/span><b>Charlene Li<\/b><span style=\"font-weight: 400;\">\u2019s discussion on business transformations. Li, <\/span><b>leading expert on Digital Transformation and disruptive growth strategies<\/b><span style=\"font-weight: 400;\">,<\/span><span style=\"font-weight: 400;\"> highlights that successful transformations\u2014whether digital, cultural, or sustainability-focused\u2014require a holistic approach. Leaders must align these initiatives with their organization\u2019s purpose, values, and vision. By doing so, they create a cohesive strategy that not only drives business success but also builds trust and authenticity within the organization.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/03\/CharleneLi-min.webp&#8221; title_text=&#8221;CharleneLi-min&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||30px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>Conclusion: A Holistic Approach to Leadership<br \/><\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In summary, diversity, authenticity, work-life balance, trust, collaboration, and customer-centricity are interconnected concepts that, when addressed holistically, can transform how we lead and work. By integrating these ideas, leaders can create organizations that are not only more <\/span><b>inclusive<\/b><span style=\"font-weight: 400;\"> and <\/span><b>innovative<\/b><span style=\"font-weight: 400;\"> but also more <\/span><b>resilient<\/b><span style=\"font-weight: 400;\"> in the face of change. Whether it\u2019s through supporting working mothers, fostering trust in hybrid environments, or using AI to enhance creativity, the key is to lead with authenticity and a commitment to continuous improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this International Women\u2019s Day, let\u2019s celebrate the progress we\u2019ve made while recognizing the work that still lies ahead. Let&#8217;s accelerate action towards a more equitable business environment. Let&#8217;s embrace these principles and build a business world where talent truly has no gender.<\/span><b> Let\u2019s make it happen\u2014together.<\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wm_banner_blog_WOBI_600x219_v2-min.webp&#8221; title_text=&#8221;wm_banner_blog_WOBI_600x219_v2-min&#8221; url=&#8221;https:\/\/info.wobi.com\/wobi-membership\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||justify-content: center;||align-items: center;&#8221; border_width_top=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; custom_css_main_element=&#8221;display: flex !important;;||flex-direction: row !important;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Share this post<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_26 addtoany_list\" data-a2a-url=\"https:\/\/wbf.wobi.com\/pt\/insights-on-equity-from-women-ceos-and-business-leaders\/\" data-a2a-title=\"Insights on Equity from Women CEOs and Business Leaders\"><a class=\"a2a_button_facebook\" href=\"https:\/\/www.addtoany.com\/add_to\/facebook?linkurl=https%3A%2F%2Fwbf.wobi.com%2Fpt%2Finsights-on-equity-from-women-ceos-and-business-leaders%2F&amp;linkname=Insights%20on%20Equity%20from%20Women%20CEOs%20and%20Business%20Leaders\" title=\"Facebook\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_copy_link\" href=\"https:\/\/www.addtoany.com\/add_to\/copy_link?linkurl=https%3A%2F%2Fwbf.wobi.com%2Fpt%2Finsights-on-equity-from-women-ceos-and-business-leaders%2F&amp;linkname=Insights%20on%20Equity%20from%20Women%20CEOs%20and%20Business%20Leaders\" title=\"Copy Link\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Fwbf.wobi.com%2Fpt%2Finsights-on-equity-from-women-ceos-and-business-leaders%2F&amp;linkname=Insights%20on%20Equity%20from%20Women%20CEOs%20and%20Business%20Leaders\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Fwbf.wobi.com%2Fpt%2Finsights-on-equity-from-women-ceos-and-business-leaders%2F&amp;linkname=Insights%20on%20Equity%20from%20Women%20CEOs%20and%20Business%20Leaders\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><\/a><\/div><\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; custom_css_main_element=&#8221;display: flex  !important;||justify-content: center;||align-items: center !important;&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2024\/12\/speakers_membership_482x417_renee_richardson-08.webp&#8221; title_text=&#8221;speakers_membership_482x417_renee_richardson-08&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;equal-column-btn3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;adf95380-cdbf-4ac8-98ed-df529b2fccfd&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;10px&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;15px|15px|15px|15px|true|true&#8221; border_radii=&#8221;off|||20px|20px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Ren\u00e9e Richardson Gosline<\/strong><\/h2>\n<p style=\"font-size: 15px;\">Customer Experience Strategy<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;1a4b106a-19bf-4623-bc6b-561e331e9a6d&#8221; text_text_color=&#8221;#2B3744&#8243; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Globally recognized expert in customer experience and AI at MIT Sloan <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A globally-recognized thinker on how AI affects human judgment, Ren\u00e9e Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT&#8217;s Initiative on The Digital Economy. Named a Digital Fellow at Stanford\u2019s Digital Economy Lab, Gosline has also been recognized as one of the World\u2019s Top 40 Professors under 40 by Poets and Quants, and as \u201cone of the brightest minds in AI\u201d by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI.\u00a0 She is the author of the forthcoming book, <\/span><i><span style=\"font-weight: 400;\">In Praise of Friction.<\/span><\/i><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women in Business<br \/>\nEvery year, International Women\u2019s Day on March 8th serves as a powerful reminder of the progress we\u2019ve made toward gender equity\u2014and the work that still lies ahead. But this day isn\u2019t just about celebrating women\u2019s achievements; it\u2019s about recognizing the transformative impact women have on businesses, teams, and leadership worldwide. It\u2019s also a call to action for everyone\u2014regardless of gender\u2014to reflect on how we can create more inclusive, innovative, and equitable workplaces.<\/p>","protected":false},"author":3,"featured_media":284177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[50,78],"tags":[88],"class_list":["post-284002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-wobi","category-leadership","tag-10-min"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Insights on Equity from Women CEOs and Business Leaders - World Business Forum<\/title>\n<meta name=\"description\" content=\"Discover insights on leadership, equity, and talent from top women CEOs and leaders driving change and shaping the future of business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wbf.wobi.com\/pt\/insights-on-equity-from-women-ceos-and-business-leaders\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights on Equity from Women CEOs and Business Leaders - 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