{"id":292715,"date":"2026-01-30T10:12:57","date_gmt":"2026-01-30T10:12:57","guid":{"rendered":"https:\/\/wbf.wobi.com\/?page_id=292715"},"modified":"2026-04-28T06:06:29","modified_gmt":"2026-04-28T06:06:29","slug":"ai-business-transformation-madrid-wobi","status":"publish","type":"page","link":"https:\/\/wbf.wobi.com\/pt\/ai-business-transformation-madrid-wobi\/","title":{"rendered":"AI &#038; Business Transformation Madrid \u2013 WOBI"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Menu&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; z_index=&#8221;999&#8243; custom_margin=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; sticky_position=&#8221;top&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; da_disable_devices=&#8221;off|off|off&#8221; 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color: #9e5475;\"><strong>\u00c1ngel Zuate<\/strong><\/h1>\n<h5 style=\"text-align: center;\">IA &#038; Gesti\u00f3n empresarial<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Secci\u00f3n&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; animation_duration=&#8221;650ms&#8221; animation_speed_curve=&#8221;linear&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;100%&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1200ms&#8221; text_font_size_tablet=&#8221;18px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>WOBI on AI &amp; Business Transformation<\/strong> reunir\u00e1 a cientos de directivos para aprender e inspirarse de grandes speakers mundiales, que presentar\u00e1n las estrategias y herramientas que son <strong>indispensables<\/strong> para liderar en las empresas, transformar los procesos y evolucionar al ritmo de las nuevas tecnolog\u00edas.<\/p>\n<p style=\"text-align: justify;\"><strong>No es una tendencia m\u00e1s.<\/strong> La Inteligencia Artificial est\u00e1 revolucionando nuestra forma de entender las empresas, del mismo modo que la digitalizaci\u00f3n y el internet cambiaron nuestra forma de trabajar y comunicarnos.<\/p>\n<p style=\"text-align: justify;\">En un mundo impulsado por la innovaci\u00f3n y la tecnolog\u00eda, la Inteligencia Artificial se ha convertido en un motor transformador que est\u00e1 redefiniendo c\u00f3mo las empresas operan, compiten y crean valor.<strong> Y esto no ha hecho m\u00e1s que empezar.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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body_font_size=&#8221;30px&#8221; body_font_size_tablet=&#8221;30px&#8221; body_font_size_phone=&#8221;20px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong data-renderer-mark=\"true\">Pablo Arboleda<br \/><\/strong><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;12:45 am &#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf2e7;||fa||900&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;63px&#8221; content_max_width=&#8221;441px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; 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_module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; body_font=&#8221;Montserrat|700|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;30px&#8221; body_font_size_tablet=&#8221;30px&#8221; body_font_size_phone=&#8221;20px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong data-renderer-mark=\"true\">Nathalie Nahai<br \/><\/strong><\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;03:15 pm&#8221; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xe0dc;||divi||400&#8243; icon_color=&#8221;#FFFFFF&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;63px&#8221; content_max_width=&#8221;441px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; body_font=&#8221;Montserrat|700|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;30px&#8221; module_alignment=&#8221;right&#8221; body_font_size_tablet=&#8221;30px&#8221; body_font_size_phone=&#8221;20px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221; title__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<p>Coffee Break<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb title=&#8221;04:00 pm&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/06\/wol_med_speakers_web_900x900_zuckerberg2-min.webp&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;150px&#8221; image_icon_width_tablet=&#8221;150px&#8221; image_icon_width_phone=&#8221;100px&#8221; image_icon_width_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; body_font=&#8221;Montserrat|700|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;30px&#8221; link_option_url=&#8221;#Zuckerberg&#8221; body_font_size_tablet=&#8221;30px&#8221; body_font_size_phone=&#8221;20px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;left&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Randi Zuckerberg<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;50px||0px|0px|false|false&#8221; border_color_top=&#8221;#FFFFFF&#8221; border_width_right=&#8221;2px&#8221; 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da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_2_font=&#8221;Montserrat|800||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;60px&#8221; header_2_line_height=&#8221;1.2em&#8221; animation_style=&#8221;slide&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: right;\">\u00bfPor qu\u00e9 asistir?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1350ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">La IA no es solo un activo valioso al que las empresas pueden sacar provecho sino que se alza como la ventaja competitiva definitiva para mantenerse relevante en un entorno en constante cambio. Esta tecnolog\u00eda est\u00e1 cambiando las reglas del juego y el momento de aprender a jugar es ahora. <\/span><b>WOBI on AI &amp; Business Transformation<\/b><span style=\"font-weight: 400;\"> te preparar\u00e1 para aprender a competir y prosperar en este nuevo entorno corporativo.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_text_color=&#8221;#e02b20&#8243; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; 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header_font_size_phone=&#8221;15px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_font_size_tablet=&#8221;12px&#8221; body_font_size_phone=&#8221;12px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#9e5475&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;-1px&#8221; box_shadow_color=&#8221;rgba(158,84,117,0.37)&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;max-height: 300px;&#8221; custom_css_main_element_phone=&#8221;max-height: 300px;&#8221;]<\/p>\n<p style=\"text-align: center;\">Aprende de expertos en Inteligencia Artificial c\u00f3mo integrar esta tecnolog\u00eda de manera efectiva en tu organizaci\u00f3n.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1280px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_2_font=&#8221;Montserrat|800|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;35px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">COMPRAR AHORA<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;81%&#8221; width_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">20% de descuento pagando con tarjetas cr\u00e9dito y d\u00e9bito Bancolombia<\/span><br \/>\n<span style=\"color: #ffffff;\">*Aplican <a href='https:\/\/wbf-bogota.wobi.com\/terminos-y-condiciones\/'>t\u00e9rminos y condiciones<\/a><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Button Slider&#8221; 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raw_content_phone=&#8221;<\/p>\n<style>\n<p>.container-tab {\n  display: flex;\n  justify-content: center;\n  position: relative;\n  overflow: hidden;\n  width: 100%; \/* En escritorio ocupa el 100% del contenedor padre *\/\n  max-width: 600px; \/* Evita que sea gigante en pantallas grandes *\/\n  margin: 0 auto;\n  padding: 0px;\n  border-radius: 10px;\n  border: 1px solid white;\n  box-shadow: 0 10px 40px rgba(0, 0, 0, 0.8);\n}\n.tabs {\n  display: flex;\n  position: relative;\n  width: 100%;\n  color: #fff;\n  min-height: 60px;\n  z-index: 1;\n}<\/p>\n<p>  input%91type=radio%93 {\n  display: none;\n}<\/p>\n<p>.tabs * {\n  z-index: 2;\n}\ninput%91type=radio%93 {\n  display: none;<\/p>\n<p>}\n.tab {\n  flex: 1; \/* Todos miden exactamente lo mismo *\/\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  cursor: pointer;\n  z-index: 2;\n  font-size: 11px; \/* Tama\u00f1o base escritorio *\/\n  font-weight: 600;\n  text-align: center;\n  transition: color 0.3s;\n}\ninput%91id=tab1-1%93:checked + label, input%91id=tab1-2%93:checked + label {\n  color: black;\n  background-color: white;\n}\ninput%91id=tab-1%93:checked ~ .glider { transform: translateX(0); }\ninput%91id=tab-2%93:checked ~ .glider { transform: translateX(100%); }\ninput%91id=tab-3%93:checked ~ .glider { transform: translateX(200%); }\ninput%91id=tab-5%93:checked ~ .glider { transform: translateX(300%); }\n\/* Cambi\u00e9 tab-4 por tab-5 para que coincida con tu HTML *\/\ninput%91id=tab-5%93:checked ~ .glider {\n  transform: translateX(300%);\n}\n.glider {\n position: absolute;\n  height: 5px;\n  width: 25%; \/* 100% dividido 4 opciones *\/\n  background-color: #ffa469;\n  left: 0;\n  bottom: 0;\n  transition: transform 0.4s ease-out;\n  border-radius: 8px 8px 0 0;\n  z-index: 1;\n}\n@media (max-width: 700px) {\n  .container-tab {\n    width: 95% !important; \/* Aqu\u00ed reducimos el ancho total al 90% *\/\n    min-height: 50px;\n  }<\/p>\n<p>  .tabs {\n    min-height: 50px;\n  }<\/p>\n<p>  .tab {\n    font-size: 10px !important; \/* Achicamos la letra para que quepa %22Corporate%22 *\/\n    padding: 0 2px;\n  }<\/p>\n<p>  .glider {\n    height: 4px;\n  }\n}\n<\/style>\n<p>&#8221; raw_content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;CSS&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.container-tab {<!-- [et_pb_line_break_holder] -->  display: -webkit-inline-box;<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  width: inherit;<!-- [et_pb_line_break_holder] -->  padding: 0px 20px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  border: 2px solid #fff;<!-- [et_pb_line_break_holder] -->  box-shadow: 0 10px 40px rgba(0, 0, 0, 0.8);<!-- [et_pb_line_break_holder] -->  cursor: pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.tabs {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-direction: row;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  min-height: 60px;<!-- [et_pb_line_break_holder] -->  -webkit-transition: .3s;<!-- [et_pb_line_break_holder] -->  transition: .3s;<!-- [et_pb_line_break_holder] -->  margin: 0 6px;<!-- [et_pb_line_break_holder] -->  z-index: 1;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  cursor: pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.tabs * {<!-- [et_pb_line_break_holder] -->  z-index: 2;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[type=radio] {<!-- [et_pb_line_break_holder] -->  display: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.tab {<!-- [et_pb_line_break_holder] -->  display: flex; align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 150px;<!-- [et_pb_line_break_holder] -->  padding: 0px 5px;<!-- [et_pb_line_break_holder] -->  cursor: pointer; <!-- [et_pb_line_break_holder] -->  border-radius: 30px;<!-- [et_pb_line_break_holder] -->  transition: color 0.15s ease-in;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[type=radio]:checked + label {<!-- [et_pb_line_break_holder] -->  color: #eb805c;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[id=tab-1]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(0);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[id=tab-2]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(100%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[id=tab-3]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(200%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  input[id=tab-4]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(300%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->    input[id=tab-5]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(300%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.glider {<!-- [et_pb_line_break_holder] -->  position: absolute;<!-- [et_pb_line_break_holder] -->  display: flex; z-index: 1; <!-- [et_pb_line_break_holder] -->  width: 150px;<!-- [et_pb_line_break_holder] -->  padding: 0px 5px;<!-- [et_pb_line_break_holder] -->  background-color: #eb805c;<!-- [et_pb_line_break_holder] -->  color: #5e97b2;<!-- [et_pb_line_break_holder] -->  left: 0;<!-- [et_pb_line_break_holder] -->  bottom: 0;<!-- [et_pb_line_break_holder] -->  -webkit-transition: .4s;<!-- [et_pb_line_break_holder] -->  transition: .4s ease-out;<!-- [et_pb_line_break_holder] -->  height: 5px;<!-- [et_pb_line_break_holder] -->  border-radius: 8px 8px 0 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 700px) {<!-- [et_pb_line_break_holder] -->  .container-tab {<!-- [et_pb_line_break_holder] -->    transform: scale(1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .tabs {<!-- [et_pb_line_break_holder] -->    font-size: 10px;<!-- [et_pb_line_break_holder] -->    min-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .tab {<!-- [et_pb_line_break_holder] -->  width: 105px;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .glider {<!-- [et_pb_line_break_holder] -->  width: 55px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->} <!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=&#8221;HTML&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"container-tab\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"tabs\"><!-- [et_pb_line_break_holder] -->            <input type=\"radio\" id=\"tab-1\" name=\"tabs\" checked \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-1\">1 ENTRADA<\/label><!-- [et_pb_line_break_holder] -->           \t<input type=\"radio\" id=\"tab-2\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-2\">5 ENTRADAS<\/label><!-- [et_pb_line_break_holder] -->            <input type=\"radio\" id=\"tab-3\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-3\">10 ENTRADAS<\/label><!-- [et_pb_line_break_holder] -->          \t<input type=\"radio\" id=\"tab-5\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-5\">CORPORATE PACKAGES<\/label><!-- [et_pb_line_break_holder] -->            <span class=\"glider\"><\/span><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row X1&#8243; module_id=&#8221;1ticket&#8221; module_class=&#8221;container&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.69)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;86%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;equal-column-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column; \/* Mantiene todo lo de arriba en vertical *\/||align-items: center;    \/* Centra todo el contenido *\/&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><strong>ACCESOS<\/strong><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>3.290.000<sup style=%22font-size: 20px;%22> + IVA<\/sup><\/span><br \/><span style=%22color: #7a797a; font-size: 20px; text-align: center; text-decoration: line-through;%22>$ 6.900.000<sup style=%22font-size: 8px;%22>+ IVA<\/sup><\/span><br \/><span style=%22font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><strong><span style=%22text-align: center;%22>295\u20ac<sup> <\/sup><\/span><span style=%22text-align: center;%22><sup style=%22font-size: 15px;%22>+ IVA<\/sup><\/span><\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; link_option_url=&#8221;https:\/\/wbf-madrid.wobi.com\/?add-to-cart=16797&#8243; link_option_url_new_window=&#8221;on&#8221; text_text_color_tablet=&#8221;#FFFFFF&#8221; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;40px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;rgba(232,232,232,0.76)&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span style=\"font-weight: 500; text-align: center;\"><\/span><span style=\"font-weight: 600; text-align: center;\">295\u20ac<sup style=\"font-size: 20px;\"> + IVA<\/sup><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span>Asistencia al evento<\/span><\/p>\n<p style=\"text-align: center;\"><span>Materiales de apoyo<\/span><\/p>\n<p style=\"text-align: center;\"><span><\/span>Certificado de asistencia<\/p>\n<p style=\"text-align: center;\"><span>Coffee break<\/span><\/p>\n<p style=\"text-align: center;\"><span>Parking<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;#wobimember&#8221; 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header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><strong>ACCESOS<\/strong><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; 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custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><strong>ACCESOS<\/strong><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>3.290.000<sup style=%22font-size: 20px;%22> + IVA<\/sup><\/span><br \/><span style=%22color: #7a797a; font-size: 20px; text-align: center; text-decoration: line-through;%22>$ 6.900.000<sup style=%22font-size: 8px;%22>+ IVA<\/sup><\/span><br \/><span style=%22font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><strong><span style=%22text-align: center;%22>195\u20ac<sup> <\/sup><\/span><span style=%22text-align: center;%22><sup style=%22font-size: 15px;%22>+ IVA<\/sup><\/span><\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; 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da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column !important;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column !important;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Stigliano&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/04\/AngelZuate-photo-official-AI-para_web.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<span style=\"font-weight: 600; font-size: 25px;\">\u00c1ngel Zuate<br \/>\n<\/span><\/p>\n<p><span>IA &#038; Strategy <\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Vicepresidente s\u00e9nior de Estrategia de Producto e Inteligencia Artificial<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u00c1ngel Zuate es vicepresidente s\u00e9nior de producto para la Pen\u00ednsula Ib\u00e9rica, Latinoam\u00e9rica y \u00c1frica, donde dirige estrategias de innovaci\u00f3n integrales. Con una trayectoria profesional de m\u00e1s de 15 a\u00f1os en gigantes del sector como Sage y Exact, \u00c1ngel ha sabido combinar a la perfecci\u00f3n la visi\u00f3n empresarial, la gesti\u00f3n de productos y las ventas. Emprendedor de probada solvencia, fund\u00f3 TimeNow for Accountants y la startup de inteligencia empresarial Profiture, que fue adquirida con \u00e9xito por Cegid en 2022. En la actualidad, su atenci\u00f3n se centra en la aplicaci\u00f3n pr\u00e1ctica de la inteligencia artificial para automatizar procesos y mejorar la toma de decisiones en empresas globales.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">El impacto transformador de la IA en la gesti\u00f3n empresarial<br \/><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000;\"><\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La revoluci\u00f3n de la IA en la gesti\u00f3n: comprender c\u00f3mo las soluciones inteligentes est\u00e1n pasando de ser una simple automatizaci\u00f3n a convertirse en herramientas empresariales proactivas y predictivas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De los datos a las decisiones: c\u00f3mo la inteligencia empresarial potenciada por la IA impulsa los ingresos, el control financiero y la eficiencia operativa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ampliar el ecosistema digital: estrategias para integrar la innovaci\u00f3n integral en diversos mercados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El impacto pr\u00e1ctico por encima del bombo publicitario: centrarse en aplicaciones de IA que ofrezcan resultados cuantificables en la experiencia del usuario, la automatizaci\u00f3n de procesos y el crecimiento de los resultados.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column !important;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column !important;&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column !important;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column !important;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Stigliano&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/01\/waibt_med_speakers_web_giuseppe_900x900.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<span style=\"font-weight: 600; font-size: 25px;\">Giuseppe Stigliano<\/span><\/p>\n<p><span>IA &#038; Marketing <\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experto en marketing, emprendedor y autor best seller junto a Philip Kotler<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Giuseppe Stigliano es un emprendedor y experto de renombre en el mundo del marketing y el liderazgo con m\u00e1s de dos d\u00e9cadas de experiencia internacional. Asesor estrat\u00e9gico y profesor de marketing, Stigliano ha ocupado el cargo de CEO en tres ocasiones en agencias pioneras como WPP EMEA, J. Walter Thompson y Spring Studios. Junto a la leyenda del marketing Philip Kotler, ha coescrito<\/span><i><span style=\"font-weight: 400;\"> Retail 4.0, Onlife Fashion<\/span><\/i><span style=\"font-weight: 400;\"> y, m\u00e1s recientemente, <\/span><i><span style=\"font-weight: 400;\">Redefining Retail<\/span><\/i><span style=\"font-weight: 400;\">. Como consultor, utiliza su amplia experiencia intersectorial para ayudar a los ejecutivos a crear estrategias de marca que superen las expectativas de los clientes y maximicen el crecimiento empresarial. Adem\u00e1s, es miembro del consejo asesor de Harvard Business Review y colabora frecuentemente en Forbes.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Estrategias de marketing inteligentes para la era de la IA<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000;\"><\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo ir m\u00e1s all\u00e1 del \u201cdigitalizarlo todo\u201d y usar la IA para construir estrategias de marca m\u00e1s coherentes, relevantes y sostenibles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una hoja de ruta para redise\u00f1ar el recorrido del cliente integrando las experiencias f\u00edsicas, digitales y virtuales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Claves para implementar la IA de manera \u00e9tica y eficaz para automatizar procesos, mejorar la toma de decisiones y personalizar las interacciones con el cliente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De la marca al resultado: conectar IA, datos y venta consultiva para impulsar el crecimiento a largo plazo<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Nahai&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/waibt_mad_speakers_web_900x900_Nathalie-Nahai-1-scaled.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Nathalie Nahai<\/span><\/p>\n<p><span>IA &amp; Talento<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experta internacional en tecnolog\u00eda, marketing y psicolog\u00eda<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nathalie Nahai es experta en Inteligencia Artificial especializada en la intersecci\u00f3n entre comportamiento humano, cultura y tecnolog\u00edas emergentes. Formada en psicolog\u00eda, marketing y estrategia digital, Nahai asesora a organizaciones sobre c\u00f3mo afrontar los retos \u00e9ticos, creativos y relacionales que plantea la IA. Ha trabajado con empresas l\u00edderes como Google, Accenture, Unilever y Harvard Business Review, entre otras. Adem\u00e1s, es autora de <\/span><i><span style=\"font-weight: 400;\">Business Unusual<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Webs of Influence<\/span><\/i><span style=\"font-weight: 400;\">, y presentadora del podcast <\/span><i><span style=\"font-weight: 400;\">In Conversation with Nathalie Nahai<\/span><\/i><span style=\"font-weight: 400;\">, en el que trata temas como la consciencia, la resiliencia y el futuro del trabajo.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Humanos + IA: c\u00f3mo crear equipos con empat\u00eda y capacidad de decisi\u00f3n<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000;\"><\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comprender la capacidad de decisi\u00f3n: lo que le falta a la IA y por qu\u00e9 es importante el discernimiento humano<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crecimiento basado en valores: c\u00f3mo la elecci\u00f3n de las bases digitales adecuadas convierte la \u00e9tica y la seguridad en una ventaja estrat\u00e9gica para tu empresa, en consonancia con tus valores fundamentales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lucha contra la rendici\u00f3n cognitiva: identificar y revertir las tendencias de comportamiento negativas que afectan a la concentraci\u00f3n y al juicio cr\u00edtico de los empleados.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ampliar el alcance de una IA con prop\u00f3sito: reforzar las habilidades cognitivas y el juicio cr\u00edtico del equipo para equilibrar la eficiencia de la automatizaci\u00f3n con la creatividad y la conexi\u00f3n humanas.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Leal&#8221; module_id=&#8221;Leal&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Leal&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; 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image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/waibt_mad_speakers_web_900x900_Silvia-Leal-1-scaled.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Silvia Leal<\/span><\/p>\n<p><span>IA &amp; Liderazgo<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Experta internacional en tecnolog\u00eda y tendencias de futuro<br \/>\n<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Experta internacional en tecnolog\u00eda y tendencias de futuro, Silvia Leal es asesora de la OCDE y la Comisi\u00f3n Europea en Estrategia Digital, y Premio Nacional de Management 2024. Su trabajo explora el impacto de la IA y otras tecnolog\u00edas emergentes en el liderazgo, el talento y la cultura, ayudando a las empresas a conseguir una ventaja competitiva en un mundo post-IA. Leal ha sido Directora de programas de Innovaci\u00f3n y Tecnolog\u00eda del IE Business School y es autora de m\u00e1s de una decena de libros, entre los que destacan<\/span><i><span style=\"font-weight: 400;\"> Y de repente\u2026 lleg\u00f3 la IA <\/span><\/i><span style=\"font-weight: 400;\">y <\/span><i><span style=\"font-weight: 400;\">Tendencias<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Liderazgo en la era post-IA<\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 te hace irremplazable? Claves para resolver la gran pregunta estrat\u00e9gica: qu\u00e9 valor aportamos cuando la IA ya ha automatizado y optimizado todo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Una hoja de ruta para el ma\u00f1ana: estrategias para preparar a tu organizaci\u00f3n no solo para adoptar la IA, sino para prosperar en un mundo donde ya es un requisito b\u00e1sico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nuevas ventajas competitivas: cultura organizacional, creatividad humana y pensamiento estrat\u00e9gico, los verdaderos diferenciadores frente a la competencia (y c\u00f3mo desarrollarlos)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An\u00e1lisis de casos reales cross-industry de organizaciones que ya han superado la fase de implementaci\u00f3n y est\u00e1n compitiendo en el terreno post-IA<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2024\/12\/wol_med_speakers_web_900x900_kass-1.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Kass&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Zack Kass<\/span><\/p>\n<p><span>AI &amp; Strategy<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Exdirector de Go-To-Market de OpenAI<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de una d\u00e9cada de trayectoria en el \u00e1rea de la Inteligencia Artificial, Zack Kass es el exdirector de Go-To-Market de OpenAI. Experto en las prometedoras posibilidades de la IA, Zack Kass es un l\u00edder futurista con m\u00e1s de 14 a\u00f1os de experiencia en esta revolucionaria tecnolog\u00eda y su impacto en el ecosistema empresarial. En OpenAI, Kass ejerci\u00f3 un papel clave en la investigaci\u00f3n de soluciones tangibles para las organizaciones. Tambi\u00e9n ha sido asesor y vicepresidente de ingresos en Lilt, as\u00ed como vicepresidente de ventas y clientes en Figure Eight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kass dej\u00f3 OpenAI para seguir liderando la revoluci\u00f3n de la IA, ayudando a empresas y gobiernos a aprovechar todo el potencial de la misma. Desde entonces, ha asesorado a organizaciones como Coca-Cola, Boeing y la Casa Blanca sobre c\u00f3mo aumentar la eficiencia, mejorar la productividad y potenciar el bienestar de los empleados, todo ello reduciendo costes mediante la integraci\u00f3n de la IA en sus estrategias de negocio.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Simplificando la estrategia de IA<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">La estrategia de IA, simplificada: desmitificando la complejidad de la IA con una gu\u00eda pr\u00e1ctica para su integraci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">El dilema del innovador: c\u00f3mo transformar los retos de la IA en oportunidades empresariales estrat\u00e9gicas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Reinventando el espacio de trabajo: estrategias para utilizar la IA para reducir el burnout de los empleados<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Todo un mundo de posibilidades: una hoja de ruta pragm\u00e1tica para preparar su empresa para el futuro a trav\u00e9s de la resiliencia, la adaptabilidad y la innovaci\u00f3n<br \/><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Arboleda&#8221; module_id=&#8221;Arboleda&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; 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_builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Kass&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wol_med_speakers_web_900x900_pablo-min.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Kass&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Pablo Arboleda Ni\u00f1o<\/span><\/p>\n<p>AI &amp; Organizational Change<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Vicepresidente de Anal\u00edtica, Datos e IA en Grupo Bancolombia y CEO de Wenia<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ingeniero industrial y especialista en finanzas, Pablo Arboleda es el actual vicepresidente de Anal\u00edtica, Datos e IA del Grupo Bancolombia y CEO de Wenia, organizaci\u00f3n del Grupo dedicada a acercar los activos digitales a todas las personas. Con m\u00e1s de 20 a\u00f1os de experiencia en el sector financiero, su liderazgo ha sido decisivo para posicionar al Grupo Bancolombia como pionero en la integraci\u00f3n de la IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convencido de que la tecnolog\u00eda, la innovaci\u00f3n y los datos son factores fundamentales para generar un impacto positivo en el mundo, Arboleda se ha consolidado como un referente en la creaci\u00f3n y democratizaci\u00f3n de capacidades basadas en datos, no solo para optimizar la toma de decisiones, sino tambi\u00e9n para impulsar el desarrollo de productos y servicios innovadores.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">La IA como como facilitador del cambio organizacional<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Claves para crear capacidad de datos en toda la organizaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Por qu\u00e9 la cultura y los equipos son fundamentales para la transformaci\u00f3n empresarial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">C\u00f3mo liderar e impulsar nuevas e innovadoras iniciativas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Impulsar la integraci\u00f3n de datos en todos los procesos de la compa\u00f1\u00eda<br \/>\n<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Weiss&#8221; module_id=&#8221;Weiss&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Weiss&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; 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header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Mitchell Weiss<\/span><\/p>\n<p><span>AI &amp; Innovation<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experto en Innovaci\u00f3n e IA Generativa y profesor en Harvard Business School <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Galardonado profesor en Harvard Business School, Mitchell Weiss es un referente en Innovaci\u00f3n e IA Generativa que ayuda a l\u00edderes de todas las industrias a entender e integrar esta tecnolog\u00eda en sus organizaciones. Previo a su carrera acad\u00e9mica, ejerci\u00f3 como jefe de gabinete del alcalde de Boston. Durante este periodo, posicion\u00f3 a la ciudad de Boston a la cabeza global en materia de innovaci\u00f3n y cambio colaborativo en los gobiernos. Su trabajo se enfoca principalmente en la innovaci\u00f3n y la resoluci\u00f3n de problemas, tanto en el sector p\u00fablico como en el privado. Weiss ha presentado ponencias sobre innovaci\u00f3n gubernamental en el n\u00famero 10 de Downing Street y en el Banco Mundial. Tambi\u00e9n es autor de <\/span><i><span style=\"font-weight: 400;\">We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems.<\/span><\/i><\/p>\n<p><strong><span style=\"color: #000;\">C\u00f3mo utilizar la IA Generativa para la innovaci\u00f3n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">IA Generativa e innovaci\u00f3n: una herramienta clave para mejorar la creatividad y la capacidad de resoluci\u00f3n de problemas, y potenciar el crecimiento y las ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Pensamiento creativo en las instituciones: c\u00f3mo desarrollar estrategias para que las organizaciones puedan escalar nuevas ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Implicaciones \u00e9ticas de la IA: pr\u00e1cticas para que los equipos utilicen la IA de forma responsable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Colaboraci\u00f3n entre el sector p\u00fablico y privado para la innovaci\u00f3n: una gu\u00eda para establecer alianzas y restablecer la confianza entre sectores<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Zuckerberg&#8221; module_id=&#8221;Zuckerberg&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Zuckerberg&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Zuckerberg%20&#8243; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/06\/wol_med_speakers_web_900x900_zuckerberg2-min.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Zuckerberg &#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Randi Zuckerberg<\/span><\/p>\n<p><span>AI &amp; Leadership<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Fundadora y CEO de Zuckerberg Media<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Randi Zuckerberg es una empresaria, inversora y reconocida autoridad en medios tecnol\u00f3gicos. Entre 2005 y 2011 fue directora de Marketing de Facebook, donde ayud\u00f3 a crear Facebook LIVE y transform\u00f3 la forma de consumir contenido en redes sociales. A d\u00eda de hoy es CEO fundadora de Zuckerberg Media, una empresa de marketing y producci\u00f3n de contenido cuya misi\u00f3n es favorecer la diversidad y la inclusi\u00f3n en la industria tecnol\u00f3gica. Adem\u00e1s de ser una de las mayores coleccionistas de NFTs producidos por mujeres, es fundadora y CEO de HUG, una tienda online de obras de arte digitales y f\u00edsicas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zuckerberg tambi\u00e9n es inversora y asesora de varias startups y peque\u00f1as empresas, y forma parte de las juntas directivas de The Motley Fool y Life360. Adem\u00e1s, es autora de los bestsellers<\/span><i><span style=\"font-weight: 400;\"> Elige Tres<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Dot Complicated.<\/span><\/i><\/p>\n<p><strong><span style=\"color: #000;\">IA para potenciar su proyecto profesional y personal<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #44becb;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">El papel del liderazgo en la revoluci\u00f3n de la IA: analizando las nuevas responsabilidades de los l\u00edderes en un mundo impulsado por la IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">C\u00f3mo hacer que la IA trabaje para usted y para su empresa: estrategias de contrataci\u00f3n, gesti\u00f3n de empleados, marketing, captaci\u00f3n de clientes, y mucho m\u00e1s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">El impacto de la IA en los trabajadores: c\u00f3mo deben los l\u00edderes preparar a sus empleados para sus nuevas funciones y responsabilidades<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Retos y oportunidades de la integraci\u00f3n generalizada de la IA: un estudio de lo bueno, lo malo y lo incierto de esta tecnolog\u00eda<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Nahai&#8221; module_id=&#8221;Nahai&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; 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header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<span style=\"font-weight: 600; font-size: 25px;\">Nathalie Nahai<\/span><\/p>\n<p><span>AI &#038; the Future of Work<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experta internacional en tecnolog\u00eda, marketing y psicolog\u00eda<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nathalie Nahai es experta en Inteligencia Artificial especializada en la intersecci\u00f3n entre comportamiento humano, cultura y tecnolog\u00edas emergentes. Formada en psicolog\u00eda, marketing y estrategia digital, Nahai asesora a organizaciones sobre c\u00f3mo afrontar los retos \u00e9ticos, creativos y relacionales que plantea la IA. Ha trabajado con empresas l\u00edderes como Google, Accenture, Unilever y Harvard Business Review, entre otras. Adem\u00e1s, es autora de <em>Business Unusual y Webs of Influence<\/em>, y presentadora del podcast In <em>Conversation with Nathalie Nahai<\/em>, en el que trata temas como la consciencia, la resiliencia y el futuro del trabajo.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Humanos + IA: c\u00f3mo crear equipos con empat\u00eda y capacidad de decisi\u00f3n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #44becb;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Comprender la capacidad de decisi\u00f3n: las carencias de la IA y por qu\u00e9 es importante el razonamiento humano<br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Cooperaci\u00f3n entre humanos e IA: c\u00f3mo integrar la IA en nuestros equipos y en la interacci\u00f3n con los clientes<br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Dise\u00f1ar tecnolog\u00edas que generen confianza: claves para una estrategia \u00e9tica y emocionalmente inteligente adaptada al futuro digital<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Los riesgos de la automatizaci\u00f3n y c\u00f3mo preservar la creatividad, la confianza y la conexi\u00f3n<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Weiss&#8221; module_id=&#8221;Weiss&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(223,226,231,0.71)&#8221; width=&#8221;71%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;71%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Weiss&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Weiss&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2024\/10\/amy_cuddy-min.webp&#8221; admin_label=&#8221;Weiss&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;18px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;400px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<span style=\"font-weight: 600; font-size: 30px;\">Mitchell Weiss<\/span><\/p>\n<p><span>IA &#038; Innovaci\u00f3n<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;66089e37-b36f-439f-a833-63cf545b5931&#8243; text_text_color=&#8221;#2B3744&#8243; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Experto en Innovaci\u00f3n e IA Generativa y profesor en Harvard Business School <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Galardonado profesor en Harvard Business School, Mitchell Weiss es un referente en Innovaci\u00f3n e IA Generativa que ayuda a l\u00edderes de todas las industrias a entender e integrar esta tecnolog\u00eda en sus organizaciones. Previo a su carrera acad\u00e9mica, ejerci\u00f3 como jefe de gabinete del alcalde de Boston. Durante este periodo, posicion\u00f3 a la ciudad de Boston a la cabeza global en materia de innovaci\u00f3n y cambio colaborativo en los gobiernos. Su trabajo se enfoca principalmente en la innovaci\u00f3n y la resoluci\u00f3n de problemas, tanto en el sector p\u00fablico como en el privado. Weiss ha presentado ponencias sobre innovaci\u00f3n gubernamental en el n\u00famero 10 de Downing Street y en el Banco Mundial. Tambi\u00e9n es autor de <\/span><i><span style=\"font-weight: 400;\">We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems.<\/span><\/i><\/p>\n<p><strong><span style=\"color: #000;\">C\u00f3mo utilizar la IA Generativa para la innovaci\u00f3n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #2b3744;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">IA Generativa e innovaci\u00f3n: una herramienta clave para mejorar la creatividad y la capacidad de resoluci\u00f3n de problemas, y potenciar el crecimiento y las ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Pensamiento creativo en las instituciones: c\u00f3mo desarrollar estrategias para que las organizaciones puedan escalar nuevas ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Implicaciones \u00e9ticas de la IA: pr\u00e1cticas para que los equipos utilicen la IA de forma responsable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Colaboraci\u00f3n entre el sector p\u00fablico y privado para la innovaci\u00f3n: una gu\u00eda para establecer alianzas y restablecer la confianza entre sectores<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WOBI On \u2014 AI &amp; Business Transformation14 de mayo | 9:30\u201314:00La Nave, MadridCalle Cifuentes, 5Main SponsorsStrategic PartnerGiuseppe Stigliano IA &amp; MarketingNathalie Nahai IA &#038; TalentoSilvia Leal IA &#038; Liderazgo\u00c1ngel Zuate IA &#038; Gesti\u00f3n empresarialGiuseppe Stigliano IA &#038; Marketing Nathalie Nahai IA &#038; Talento Silvia Leal IA &#038; Liderazgo\u00c1ngel Zuate IA &#038; Gesti\u00f3n empresarial\u00a1M\u00e1s speaker por [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-292715","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI &amp; 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