{"id":287265,"date":"2025-05-27T14:00:17","date_gmt":"2025-05-27T14:00:17","guid":{"rendered":"https:\/\/wbf.wobi.com\/?page_id=287265"},"modified":"2026-04-23T13:54:20","modified_gmt":"2026-04-23T13:54:20","slug":"waibt-medellin","status":"publish","type":"page","link":"https:\/\/wbf.wobi.com\/pt\/waibt-medellin\/","title":{"rendered":"AI &#038; Business Transformation Medellin \u2013 WOBI"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Menu&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; z_index=&#8221;999&#8243; custom_margin=&#8221;0px|0px|0px|0px|false|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; sticky_position=&#8221;top&#8221; sticky_position_tablet=&#8221;none&#8221; sticky_position_phone=&#8221;none&#8221; sticky_position_last_edited=&#8221;on|desktop&#8221; da_disable_devices=&#8221;off|off|off&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; 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color: #9e5475;\"><strong>Federico Guti\u00e9rrez<\/strong><\/h1>\n<h5 style=\"text-align: center;\">AI &amp; Social Transformation<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;zoom&#8221; animation_direction=&#8221;right&#8221; animation_duration=&#8221;2500ms&#8221; animation_delay=&#8221;500ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wol_med_speakers_web_900x900_pablo-min.webp&#8221; title_text=&#8221;wol_med_speakers_web_900x900_pablo-min&#8221; url=&#8221;#Arboleda&#8221; align=&#8221;right&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;294px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; 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align=&#8221;right&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;294px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; border_radii=&#8221;on|0px|0px|0px|0px&#8221; border_color_all=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;4px|-26px&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;12px&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_font_size=&#8221;20px&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center; color: #9e5475;\"><strong>Manuel D\u00edaz<br \/>\n<\/strong><\/h1>\n<h5 style=\"text-align: center;\">AI &amp; Customer Experience<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; admin_label=&#8221;Speakers&#8221; _builder_version=&#8221;4.27.4&#8243; 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title_text=&#8221;waibt_med_speakers_web_gutierrez_900x900&#8243; url=&#8221;#Gutierrez&#8221; align=&#8221;right&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; max_height=&#8221;294px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; border_radii=&#8221;on|0px|0px|0px|0px&#8221; border_color_all=&#8221;#000000&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;off|desktop&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|desktop&#8221; transform_translate__hover=&#8221;4px|-26px&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; 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transform_translate__hover=&#8221;4px|-26px&#8221; transform_translate__hover_enabled=&#8221;on|hover&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Open Sans||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;12px&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_font_size=&#8221;20px&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;55px&#8221; header_font_size_last_edited=&#8221;off|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center; 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_module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#FFFFFF&#8221; body_font=&#8221;Montserrat|700|||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;30px&#8221; body_font_size_tablet=&#8221;30px&#8221; body_font_size_phone=&#8221;20px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display:flex;||align-items: center;||justify-content: center;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong data-renderer-mark=\"true\">Terry Guti\u00e9rrez<\/strong><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;why attend&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/01\/icono_linea-degradado-min.webp&#8221; background_size=&#8221;initial&#8221; 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_module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_2_font=&#8221;Montserrat|800||on|||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;60px&#8221; header_2_line_height=&#8221;1.2em&#8221; animation_style=&#8221;slide&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: right;\">\u00bfPor qu\u00e9 asistir?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1350ms&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">La IA no es solo un activo valioso al que las empresas pueden sacar provecho sino que se alza como la ventaja competitiva definitiva para mantenerse relevante en un entorno en constante cambio. 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header_font_size_phone=&#8221;15px&#8221; header_font_size_last_edited=&#8221;on|tablet&#8221; body_font_size_tablet=&#8221;12px&#8221; body_font_size_phone=&#8221;12px&#8221; body_font_size_last_edited=&#8221;on|tablet&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#9e5475&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_horizontal=&#8221;7px&#8221; box_shadow_vertical=&#8221;-1px&#8221; box_shadow_color=&#8221;rgba(158,84,117,0.37)&#8221; global_colors_info=&#8221;{}&#8221; custom_css_blurb_content_last_edited=&#8221;on|phone&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;max-height: 300px;&#8221; custom_css_main_element_phone=&#8221;max-height: 300px;&#8221;]<\/p>\n<p style=\"text-align: center;\">Aprenda de expertos en Inteligencia Artificial c\u00f3mo integrar esta tecnolog\u00eda de manera efectiva en su organizaci\u00f3n.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Reserve su estad\u00eda en Hoteles Estelar<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; module_id=&#8221;hotels&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;89%&#8221; width_phone=&#8221;88%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90%&#8221; custom_css_main_element=&#8221;display: flex;||  flex-wrap: wrap;||  justify-content: space-between;||||.reserve-btn {||  margin-top: auto;||  align-self: center;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: space-between;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar Square&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/ESTELAR_1001x1500_SQUARE-1.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\">\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" style=\"float: left;\" \/> <span>Carrera 43 #9Sur\u2011105<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" style=\"float: left;\" \/> \u00a0<span>(+57) 315 4866056<br \/><a title=\"mailto:cambiosweb@hotelesestelar.com\" data-renderer-mark=\"true\" href=\"mailto:cambiosweb@hotelesestelar.com\" data-is-router-link=\"false\" class=\"_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1\" data-testid=\"link-with-safety\">cambiosweb@hotelesestelar.com<\/a><br \/><\/span><\/p>\n<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Reserve ahora&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;reserve-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;15px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;-54px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; 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custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: space-between;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar Blue&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/ESTELAR_1001x1500_BLUE-1.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\">\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" style=\"float: left;\" \/><span>Carrera 42 #1S\u201174, el Hotel<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" style=\"float: left;\" \/> <span>(+57) 315 4866056<br \/><a data-testid=\"link-with-safety\" href=\"mailto:jesicat.pena@hotelesestelar.com\" title=\"mailto:jesicat.pena@hotelesestelar.com\" data-renderer-mark=\"true\" class=\"css-1rn59kg\">cambiosweb@hotelesestelar.com<\/a><\/span><\/p>\n<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; 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custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|15px|10px|15px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;#eb805c&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: space-between;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar Milla de Oro&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/ESTELAR_1001x1500_MILLADEORO-1.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" \/> <span>Calle 3 Sur #43a\u201164<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" \/> <span>(+57) 315 4866056<br \/><a title=\"mailto:cambiosweb@hotelesestelar.com\" data-renderer-mark=\"true\" href=\"mailto:cambiosweb@hotelesestelar.com\" data-is-router-link=\"false\" class=\"_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1\" data-testid=\"link-with-safety\">cambiosweb@hotelesestelar.com<\/a><br \/><\/span><\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: space-between;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar La Torre Suites&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/ESTELAR_1001x1500_TORRESUITES-1.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\">\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" style=\"float: left;\" \/> <span>Carrera 20 #1\u201133<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" \/> <span>(+57) 315 4866056<br \/><a title=\"mailto:cambiosweb@hotelesestelar.com\" data-renderer-mark=\"true\" href=\"mailto:cambiosweb@hotelesestelar.com\" data-is-router-link=\"false\" class=\"_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1\" data-testid=\"link-with-safety\">cambiosweb@hotelesestelar.com<\/a><br \/><\/span><\/p>\n<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Reserve ahora&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; module_class=&#8221;reserve-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;15px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;-54px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; 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module_id=&#8221;hotels&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;89%&#8221; width_phone=&#8221;88%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90%&#8221; custom_css_main_element=&#8221;display: flex;||gap: 15px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar Square&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/DSC18582B-2BBaja2B-1350-min.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\">\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" style=\"float: left;\" \/> <span>Carrera 43 #9Sur\u2011105<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" style=\"float: left;\" \/> \u00a0<span>(+57) 315 4866056<br \/><a title=\"mailto:cambiosweb@hotelesestelar.com\" data-renderer-mark=\"true\" href=\"mailto:cambiosweb@hotelesestelar.com\" data-is-router-link=\"false\" class=\"_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1\" data-testid=\"link-with-safety\">cambiosweb@hotelesestelar.com<\/a><br \/><\/span><\/p>\n<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Reserve ahora&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;brochuremedellin&#8221; module_class=&#8221;btns&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;15px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;-54px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|15px|10px|15px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;#eb805c&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_bg_use_color_gradient__hover=&#8221;on&#8221; button_bg_color_gradient_stops__hover=&#8221;rgba(43,135,218,0) 0%|rgba(41,196,169,0) 100%&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar Blue&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/blue-min.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\">\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" style=\"float: left;\" \/><span>Carrera 42 #1S\u201174, el Hotel<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" style=\"float: left;\" \/> <span>(+57) 315 4866056<br \/><a data-testid=\"link-with-safety\" href=\"mailto:jesicat.pena@hotelesestelar.com\" title=\"mailto:jesicat.pena@hotelesestelar.com\" data-renderer-mark=\"true\" class=\"css-1rn59kg\">cambiosweb@hotelesestelar.com<\/a><\/span><\/p>\n<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Reserve ahora&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; module_id=&#8221;brochuremedellin&#8221; module_class=&#8221;btns&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;15px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; position_origin_a=&#8221;bottom_center&#8221; vertical_offset=&#8221;-54px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|15px|10px|15px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover=&#8221;#eb805c&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|on|on&#8221; module_id=&#8221;hotels&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;89%&#8221; width_phone=&#8221;88%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90%&#8221; custom_css_main_element=&#8221;display: flex;||gap: 15px;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar Milla de Oro&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/DSC26392B-2BBaja-1350-min.jpg&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" \/> <span>Calle 3 Sur #43a\u201164<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" \/> <span>(+57) 315 4866056<br \/><a title=\"mailto:cambiosweb@hotelesestelar.com\" data-renderer-mark=\"true\" href=\"mailto:cambiosweb@hotelesestelar.com\" data-is-router-link=\"false\" class=\"_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1\" data-testid=\"link-with-safety\">cambiosweb@hotelesestelar.com<\/a><br \/><\/span><\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; 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_builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Hotel Estelar La Torre Suites&#8221; url_new_window=&#8221;on&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/torre-min.webp&#8221; image_icon_width=&#8221;200%&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|800|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;28px&#8221; body_font=&#8221;Montserrat|500|||||||&#8221; body_text_align=&#8221;center&#8221; body_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; link_option_url_new_window=&#8221;on&#8221; custom_css_blurb_title=&#8221;margin-bottom: 20px;&#8221; custom_css_blurb_content=&#8221;display: flex;||flex-direction: column;||justify-content: space-between !important;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"hotel-info\">\n<p style=\"text-align: left;\"><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/ubicacion-1.png\" class=\"icon1\" style=\"float: left;\" \/> <span>Carrera 20 #1\u201133<\/span><br \/><em style=\"font-size: 12px;\">Tarifa preferencial<\/em><br \/><em style=\"font-size: 12px;\">Incluye el desayuno y flexibilidad para cambios y modificaciones.<\/em><br \/><img decoding=\"async\" src=\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/llamar.png\" class=\"icon1\" \/> <span>(+57) 315 4866056<br \/><a title=\"mailto:cambiosweb@hotelesestelar.com\" data-renderer-mark=\"true\" href=\"mailto:cambiosweb@hotelesestelar.com\" data-is-router-link=\"false\" class=\"_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu1r31 _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b1r31 _4fpr8stv _5goinqa1 _f8pj13af _9oik1r31 _1bnxglyw _jf4cnqa1 _30l313af _1nrm1r31 _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1\" data-testid=\"link-with-safety\">cambiosweb@hotelesestelar.com<\/a><br \/><\/span><\/p>\n<\/div>\n<p>[\/et_pb_blurb][et_pb_button button_url=&#8221;https:\/\/be.synxis.com\/?adult=1&#038;arrive=2026-04-26&#038;chain=23120&#038;child=0&#038;currency=COP&#038;depart=2026-04-30&#038;dest=WOB&#038;group=2604WOBI&#038;level=chain&#038;locale=es-MX&#038;productcurrency=COP&#038;rooms=1&#8243; 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header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>COMPRAR ENTRADAS AHORA<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;42011993-0f77-4ca1-b39a-f960da13cb68&#8243; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;|20px||20px|false|true&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 []\" style=\"text-align: center;\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Oferta v\u00e1lida hasta el 27 de abril de 2026<\/strong><\/p>\n<div data-layout=\"center\" data-width-type=\"percentage\" data-node-type=\"mediaSingle\" class=\"rich-media-item mediaSingleView-content-wrap image-center css-1irf3x2\" data-renderer-start-pos=\"154\">\n<div class=\"css-1tikuzl\">\n<div data-renderer-start-pos=\"155\" data-node-type=\"media\">\n<div id=\"newFileExperienceWrapper\" class=\"new-file-experience-wrapper css-j15k59\" data-testid=\"media-card-view\" data-media-vc-wrapper=\"true\" style=\"text-align: center;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_countdown_timer date_time=&#8221;2026-04-27 23:58&#8243; 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  ||vertical-align: top ||}&#8221; custom_css_timer_section=&#8221;||border: 1px solid #fff;||margin: 0px 5px;||padding: 10px 0px;||border-radius: 10px;&#8221; text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_css_timer_section_last_edited=&#8221;on|phone&#8221; custom_css_timer_section_tablet=&#8221;border: 1px solid #fff;||margin: 0px 5px;||padding: 5px 0px;||border-radius: 5px;&#8221; custom_css_timer_section_phone=&#8221;border: 1px solid #fff;||margin: 0px 5px;||padding: 5px 0px;||border-radius: 5px;&#8221;][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;81%&#8221; width_last_edited=&#8221;on|phone&#8221; disabled=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; 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z-index: 1; \n  width: 90px !important;\n  padding: 0px 5px;\n  background-color: #ffa469;\n  color: #ffa469;\n  left: 0;\n  bottom: 0;\n  -webkit-transition: .4s;\n  transition: .4s ease-out;\n  height: 5px;\n  border-radius: 8px 8px 0 0;\n}\n@media (max-width: 700px) {\n  .container{    \n    padding-top: 0px !mportant;\n    display: flex;\n\t\tflex-direction: column;\n    align-items: center !important;\n    width: 100%;\n  }\n  .container-tab {\n    display: flex;\n    overflow-x: auto;\n    -webkit-overflow-scrolling: touch;\n    padding: 5px 40px;\n    border-radius: 10px;\n    box-shadow: 0 6px 25px rgba(0, 0, 0, 0.4);\n    width: 100%;\n    \/* Evitar que se escale *\/\n    transform: none !important;\n  \talign-items: center !important;\n  }\n  .tabs {\n    font-size: 10px !important;\n    min-height: 40px;\n    gap: 0px; \/* separaci\u00f3n entre tabs *\/<\/p>\n<p>  }\n  .tabs1 {\n    font-size: 10px !important;\n    min-height: 40px;\n    color: #5e97b2;    \n    gap: 20px; 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module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|true|true&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|true&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<style><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->.container-tab {<!-- [et_pb_line_break_holder] -->  display: -webkit-inline-box;<!-- [et_pb_line_break_holder] -->  display: inline-flex;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  overflow: hidden;<!-- [et_pb_line_break_holder] -->  width: inherit;<!-- [et_pb_line_break_holder] -->  padding: 0px 20px;<!-- [et_pb_line_break_holder] -->  border-radius: 10px;<!-- [et_pb_line_break_holder] -->  border: 2px solid #fff;<!-- [et_pb_line_break_holder] -->  box-shadow: 0 10px 40px rgba(0, 0, 0, 0.8);<!-- [et_pb_line_break_holder] -->  cursor: pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.tabs {<!-- [et_pb_line_break_holder] -->  display: flex;<!-- [et_pb_line_break_holder] -->  flex-direction: row;<!-- [et_pb_line_break_holder] -->  position: relative;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->  color: #fff;<!-- [et_pb_line_break_holder] -->  text-decoration: none;<!-- [et_pb_line_break_holder] -->  min-height: 60px;<!-- [et_pb_line_break_holder] -->  -webkit-transition: .3s;<!-- [et_pb_line_break_holder] -->  transition: .3s;<!-- [et_pb_line_break_holder] -->  margin: 0 6px;<!-- [et_pb_line_break_holder] -->  z-index: 1;<!-- [et_pb_line_break_holder] -->  font-size: 15px;<!-- [et_pb_line_break_holder] -->  font-weight: 600;<!-- [et_pb_line_break_holder] -->  cursor: pointer;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.tabs * {<!-- [et_pb_line_break_holder] -->  z-index: 2;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[type=radio] {<!-- [et_pb_line_break_holder] -->  display: none;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.tab {<!-- [et_pb_line_break_holder] -->  display: flex; align-items: center;<!-- [et_pb_line_break_holder] -->  justify-content: center;<!-- [et_pb_line_break_holder] -->  width: 150px;<!-- [et_pb_line_break_holder] -->  padding: 0px 5px;<!-- [et_pb_line_break_holder] -->  cursor: pointer; <!-- [et_pb_line_break_holder] -->  border-radius: 30px;<!-- [et_pb_line_break_holder] -->  transition: color 0.15s ease-in;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[type=radio]:checked + label {<!-- [et_pb_line_break_holder] -->  color: #eb805c;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[id=tab-1]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(0);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[id=tab-2]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(100%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->input[id=tab-3]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(200%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  input[id=tab-4]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(300%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->    input[id=tab-5]:checked ~ .glider {<!-- [et_pb_line_break_holder] -->  transform: translateX(400%);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->.glider {<!-- [et_pb_line_break_holder] -->  position: absolute;<!-- [et_pb_line_break_holder] -->  display: flex; z-index: 1; <!-- [et_pb_line_break_holder] -->  width: 150px;<!-- [et_pb_line_break_holder] -->  padding: 0px 5px;<!-- [et_pb_line_break_holder] -->  background-color: #eb805c;<!-- [et_pb_line_break_holder] -->  color: #5e97b2;<!-- [et_pb_line_break_holder] -->  left: 0;<!-- [et_pb_line_break_holder] -->  bottom: 0;<!-- [et_pb_line_break_holder] -->  -webkit-transition: .4s;<!-- [et_pb_line_break_holder] -->  transition: .4s ease-out;<!-- [et_pb_line_break_holder] -->  height: 5px;<!-- [et_pb_line_break_holder] -->  border-radius: 8px 8px 0 0;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->@media (max-width: 700px) {<!-- [et_pb_line_break_holder] -->  .container-tab {<!-- [et_pb_line_break_holder] -->    transform: scale(1);<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .tabs {<!-- [et_pb_line_break_holder] -->    font-size: 10px;<!-- [et_pb_line_break_holder] -->    min-height: 50px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->  .tab {<!-- [et_pb_line_break_holder] -->  width: 105px;<!-- [et_pb_line_break_holder] -->  text-align: center;<!-- [et_pb_line_break_holder] -->}<!-- [et_pb_line_break_holder] -->  .glider {<!-- [et_pb_line_break_holder] -->  width: 55px;<!-- [et_pb_line_break_holder] -->  }<!-- [et_pb_line_break_holder] -->} <!-- [et_pb_line_break_holder] --><\/style>\n<p><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][et_pb_code admin_label=&#8221;HTML&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<!-- [et_pb_line_break_holder] --><\/p>\n<div class=\"container-tab\"><!-- [et_pb_line_break_holder] -->        <\/p>\n<div class=\"tabs\"><!-- [et_pb_line_break_holder] -->            <input type=\"radio\" id=\"tab-1\" name=\"tabs\" checked \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-1\">1 ENTRADA<\/label><!-- [et_pb_line_break_holder] -->           \t<input type=\"radio\" id=\"tab-2\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-2\">5 ENTRADAS<\/label><!-- [et_pb_line_break_holder] -->            <input type=\"radio\" id=\"tab-3\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-3\">10 ENTRADAS<\/label><!-- [et_pb_line_break_holder] -->          \t<input type=\"radio\" id=\"tab-4\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-4\">20 ENTRADAS<\/label><!-- [et_pb_line_break_holder] -->          \t<input type=\"radio\" id=\"tab-5\" name=\"tabs\" \/><!-- [et_pb_line_break_holder] -->            <label class=\"tab\" for=\"tab-5\">CORPORATE PACKAGES<\/label><!-- [et_pb_line_break_holder] -->            <span class=\"glider\"><\/span><!-- [et_pb_line_break_holder] -->        <\/div>\n<p><!-- [et_pb_line_break_holder] -->    <\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row X1&#8243; module_id=&#8221;1ticket&#8221; module_class=&#8221;container&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.69)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;86%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;equal-column-btn&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><span>ENTRADAS<\/span><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>3.290.000<sup style=%22font-size: 20px;%22> + IVA<\/sup><\/span><br \/><span style=%22color: #7a797a; font-size: 20px; text-align: center; text-decoration: line-through;%22>$ 6.900.000<sup style=%22font-size: 8px;%22>+ IVA<\/sup><\/span><br \/><span style=%22font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>3.290.000<sup style=%22font-size: 15px;%22> + IVA<\/sup><\/span><br \/>\n<span style=%22color: #7a797a; font-size: 20px; text-align: center; text-decoration: line-through;%22>$ 6.900.000<sup style=%22font-size: 8px;%22>+ IVA<\/sup><\/span><br \/>\n<span style=%22font-weight: 500; text-align: center; font-size: 12px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; link_option_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#8243; link_option_url_new_window=&#8221;on&#8221; text_text_color_tablet=&#8221;#FFFFFF&#8221; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;29px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;rgba(232,232,232,0.76)&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span style=\"font-weight: 500; text-align: center;\">$<\/span><span style=\"font-weight: 600; text-align: center;\">1.990.000<sup style=\"font-size: 20px;\"> + IVA<\/sup><\/span><br \/><span style=\"color: #7a797a; font-size: 20px; text-align: center; text-decoration: line-through;\">$ 3.990.000<sup style=\"font-size: 8px;\">+ IVA<\/sup><\/span><br \/><span style=\"font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;\">Oferta v\u00e1lida hasta el <strong data-renderer-mark=\"true\">27 de abril de 2026<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Acceso al congreso<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Traducci\u00f3n simult\u00e1nea<\/p>\n<p data-renderer-start-pos=\"679\">Coffee Break<\/p>\n<p data-renderer-start-pos=\"694\">Almuerzo<\/p>\n<p data-renderer-start-pos=\"706\">Material de apoyo<\/p>\n<p data-renderer-start-pos=\"727\">Certificado de asistencia<\/p>\n<p data-renderer-start-pos=\"756\" style=\"text-align: center;\">Experiencia Premium<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;COMPRAR AHORA&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btns buynowOrangeBoton&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#eb805c&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row X5&#8243; module_id=&#8221;5ticket&#8221; module_class=&#8221;container&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.69)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;86%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;equal-column-btn&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.64)&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;right&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><span>ENTRADAS<\/span><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; link_option_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=5&#8243; link_option_url_new_window=&#8221;on&#8221; text_text_color_tablet=&#8221;#FFFFFF&#8221; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;29px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;rgba(232,232,232,0.76)&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span style=\"font-weight: 500; text-align: center;\">$<\/span><span style=\"font-weight: 600; text-align: center;\">1.890.500<sup style=\"font-size: 15px;\">+ IVA c\/u<\/sup><\/span><br \/><span style=\"font-weight: 500; text-align: center; font-size: 12px; color: #ffa469;\">Oferta v\u00e1lida hasta el <strong data-renderer-mark=\"true\">27 de abril de 2026<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Acceso al congreso<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Traducci\u00f3n simult\u00e1nea<\/p>\n<p data-renderer-start-pos=\"679\" style=\"text-align: center;\">Coffee Break<\/p>\n<p data-renderer-start-pos=\"694\" style=\"text-align: center;\">Almuerzo<\/p>\n<p data-renderer-start-pos=\"706\" style=\"text-align: center;\">Material de apoyo<\/p>\n<p data-renderer-start-pos=\"727\" style=\"text-align: center;\">Certificado de asistencia<\/p>\n<p data-renderer-start-pos=\"756\" style=\"text-align: center;\">Experiencia Premium<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=5&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;COMPRAR AHORA&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btns buynowOrangeBoton&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;15px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_use_color_gradient__hover=&#8221;off&#8221; button_bg_color__hover=&#8221;#eb805c&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row X10&#8243; module_id=&#8221;10ticket&#8221; module_class=&#8221;container&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.69)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;86%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;equal-column-btn&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><span>ENTRADAS<\/span><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>2.796.500<sup style=%22font-size: 20px;%22>+ IVA c\/u<\/sup><\/span><br \/><span style=%22font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>2.796.500<sup style=%22font-size: 15px;%22>+ IVA c\/u<\/sup><\/span><br \/>\n<span style=%22font-weight: 500; text-align: center; font-size: 12px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; link_option_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=10&#8243; link_option_url_new_window=&#8221;on&#8221; text_text_color_tablet=&#8221;#FFFFFF&#8221; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;29px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;rgba(232,232,232,0.76)&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span style=\"font-weight: 500; text-align: center;\">$<\/span><span style=\"font-weight: 600; text-align: center;\">1.791.000<sup style=\"font-size: 20px;\">+ IVA c\/u<\/sup><\/span><br \/><span style=\"font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;\">Oferta v\u00e1lida hasta el <strong data-renderer-mark=\"true\">27 de abril de 2026<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Acceso al congreso<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Traducci\u00f3n simult\u00e1nea<\/p>\n<p data-renderer-start-pos=\"679\" style=\"text-align: center;\">Coffee Break<\/p>\n<p data-renderer-start-pos=\"694\" style=\"text-align: center;\">Almuerzo<\/p>\n<p data-renderer-start-pos=\"706\" style=\"text-align: center;\">Material de apoyo<\/p>\n<p data-renderer-start-pos=\"727\" style=\"text-align: center;\">Certificado de asistencia<\/p>\n<p data-renderer-start-pos=\"756\" style=\"text-align: center;\">Experiencia Premium<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=10&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;COMPRAR AHORA&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btns buynowOrangeBoton&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#eb805c&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row X10&#8243; module_id=&#8221;20ticket&#8221; module_class=&#8221;container&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.69)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;86%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;equal-column-btn&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><span>ENTRADAS<\/span><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>2.796.500<sup style=%22font-size: 20px;%22>+ IVA c\/u<\/sup><\/span><br \/><span style=%22font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>2.796.500<sup style=%22font-size: 15px;%22>+ IVA c\/u<\/sup><\/span><br \/>\n<span style=%22font-weight: 500; text-align: center; font-size: 12px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; module_id=&#8221;20ticket&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; link_option_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=20&#8243; link_option_url_new_window=&#8221;on&#8221; text_text_color_tablet=&#8221;#FFFFFF&#8221; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;29px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;rgba(232,232,232,0.76)&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span style=\"font-weight: 500; text-align: center;\">$<\/span><span style=\"font-weight: 600; text-align: center;\">1.691.500<sup style=\"font-size: 20px;\">+ IVA c\/u<\/sup><\/span><br \/><span style=\"font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;\">Oferta v\u00e1lida hasta el <strong data-renderer-mark=\"true\">27 de abril de 2026<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Acceso al congreso<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Traducci\u00f3n simult\u00e1nea<\/p>\n<p data-renderer-start-pos=\"679\" style=\"text-align: center;\">Coffee Break<\/p>\n<p data-renderer-start-pos=\"694\" style=\"text-align: center;\">Almuerzo<\/p>\n<p data-renderer-start-pos=\"706\" style=\"text-align: center;\">Material de apoyo<\/p>\n<p data-renderer-start-pos=\"727\" style=\"text-align: center;\">Certificado de asistencia<\/p>\n<p data-renderer-start-pos=\"756\" style=\"text-align: center;\">Experiencia Premium<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=20&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;COMPRAR AHORA&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;btns buynowOrangeBoton&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;12px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#eb805c&#8221; button_bg_use_color_gradient=&#8221;on&#8221; button_bg_color_gradient_direction=&#8221;157deg&#8221; button_bg_color_gradient_stops=&#8221;rgba(224,153,0,0.33) 3%|rgba(233,182,73,0.97) 25%|rgba(240,206,133,0.32) 52%|rgba(233,182,73,0.97) 74%|rgba(224,153,0,0.38) 90%&#8221; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#BCF5FD&#8221; button_border_radius=&#8221;10px&#8221; button_font=&#8221;Montserrat|600|||||||&#8221; button_icon=&#8221;&#x24;||divi||400&#8243; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_center&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px|40px|10px|40px|true|true&#8221; custom_padding_tablet=&#8221;20px|30px|20px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|15px|20px|15px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; button_text_size_tablet=&#8221;15px&#8221; button_text_size_phone=&#8221;12px&#8221; button_text_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_border_color__hover=&#8221;#ff6651&#8243; button_border_color__hover_enabled=&#8221;on|hover&#8221; button_border_width__hover=&#8221;0px&#8221; button_border_width__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#eb805c&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Row X10&#8243; module_id=&#8221;cticket&#8221; module_class=&#8221;container&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.69)&#8221; width=&#8221;40%&#8221; width_tablet=&#8221;60%&#8221; width_phone=&#8221;86%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;10px||10px||true|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; module_class=&#8221;equal-column-btn&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_tablet=&#8221;30px|30px|30px|30px|true|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|true|true&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; header_5_font=&#8221;Montserrat||||||||&#8221; header_5_text_color=&#8221;#FFFFFF&#8221; header_5_font_size=&#8221;30px&#8221; header_5_line_height=&#8221;1.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5><span>CORPORATE PACKAGES<\/span><\/h5>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;RGBA(255,255,255,0)&#8221; divider_weight=&#8221;4px&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;90deg&#8221; background_color_gradient_stops=&#8221;#ffd43a 0%|#ba5d48 13%|rgba(224,153,0,0.59) 24%|rgba(193,80,0,0.87) 51%|#e09900 79%|#ba5d48 87%|#e09900 100%&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; height=&#8221;6px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>2.796.500<sup style=%22font-size: 20px;%22>+ IVA c\/u<\/sup><\/span><br \/><span style=%22font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<span style=%22font-weight: 500; text-align: center;%22>$<\/span><span style=%22font-weight: 600; text-align: center;%22>2.796.500<sup style=%22font-size: 15px;%22>+ IVA c\/u<\/sup><\/span><br \/>\n<span style=%22font-weight: 500; text-align: center; font-size: 12px; color: #ffa469;%22>Oferta v\u00e1lida hasta el 10 de junio de 2025<\/span>&#8221; content_last_edited=&#8221;on|phone&#8221; module_id=&#8221;20ticket&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;48px&#8221; text_line_height=&#8221;0.7em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;40px||20px||false|false&#8221; custom_padding=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_tablet=&#8221;40px|20px|40px|20px|false|true&#8221; custom_padding_phone=&#8221;20px|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; link_option_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=50&#8243; link_option_url_new_window=&#8221;on&#8221; text_text_color_tablet=&#8221;#FFFFFF&#8221; text_text_color_phone=&#8221;#FFFFFF&#8221; text_text_color_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;48px&#8221; text_font_size_phone=&#8221;29px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_text_color__hover=&#8221;rgba(232,232,232,0.76)&#8221; text_text_color__hover_enabled=&#8221;on|hover&#8221;]<\/p>\n<p><span style=\"font-weight: 500; text-align: center;\">$<\/span><span style=\"font-weight: 600; text-align: center;\">1.492.500<sup style=\"font-size: 20px;\">+ IVA c\/u<\/sup><\/span><br \/><span style=\"font-weight: 500; text-align: center; font-size: 15px; color: grey;\">*Aplica a partir de 50 entradas.<\/span><br \/><span style=\"font-weight: 500; text-align: center; font-size: 15px; color: #ffa469;\">Oferta v\u00e1lida hasta el <strong data-renderer-mark=\"true\">27 de abril de 2026<\/strong><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Acceso al congreso<\/p>\n<p data-renderer-start-pos=\"632\" style=\"text-align: center;\">Traducci\u00f3n simult\u00e1nea<\/p>\n<p data-renderer-start-pos=\"679\" style=\"text-align: center;\">Coffee Break<\/p>\n<p data-renderer-start-pos=\"694\" style=\"text-align: center;\">Almuerzo<\/p>\n<p data-renderer-start-pos=\"706\" style=\"text-align: center;\">Material de apoyo<\/p>\n<p data-renderer-start-pos=\"727\" style=\"text-align: center;\">Certificado de asistencia<\/p>\n<p data-renderer-start-pos=\"756\" style=\"text-align: center;\">Experiencia Premium<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/wbf-bogota.wobi.com\/?add-to-cart=19870&#038;quantity=50&#8243; 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title_text=&#8221;concentrix_640x400-min&#8221; url=&#8221;https:\/\/www.concentrix.com\/es\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;95%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/05\/esic_640x400-min.webp&#8221; title_text=&#8221;esic_640x400-min&#8221; url=&#8221;https:\/\/esic.co\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;64%&#8221; width_tablet=&#8221;64%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Maria Fernanda Galeano<\/span><br \/><span>IA &amp; <\/span><span>Growth<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong data-renderer-mark=\"true\">Secretaria de Desarrollo Econ\u00f3mico de Medell\u00edn<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mar\u00eda Fernanda Galeano es una estratega en competitividad territorial y desarrollo econ\u00f3mico, con m\u00e1s de 15 a\u00f1os articulando modelos de innovaci\u00f3n entre el sector p\u00fablico y privado. Administradora de Negocios, especialista en finanzas de la Universidad EAFIT y con un MBA de la Universidad de Barcelona, se ha consolidado como una figura clave en la transformaci\u00f3n de ecosistemas urbanos y regionales.<\/p>\n<p><span style=\"font-weight: 400;\">Como asesora de la Consejer\u00eda Presidencial para las Regiones (DAPRE) en 2020, impuls\u00f3 planes de desarrollo en diversos municipios de Antioquia. Durante su gesti\u00f3n como Secretaria de Desarrollo Econ\u00f3mico (2016-2019), lider\u00f3 hitos clave para Medell\u00edn, incluyendo la estructuraci\u00f3n del Centro para la Cuarta Revoluci\u00f3n Industrial, la consolidaci\u00f3n de Bancuadra \u2014proyecto de inclusi\u00f3n financiera que capt\u00f3 un mill\u00f3n de d\u00f3lares de la Fundaci\u00f3n Bloomberg\u2014 y la estrategia de posicionamiento que permiti\u00f3 la realizaci\u00f3n de 400 eventos internacionales para ese cuatrienio en Medell\u00edn.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Ciudades que piensan: c\u00f3mo Medell\u00edn est\u00e1 construyendo el futuro con inteligencia artificial<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000;\"><\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ciudades que compiten: C\u00f3mo redefinir la competitividad en la era de la inteligencia artificial<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De infraestructura a inteligencia: C\u00f3mo evolucionar los modelos potenciando la infraestructura f\u00edsica con activos digitales y datos\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El cerebro urbano: C\u00f3mo pasar de la gesti\u00f3n operativa a la toma de decisiones predictivas en tiempo real<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El algoritmo humano: C\u00f3mo las organizaciones deben preparar su capital humano para la era de la automatizaci\u00f3n.\n<p><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Gutierrez&#8221; module_id=&#8221;Gutierrez&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Gutierrez&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; 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global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column !important;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column !important;&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Zuluaga&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/01\/waibt_med_speakers_web_gutierrez_900x900.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Terry Guti\u00e9rrez<\/span><\/p>\n<p><span>IA &amp; Liderazgo<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Directora General de Tesla en M\u00e9xico y Latinoam\u00e9rica<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">L\u00edder con m\u00e1s de 25 a\u00f1os de experiencia en innovaci\u00f3n, estrategia<\/span><span style=\"font-weight: 400;\"> y marketing<\/span><span style=\"font-weight: 400;\">, Terry Guti\u00e9rrez es la Directora General de Tesla en M\u00e9xico y Latinoam\u00e9rica y cofundadora de <\/span><span style=\"font-weight: 400;\">TIMSER<\/span><span style=\"font-weight: 400;\">. Durante su carrera ha ocupado roles de liderazgo en gigantes multinacionales como Rappi, Mattel, Nestl\u00e9, McKinsey &amp; Company y Procter &amp; Gamble, acelerando el crecimiento empresarial, construyendo equipos de alto rendimiento y dise\u00f1ando estrategias que combinan innovaci\u00f3n con impacto sostenible. Gracias a su trayectoria, ha sido incluida en las listas de mujeres m\u00e1s poderosas de Latinoam\u00e9rica por Forbes y Bloomberg, y ha sido reconocida como Mujer de la D\u00e9cada por Women Economic Forum.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000;\">El algoritmo del l\u00edder<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000;\"><\/span><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El algoritmo del valor estrat\u00e9gico: Transformando la inversi\u00f3n en IA en crecimiento, rentabilidad y eficiencia operativa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Procesos escalables y gobernanza: Redise\u00f1ar roles y estructuras para automatizar la toma de decisiones en toda la organizaci\u00f3n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IA Neuro-simb\u00f3lica-: Exploraci\u00f3n del nuevo paradigma de colaboraci\u00f3n humano-m\u00e1quina y c\u00f3mo esta simbiosis redefine la ventaja competitiva sostenible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talento, cultura y ejecuci\u00f3n exponencial: C\u00f3mo alinear el prop\u00f3sito con las capacidades cr\u00edticas que los equipos directivos deben desarrollar para competir en un entorno de cambio acelerado<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Zuluaga&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/01\/waibt_med_speakers_web_giuseppe_900x900.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Giuseppe Stigliano<\/span><\/p>\n<p><span>IA &amp; Marketing<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experto en marketing, emprendedor y autor best seller junto a Philip Kotler<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Giuseppe Stigliano es un emprendedor y experto de renombre en el mundo del marketing y el liderazgo con m\u00e1s de dos d\u00e9cadas de experiencia internacional. Asesor estrat\u00e9gico y profesor de marketing, Stigliano ha ocupado el cargo de CEO en tres ocasiones en agencias pioneras como WPP EMEA, J. Walter Thompson y Spring Studios. Junto a la leyenda del marketing Philip Kotler, ha coescrito<\/span><i><span style=\"font-weight: 400;\"> Retail 4.0, Onlife Fashion<\/span><\/i><span style=\"font-weight: 400;\"> y, m\u00e1s recientemente, <\/span><i><span style=\"font-weight: 400;\">Redefining Retail<\/span><\/i><span style=\"font-weight: 400;\">. Como consultor, utiliza su amplia experiencia intersectorial para ayudar a los ejecutivos a crear estrategias de marca que superen las expectativas de los clientes y maximicen el crecimiento empresarial. Adem\u00e1s, es miembro del consejo asesor de Harvard Business Review y colabora frecuentemente en Forbes.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Estrategias de marketing inteligentes para la era de la IA<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000;\"><\/span><\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f3mo ir m\u00e1s all\u00e1 del \u201cdigitalizarlo todo\u201d y usar la IA para construir estrategias de marca m\u00e1s coherentes, relevantes y sostenibles<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Una hoja de ruta para redise\u00f1ar el recorrido del cliente integrando las experiencias f\u00edsicas, digitales y virtuales<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Claves para implementar la IA de manera \u00e9tica y eficaz para automatizar procesos, mejorar la toma de decisiones y personalizar las interacciones con el cliente<\/span><\/li>\n<li><span style=\"font-weight: 400;\">De la marca al resultado: conectar IA, datos y venta consultiva para impulsar el crecimiento a largo plazo<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Furr&#8221; module_id=&#8221;Furr&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Furr&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Cochegrus&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/01\/waibt_med_speakers_web_furr_900x900.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Cochegrus&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Nathan Furr<\/span><\/p>\n<p><span>IA &amp; Estrategia<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Profesor de estrategia en INSEAD y autoridad en transformaci\u00f3n digital, innovaci\u00f3n disruptiva y liderazgo <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nathan Furr es profesor de estrategia en INSEAD, <\/span><span style=\"font-weight: 400;\">un pragm\u00e1tico de la IA<\/span><span style=\"font-weight: 400;\"> y uno de los principales expertos en c\u00f3mo las organizaciones afrontan la incertidumbre, la innovaci\u00f3n disruptiva y la transformaci\u00f3n impulsada por la Inteligencia Artificial. Es autor y coautor de varios libros sobre innovaci\u00f3n y estrategia, entre ellos <\/span><i><span style=\"font-weight: 400;\">The Upside of Uncertainty<\/span><\/i><span style=\"font-weight: 400;\">, reconocido por <\/span><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><span style=\"font-weight: 400;\"> como uno de los mejores libros de negocios de 2022. Ha trabajado como fundador y asesor de corporaciones y startups en sectores como tecnolog\u00eda limpia y servicios profesionales y financieros. Su investigaci\u00f3n analiza c\u00f3mo las empresas consolidadas toman mejores decisiones estrat\u00e9gicas cuando el futuro es incierto y los modelos tradicionales de planificaci\u00f3n dejan de funcionar, y ha sido publicada en <\/span><i><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><span style=\"font-weight: 400;\"> e <\/span><i><span style=\"font-weight: 400;\">Inc.<\/span><\/i><span style=\"font-weight: 400;\">, entre otros.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Liderar la Transformaci\u00f3n en IA: de la estrategia al modelo de negocio escalable<br \/>\n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Por qu\u00e9 la mayor\u00eda de las iniciativas de IA fracasan y qu\u00e9 decisiones de liderazgo marcan la diferencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Los fundamentos estrat\u00e9gicos necesarios para convertir la ambici\u00f3n en IA en impacto real en las empresas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Las condiciones organizativas que permiten adoptar la IA de forma efectiva y a escala<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">La experimentaci\u00f3n como una capacidad de liderazgo para reducir riesgos y acelerar la creaci\u00f3n de valor<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Mayne&#8221; module_id=&#8221;Mayne&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Mayne&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Kass&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/02\/waibt_med_speakers_web_900x900-1-scaled.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Kass&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Andrew Mayne <\/span><\/p>\n<p><span>IA &amp; Innovaci\u00f3n<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Primer Prompt Engineer de OpenAI y presentador de The OpenAI Podcast<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Andrew Mayne trabaja en la intersecci\u00f3n entre la inteligencia artificial, la innovaci\u00f3n y el storytelling. Fue Science Communicator de OpenAI y su primer Prompt Engineer, colaborando estrechamente con los equipos de investigaci\u00f3n durante el desarrollo de modelos como GPT-3, ChatGPT y GPT-4. Autor bestseller del <\/span><i><span style=\"font-weight: 400;\">Wall Street Journal<\/span><\/i><span style=\"font-weight: 400;\">, Mayne es tambi\u00e9n el presentador de <\/span><i><span style=\"font-weight: 400;\">The OpenAI Podcast<\/span><\/i><span style=\"font-weight: 400;\">, donde mantiene conversaciones en profundidad con los investigadores y creadores que est\u00e1n dando forma al futuro de la IA. En la actualidad, a trav\u00e9s de su firma Interdimensional, asesora a organizaciones para traducir las capacidades de la IA en innovaci\u00f3n pr\u00e1ctica, nuevas formas de trabajo y valor real para las empresas.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">La revoluci\u00f3n de la IA: el caso OpenAI<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lecciones de OpenAI para impulsar la innovaci\u00f3n en IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modelos disruptivos: c\u00f3mo pasar de la investigaci\u00f3n a la aplicaci\u00f3n real<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Por qu\u00e9 los equipos peque\u00f1os impulsados por IA est\u00e1n redefiniendo la velocidad, la creatividad y la ventaja competitiva<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Liderazgo e innovaci\u00f3n: c\u00f3mo dise\u00f1ar entornos donde la experimentaci\u00f3n se convierta en innovaci\u00f3n escalable<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Arboleda&#8221; module_id=&#8221;Arboleda&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Arboleda&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Kass&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wol_med_speakers_web_900x900_pablo-min.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Kass&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Pablo Arboleda Ni\u00f1o<\/span><\/p>\n<p>AI &amp; Organizational Change<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Vicepresidente de Anal\u00edtica, Datos e IA en Grupo Bancolombia y CEO de Wenia<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Ingeniero industrial y especialista en finanzas, Pablo Arboleda es el actual vicepresidente de Anal\u00edtica, Datos e IA del Grupo Bancolombia y CEO de Wenia, organizaci\u00f3n del Grupo dedicada a acercar los activos digitales a todas las personas. Con m\u00e1s de 20 a\u00f1os de experiencia en el sector financiero, su liderazgo ha sido decisivo para posicionar al Grupo Bancolombia como pionero en la integraci\u00f3n de la IA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Convencido de que la tecnolog\u00eda, la innovaci\u00f3n y los datos son factores fundamentales para generar un impacto positivo en el mundo, Arboleda se ha consolidado como un referente en la creaci\u00f3n y democratizaci\u00f3n de capacidades basadas en datos, no solo para optimizar la toma de decisiones, sino tambi\u00e9n para impulsar el desarrollo de productos y servicios innovadores.<\/span><\/p>\n<p><strong><span style=\"color: #000;\">La IA como como facilitador del cambio organizacional<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Claves para crear capacidad de datos en toda la organizaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Por qu\u00e9 la cultura y los equipos son fundamentales para la transformaci\u00f3n empresarial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">C\u00f3mo liderar e impulsar nuevas e innovadoras iniciativas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Impulsar la integraci\u00f3n de datos en todos los procesos de la compa\u00f1\u00eda<br \/>\n<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Weiss&#8221; module_id=&#8221;Weiss&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Weiss&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; 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header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Mitchell Weiss<\/span><\/p>\n<p><span>AI &amp; Innovation<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experto en Innovaci\u00f3n e IA Generativa y profesor en Harvard Business School <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Galardonado profesor en Harvard Business School, Mitchell Weiss es un referente en Innovaci\u00f3n e IA Generativa que ayuda a l\u00edderes de todas las industrias a entender e integrar esta tecnolog\u00eda en sus organizaciones. Previo a su carrera acad\u00e9mica, ejerci\u00f3 como jefe de gabinete del alcalde de Boston. Durante este periodo, posicion\u00f3 a la ciudad de Boston a la cabeza global en materia de innovaci\u00f3n y cambio colaborativo en los gobiernos. Su trabajo se enfoca principalmente en la innovaci\u00f3n y la resoluci\u00f3n de problemas, tanto en el sector p\u00fablico como en el privado. Weiss ha presentado ponencias sobre innovaci\u00f3n gubernamental en el n\u00famero 10 de Downing Street y en el Banco Mundial. Tambi\u00e9n es autor de <\/span><i><span style=\"font-weight: 400;\">We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems.<\/span><\/i><\/p>\n<p><strong><span style=\"color: #000;\">C\u00f3mo utilizar la IA Generativa para la innovaci\u00f3n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #3c668c;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">IA Generativa e innovaci\u00f3n: una herramienta clave para mejorar la creatividad y la capacidad de resoluci\u00f3n de problemas, y potenciar el crecimiento y las ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Pensamiento creativo en las instituciones: c\u00f3mo desarrollar estrategias para que las organizaciones puedan escalar nuevas ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Implicaciones \u00e9ticas de la IA: pr\u00e1cticas para que los equipos utilicen la IA de forma responsable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Colaboraci\u00f3n entre el sector p\u00fablico y privado para la innovaci\u00f3n: una gu\u00eda para establecer alianzas y restablecer la confianza entre sectores<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Zuckerberg&#8221; module_id=&#8221;Zuckerberg&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Zuckerberg&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Zuckerberg%20&#8243; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/06\/wol_med_speakers_web_900x900_zuckerberg2-min.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Zuckerberg &#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span style=\"font-weight: 600; font-size: 25px;\">Randi Zuckerberg<\/span><\/p>\n<p><span>AI &amp; Leadership<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Fundadora y CEO de Zuckerberg Media<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Randi Zuckerberg es una empresaria, inversora y reconocida autoridad en medios tecnol\u00f3gicos. Entre 2005 y 2011 fue directora de Marketing de Facebook, donde ayud\u00f3 a crear Facebook LIVE y transform\u00f3 la forma de consumir contenido en redes sociales. A d\u00eda de hoy es CEO fundadora de Zuckerberg Media, una empresa de marketing y producci\u00f3n de contenido cuya misi\u00f3n es favorecer la diversidad y la inclusi\u00f3n en la industria tecnol\u00f3gica. Adem\u00e1s de ser una de las mayores coleccionistas de NFTs producidos por mujeres, es fundadora y CEO de HUG, una tienda online de obras de arte digitales y f\u00edsicas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zuckerberg tambi\u00e9n es inversora y asesora de varias startups y peque\u00f1as empresas, y forma parte de las juntas directivas de The Motley Fool y Life360. Adem\u00e1s, es autora de los bestsellers<\/span><i><span style=\"font-weight: 400;\"> Elige Tres<\/span><\/i><span style=\"font-weight: 400;\"> y <\/span><i><span style=\"font-weight: 400;\">Dot Complicated.<\/span><\/i><\/p>\n<p><strong><span style=\"color: #000;\">IA para potenciar su proyecto profesional y personal<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #44becb;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">El papel del liderazgo en la revoluci\u00f3n de la IA: analizando las nuevas responsabilidades de los l\u00edderes en un mundo impulsado por la IA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">C\u00f3mo hacer que la IA trabaje para usted y para su empresa: estrategias de contrataci\u00f3n, gesti\u00f3n de empleados, marketing, captaci\u00f3n de clientes, y mucho m\u00e1s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">El impacto de la IA en los trabajadores: c\u00f3mo deben los l\u00edderes preparar a sus empleados para sus nuevas funciones y responsabilidades<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Retos y oportunidades de la integraci\u00f3n generalizada de la IA: un estudio de lo bueno, lo malo y lo incierto de esta tecnolog\u00eda<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Nahai&#8221; module_id=&#8221;Nahai&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ffcbc4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;292deg&#8221; background_color_gradient_stops=&#8221;#eb805c 0%|#ffffff 70%&#8221; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Nahai&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;off|200px|200px||200px&#8221; border_color_all=&#8221;#ff6651&#8243; box_shadow_style=&#8221;preset4&#8243; box_shadow_color=&#8221;#ff6651&#8243; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|40px||40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Zuckerberg%20&#8243; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/05\/wol_med_speakers_web_900x900_nahai-min.webp&#8221; content_max_width=&#8221;1100px&#8221; admin_label=&#8221;Zuckerberg &#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ff6651&#8243; header_font_size=&#8221;16px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#eb805c&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;100px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<span style=\"font-weight: 600; font-size: 25px;\">Nathalie Nahai<\/span><\/p>\n<p><span>AI &#038; the Future of Work<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;910eaf2a-b272-4d06-affa-a7ca008cb92b&#8221; text_text_color=&#8221;#000000&#8243; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Experta internacional en tecnolog\u00eda, marketing y psicolog\u00eda<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nathalie Nahai es experta en Inteligencia Artificial especializada en la intersecci\u00f3n entre comportamiento humano, cultura y tecnolog\u00edas emergentes. Formada en psicolog\u00eda, marketing y estrategia digital, Nahai asesora a organizaciones sobre c\u00f3mo afrontar los retos \u00e9ticos, creativos y relacionales que plantea la IA. Ha trabajado con empresas l\u00edderes como Google, Accenture, Unilever y Harvard Business Review, entre otras. Adem\u00e1s, es autora de <em>Business Unusual y Webs of Influence<\/em>, y presentadora del podcast In <em>Conversation with Nathalie Nahai<\/em>, en el que trata temas como la consciencia, la resiliencia y el futuro del trabajo.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000;\">Humanos + IA: c\u00f3mo crear equipos con empat\u00eda y capacidad de decisi\u00f3n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #44becb;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Comprender la capacidad de decisi\u00f3n: las carencias de la IA y por qu\u00e9 es importante el razonamiento humano<br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Cooperaci\u00f3n entre humanos e IA: c\u00f3mo integrar la IA en nuestros equipos y en la interacci\u00f3n con los clientes<br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Dise\u00f1ar tecnolog\u00edas que generen confianza: claves para una estrategia \u00e9tica y emocionalmente inteligente adaptada al futuro digital<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Los riesgos de la automatizaci\u00f3n y c\u00f3mo preservar la creatividad, la confianza y la conexi\u00f3n<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Popup &#8211; #Weiss&#8221; module_id=&#8221;Weiss&#8221; module_class=&#8221;popup&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(223,226,231,0.71)&#8221; width=&#8221;71%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;71%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; da_is_popup=&#8221;on&#8221; da_popup_slug=&#8221;Weiss&#8221; da_disable_devices=&#8221;off|off|off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1680px&#8221; custom_padding=&#8221;|0px||0px|false|true&#8221; use_background_color_gradient_phone=&#8221;off&#8221; border_radii=&#8221;on|25px|25px|25px|25px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb url=&#8221;#Weiss&#8221; image=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2024\/10\/amy_cuddy-min.webp&#8221; admin_label=&#8221;Weiss&#8221; module_class=&#8221;swiper-slide ui-testimonio&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|600||on|||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;18px&#8221; header_letter_spacing=&#8221;1px&#8221; header_line_height=&#8221;3em&#8221; body_font=&#8221;Asap||||||||&#8221; body_text_color=&#8221;#FFFFFF&#8221; body_font_size=&#8221;18px&#8221; body_line_height=&#8221;0.2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;400px&#8221; animation_style=&#8221;slide&#8221; custom_css_blurb_title=&#8221;margin-top: -150px!important;&#8221; header_text_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;105%|105%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<span style=\"font-weight: 600; font-size: 30px;\">Mitchell Weiss<\/span><\/p>\n<p><span>IA &#038; Innovaci\u00f3n<\/span>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;66089e37-b36f-439f-a833-63cf545b5931&#8243; text_text_color=&#8221;#2B3744&#8243; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;20px|20px|20px|20px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<strong>Experto en Innovaci\u00f3n e IA Generativa y profesor en Harvard Business School <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Galardonado profesor en Harvard Business School, Mitchell Weiss es un referente en Innovaci\u00f3n e IA Generativa que ayuda a l\u00edderes de todas las industrias a entender e integrar esta tecnolog\u00eda en sus organizaciones. Previo a su carrera acad\u00e9mica, ejerci\u00f3 como jefe de gabinete del alcalde de Boston. Durante este periodo, posicion\u00f3 a la ciudad de Boston a la cabeza global en materia de innovaci\u00f3n y cambio colaborativo en los gobiernos. Su trabajo se enfoca principalmente en la innovaci\u00f3n y la resoluci\u00f3n de problemas, tanto en el sector p\u00fablico como en el privado. Weiss ha presentado ponencias sobre innovaci\u00f3n gubernamental en el n\u00famero 10 de Downing Street y en el Banco Mundial. Tambi\u00e9n es autor de <\/span><i><span style=\"font-weight: 400;\">We the Possibility: Harnessing Public Entrepreneurship to Solve Our Most Urgent Problems.<\/span><\/i><\/p>\n<p><strong><span style=\"color: #000;\">C\u00f3mo utilizar la IA Generativa para la innovaci\u00f3n<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400; color: #2b3744;\"><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">IA Generativa e innovaci\u00f3n: una herramienta clave para mejorar la creatividad y la capacidad de resoluci\u00f3n de problemas, y potenciar el crecimiento y las ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Pensamiento creativo en las instituciones: c\u00f3mo desarrollar estrategias para que las organizaciones puedan escalar nuevas ideas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Implicaciones \u00e9ticas de la IA: pr\u00e1cticas para que los equipos utilicen la IA de forma responsable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #2b3744;\">Colaboraci\u00f3n entre el sector p\u00fablico y privado para la innovaci\u00f3n: una gu\u00eda para establecer alianzas y restablecer la confianza entre sectores<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WOBI On \u2014 AI &amp; Business Transformation28 de Abril Plaza Mayor Medell\u00ednTerry Guti\u00e9rrez IA &amp; LiderazgoGiuseppe Stigliano IA &amp; MarketingNathan Furr IA &amp; EstrategiaAndrew Mayne IA &amp; Innovaci\u00f3nMaria Fernanda Galeano IA &amp; GrowthFederico Guti\u00e9rrez AI &amp; Social TransformationPablo Arboleda Ni\u00f1o AI &amp; Organizational ChangeManuel D\u00edaz AI &amp; Customer ExperienceTerry Guti\u00e9rrez IA &amp; LiderazgoGiuseppe Stigliano IA [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-287265","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI &amp; 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