Terry Gutiérrez

Former Tesla Managing Director for Mexico and Latin America

Transformational leader with over 25 years of experience in strategy, innovation, and business growth. Terry Gutiérrez is the former Managing Director of Tesla for Mexico and Latin America. Currently Global Head of Retail & CPG and LATAM Region at Growth Protocol and co-founder of Timser. Her career also includes senior roles at Rappi, Mattel, Nestlé, McKinsey & Company, and Procter & Gamble, where she has built high-performing teams and developed strategies that combine innovation with sustainable impact. Forbes and Bloomberg have recognized her among the most powerful women in Latin America, and the Women Economic Forum named her Woman of the Decade.

Leading Creativity: The Leader’s Algorithm

• Strategy for exponential growth: challenging assumptions, setting clear priorities, and aligning purpose with disciplined execution.
• Process before technology: removing friction and solving the right business problems before applying AI.
• From black-box AI to better decisions: using neurosymbolic AI to make insights traceable, auditable, and actionable.
• Placing talent where it matters most: putting the right people in critical roles and leading from the front line with purpose.

Francis Ford Coppola

One of the greatest directors and filmmakers of all time

Francis Ford Coppola is a highly renowned film director, producer, and screenwriter. He has won multiple prestigious awards, including five Academy Awards, six Golden Globe Awards, two Palmes d’Or, and a British Academy Film Award (BAFTA). Coppola’s most notable films, such as The Godfather trilogy – which transformed the gangster genre – and Apocalypse Now, have established him as one of the most significant filmmakers in American history. Apart from his filmmaking career, Coppola has expanded his horizons into the wine and hospitality industry, establishing the Francis Ford Coppola Presents brand, which offers various resorts, cafes, and wineries located in California, Guatemala, and Belize. 


Leading Creativity: Lessons from a Master Director

• The skills and characteristics needed to consistently and effectively push creative boundaries
• Producing award-winning performances: How to identify and get the best out of your talent
• A different approach for dealing with doubt, uncertainty and failure
• The evolution of storytelling: Keys to develop powerful stories that capture people’s imaginations
  

Carl Lewis

Um dos melhores atletas olímpicos da história

Reconhecido como um dos melhores atletas olímpicos da história, Carl Lewis é uma lenda do atletismo, recordista mundial e dez vezes medalhista olímpico (com nove medalhas de ouro e uma de prata). Lewis redefiniu a consistência e a longevidade ao manter um desempenho de alto nível ao longo de muitos anos, competindo em cinco Jogos Olímpicos. Oito vezes campeão mundial, além da sua carreira desportiva, ele fundou a Fundação Carl Lewis em 1984 para apoiar jovens desfavorecidos e continua a dedicar a sua influência a iniciativas empresariais, educacionais e de impacto social.

A mentalidade de “eu posso fazer isso”

• O talento é apenas o primeiro passo: o que é necessário para desenvolver uma mentalidade vencedora, superar adversidades e manter o sucesso a longo prazo
• A mentalidade de “eu posso fazer isso”: chaves para construir a força mental necessária para enfrentar desafios quando a pressão é alta
• Estratégias para manter a motivação e elevar o nível ano após ano
• Não se concentre em estar no topo, mas em melhorar a cada dia: lições de um campeão olímpico sobre como impulsionar o progresso constante

David Rowan

PTech expert, serial startup investor and founding Editor-in-Chief of WIRED UK

David Rowan is a leading figure in tech and business, helping leaders and organizations navigate emerging technologies. As Founding Editor-in-Chief of WIRED UK (2008–2017), he built close ties with founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, and other high-growth startups. A longtime technology columnist for prestigious publications, Rowan turns frontier trends into practical strategies. Known for his investment acumen, he has backed more than 150 early-stage tech companies, including two billion-dollar unicorns. His Amazon #1 bestseller Non Bullshit Innovation: 17 Proven Ways to Transform How You Work offers acclaimed strategies for corporate innovation amid disruption.

Driving Transformation Through Navigating the Exponential Tech Landscape

• Mastering the convergence: AI, quantum computing, and beyond – turning exponential tech into business advantage
• Innovation under pressure: How technology-led innovation transforms businesses and consumers, driving prosperity despite economic challenges
• Lessons from ‘The Non-Bullshit Innovators’: Radical ideas to transform businesses from the world’s smartest minds
• The ten new rules of business: Why it’s time to challenge the tech monopolies

Nathalie Nahai

Especialista internacional em tecnologia, marketing e psicologia

Nathalie Nahai is a leading voice that explores the intersection of human behavior, culture, and emerging technology. A polymath with a background in psychology, marketing and digital strategy, she advises organizations on how to navigate the ethical, creative, and relational challenges posed by AI, having worked with leading companies such as Google, Accenture, and Unilever, among others. A contributor to Harvard Business Review, she is the author of Business Unusual e Webs of Influence, and the host of the podcast In conversation with Nathalie Nahai, where she explores themes such as consciousness, resilience, and the future of work.

Humanos + IA: Criar equipas com empatia e capacidade de decisão

• Compreender a tomada de decisão: as limitações da IA e a importância do raciocínio humano
• Colaboração entre humanos e IA: como integrar e direcionar a IA como um recurso valioso nas equipas e na relação com os clientes
• Desenvolver tecnologia que inspire confiança: como criar estratégias éticas e emocionalmente inteligentes para um futuro digital mais conectado
• Os riscos da automatização sem reflexão — e como preservar a criatividade, a confiança e a ligação humana

Rita McGrath

Especialista em estratégia e professora na Columbia Business School

Rita McGrath, professora da Columbia Business School,é reconhecida mundialmente como uma autoridade em liderança, inovação e crescimento em tempos de incerteza. Como consultora de CEOs, seu trabalho teve grande impacto nos programas de estratégia e crescimento de empresas da Fortune 500 em todo o mundo. É autora de cinco livros, entre eles os bestsellers The End of Competitive Advantage e e Discovery Driven Growth, que Clayton Christensen citou como a criação de “uma das ideias de gestão mais importantes já desenvolvidas”. Atualmente, está escrevendo seu próximo livro sobre como as empresas podem se adaptar melhor aproximando a tomada de decisões das informações, e anunciou que a publicação está prevista para outubro de 2026. Além disso, é fundadora da Valize, uma plataforma de inovação cuja missão é ajudar as organizações a desenvolver capacidades de inovação sustentáveis como base para a prosperidade compartilhada a longo prazo.

O Novo Playbook Estratégico para Competir em uma Era de Mudança Tecnológica

• As novas regras impostas pela tecnologia: repense a organização, os modelos de negócio e a competitividade para liderar a próxima onda de crescimento
• Quebrando barreiras: alinhar equipes, fomentar a colaboração e acelerar a execução 
• Impulsionar o crescimento em escala: como capacitar toda a organização a tomar decisões, além da alta direção
• Antecipar a disrupção tecnológica: como reconhecer padrões recorrentes de mudança e agir antes da concorrência

Greg Hoffman

Former Chief Marketing Officer at Nike

As former Chief Marketing Officer at Nike, Greg Hoffman is a world renowned expert on creating brand experiences. During his 27 years at Nike, he led teams responsible for shaping the brand’s storytelling and consumer experiences, embedding themes of equality, sustainability, and empowerment through sport into many of its most impactful campaigns. He has been recognized by Fast Company, Business Insider, and Ad Age as an authority on marketing, and innovation, and distills everything he has learned over the years in his book Emotion by Design: Creative Leadership Lessons from a Life at Nike. Today, as Founder and Principal of Modern Arena, Hoffman advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. 


Change Mindset: Fearless Leadership in Organizations

• The keys to building strong emotional connections with your consumers
• Creativity as a team sport: A roadmap to cultivate curiosity and raise the bar for excellence
• “Never play it safe, play to win”: How to foster risk-taking and innovation across the organization
• Storytelling strategies to shape a powerful, lasting brand legacy: Lessons from Nike and beyond

Renée Mauborgne

INSEAD Distinguished Fellow and co-author of Blue Ocean Strategy

Renée Mauborgne is a leading business strategist, Distinguished Fellow, professor of strategy and Co-Director of the Blue Ocean Strategy Institute at INSEAD. Together with her colleague W. Chan Kim, she co-authored the global bestseller Blue Ocean Strategy, which has sold over four million copies and is recognized as a cornerstone in strategic management. In 2023, they released Beyond Disruption and were honored by Harvard Business Review’s 100th-anniversary list as two of the four most influential thinkers Her pioneering approach to business growth, focused on creating value without destructive competition, has influenced organizations worldwide. 


Leading Growth Beyond Competition: Strategies for Sustainable Innovation

• Discover how to create new, competition-free markets using the timeless Blue Ocean principles
• Unlock growth opportunities through nondisruptive creation while preserving industries, jobs, and communities – so business and society thrive together
• Apply adaptable strategies to navigate uncertainty and leverage disruption constructively
• Learn from a decade-long study across 30+ industries and global case studies to balance innovation, value creation, and sustainable impact