Simon Sinek on the Alpha of an Organization

Group Chief Creative Officer at Cityneon and former Executive Creative Director of Cirque du Soleil

A visionary creative artistic producer with more than 25 years of experience, Welby Altidor is the Group Chief Creative Officer at NEON, global leader in creating and producing immersive experiences with partnerships such as The Walt Disney Company and Universal Studios. Altidor is the former Executive Creative Director of Creations at Cirque du Soleil, where he spearheaded the creation of well-known shows such as Luzia e Michael Jackson ONE.  His artistic contributions and creative design have led to the sale of more than 80 million tickets for interactive shows, events, and immersive exhibitions on a global scale. Altidor is also the author of Creative Courage.

Unleashing Creative Courage

• Develop the ‘Creative Courage’ to challenge the status quo and make big ideas happen: Lessons from Cirque du Soleil
• Elevating ideas as catalysts for innovation: Why there are no dumb ideas, but platforms to build upon
• Cultivating a creative ecosystem: The importance of giving everyone a voice
• Scheduling failure and seeking feedback – the cornerstone of innovation and long-term success in business

Sharon Melnick é uma psicóloga empresarial e autoridade de renome mundial em resiliência e liderança. Seu inovador trabalho se estendeu por 10 anos na Harvard Medical School. Melnick trabalhou numa vasta gama de organizações, desde empresas da Fortune 500 a instituições como a Casa Branca, as Nações Unidas e a Academia Militar de West Point. É também CEO da Horizon Point Inc, uma empresa global de coaching e formação, e autora do bestseller In Your Power: React Less, Regain Control, Raise Others.

Psicóloga empresarial, coach e especialista em resiliência

• Introducing the three Power Portals – abilities that let you transform intractable situations into win-win solutions.
• As chaves para ser pragmático e não reativo em situações de stress e tensão
• Como motivar os funcionários mais relutantes a colaborar na resolução conjunta de problemas 
• O que é necessário para se manter num estado mental e emocional ótimo e alinhado com o seu objetivo e o da sua organização

Since 1982, Luis Huete has been a professor at IESE Business School and has advised over 800 companies in more than 70 countries worldwide. His most frequent service is facilitating offsite meetings with CEOs and Executive Committees of companies to redesign their strategy, structure, and corporate culture. He has performed these roles for companies such as Coca-Cola, Repsol, Loewe, and Telefónica.

Huete is a leading figure in international business management, seamlessly blending roles as a professor, consultant, and coach. Moreover, he has authored twelve management books, notable among which are Servicios y Beneficios, Administración de Servicios e Clienting. His latest book, titled Construye tu sueño 2.0, was published in 2019.

Stephen M.R. Covey é o autor do bestseller The SPEED of Trust e Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others He is the former CEO of Covey Leadership Center, which, under his stewardship, became the largest leadership development company in the world.

Covey personally led the strategy that propelled his father’s book, Dr. Stephen R. Covey’s Os 7 Hábitos das Pessoas Altamente Eficazesuma das obras mais influentes do século XX no mundo dos negócios, de acordo com The CEO Magazine. 

Modupe Akinola, Professora Associada de Gestão na Columbia Business School, é uma das principais autoridades em matéria de desempenho e diversidade nas organizações. O trabalho de Akinola centra-se no aconselhamento de líderes sobre gestão do stress, diversidade, equidade, inclusão e promoção da liderança feminina. A sua investigação, publicada no The New York Times, Forbes e The Economist, entre outras publicações, analisa a forma como o stress e a discriminação afetam o desempenho das equipas. Antes da sua carreira académica, Akinola desempenhou o cargo de Chief Diversity Officer na Bain & Co, ajudando a recrutar e a manter pessoas negras. Obteve também um doutoramento em Comportamento Organizacional na Universidade de Harvard.

Promover o rendimento e a diversidade nas organizações

• Estratégias para aumentar a diversidade nos grupos de talentos da sua organização
• Preconceitos que afetam o recrutamento e a retenção de mulheres e pessoas racializadas nas empresas
• Como o ambiente de trabalho pode causar stress e o seu impacto no desempenho individual e da empresa
• Chaves para construir organizações que promovam a produtividade dos trabalhadores, aumentem a sua criatividade e melhorem a sua saúde

Especialista no estudo da felicidade e do bem-estar na University of British Columbia

A Dra. Elizabeth Dunn é professora de Psicologia na University of British Columbia e uma das maiores especialistas no estudo da forma como o tempo, o dinheiro e a tecnologia influenciam a felicidade. O seu trabalho de investigação foi publicado em revistas de renome - incluindo três artigos na Science - e foi apresentado em meios de comunicação internacionais como The New York Times, The Atlantic e CNN. Dunn é coautora do livro Happy Money: The Science of Happier Spending, que foi reconhecido pelo Washington Post como leitura essencial para os líderes.

O poder das relações sociais

• Como aumentar a felicidade dos funcionários em um ambiente de trabalho em evolução
• Estratégias cientificamente comprovadas para criar ligações fortes no trabalho
• Porque é que as ligações pessoais são um recurso valioso para as organizações, especialmente em tempos difíceis
• How  artificial interactions affects our feelings of happiness and social connection
• Equilíbrio entre a tecnologia e o fator humano: uma competência essencial para as empresas incorporarem eficazmente as ferramentas de IA na sua estratégia

Simon Sinek is an unshakeable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do. 

He continues to share inspiration through his bestselling books, including Start with WHY, Leaders Eat Last e The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Sinek is the Founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.

Leading and Managing Talent Through the Infinite Game

• Explore a new way of looking at your leadership, your organization, and the environment in which it operates
• Practices to maintain and rebuild trust, and how to avoid breaking it
• Learn how to build stronger relationships, which are the basis for the The Courage to Lead
• How to combat the inevitable stresses and dangers that threaten your organization, team, and each individual in your charge

Tony Fadell is an active investor and entrepreneur with a 30+ year history of founding companies and designing products that profoundly improve people’s lives. He is the Principal at Build Collective, an investment and advisory firm coaching deep tech startups. Currently, Build Collective is coaching over 200+ startups innovating game-changing technologies. He is the founder and former CEO of Nest, the company that pioneered the “Internet of Things.” Fadell was the SVP of Apple’s iPod Division and led the team that created the first 18 generations of the iPod and the first three generations of the iPhone. Throughout his career Fadell has authored more than 300 patents. In May 2016, TIME named the Nest Learning Thermostat, the iPod and the iPhone as three of the “50 Most Influential Gadgets of All Time.” He is a bestselling author of BUILD: An Unorthodox Guide to Making Things Worth Making.

An Innovator’s Guide to Making Things Worth Making

• Innovation and how deep tech can change the world
• Learning from failures to creating the iPod and founding Nest
• Addressing consumer needs and pain points: how to approach product development and design
• Strategies for effective leadership and team management to nurture innovation, experimentation and continuous improvement

David Rowan is a renowned figure in the tech and business world, helping leaders and organizations to adapt to the impact of emerging technologies. With a background as a technology columnist for various prestigious publications, he served as the founding Editor-in-Chief of WIRED magazine’s UK edition from 2008 to 2017. Beyond journalism, Rowan has demonstrated a keen eye for investment opportunities, backing over 150 early-stage tech companies, including two billion-dollar unicorns. He has cultivated relationships with the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Twitter, and numerous other ambitious startups.

His Amazon #1 business bestseller Non Bullshit Innovation: 17 Proven Ways to Transform How You Work, has garnered international acclaim for its strategies on corporate innovation in the face of disruptive technology.

Through Navigating the Exponential Tech Landscape to Drive Business Transformation

• Navigating the powerful convergence of exponential technologies to drive business transformation – AI, quantum computing, and beyond
• How technology-led innovation transforms businesses and consumers, driving prosperity despite economic challenges
• Lessons from ‘The Non-Bullshit Innovators’: Radical ideas to transform businesses from the world’s smartest minds
• The ten new rules of business: Why it’s time to challenge the tech monopolies

A foremost authority on strategies for building and sustaining revenue, Marco Bertini is a Professor at Esade and a visiting Professor at Harvard Business School. Renowned for his expertise in creating and sharing value with customers, he helps companies capitalize on innovation and competitive advantage to effectively generate revenue and build stronger brands. Bertini has collaborated with organizations such as IBM, AT&T, H&M, Coca-Cola, Procter and Gamble, Fox Networks, Pfizer, Novartis, and Boston Consulting Group, where he held the position of Senior Advisor. Author of multiple articles on strategy, marketing, and customer relationships, he is also the co-author, alongside Oded Koenigsberg, of The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value.

Strategies to Drive Lasting Revenue

• A framework for turning strategy into lasting revenue: The importance of having a customer-centric mindset to drive growth
• Selling value to customers: How to capitalize on value creation and stay true to the brand’s promise
• The opportunities of price changes: Tackling the challenges of inflation, maintaining competitiveness, and enhancing customer relationships
• Keys to leverage the power of algorithms and technology in an effective and trustable way