[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” transform_translate=”108px|0px” transform_translate_linked=”off” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”14%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]<\/p>\n
Leadership<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”0px||0px||true|false” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_align=”left” header_text_color=”#000000″ header_font_size=”45px” transform_translate=”0px|-21px” transform_translate_linked=”off” width=”100%” max_width=”100%” module_alignment=”left” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|30px|0px|30px|false|true” header_font_size_tablet=”45px” header_font_size_phone=”29px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Beyond the Noise: Why Wisdom is the New Leadership Superpower\u00a0<\/b><\/h1>\n
[\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”80%” module_alignment=”center” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n
In an age of infinite information, the hardest \u201cskills\u201d in business are now: experience, synthesizing our ideas, and knowing what to ignore<\/p>\n <\/span><\/i><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#0dbedd” text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”90%” module_alignment=”center” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n By Chiarella Bencan, WOBI<\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.23.1″ _module_preset=”default” border_color_right=”rgba(0,0,0,0.13)” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n In 1934, T.S. Eliot asked the question that defines our era: <\/span>“Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?”.<\/span><\/i> Almost 100 years later, with generative AI producing more content in a single day than humanity produced in entire centuries, Eliot\u2019s question is no longer rhetorical. It is the strategic challenge facing leaders right now \u2014 and the discipline to <\/span>find the right sources, take time to think, and know what to ignore<\/span><\/i> has become the hardest and most consequential skill in business today. And because no leader can sustain that discipline alone, it must\u00a0 be embedded\u00a0 into the way organizations operate.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||20px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/06\/Imagen_persona_sujetandocabeza-1.png” title_text=”Imagen_persona_sujetandocabeza (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Ask any senior executive what’s changed about their job over the last 5 years. They’ll mention AI, geopolitical volatility, talent, margins\u2026 But push them, and a different answer surfaces: they are tired. Not from overwork, but fromover-input.<\/span><\/p>\n We have built a civilization on the premise that more information equals better decisions. This\u00a0 statement\u00a0 was always shaky and today, it is openly false. AI systems present fabrications with the same tonal confidence as facts. Their interfaces are designed to flatter users \u2014 researchers call this <\/span>sycophancy bias<\/span><\/i>, and behavioral psychologist <\/span>Nathalie Nahai<\/b>, who joins us at the <\/span>World Business Forum in Mexico City<\/span><\/a>, has been documenting how it quietly compounds our blind spots at scale. A Harvard Business Review investigation in late 2025 introduced a term that has since travelled fast inside organizations: <\/span>workslop<\/span><\/i> \u2014 the AI-generated documents, summaries, and decks that look like work but destroy productivity.<\/span><\/p>\n The internet promised democratization, connection, self-expression. And it has delivered. But it has also brought , in significant measure, exhaustion, identity fragmentation, and psychological fatigue. A British Standards Institution survey of 1,300 UK young people aged 16 to 21, published in 2025, found that 47% wish they could have grown up in a world without the internet altogether. For an executive, the cost of confusion is asymmetric: a bad consumer decision wastes an evening; a bad executive decision \u2014 made because the leader confused the <\/span>first thing that sounded plausible<\/span><\/i> for the <\/span>thing that was true<\/span><\/i> \u2014 wastes quarters, careers, and capital.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||20px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/06\/Imagen_persona_leyendoperiodico-1.webp” title_text=”Imagen_persona_leyendoperiodico (1)” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n The executives now running the world’s largest companies grew up in an information environment defined by scarcity. Encyclopedias, libraries, nightly news broadcasts at a fixed hour\u2026 Information was finite, vetted, and largely came to them through editors, teachers, institutions, and a handful of trusted sources. You could be perfectly comfortable not remembering an actor’s name over dinner. Those leaders had more certainty about what they knew \u2014 but it would be a mistake to confuse certainty with rightness. They knew less. Vast amounts of information were simply out of reach. What has changed is not just the volume of information but the relationship with <\/span>trust<\/span><\/i>. Information still comes to leaders,\u00a0 more of it than ever, from more directions. The problem is that much of what arrives is now suspect: AI-authored, unsourced, optimized for engagement rather than accuracy. Today’s leaders have to verify before they can use what reaches them \u2014 to ask, constantly, <\/span>is this real? Who stands behind it? What is it optimizing for?<\/span><\/i> \u2014 and then interpret it, apply hard-earned wisdom to it, and use it to make decisions whose consequences are theirs alone. In just one generation, the cognitive work of being a leader has shifted from <\/span>accessing<\/span><\/i> information to <\/span>authenticating, interpreting, and acting on<\/span><\/i> it. That is exhausting in a way the previous era was not. It is also exactly the discipline strategy expert <\/span>Rita McGrath<\/b>, professor at Columbia Business School and a leading authority on innovation, strategy, and disruption, has spent her career arguing must be built into the way organizations think, decide, and grow. She joins us at the World Business Forums in <\/span>Bogot\u00e1<\/span><\/a>, <\/span>Mexico City<\/span><\/a>, <\/span>Madrid<\/span><\/a>, and <\/span>Milan<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” column_structure=”1_4,3_4″ width=”90%” custom_padding=”0px||0px||false|false” custom_css_main_element=”display: flex;||justify-content: center;||align-items: center;” hover_enabled=”0″ sticky_enabled=”0″][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”1_4″][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/06\/Imagen_Henry-Kissinger-1.webp” _builder_version=”4.27.4″ _module_preset=”default” title_text=”Imagen_Henry-Kissinger (1)” width=”64%” hover_enabled=”0″ sticky_enabled=”0″ align=”center”][\/et_pb_image][\/et_pb_column][et_pb_column _builder_version=”4.27.4″ _module_preset=”default” type=”3_4″][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” hover_enabled=”0″ custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/p>\n<\/div>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_padding=”||0px|||” custom_css_main_element=”display: flex;||justify-content: center;||align-items: center;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]The temptation in any data-saturated era is to mistake <\/span>data<\/span><\/i> for <\/span>information<\/span><\/i>, and <\/span>information<\/span><\/i> for <\/span>understanding<\/span><\/i>. The mind that accumulates is not the same mind that interprets. According to Kissinger, overwhelmed leaders become dependent on whoever can <\/span>package<\/span><\/i> the data for them \u2014 and packaging is not the same as thinking. He pointed to John Stuart Mill<\/span> In a January 2026 Wall Street Journal column, technology writer Christopher Mims named <\/span>critical ignoring<\/span><\/i> the survival skill of the year:the ability\u00a0 to deliberately direct\u00a0 attention away from the low-quality stream of information the open internet now optimizes for. MIT’s <\/span>State of AI in Business 2025<\/span><\/i>, drawn from 150 executive interviews and 300 AI deployment reviews, reached a complementary conclusion: roughly 95% of generative AI pilots have produced no measurable business impact. The bottleneck was not the technology. It was organizational. Klarna, the Swedish buy-now-pay-later fintech, was once cited as evidence that AI could replace workers at scale. Since then, the company has changed course, rehiring human customer service agents after its CEO acknowledged that overreliance on automation had compromised service quality.\u00a0<\/span><\/p>\n The best leaders we work with are doing the opposite of what the moment seems to demand. They are consuming less, but better. They are protecting their judgment rather than outsourcing it. They are using AI as a junior associate whose work they always check. <\/span>Zack Kass<\/b>, former Head of Go-to-Market at OpenAI \u2014 who joins us at the World Business Forums in <\/span>New York<\/span><\/a>, <\/span>Madrid<\/span><\/a>, and <\/span>Milan<\/span><\/a> \u2014 frames a world he calls <\/span>unmetered intelligence<\/span><\/i>: as cognitive capacity becomes effectively limitless, the constraint is no longer access to thinking, but deciding what is worth thinking about.<\/span><\/p>\n The harder question is what this looks like at the scale of an organization. The same pressure that exhausts individual executives is now shaping the institutions they lead. Organizations cannot critically ignore on people\u2019s\u00a0 behalf. What they can do is build cultures, systems, and incentives that help people filter noise, protect judgment, and focus on what truly matters \u2014 or fail to do so.\u00a0 <\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||20px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/06\/Imagen_wbf_fullhouse-1.webp” title_text=”Imagen_wbf_fullhouse (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n This is the discipline we have built the 2026 World Business Forum around: <\/span>Transcend<\/b>. The convergence of AI disruption, economic volatility, climate imperatives, and workforce transformation has created unprecedented pressure on organizations. The choice is binary: endure the chaos, or transcend it. The companies that treat transformation as a permanent state of being \u2014 not a periodic project \u2014 will define the next decade of business.<\/span><\/p>\n To transcend is not to ignore the world. It is to move past the noise into the higher work \u2014 holding a fixed purpose with one hand and reinventing everything else with the other. It is a posture <\/span>Jim Collins<\/b>, who joins us at the <\/span>World Business Forum in New York<\/span><\/a>, has been documenting for over three decades. In <\/span>Built to Last<\/span><\/i>, Collins and Jerry Porras called this <\/span>the genius of the “and”<\/span><\/i>: the most enduring organizations refuse the false choice between preserving what they stand for and reinventing how they operate. They do both. That posture is harder than ever when the environment is shouting, fragmenting, and demanding response \u2014 which is precisely why it matters now. Harvard Business Review’s study of 4,700 companies across three recessions echoes the pattern: 80% never recovered their pre-crisis growth rates within three years. Only 9% flourished, outpacing rivals by 10% or more. The difference was not resilience. It was reinvention.<\/span><\/p>\n The 2026 World Business Forums bring together the world’s leading business thinkers \u2014 researchers who have spent decades studying how organizations and leaders navigate fundamental transformation. The objective is not to hand executives a set of survival tactics. It is to share frameworks for building truly limitless organizations: ones that continuously evolve, renew, and create new possibilities.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||20px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”0px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n There is a quiet reversal taking place\u00a0 that the AI conversation rarely names: the more cognitive tasks machines absorb, the more valuable human capabilities become \u2014 not the technical ones, but the human. The capacity to read a room. To regulate one’s own state under pressure. To hold a difficult conversation without flinching. To make the kind of\u00a0 judgment call no\u00a0 model can truly\u00a0 defend \u2013\u00a0 but a leader can, through conscience, experience and responsibility.<\/span><\/p>\n For years, these were dismissed as <\/span>soft skills<\/span><\/i>. That framing is collapsing. <\/span>Daniel Goleman<\/b>, who joins us at the World Business Forums in <\/span>New York<\/span><\/a> and <\/span>Madrid<\/span><\/a>, has argued for three decades \u2014 and increasingly demonstrates with neuroscience \u2014 that emotional intelligence is not the gentler cousin of analytical intelligence. It is the neurological foundation that lets analytical intelligence function under pressure. AI is making intelligence itself a commodity. What was scarce becomes abundant. What was abundant \u2014 uniquely human capability \u2014 becomes scarce. These are not soft skills. They are the hardest skills, and they are the ones AI cannot replicate.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n There is a reason WOBI has spent more than three decades doing one thing \u2014 and doing it with what <\/span>Marcus Buckingham<\/b>, in a recent conversation with us, called <\/span>editorial rigor<\/span><\/i>. <\/span>“In this day and age,”<\/span><\/i> he said, <\/span>“what we expect from places like WOBI is editorial power, editorial rigor. Choose people who actually have legitimate credibility.”<\/span><\/i><\/p>\n Anyone with a budget can host an event. Anyone with an algorithm can recommend content. What is rare \u2014 and what becomes more valuable as everything else becomes more abundant \u2014 is the human judgment to know which ideas deserve a leader’s attention this year, and which ones, however popular, are noise. That is what a World Business Forum stage is: a space for ideas and inspiration, presented by humans and curated by humans. We do the searching and the questioning so that every executive in the room can leave with ideas to apply \u2014 to their leadership, their teams, and their organizations. Sometimes that takeaway is a new framework from the stage. Sometimes it is the serendipity of a conversation between sessions \u2014 a connection with another leader who has been wrestling with the same problem and has something worth sharing. Often, it is the most underrated experience in business education \u2014 <\/span>the eureka of remembering<\/span><\/i>: a leader walks in carrying something they already knew but had stopped acting on, and the forum reminds them. That recognition is where the most durable organizational change begins.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]The 2026 World Business Forums \u2014 staged across <\/span>Bogot\u00e1<\/span><\/a>, <\/span>New York<\/span><\/a>, <\/span>Sydney<\/span><\/a>, <\/span>Mexico City<\/span><\/a>, <\/span>Madrid<\/span><\/a>, and <\/span>Milan<\/span><\/a> \u2014 are organized around three commitments to leaders and the organizations they lead:<\/span><\/p>\n Transcend Limitations.<\/b> Break through the industry ceilings holding you back. <\/span>Indra Nooyi<\/b>, former CEO of PepsiCo, joins us at the World Business Forum in New York with the rare perspective of a leader who actually grew a global enterprise through deep transformation. <\/span>Ren\u00e9e Mauborgne<\/b>, co-author of <\/span>Blue Ocean Strategy<\/span><\/i>, brings her latest work on creating new, competition-free markets \u2014 through what she calls <\/span>nondisruptive creation<\/span><\/i> \u2014 to the World Business Forums in Bogot\u00e1, New York, and Mexico City.<\/span><\/p>\n Transcend Complexity.<\/b> Leverage AI to simplify execution and amplify human impact \u2014 without surrendering judgment. Beyond Zack Kass, <\/span>Ayanna Howard<\/b>, a former senior robotics researcher and Mars Exploration engineer at NASA’s Jet Propulsion Laboratory, joins us at the World Business Forum in Sydney on the ethical edge of human-centred AI. <\/span>David Rowan<\/b>, founding Editor-in-Chief of <\/span>WIRED UK<\/span><\/i>, examines what frontier technology actually delivers \u2014 and what it doesn’t \u2014 at the World Business Forum in Mexico City.<\/span><\/p>\n Transcend the Status Quo.<\/b> Shift culture from compliance to creativity. Beyond Goleman and Collins, <\/span>Malcolm Gladwell<\/b> brings, at the World Business Forum in New York, his latest work on the cultural narratives that quietly determine which markets win. <\/span>Justin Trudeau<\/b> joins us at the World Business Forum in Milan on leadership in a fractured geopolitical era. <\/span>Francis Ford Coppola<\/b> at the World Business Forums in Bogot\u00e1 and Mexico City on creativity as a six-decade discipline. And <\/span>Carl Lewis<\/b> \u2014 at the World Business Forums in Bogot\u00e1, Sydney, Mexico City, Madrid, and Milan \u2014 on what sustained excellence actually requires.<\/span><\/p>\n Many more thinkers join the conversation across the six cities \u2014 from <\/span>Liz Wiseman<\/b> on multiplier leadership and <\/span>Omar Johnson<\/b> on cultural brand-building (New York), to <\/span>Stephen M.R. Covey<\/b> on organizational trust and <\/span>Paola Antonelli<\/b> on creativity as competitive advantage (Milan), to <\/span>Erin Meyer<\/b> on leading across cultures (Madrid), <\/span>Greg Hoffman<\/b> on brand-building beyond the ad (Mexico City), and <\/span>Carly Fiorina<\/b> and <\/span>Seth Godin<\/b>BEFORE WE START\u2026 THE SUMMARY<\/b><\/h3>\n
<\/ul>\n
THE QUIET CRISIS NO ONE EXPECTED<\/b><\/h3>\n
THE \u201cALL-KNOWING\u201d GENERATION<\/b><\/h3>\n
<\/span><\/p>\n<\/ul>\n
WHAT KISSINGER UNDERSTOOD
<\/b><\/h3>\n![](\"https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/06\/Imagen_Jhon-Stuart-Mill-1-1.webp\")
\u2014 the 19th-century philosopher, economist, linguist, theologian, chemist, historian, and feminist \u2014 as the last person reputed to have known everything. We are unlikely to have another, but for a different reason than the one Kissinger gave at the time. It is not that the volume of information has grown beyond any one mind’s capacity, though it has. It is that knowledge itself has become more fragmented, more specialized, and more demanding. The <\/span>number of domains<\/span><\/i> in which a serious leader is now expected to be at least minimally fluent has multiplied far beyond what any single generalist can master: technology, geopolitics, ethics, climate, talent, regulation, culture, finance\u2026 If no single mind can cover the surface area, then the question of <\/span>what to hold<\/span><\/i> \u2014 and what to ignore \u2014 becomes the most important question a leader can ask. The warning lands harder in 2026 than it did the year it was given.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.23.1″ _module_preset=”default” border_color_right=”rgba(0,0,0,0.13)” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\nTHE TWO BUSINESS ESSENTIALS: JUDGMENT AND THE COURAGE TO IGNORE<\/b><\/h3>\n
<\/ul>\n
WHY “TRANSCEND”<\/b><\/h3>\n
THE HUMAN PREMIUM
\n<\/b><\/h3>\n<\/ul>\n
THE EDITORIAL IMPERATIVE: WHY LEADERS NEED CONTENT CURATORS<\/b><\/h3>\n
<\/ul>\n
THE 2026 CONVERSATION
\n<\/b><\/h3>\n