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March 20, 2026 ” content_phone=”<\/p>\n March 20, 2026 ” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|500|||||||” text_text_color=”#FFFFFF” text_font_size=”22px” global_colors_info=”{}”]<\/p>\n March 20, 2026 [\/et_pb_text][et_pb_button button_url=”#popup” button_text=”Download Brochure” button_alignment=”center” disabled_on=”on|on|on” module_id=”brochuremilanobertini” module_class=”inline-btns” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#FFFFFF” button_bg_color=”#5e97b2″ button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”10px” button_font=”Montserrat|700|||||||” custom_margin=”20px|10px|10px|10px|false|false” custom_padding=”10px|30px|10px|30px|true|true” box_shadow_style=”preset1″ box_shadow_blur=”80px” box_shadow_spread=”-4px” box_shadow_color=”#FFFFFF” disabled=”on” global_colors_info=”{}” button_border_color__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_border_color__hover=”#ffe37d” button_text_color__hover=”#FFFFFF” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100%!important;||min-width: 290px!important;||text-align: center;||” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on”][\/et_pb_button][et_pb_button button_url=”#tickets” button_text=”Register Now” button_alignment=”center” disabled_on=”on|on|on” module_id=”brochuremadrid” module_class=”inline-btns” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”15px” button_text_color=”#FFFFFF” button_bg_color=”RGBA(255,255,255,0)” button_border_color=”#FFFFFF” button_border_radius=”10px” button_font=”Montserrat|700|||||||” custom_margin=”20px|10px|10px|10px|false|false” custom_padding=”10px|30px|10px|30px|true|true” hover_enabled=”0″ locked=”off” global_colors_info=”{}” button_border_color__hover_enabled=”on|hover” button_text_color__hover_enabled=”on|hover” button_border_color__hover=”#000000″ button_text_color__hover=”#FFFFFF” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width: 100%!important;||min-width: 290px!important;||text-align: center;||” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#000000″ button_bg_enable_color__hover=”on” disabled=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_class=”punta-custom” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||||false|false” bottom_divider_height=”58px” bottom_divider_flip=”vertical” bottom_divider_arrangement=”above_content” da_disable_devices=”off|off|off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|desktop” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_3,1_3″ module_id=”speaker” _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_4_font=”Montserrat|800|||||||” header_4_text_color=”#000000″ header_4_font_size=”30px” custom_margin=”-1px||0px||false|false” custom_padding=”||0px||false|false” animation_style=”slide” animation_direction=”left” animation_duration=”1350ms” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”slide” animation_direction=”left” animation_duration=”1400ms” global_colors_info=”{}”]<\/p>\n In this hands-on session with revenue growth strategist and professor Marco Bertini, you will discover how to craft a winning growth strategy, connect authentically with purpose and customers, and build lasting loyalty even in turbulent markets and uncertain times. Packed with real cases and actionable tools, this session will send you back with a concrete playbook to win both hearts and markets.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”blue-card” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#FFFFFF” header_2_font=”Montserrat|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” background_color=”#5e97b2″ positioning=”absolute” position_origin_a_tablet=”” position_origin_a_phone=”” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|phone” width=”100%” custom_margin=”||||false|true” custom_padding=”30px|30px|30px|30px|false|true” animation_style=”slide” animation_direction=”right” animation_duration=”1450ms” positioning_tablet=”absolute” positioning_phone=”none” positioning_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Who is<\/strong><\/p>\n A foremost authority on strategies for building and sustaining revenue from customers, Marco Bertini is a professor at Esade, former professor at London Business School and Harvard Business School, and senior advisor to Globalpraxis. Renowned for his expertise in blending concepts from economics and psychology, he helps companies capitalize on innovation and competitive advantage by mastering the pivotal\u2014and often nuanced\u2014transition from creating value for customers to capture it. Bertini has collaborated with organizations such as IBM, AT&T, H&M, Coca-Cola, Procter and Gamble, Fox Networks, Pfizer, Novartis, and Boston Consulting Group.\u00a0<\/span><\/p>\n Author of multiple articles on strategy, marketing, and customer relationships, he is co-author (with Oded Koenigsberg) of <\/span>The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value<\/span><\/i>, and co-author (with Oded Koenigsberg and Elie Ofek), of the forthcoming <\/span>Pay Back: Turning Customer Value into Lasting Revenue<\/span><\/i>.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”Schedule” module_class=”debajo-punta punta-custom2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ use_background_color_gradient=”on” background_color_gradient_direction=”109deg” background_color_gradient_stops=”rgba(0,0,0,0.97) 17%|rgba(0,0,0,0.54) 48%|rgba(0,0,0,0.97) 79%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/11\/192-min-scaled.jpg” background_size=”custom” background_position=”center_right” background_horizontal_offset=”72%” custom_margin=”0px||0px||false|false” custom_padding=”0px||30px||false|false” da_disable_devices=”off|off|off” box_shadow_style=”preset6″ box_shadow_vertical=”39px” box_shadow_blur=”80px” box_shadow_spread=”39px” box_shadow_color=”#000000″ locked=”off” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” max_width=”100%” custom_margin=”||0px||false|false” custom_padding=”50px||0px||false|false” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73″ header_2_font=”Montserrat|800|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_line_height=”1.2em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”fade” header_2_font_size_tablet=”32px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”rgba(255,255,255,0.94)” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” animation_style=”fade” locked=”off” global_colors_info=”{}”]<\/p>\n Marco Bertini will equip business leaders with actionable tools to align strategy, purpose, and revenue growth. 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measurable impact ” image=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/12\/circulo_azul_120x120-min.webp” icon_placement=”left” image_icon_width=”75%” content_max_width=”1100%” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_color=”rgba(255,255,255,0.94)” header_font_size=”14px” module_alignment=”left” custom_margin=”|0px|0px|0px|false|false” custom_padding=”20px|0px|20px|0px|true|false” animation_style=”slide” animation_direction=”top” animation_duration=”1150ms” custom_css_blurb_content=”display: flex;||align-items: center;||justify-content: center;” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Keys to sell value to customers: How to capitalize on value creation and stay true to the brand\u2019s promise” image=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/12\/circulo_azul_120x120-min.webp” icon_placement=”left” image_icon_width=”70%” content_max_width=”1100%” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_color=”rgba(255,255,255,0.94)” header_font_size=”14px” module_alignment=”left” custom_margin=”|0px|0px|0px|false|false” custom_padding=”20px|0px|20px|0px|true|false” animation_style=”slide” animation_direction=”top” animation_duration=”1150ms” custom_css_blurb_content=”display: flex;||align-items: center;||justify-content: center;” global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”The opportunities of price changes: Strategies to tackle the challenges of inflation, maintaining competitiveness, and enhancing customer relationships ” image=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/12\/circulo_azul_120x120-min.webp” icon_placement=”left” image_icon_width=”100%” content_max_width=”1100%” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_color=”rgba(255,255,255,0.94)” header_font_size=”14px” module_alignment=”left” custom_margin=”|0px|0px|0px|false|false” 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box_shadow_color=”#FFFFFF” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”workshop” _builder_version=”4.27.4″ _module_preset=”b21cbb35-5bf7-42d7-b6fc-c79b9ec33a73″ text_font=”Montserrat||on||||||” text_font_size=”18px” text_line_height=”1em” header_2_font=”Montserrat|800|||||||” header_2_text_color=”#000000″ header_2_font_size=”40px” header_2_line_height=”1.2em” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” header_2_font_size_tablet=”32px” header_2_font_size_phone=”40px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n March, 20th<\/p>\n [\/et_pb_text][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Hotel Meli\u00e0 Milano
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Hotel Meli\u00e0 Milano
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Hotel Meli\u00e0 Milano
<\/span><\/p>\nCould aligning purpose with strategy be the key to winning both trust and profit?<\/h4>\n
Marco Bertini?<\/h2>\n
Description & Topics<\/h2>\n
The Workshop<\/h2>\n