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Frequently Asked Questions
Beneficios de WOBI y del World Business Forum
¿Qué incluye?
Al registrarse para asistir al World Business Forum, no solo obtiene acceso al evento de dos días, sino que desbloquea un año completo de aprendizaje continuo, inspiración y conexiones, diseñado para acompañarle en su camino de liderazgo.
Su entrada incluye:
- Acceso al World Business Forum, nuestro evento anual de referencia.
- Acceso a la carta a todas las ediciones del World Business Forum 2025 hasta el 31 de diciembre, incluyendo resúmenes y vídeos destacados de diferentes ciudades del mundo.
- Acceso completo a la biblioteca digital de WOBI: más de 300 horas de contenidos sobre liderazgo, actualizados regularmente con las ideas de expertos de todo el mundo.
- Nuevos contenidos relevantes añadidos a lo largo del año.
- Invitaciones exclusivas a eventos presenciales y virtuales de networking.
- La oportunidad de conectar con una comunidad global de directivos y líderes empresariales.
¿Por qué su entrada incluye acceso durante todo el año?
En WOBI creemos que el liderazgo no empieza y termina en un evento de dos días. Por eso, cada inscripción al World Business Forum incluye acceso a una completa oferta de contenidos digitales y experiencias para que usted pueda seguir aprendiendo y conectando durante todo el año.
¿Cómo puede ver los eventos anteriores a la carta?
Su entrada le da acceso para ver las sesiones completas del World Business Forum 2025 hasta el 15 de diciembre, además de resúmenes y contenidos seleccionados de otras ediciones internacionales disponibles durante 30 días tras cada evento.
¿Durante cuánto tiempo puede ver las ponencias completas?
Tendrá acceso completo a las ponencias hasta el 15 de diciembre de 2025. Después, podrá seguir disfrutando de una selección de los mejores momentos y del contenido "The Best of World Business Forum Worldwide 2024". Si adquiere su entrada después de esa fecha, podrá acceder al contenido completo de 2025 a medida que se vaya publicando.
¿Cada cuánto se actualiza la Biblioteca Digital?
La Biblioteca Digital se actualiza de forma continua con nuevos contenidos exclusivos procedentes de los eventos y ponentes internacionales de WOBI.
¿Se incluyen oportunidades de networking?
Sí. Además de las oportunidades que ofrece el propio evento, su acceso incluye invitaciones privadas a encuentros locales y virtuales de contenido y networking, que le permitirán conectar con otros líderes a lo largo del año.
¿Puede acceder desde cualquier lugar?
Sí, todo el contenido está disponible a nivel global, online y a la carta. Tanto si se encuentra en la oficina como si está de viaje, podrá acceder a los contenidos y a la comunidad en cualquier momento y desde cualquier dispositivo.
¿Qué ocurre si no puede asistir al evento de forma presencial?
No hay problema. Podrá disfrutar de toda la experiencia digital, incluyendo la retransmisión de todas las sesiones, el acceso a la biblioteca digital, los contenidos seleccionados y las invitaciones a los eventos de networking.
¿Cómo puede acceder a todo lo que está incluido?
Recibirá sus credenciales de acceso para explorar todas las funcionalidades a través de:
La plataforma web de WOBI aquí
La app de WOBI (disponible para iOS y Android)
Una vez que acceda, podrá disfrutar de todo lo que incluye su entrada de forma inmediata.
¿Cómo funciona el acceso en las compras de grupo?
Si ha adquirido varias entradas, su account manager de WOBI le ayudará a asignar el acceso a las personas que usted elija dentro de su organización para que todo el equipo pueda beneficiarse.
¿Ya ha comprado su entrada para 2025?
¡Buenas noticias! Ya lo tiene todo incluido. Su acceso se activará en breve y su account manager le ayudará a empezar a disfrutar de todos los beneficios.
Duración del Acceso
El acceso está incluido automáticamente cuando usted compra su entrada al World Business Forum. No necesita una suscripción o registro adicional: todo se desbloquea como parte de su entrada.
Si realiza una compra para un equipo o a través de un paquete corporativo, su account manager le ayudará a asignar el acceso a cada participante.
¿Qué métodos de pago están disponibles?
We offer flexible payment options, including credit/debit card or direct debit. You can choose to pay annually or in instalments, depending on what works best for you or your organisation.
¿Cuándo comienza su acceso?
Su acceso comenzará en cuanto se confirme la compra de su entrada al World Business Forum. Si realiza la compra durante el periodo de preventa, recibirá acceso inmediato a todos los contenidos y beneficios digitales disponibles. Las nominaciones para los asistentes presenciales podrán realizarse más adelante, a medida que se acerque la fecha del evento.
¿Durante cuánto tiempo tendrá acceso?
Su acceso será válido durante un año completo desde la fecha de compra e incluirá el contenido del World Business Forum de ese año, así como otros contenidos y experiencias exclusivas que se vayan lanzando a lo largo del año.
Renovación
Su gestor de cuenta de WOBI se pondrá en contacto con usted antes de que finalice su periodo de acceso para explicarle las opciones de renovación. Además, recibirá un recordatorio 30 días antes de que su acceso anual esté a punto de expirar.
¿Cuánto dura su acceso?
Su acceso es válido durante un año completo desde la fecha de compra. Por ejemplo, si se inscribe en julio y asiste al Forum en noviembre, su renovación no se realizará hasta el mes de julio del año siguiente, garantizándole así los 12 meses completos de acceso.
¿Qué sucede si no puede asistir al World Business Forum?
Su entrada podrá ser transferida al evento del año siguiente. Si decide posponer su asistencia, le permitiremos invitar a un acompañante adicional sin coste extra, para que puedan vivir juntos la experiencia. Este beneficio estará disponible siempre que usted renueve su acceso anual para el siguiente año.
Globally recognized expert in customer experience and AI at MIT Sloan
A globally-recognized thinker on how AI affects human judgment, Renée Richardson Gosline is an award-winning Research Scientist and Senior Lecturer at the MIT Sloan School of Management, and the head of the Human-First AI group at MIT’s Initiative on The Digital Economy. Named a Digital Fellow at Stanford’s Digital Economy Lab, Gosline has also been recognized as one of the World’s Top 40 Professors under 40 by Poets and Quants, and as “one of the brightest minds in AI” by Inc. Magazine in 2024. Her research specializes in AI CX strategy, creating a culture of experimentation, and Responsible AI. She is the author of the forthcoming book, In Praise of Friction.
Experta en Seguridad Psicológica en Harvard Business School
A renowned expert on organisational learning and leadership and the world’s #1 ranked management thinker, Amy Edmondson has been studying psychological safety and workplace behaviours for more than 20 years. The Novartis Professor of Leadership and Management at Harvard Business School, Edmondson helps organisations identify barriers to success that are often hidden inside a workplace culture. Her work has helped major firms vastly improve performance by building an environment of psychological safety, transparency and collaborative teaming. She is the bestselling author of The Fearless Organization, del recientemente publicado Right Kind of Wrong, galardonado con el Financial Time con el premio a Libro del Año 2023.
Renombrado economista y profesor emérito en Stern School of Business en NYU
One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU. He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund. Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions. A widely published author, Roubini’s most recent bestselling publication is Megamenazas: Las diez tendencias globales que ponen en peligro nuestro futuro y cómo sobrevivir a ellas.
Psicóloga social, profesora galardonada de Harvard y autora best seller
Psicóloga social, exprofesora de Harvard Business School y autora best seller, Amy Cuddy es una autoridad líder en ciencia del comportamiento y en el estudio de cómo la presencia, los prejuicios y el poder afectan a nuestras relaciones. En 2018 ganó el premio a la Excelencia en Enseñanza siendo docente en Harvard.
Cuddy es autora de Presencia: Autoestima, seguridad, poder personal y sus trabajos académicos han sido publicados en revistas entre las que destacan The Economist, The Wall Street Journal y Fast Company. Cuddy promueve el autoempoderamiento mediante métodos respaldados científicamente, con el objetivo de inspirar a las personas a ser la mejor versión de sí mismos.
Principal research scientist at MIT, and co-founder of MIT’s Initiative on the Digital Economy
Autoridad global en tecnología e Inteligencia Artificial, Andrew McAfee es investigador científico principal en MIT’s Sloan School of Management y cofundador y codirector de la Iniciativa sobre la Economía Digital de la misma institución. McAfee estudia cómo el progreso tecnológico está cambiando el mundo y ayuda a las empresas a crear estrategias ágiles, innovadoras y robustas. Además, es autor de More from Less y coautor del bestseller del New York Times The Second Machine Age. Su último libro es The Geek Way.
The most decorated gymnast of all time
Widely regarded as the greatest gymnast of all time, Simone Biles has revolutionized the sport with her extraordinary skill, and in the process has become a symbol of resilience, humility, and advocacy for mental health. She has captured six All-Around World Championship titles, making her the most decorated gymnast in World Championships history with 30 medals, including 23 gold. An eleven-time Olympic medalist, Biles’ technical prowess has led to an unprecedented five gymnastic skills being named after her. Her autobiography, Courage to Soar, became a New York Times bestseller, and her remarkable story was brought to life in the Netflix series Simone Biles Rising. She also supports initiatives that help young people in foster care and adoption systems.
Best-selling author of Atomic Habits
James Clear is the author of the #1 New York Times bestseller Atomic Habits, a transformative book that has sold over 20 million copies worldwide and has been translated into more than 60 languages. Clear’s work delves deeply into behavioral psychology, addressing the profound question, “How can we live better?” with actionable, research-based strategies that resonate across cultures and industries. He is also the creator of the 3-2-1 weekly newsletter, which reaches over 3 million email subscribers and offers distilled wisdom on habits, decision-making, and self-improvement.
One of today’s most influential management thinkers and serial entrepreneur
Seth Godin is one of the most inspiring, influential, and creative business thinkers of our time. Author of 22 international bestselling books translated into 39 languages, Godin covers a wide range of topics from creativity and change processes to how ideas are transmitted. Notable works include Purple Cow y Linchpin, and his most recent book, This Is Strategy: Make Better Plans. A serial entrepreneur, Godin also writes one of the world’s most prestigious and widely read blogs, where he publishes daily insights on management and the digital world.
Founder and Executive Chairman of the XPRIZE Foundation
Named by Fortune as one of the World’s 50 Greatest Leaders, Peter Diamandis is the Founder and Executive Chairman of the XPRIZE Foundation, which leads the world in designing and operating large-scale incentive competitions. He is also the Executive Founder of Singularity University. As an entrepreneur, Diamandis has started over 25 companies in the areas of longevity, space, venture capital and education.
He is co-Founder and Vice-Chairman of two public companies, Celularity and Vaxxinity, and co-Founder and Chairman of Fountain Life, a fully-integrated platform delivering predictive, preventative, personalized and data-driven health. He is also co-Founder of BOLD Capital Partners, a venture fund with a half-billion dollars under management investing in exponential technologies and longevity companies. Diamandis is also the bestselling author of Abundance: The Future Is Better Than You Think, BOLD: How to go Big, Create Wealth y Impact the World y The Future is Faster Than You Think. Most recently Diamandis co-Authored the #1 best seller LIFE FORCE with Tony Robbins.
Most decorated Olympian of all time
One of the world’s most admired athletes and the most decorated Olympian of all time, Phelps competed in his first Olympic Games at the age of 15. He has a total of 28 medals, 23 of which are gold. He is the first American male swimmer to earn a spot on five Olympic teams and at the 2016 Olympic Games, he became the oldest individual gold medalist in Olympic swimming history.
In 2008 Phelps created the Michael Phelps Foundation and in 2010, in collaboration with the Michael Phelps Swim School and KidsHealth.org, developed the “im” program that teaches children the importance of being active and healthy, focusing on the sport of swimming. Since retiring from competitive swimming, Phelps has also been actively involved in mental health awareness and promotion.
Silicon Valley Icon and Former Chief Evangelist at Apple
Guy Kawasaki is a seasoned professional in Silicon Valley, having worked at both Apple and Google. With over thirty years of experience, he specializes in creating innovative products and services and bringing them to market successfully. Currently, Kawasaki holds the position of Chief Evangelist at Canva, an online graphic design tool. Formerly serving as Chief Evangelist at Apple and as a trustee of the Wikimedia Foundation, he is also a prolific author, having written 16 books, including the New York Times bestsellers The Art of The Start y Enchantment. Su último libro es Think Remarkable: 9 Paths to Transform Your Life and Make a Difference.
Additionally, Kawasaki serves as an executive fellow at the Haas School of Business at UC Berkeley, and he is adjunct professor of the University of New South Wales. He also hosts the podcast Remarkable People.
Innovator and former President of Tesla Motors
A visionary leader and serial entrepreneur, Jon McNeill teaches organisations how to exponentially scale businesses and drive disruptive innovation. As former President of Tesla, he oversaw a 10-fold increase in sales from $2 billion to $20 billion in just three years. In 2018, he became COO at ride-hailing app Lyft, where he helped prepare the company to go public, growing revenue from $800 million to $2 billion in the process.
Currently, McNeill is a Managing Director at DVx Ventures, a growth-stage venture platform, and serves on several boards of companies including General Motors, Lululemon and Stash Financial.
Groundbreaking organizational psychologist and top-rated professor at Whartonr
Adam Grant es un psicólogo organizacional y autor de best sellers experto en el desarrollo de la motivación, la generosidad, la reflexión y el potencial. Ha sido el profesor mejor valorado de Wharton durante siete años consecutivos y es autor de seis libros que han vendido millones de copias, han sido traducidos a 45 idiomas y fueron número 1 en la lista de best sellers del New York Times: Hidden Potential, Piénsalo otra vez, Dar y recibir, Originales, Opción B, y Power Moves. Grant obtuvo la titularidad en Wharton durante la década de sus veinte y es experto líder en cómo encontrar motivación y significado, repensar suposiciones y vivir vidas más generosas y creativas.
All Blacks General Manager (2004-2023) and expert in building winning teams and leadership culture.
For more than two decades as the All Blacks General Manager, Darren was the driving force behind creating and maintaining the culture that shaped the New Zealand All Blacks into the world’s most successful international sports team. His focus was on building the ‘team around the team’ and creating an environment that wholeheartedly supported peak performance. During his tenure, the All Blacks achieved a winning percentage of 83.20% across more than 250 test matches, a record unrivalled in world sport, and won back to back Rugby World Cups, the Laureus World Sports team of the year, among many achievements.
Since finishing that role, Shand has founded Winning Teams, an advisory business that shares key lessons in leadership and how to build a winning culture based on his experience leading from inside the world’s most acclaimed sports team.
Leading expert in strategy, digital transformation and customer experience, Professor at UC Berkeley and Associate at Monash University
A leading expert in strategy, digital transformation, and customer experience, Peter Wilton empowers organisations to maintain their relevance and leadership in rapidly evolving markets. Drawing on first-hand industry experience, Wilton has developed a portfolio of frameworks and methodologies for implementing integrated innovation strategies, redefining customer value, and uncovering opportunities to enhance customer loyalty. Formally educated as a marketer and psychometrician, Wilton is also a Marketing Professor at UC Berkeley and an Associate at Monash University.
Alongside his academic career, he has held key roles as Senior Product Manager at Colgate and Chief Operating Officer at Myer Pacific Holdings. He now serves as Principal at ORBIS Associates and is a member of the venture capital firm Blackbird.
Research Professor and Author
Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work. She also holds the position of visiting professor in management at the University of Texas at Austin McCombs School of Business. Brown has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and is the host of two award-winning podcasts, Unlocking Us y Dare to Lead. Brown spends most of her time working in organizations around the world, helping develop braver leaders and more courageous cultures.
Uno de los pensadores de management más influyentes del mundo
Gary Hamel es uno de los pensadores empresariales más influyentes, que ha liderado la transformación de algunas de las empresas más destacadas del mundo, contribuyendo a la creación de miles de millones de dólares en valor para los accionistas. Hamel ha ejercido la docencia en London Business School durante más de cuatro décadas y, actualmente, dirige Management Lab en la misma institución. Además, es autor de libros de referencia como Competing for the Future, The Future of Management y Humanocracy: Creating Organizations as Amazing as the People Inside Them. The Wall Street Journal has ranked Hamel as the world’s most influential business thinker, and Fortune magazine has called him “the world’s leading expert on business strategy.”
Social psychologist and leading expert in organizational culture
An award-winning social psychologist and leading expert in organizational culture, Mary Murphy is the Herman B Wells Endowed Professor of Psychological and Brain Sciences at Indiana University and Founding Director of the Summer Institute on Diversity at the Center for Advanced Study in the Behavioral Sciences at Stanford University. She is also the Founder and CEO of the Equity Accelerator, a research and consulting organization that works with schools and companies to create more equitable learning and working environments through social and behavioral science. Author of more than 100 publications, Murphy was awarded the Presidential Early Career Award for Scientists and Engineers in 2019, the highest award bestowed on early career scholars by the U.S. government. Her most recent book is Cultures of Growth: How the New Science of Mindset Can Transform Individuals, Teams, and Organizations.
The most decorated coach in the history of the Spanish National Basketball Team
Global sports icon, Sergio Scariolo shaped and consolidated Spain’s basketball identity into a hallmark of excellence and historic triumphs. He is recognized and celebrated for his calm demeanor, deep tactical understanding, and ability to connect with team members bringing out their best under pressure. Scariolo boasts a record of seven medals, having guided “La Familia” to an exceptional run of success that includes the 2019 FIBA World Cup title, four EuroBasket gold medals, and two Olympic medals (a silver in London 2012 and a bronze in Rio 2016). His successful career and legacy has been captured in two books: Hablando en plata: Las razones de un entrenador y Mi amor por el baloncesto.
Author and psychology-driven technology strategist
Nathalie Nahai is a leading voice that explores the intersection of human behavior, culture, and emerging technology. With a background in psychology, marketing and digital strategy, she advises organizations on how to navigate the ethical, creative, and relational challenges posed by AI, having worked with leading companies such as Google, Accenture, Unilever, and Harvard Business Review, among others. She is the author of Business Unusual y Webs of Influence, and the host of the podcast In conversation with Nathalie Nahai, where she explores themes such as consciousness, resilience, and the future of work.
Consultor de liderazgo, exoficial de la Real Fuerza Aérea británica y autor bestseller
Consultor de liderazgo y coach ejecutivo, Peter Docker ha servido durante 25 años como oficial superior de la Real Fuerza Aérea británica y ha sido comandante durante operaciones de combate aéreo alrededor de todo el mundo. Su extensa carrera comercial e industrial lo ha llevado a trabajar en más de 100 organizaciones de más de 12 sectores, en 94 países diferentes, entre las que se incluyen Google, Four Seasons Hotels, Accenture, American Express, ASOS, EY y NBC Universal.
Docker es coautor del bestseller Encuentra tu porqué: Una guía práctica para encontrar un propósito en el trabajo, junto a Simon Sinek, y su último libro es Leading from the Jumpseat. Basándose en su carrera militar y en sus más de 14 años trabajando con empresas alrededor del mundo, el objetivo de Peter Docker a día de hoy es inspirar a los demás a "liderar desde el asiento del copiloto".
Autor best seller de La buena suerte y referente internacional en desarrollo del liderazgo
Empresario, autor best seller, economista y consultor, Álex Rovira es un referente internacional en liderazgo personal y profesional. Su trabajo se centra en ayudar a organizaciones y equipos a cultivar la resiliencia y el alto rendimiento, impulsando la transformación empresarial a través de los valores, el positivismo y la cultura.
Fiel defensor de que cada persona crea su buena suerte y de que el propósito, la actitud y la comunicación son las claves para hacer del mundo un lugar mejor, Rovira es el escritor de no-ficción y narrativa empresarial más traducido y vendido en lengua española. Sus libros, con más de ocho millones de copias vendidas y traducidos a más de 40 idiomas, incluyen Good Luck, Los Siete Poderes, y La Brújula Interior.
Líder transformacional y ex CEO de AT&T Business
With a remarkable career spanning more than 30 years, Anne Chow is a pioneering figure in the enterprise world. She was the first woman of color CEO in AT&T’s 140+ year history, overseeing AT&T Business, a global operating unit with a workforce of 35,000 and a value of $35 billion. She has been widely recognized as a role model for inclusive leadership, driving success at the intersection of people, culture, and technology. Twice named to Fortune’s Most Powerful Women in Business, Chow is currently Lead Director on the Board of Directors of FranklinCovey, and also serves on the Board of Directors of 3M and CSX. Additionally, she is a Senior Fellow and Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management, and the author of Sesgos inconscientes: Cómo reformularlos, cultivar conexiones y Crear equipos de alto rendimiento y LEAD BIGGER: The Transformative Power of Inclusion.
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Join thousands of leaders worldwide
2025 AGENDA
MIÉRCOLES
5
November
2025
SETH GODIN Creatividad |
Coffee Break |
JAMES CLEAR Self-Management |
JAMES PATTERSON & PATRICK LEDDIN Innovación |
Almuerzos |
ADAM GRANT Liderazgo |
Coffee Break |
SIMONE BILES Performance |
JUEVES
6
November
2025
AYANNA HOWARD IA y estrategia de innovación |
Coffee Break |
BRENÉ BROWN Talento |
Almuerzos |
RENÉE RICHARDSON GOSLINE Customer Experience Strategy |
Coffee Break |
SCOTT GALLOWAY Estrategia |
*Sujeto a cambio sin previo aviso



























