[et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.27.4″ _module_preset=”default” transform_translate=”-6px|-16px” transform_translate_linked=”off” width=”90%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||0px|||” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” transform_translate=”0px|-44px” transform_translate_linked=”off” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/08\/Img01_portada_Blog08-1-scaled.webp” title_text=”Img01_portada_Blog08 (1)” _builder_version=”4.27.4″ _module_preset=”default” transform_translate_linked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”10%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]<\/p>\n
Podcast<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” transform_translate=”103px|0px” transform_translate_linked=”off” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”15%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”] Brand Strategy[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|700|||||||” text_text_color=”#000000″ text_font_size=”12px” text_line_height=”1.8em” background_color=”#ffe37e” transform_translate=”259px|0px” transform_translate_linked=”off” positioning=”absolute” position_origin_a=”bottom_left” vertical_offset=”8px” horizontal_offset=”8px” text_orientation=”center” width=”20%” width_tablet=”16%” width_phone=”40%” width_last_edited=”on|phone” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” border_radii=”on|50px|50px|50px|50px” global_colors_info=”{}”]<\/p>\n Business Transformation<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” width_tablet=”100%” width_phone=”95%” width_last_edited=”on|phone” module_alignment=”left” custom_padding=”0px||0px||true|false” module_alignment_tablet=”left” module_alignment_phone=”center” module_alignment_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” header_text_align=”left” header_text_color=”#000000″ header_font_size=”45px” transform_translate=”0px|-21px” transform_translate_linked=”off” width=”100%” max_width=”100%” module_alignment=”left” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”20px|30px|0px|30px|false|true” header_font_size_tablet=”45px” header_font_size_phone=”29px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.23.1″ _module_preset=”default” border_color_right=”rgba(0,0,0,0.13)” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||20px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n In 2009, Barbie turned fifty at the absolute top of her game: <\/span>99% global awareness<\/b>, the number one doll property and girls’ brand in the world, a cultural icon woven into the childhoods of millions across generations and continents. If you had stood in Mattel’s boardroom that year, <\/span>the future <\/b>would have <\/span>looked<\/b> untouchable<\/b>.<\/span><\/p>\n Five years later, that same brand was in<\/span> free fall.<\/b><\/p>\n This sharp turn of events raises a question every leader should consider:<\/span> how does an icon, one of the most recognized brands ever created, lose its grip on the very culture it helped shape? And once that connection is broken,<\/span> can it be rebuilt?\u00a0<\/span><\/p>\n Lisa McKnight, former EVP and Chief Brand Officer at Mattel, lived that story from the inside. She didn\u2019t just witness Barbie’s crisis; she led the turnaround that brought the brand back, nearly doubling the franchise in five years and steering the brand strategy behind a film that would go on to earn $1.44 billion at the box office. With more than 30 years building iconic brands \u2014 twice named one of Forbes’ Most Influential CMOs and honored as an Adweek Brand Genius \u2014 McKnight knows what it takes to <\/span>restore relevance when legacy is no longer enough.<\/b><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/08\/Img02_Blog08-1-scaled.webp” title_text=”Img02_Blog08 (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”20px||0px||false|false” hover_enabled=”0″ custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]In this episode of the <\/span> WOBI Podcast,<\/b><\/a>\u00a0McKnight explores the real meaning of relevance: how brands <\/span>earn it<\/b>, how they <\/span>lose it<\/b>, and <\/span>what it takes to win it back. <\/b>A conversation she\u2019ll continue live this year at the <\/span>World Business Forum in Sydney,<\/span><\/a>\u00a0where she will take leaders deeper into what it really takes to stay relevant across generations and why t<\/span>he best time to reinvent is long before you have to.<\/b>[\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Rewind to the late 1950s, the world was full of rules about who women were expected to become. While toys for boys allowed them to imagine themselves as doctors, astronauts or firefighters, toys for girls often revolved around home and family \u2014 a future imagined small, quiet, and limited.<\/span><\/p>\n Then Ruth Handler, a working mother and co-founder of Mattel, noticed something nobody else had while watching her daughter play with paper dolls: she wasn\u2019t just dressing them up, she was inventing stories. She was imagining who she might one day become.<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Lisa McKnight” portrait_url=”data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==” portrait_width=”1px” portrait_height=”1px” company_name_tablet=”” company_name_phone=”” company_name_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Abyssinica SIL|900|||||||” body_text_color=”#5e97b2″ body_font_size=”23px” author_font=”Montserrat|700|||||||” author_text_align=”center” position_font=”Abhaya Libre||||||||” custom_margin=”20px||20px||false|false” body_font_size_tablet=”23px” body_font_size_phone=”15px” body_font_size_last_edited=”on|phone” author_font_size_tablet=”” author_font_size_phone=”14px” author_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n “Ruth knew she’d created something much bigger: the original girl empowerment brand. The formula was simple: purpose times relevance, and it soon proved rich with opportunity.”<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n As more women entered the workforce, <\/span>Barbie evolved with them.<\/b> By 1985, nearly 60% of American women worked outside the home, and Barbie reflected that shift. When CEO Barbie arrived, she didn’t just sell; she sparked a national conversation about how few women actually sat in the C-suite.\u00a0<\/span><\/p>\n For decades, Barbie spoke fluently to the dreams of each new generation.<\/span> That ability to <\/span>reflect cultural aspiration <\/b>was what made the brand powerful, but it was also what made its decline so dangerous.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n By the mid-2010s, the world had shifted. Campaigns like Dove’s Real Beauty were celebrating beauty in every form, reshaping the conversation about what women and girls were told to aspire to.\u00a0<\/span><\/p>\n Against that backdrop, Barbie\u2019s image \u2014\u00a0 with her singular, unchanging vision of perfection \u2014 began to feel <\/span>disconnected from the times.<\/b> People no longer felt represented and Mattel soon realized that:<\/span><\/span><\/p>\n But the most damaging wound wasn’t external. It was self-inflicted.<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Lisa McKnight” portrait_url=”data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==” portrait_width=”1px” portrait_height=”1px” company_name_tablet=”” company_name_phone=”” company_name_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Abyssinica SIL|900|||||||” body_text_color=”#5e97b2″ body_font_size=”23px” author_font=”Montserrat|700|||||||” author_text_align=”center” position_font=”Abhaya Libre||||||||” custom_margin=”20px||20px||false|false” body_font_size_tablet=”23px” body_font_size_phone=”15px” body_font_size_last_edited=”on|phone” author_font_size_tablet=”” author_font_size_phone=”14px” author_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n “Instead of evolving who Barbie was, we had distracted ourselves creating content, imagining her as other characters. Barbie, the original girl empowerment brand, was losing an important foothold.”<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||20px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n The doll that had once inspired generations of girls, in McKnight’s own words, \u201c<\/span>turned its back on its founding purpose<\/b>\u201d. Mothers no longer saw inspiration. They saw something one-dimensional, uninspiring, and out of step with the world around them.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/08\/Img03_Blog08-1-scaled.webp” title_text=”Img03_Blog08 (1)” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Mattel knew it had a problem: how do you restore a brand’s relevance without erasing the very thing that made it matter in the first place?<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n The answer was not just a clever ad campaign. It was a series of visible, product-level decisions that forced the brand to prove its renewed purpose,<\/span> not simply communicate it.<\/b><\/p>\n First, Mattel went back to the beginning. The team redefied Barbie’s purpose so that consumers could understand, once again, why she mattered. They listened more closely, leaned into consumer-centric innovation and <\/span>stopped resisting culture<\/b> in order to start moving with it.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_testimonial author=”- Lisa McKnight” portrait_url=”data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==” portrait_width=”1px” portrait_height=”1px” company_name_tablet=”” company_name_phone=”” company_name_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Abyssinica SIL|900|||||||” body_text_color=”#5e97b2″ body_font_size=”23px” author_font=”Montserrat|700|||||||” author_text_align=”center” position_font=”Abhaya Libre||||||||” custom_margin=”20px||20px||false|false” body_font_size_tablet=”23px” body_font_size_phone=”15px” body_font_size_last_edited=”on|phone” author_font_size_tablet=”” author_font_size_phone=”14px” author_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n “We connected to culture and created culture to make the brand more relatable and timely. And we reimagined Barbie as bigger than any one category.”<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n But words alone would not change perception. <\/span>Barbie had to look more like the real world.<\/b> So Mattel rebuilt the line with greater ethnic diversity, new face sculpts, different hair types and, today, more than 175 different looks.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/08\/Img04_Blog08-1-scaled.webp” title_text=”Img04_Blog08 (1)” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Then came one of the most important decisions in the brand\u2019s history: after 57 years, <\/span>Barbie\u2019s signature body shape changed. <\/b>The brand introduced curvy, petite, and tall variations to the original silhouette. It was, as McKnight puts it, \u201cthe gutsiest thing you can do to an iconic brand\u201d. It added manufacturing complexity, took far longer than a marketing push and carried significant reputational risk. But <\/span>the risk of staying the same was greater.<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”- Lisa McKnight” portrait_url=”data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==” portrait_width=”1px” portrait_height=”1px” company_name_tablet=”” company_name_phone=”” company_name_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Abyssinica SIL|900|||||||” body_text_color=”#5e97b2″ body_font_size=”23px” author_font=”Montserrat|700|||||||” author_text_align=”center” position_font=”Abhaya Libre||||||||” custom_margin=”20px||20px||false|false” body_font_size_tablet=”23px” body_font_size_phone=”15px” body_font_size_last_edited=”on|phone” author_font_size_tablet=”” author_font_size_phone=”14px” author_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n “The rewards far outweighed the risk of doing nothing\u2026 and most significantly generated nearly 100% positive sentiment. A reminder that people love Barbie the most when she takes a stand, and that maintaining brand relevance is never about playing it safe.”<\/span><\/p>\n [\/et_pb_testimonial][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]Barbie was not just talking about inclusion, imagination or possibility. <\/span>The product itself was changing<\/b> to reflect the brand\u2019s purpose, which ultimately shows that:<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n Strip away the dolls and the pink, and Barbie’s story becomes something every leader will eventually face.<\/span><\/p>\n The brands that endure are not the ones that cling hardest to their past. <\/b>They are the ones willing to re-examine what made them meaningful in the first place and brave enough to evolve as the world moves beneath them.\u00a0<\/span><\/p>\n Barbie came back not by abandoning its purpose, but by reconnecting with it.<\/b> The brand listened harder, responded to culture instead of fighting it and treated reinvention as a deliberate strategy rather than a panicked reaction.<\/span><\/p>\n For leaders, the case offers several clear lessons:<\/span><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”10px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/08\/Img05_Blog08-1-scaled.webp” title_text=”Img05_Blog08 (1)” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”10px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n And perhaps, that is the real question this case leaves for every leader and every brand:<\/span><\/p>\n When the world changes, will you know the difference between staying true to who you are and staying stuck in who you were?<\/span><\/i><\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”20px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”10px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n This is exactly the kind of challenge Lisa McKnight will unpack with us this year at the<\/span> World Business Forum in Sydney<\/b><\/a> in a session designed for leaders facing their own questions of <\/span>relevance and reinvention.<\/b><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”display: flex;||align-items: center;” locked=”off” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2026\/08\/Img06_WorldBusinessForumSydney-scaled.webp” title_text=”Img06_WorldBusinessForumSydney” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”10px||0px||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n <\/span> Spotify<\/a> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> Apple Podcasts<\/a> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span> YouTube<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px|20px|false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n For any organization navigating change, Barbie\u2019s story is a reminder that relevance is never permanent. It has to be <\/span>questioned, renewed <\/b>and<\/span> rebuilt<\/b> over time.<\/b><\/p>\n Press play and start listening to this WOBI Podcast<\/span> episode<\/span> \u2014 <\/span>Barbie: The Reinvention of an Icon<\/i><\/b> \u2014 to learn how the boldest brands turn moments of crisis into chapters of growth.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fade-in” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” header_3_font=”Montserrat|700|||||||” width=”100%” module_alignment=”left” custom_padding=”0px||||false|false” custom_css_free_form=”.container {|| display: flex;|| gap: 15px; \/* Espacio entre los c\u00edrculos *\/|| align-items: center;|| }|||| .circle {|| width: 20px;|| height: 20px;|| border-radius: 50%;|| display: inline-block;|| }|||| \/* Color Spotify (Verde menta\/esmeralda) *\/|| .spotify {|| background: radial-gradient(circle at 35% 35%, #96f0c6, #43d396);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color Apple Podcasts (Morado) *\/|| .apple {|| background: radial-gradient(circle at 35% 35%, #9287ef, #6a5acd);|| box-shadow: inset -2px -2px 4px rgba(0,0,0,0.1);|| }|||| \/* Color YouTube (Rojo coral) *\/|| .youtube {|| background: radial-gradient(circle at 35% 35%, #ff4b5c, #cc0000);|| box-shadow: inset -1px -1px 3px rgba(0,0,0,0.2);||}” locked=”off” global_colors_info=”{}”]<\/p>\n And if this is the kind of thinking that challenges how you lead, you can continue exploring more insights by <\/span>becoming a WOBI Member<\/span><\/a> <\/span>\u2014 with on-demand access to hundreds of hours of content from global thinkers, designed for leaders who see continuous learning as a strategic advantage.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wm_banner_blog_WOBI_600x219_v2-min.webp” title_text=”wm_banner_blog_WOBI_600x219_v2-min” url=”https:\/\/info.wobi.com\/wobi-membership\/” align=”center” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.23.1″ _module_preset=”default” width=”90%” custom_margin=”20px||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”display: flex;||justify-content: center;||align-items: center;” border_width_top=”1px” border_width_bottom=”1px” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_font=”Montserrat|600|||||||” text_text_color=”#000000″ text_font_size=”20px” custom_padding=”20px||20px||true|false” text_font_size_tablet=”20px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” custom_css_main_element=”display: flex !important;;||flex-direction: row !important;” global_colors_info=”{}”]Share this post [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” text_orientation=”right” global_colors_info=”{}”]The Fall and Rise of an Icon: What Barbie Teaches Us About Reinvention
\n<\/b><\/h1>\nThe Doll That Was Never Just a Doll
\n<\/b><\/h3>\nThe Quiet Crisis
\n<\/b><\/h3>\n\n
Reinvention Takes Courage
\n<\/b><\/h3>\n\n
The Question Every Leader Must Answer
\n<\/b><\/h3>\n\n
Building a Winning Brand: Lisa McKnight Live in Sydney
\n<\/b><\/h3>\n