{"id":288889,"date":"2025-07-29T08:28:25","date_gmt":"2025-07-29T08:28:25","guid":{"rendered":"https:\/\/wbf.wobi.com\/?p=288889"},"modified":"2025-07-29T12:36:56","modified_gmt":"2025-07-29T12:36:56","slug":"chiarella-bencan-moderates-the-roundtable-at-great-place-to-work-spain-ai-requires-balancing-efficiency-with-human-development-prioritizing-critical-thinking-ethics-and-spaces-for-innovat","status":"publish","type":"post","link":"https:\/\/wbf.wobi.com\/es\/chiarella-bencan-moderates-the-roundtable-at-great-place-to-work-spain-ai-requires-balancing-efficiency-with-human-development-prioritizing-critical-thinking-ethics-and-spaces-for-innovat\/","title":{"rendered":"Chiarella Bencan modera la mesa redonda de Great Place to Work Espa\u00f1a: \u201cLa IA exige equilibrar eficiencia con desarrollo humano, priorizando pensamiento cr\u00edtico, \u00e9tica y espacios para la innovaci\u00f3n\u201d"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; transform_translate=&#8221;-6px|-77px&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/07\/Chiarella_Great_Place_To_Work-min.webp&#8221; title_text=&#8221;Chiarella_Great_Place_To_Work-min&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffe37e&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_left&#8221; vertical_offset=&#8221;8px&#8221; horizontal_offset=&#8221;8px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;16%&#8221; width_tablet=&#8221;16%&#8221; width_phone=&#8221;40%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Inside WOBI<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;12px&#8221; text_line_height=&#8221;1.8em&#8221; background_color=&#8221;#ffe37e&#8221; transform_translate=&#8221;135px|0px&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;bottom_left&#8221; vertical_offset=&#8221;8px&#8221; horizontal_offset=&#8221;8px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;16%&#8221; width_tablet=&#8221;16%&#8221; width_phone=&#8221;40%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;on|50px|50px|50px|50px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Round table<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat||||||||&#8221; header_text_align=&#8221;left&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;45px&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|0px|0px|0px|false|false&#8221; header_font_size_tablet=&#8221;45px&#8221; header_font_size_phone=&#8221;29px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><b>Chiarella Bencan Moderates the Roundtable at Great Place to Work Spain: \u201cAI Requires Balancing Efficiency with Human Development, Prioritizing Critical Thinking, Ethics, and Spaces for Innovation\u201d<\/b><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; admin_label=&#8221;Column&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; border_color_right=&#8221;rgba(0,0,0,0.13)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400;\">On June 26th, a new edition of the Future of Work Spanish event took place, organized by <strong><a href=\"https:\/\/www.greatplacetowork.com\/\" target=\"_blank\" rel=\"noopener\">Great Place to Work<\/a><\/strong>, a global authority on workplace culture and employee experience. The session featured a roundtable moderated by <strong><a href=\"https:\/\/www.linkedin.com\/in\/chiarellabencan\/\" target=\"_blank\" rel=\"noopener\">Chiarella Bencan<\/a><\/strong> , Chief Digital Officer at WOBI, which explored the key challenges currently transforming organizations.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Drawing on insights from <strong><a href=\"https:\/\/contenidos.greatpeople.es\/descargas-informe-futuro-del-trabajo?test=true\" target=\"_blank\" rel=\"noopener\">the organization\u2019s annual study<\/a><\/strong>, the discussion- \u2014titled Connecting People, Culture and <strong><a href=\"http:\/\/wbf.wobi.com\/wobi-podcast-purpose-the-heart-of-every-business\/\" target=\"_blank\" rel=\"noopener\">Purpose<\/a> <\/strong>\u2014focused on<strong> organizational culture<\/strong> and evolving <strong>work models<\/strong>, employee <strong>well-being<\/strong> and <strong>mental health<\/strong>, and the growing role of <strong>AI<\/strong>\u2014alongside the enduring value of human connection in the workplace.<br \/>\n<\/span><br \/>\n<span style=\"font-weight: 400;\">Reflecting on the session, Chiarella Bencan highlighted several powerful insights that emerged during the conversation. \u201cFlexible policies must go beyond generational needs\u2014they should adapt to each person\u2019s individual circumstances and stage of life,\u201d she noted, emphasizing <strong>the importance of personalization<\/strong> in today\u2019s workplace strategies. She also stressed that well-being and incentive programs only have real impact when they are clearly communicated and supported by ongoing feedback from employees.<br \/>\n<\/span>[\/et_pb_text][et_pb_testimonial author=&#8221;- Chiarella Bencan&#8221; portrait_url=&#8221;data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==&#8221; portrait_width=&#8221;1px&#8221; portrait_height=&#8221;1px&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Abyssinica SIL|900|||||||&#8221; body_text_color=&#8221;#5e97b2&#8243; body_font_size=&#8221;23px&#8221; author_font=&#8221;Montserrat|700|||||||&#8221; author_text_align=&#8221;center&#8221; position_font=&#8221;Abhaya Libre||||||||&#8221; custom_margin=&#8221;20px||20px||false|false&#8221; body_font_size_tablet=&#8221;23px&#8221; body_font_size_phone=&#8221;15px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; author_font_size_tablet=&#8221;&#8221; author_font_size_phone=&#8221;14px&#8221; author_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u201cCommunication is key. These initiatives only work when people understand their purpose and feel heard.\u201d<br \/><\/span><\/p>\n<p>[\/et_pb_testimonial][et_pb_text module_class=&#8221;fade-in&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Another theme that resonated throughout the session was the growing presence of <strong>Artificial Intelligence<\/strong> in the workplace. According to Benc\u00e1n, AI must be approached with a mindset that balances <strong>efficiency with human development<\/strong>, giving priority to critical thinking, ethics, and spaces for innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, she underscored that well-being is not solely the responsibility of the organization\u2014it\u2019s a <strong>shared commitment<\/strong> between employers and employees. For well-being strategies to be truly effective, she argued, they must be addressed from a <strong>holistic perspective<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The roundtable brought together a diverse group of Spanish HR leaders: Marianna Lobelo Arredondo, Group Talent &amp; Employee Experience Head at <strong><a href=\"https:\/\/dovalue.es\/en\" target=\"_blank\" rel=\"noopener\">doValue<\/a><\/strong>; Irene Pozo, Head of Talent at <strong><a href=\"https:\/\/www.kairosds.com\/\" target=\"_blank\" rel=\"noopener\">Kair\u00f3s<\/a><\/strong>; Ana Colomer Vicent, Senior Talent Partner at <strong><a href=\"https:\/\/octopus.energy\/\" target=\"_blank\" rel=\"noopener\">Octopus Energy<\/a><\/strong>; and Javier Sordo, Head of People at <strong><a href=\"https:\/\/www.thoughtworks.com\/\" target=\"_blank\" rel=\"noopener\">Thoughtworks<\/a><\/strong>.<br \/><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/wbf.wobi.com\/wp-content\/uploads\/2025\/04\/wm_banner_blog_WOBI_600x219_v2-min.webp&#8221; title_text=&#8221;wm_banner_blog_WOBI_600x219_v2-min&#8221; url=&#8221;https:\/\/info.wobi.com\/wobi-membership\/&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_main_element=&#8221;display: flex;||justify-content: center;||align-items: center;&#8221; border_width_top=&#8221;1px&#8221; border_width_bottom=&#8221;1px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; custom_padding=&#8221;20px||20px||true|false&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display: flex !important;;||flex-direction: row !important;&#8221; global_colors_info=&#8221;{}&#8221;]Share this post [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23.1&#8243; 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