{"id":288502,"date":"2025-07-16T07:52:07","date_gmt":"2025-07-16T07:52:07","guid":{"rendered":"https:\/\/wbf.wobi.com\/?p=288502"},"modified":"2025-07-16T12:45:19","modified_gmt":"2025-07-16T12:45:19","slug":"pedro-hernanz-on-leadership-uncertainty-and-purpose-we-need-moments-that-help-us-think-better-decide-better-and-lead-better","status":"publish","type":"post","link":"https:\/\/wbf.wobi.com\/es\/pedro-hernanz-on-leadership-uncertainty-and-purpose-we-need-moments-that-help-us-think-better-decide-better-and-lead-better\/","title":{"rendered":"Pedro Hernanz sobre liderazgo, incertidumbre y prop\u00f3sito: \u201cNecesitamos momentos que nos ayuden a pensar mejor, decidir mejor y liderar con m\u00e1s sentido\u201d"},"content":{"rendered":"

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Inside WOBI<\/p>\n

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Interview<\/p>\n

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Photo by Aurelio Rodriguez<\/strong><\/em>
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Pedro Hernanz on Leadership, Uncertainty, and Purpose: \u201cWe need moments that help us think better, decide better, and lead better\u201d<\/b><\/h1>\n

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In a recent interview with Revista Capital<\/a><\/strong>, Pedro Hernanz<\/a><\/strong><\/span><\/span> Managing Director of WOBI Spain and Portugal \u2013 offered a sharp and thoughtful perspective on the challenges facing today\u2019s leaders, and how WOBI\u2019s mission is evolving to help them navigate a world where uncertainty is not just the norm, but a constant force reshaping the way we work, lead, and create value.
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Hernanz describes a business environment defined by constant change\u2014driven by geopolitical tensions, AI, environmental crises, and economic unpredictability. In this context, he argues, the old tools of leadership are no longer enough. Instead, leaders must cultivate resilience<\/strong>, agility<\/strong>, and a deep understanding of purpose<\/a><\/strong> to successfully guide their organizations through complexity and disruption.
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[\/et_pb_text][et_pb_testimonial author=”- Pedro Hernanz” portrait_url=”data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==” portrait_width=”1px” portrait_height=”1px” _builder_version=”4.23.1″ _module_preset=”default” body_font=”Abyssinica SIL|900|||||||” body_text_color=”#5e97b2″ body_font_size=”23px” author_font=”Montserrat|700|||||||” author_text_align=”center” position_font=”Abhaya Libre||||||||” custom_margin=”20px||20px||false|false” body_font_size_tablet=”23px” body_font_size_phone=”15px” body_font_size_last_edited=”on|phone” author_font_size_tablet=”” author_font_size_phone=”14px” author_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

\u201cExecutives can no longer seek security in predicting the future, but rather in the strength of their ecosystems.\u201d
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The ability to make sound decisions with incomplete information, build resilient teams, and maintain cultural alignment has become more critical than ever. According to Hernanz, one of the most pressing concerns among leaders today is talent: not only finding people with the right skills, but those whose mindset and sense of purpose align with the company\u2019s culture. Shared values and a clear mission are emerging as the true drivers of loyalty and performance.<\/strong><\/span><\/p>\n

For the Director, leadership today must be bold<\/strong>, human<\/strong>, and transformative<\/strong>. It\u2019s about balancing performance with empathy, strategy with vulnerability, and results with responsibility. \u201cPurpose is what gets people out of bed in the morning and inspires them to be the best version of themselves,\u201d<\/strong> he insists.<\/span><\/p>\n

This belief in the power of purpose isn\u2019t just theoretical\u2014it\u2019s what defines WOBI\u2019s value proposition.<\/strong> Hernanz highlights that beyond the live events, being a part of WOBI<\/a> <\/strong>offers leaders a rich ecosystem of digital content accessible anytime through its app,with flexible, high-impact formats tailored to the demands of executive life. It also includes year-round opportunities for networking<\/a> <\/strong>\u2014both digital and in person\u2014fostering meaningful connections that extend far beyond the forum itself. This ongoing learning experience helps executives stay ahead in a world where, according to surveys, 75% believe their management knowledge will be outdated within five years.
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[\/et_pb_text][et_pb_testimonial author=”- Pedro Hernanz” portrait_url=”data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iNTAwIiBoZWlnaHQ9IjUwMCIgdmlld0JveD0iMCAwIDUwMCA1MDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+CiAgICA8ZyBmaWxsPSJub25lIiBmaWxsLXJ1bGU9ImV2ZW5vZGQiPgogICAgICAgIDxwYXRoIGZpbGw9IiNFQkVCRUIiIGQ9Ik0wIDBoNTAwdjUwMEgweiIvPgogICAgICAgIDxyZWN0IGZpbGwtb3BhY2l0eT0iLjEiIGZpbGw9IiMwMDAiIHg9IjY4IiB5PSIzMDUiIHdpZHRoPSIzNjQiIGhlaWdodD0iNTY4IiByeD0iMTgyIi8+CiAgICAgICAgPGNpcmNsZSBmaWxsLW9wYWNpdHk9Ii4xIiBmaWxsPSIjMDAwIiBjeD0iMjQ5IiBjeT0iMTcyIiByPSIxMDAiLz4KICAgIDwvZz4KPC9zdmc+Cg==” portrait_width=”1px” portrait_height=”1px” _builder_version=”4.23.1″ _module_preset=”default” body_font=”Abyssinica SIL|900|||||||” body_text_color=”#5e97b2″ body_font_size=”23px” author_font=”Montserrat|700|||||||” author_text_align=”center” position_font=”Abhaya Libre||||||||” custom_margin=”20px||20px||false|false” body_font_size_tablet=”23px” body_font_size_phone=”15px” body_font_size_last_edited=”on|phone” author_font_size_tablet=”” author_font_size_phone=”14px” author_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

\u201cIn a world where everything changes so quickly, we need moments that help us think better, decide better, and lead with greater purpose.\u201d
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While WOBI\u2019s digital ecosystem offers invaluable ongoing support, Hernanz stresses that nothing compares to the unique energy and insight of in-person experiences: \u201cThe \u2018present moment\u2019 experienced live, and the energy and impact of speakers on stage, is truly priceless.\u201d These moments take shape most powerfully at the World Business Forum, which returns to Madrid<\/a><\/strong> on November 12\u201313 under the theme The Power of the Unpredictable<\/strong>. This year\u2019s speaker lineup reflects the urgency and ambition of today\u2019s leadership challenges: Bren\u00e9 Brown<\/strong> will explore the role of vulnerability in leadership, Adam Grant<\/strong> will delve into how to unlock talent and rethink performance, and Peter Diamandis<\/strong> will open a window into the future through the lens of exponential technologies. Other notable voices include Gary Hamel<\/strong> on strategy, Nathalie Nahai<\/strong> on AI and the future of work, Anne Chow<\/strong> on organizational transformation, and Inma Shara<\/strong> on creativity.<\/span><\/p>\n

In the end, Hernanz believes that leadership is not just about staying ahead of trends\u2014it\u2019s about building the kind of companies that make society better. \u201cBetter leaders make better companies<\/strong>,\u201d he says. \u201cAnd better companies make a better world.<\/strong>\u201d
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