WORLD BUSINESS FORUM SYDNEY

Marcus Collins – The Future of Brands

Marcus Collins es experto en marketing, transmisión cultural, estrategia de marca y comportamiento del consumidor. Es director de estrategia en Wieden+Kennedy New York y profesor de Marketing en la Ross School of Business de la Universidad de Michigan. Además, Collins trabajó como director de Estrategia Digital para Beyoncé.

Su aclamado libro For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be analiza la influencia de la cultura en el consumo y revela las pautas para influir en el comportamiento del consumidor. Collins ha recibido los premios 40 Under 40 de Advertising Age y Crain's Business 40 Under 40. Recientemente se ha incorporado al American Advertising Federation’s Advertising Hall of Achievement.

SPEAKERS 2025

Lisa
MacCallum

Talento

Anne
Chow

Liderazgo

Radhika
Dirks

Generative AI

Marcus
Collins

Marketing

Richard
Hall

Self-Management

André Agassi

Andre
Agassi

Alto

Rendimiento

Gary
Hamel

Estrategia

Cathy Freeman

Diversity &

Inclusion

Nouriel
Roubini

APAC & the

Global Economy

Lisa
MacCallum

Talento

Anne
Chow

Liderazgo

Radhika
Dirks

Generative AI

Marcus
Collins

Marketing

Richard
Hall

Self-Management

André Agassi

Andre
Agassi

Alto

Rendimiento

Gary
Hamel

Estrategia

Cathy Freeman

Diversity &

Inclusion

Nouriel
Roubini

APAC & the

Global Economy

Lisa
MacCallum

Talento

Leadership Development Expert; Professor and Deputy Dean at the Monash School of Business

A transformative leader with extensive experience in the design and delivery of leadership programs for executives, Richard Hall is a Professor, Senior Director of the Monash Global Leadership Development Program, and Deputy Dean at the Monash Business School. He has designed, managed and delivered MBA programs at a number of universities and has worked with major corporations and companies in the business, government, community and not-for-profit sectors. His research is mainly focused on leadership relations and development, management, organisational change and new technologies at work. Hall has also been a visiting Professor at Harvard University, Imperial College London and the University of Strathclyde.

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Autor, filántropo, defensor de la educación y ex tenista número 1 del mundo con múltiples títulos de Grand Slam

Considerado uno de los mejores jugadores de tenis de la historia, Andre Agassi acumuló un impresionante récord de 60 títulos en la categoría individual masculina, que incluyó ocho campeonatos de Grand Slam, durante su ilustre carrera de 20 años. Como ex número uno del mundo, Agassi dejó huella en la historia del tenis al convertirse en el primer jugador masculino en ganar los cuatro títulos de Grand Slam y una medalla de oro olímpica. También fue miembro de tres equipos ganadores de la Copa Davis en 1990, 1992 y 1995. y 1995. 

Agassi también destacó por sus iniciativas benéficas, como la creación de la Fundación Andre Agassi (1994) para ayudar a niños en situación de riesgo. Esta fundación ha desempeñado un papel fundamental en la reforma educativa, recaudando más de 180 millones de dólares. Su aclamada autobiografía, Open, se publicó en 2009 y alcanzó el número uno de la lista de bestsellers del New York Times. En reconocimiento a su contribución a este deporte, Agassi ingresó en el Salón Internacional de la Fama del Tenis en 2011.

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Uno de los pensadores de management más influyentes del mundo

Gary Hamel es uno de los pensadores empresariales más influyentes, que ha liderado la transformación de algunas de las empresas más destacadas del mundo, contribuyendo a la creación de miles de millones de dólares en valor para los accionistas. Hamel ha ejercido la docencia en London Business School durante más de cuatro décadas y, actualmente, dirige Management Lab en la misma institución. Además, es autor de libros de referencia como Compitiendo por el futuro, The Future of Management y Humanocracia: Creando organizaciones tan extraordinarias como las personas que las integran. La trayectoria profesional de Hamel ha sido reconocida por The Wall Street Journal y Fortune, entre otros, quienes lo han calificado como uno de los mayores expertos en estrategia empresarial.

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Olympic champion and the first Australian Aboriginal to win an individual Olympic Gold medal

The Right A proud Kuku Yalanji and Birri Gubba woman, Cathy Freeman is an Olympic champion and the first Australian Aboriginal to win an individual Olympic Gold medal. Recognised for her modesty, free spirit, and passion for her family and country, Freeman is one of Australia’s most respected athletes, a paradigm breaker, and a passionate advocate for diversity, inclusion, and equal opportunities for all. After collecting multiple medals across international competitions, her most notable achievement came at the 2000 Sydney Olympic Games, where she became the first competing athlete to be invited to light the Olympic flame at the opening ceremony. At the same Olympics, she won the gold medal in the 400m, claiming Australia’s 100th Olympic gold medal. During her victory lap, she carried both the Australian and Aboriginal flags in a now iconic moment.

Beyond her sports career, she founded the Cathy Freeman Foundation in 2007, which has supported over 1,600 Indigenous children in remote communities, helping them receive an education and empowering them to determine their own futures.

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Renombrado economista y profesor emérito en Stern School of Business

One of the world’s foremost experts on the global economy, Nouriel Roubini is CEO of Roubini Macro Associates, LLC, a global macroeconomic consultancy firm in New York and Professor Emeritus at the Stern School of Business at NYU.  He famously predicted the 2008 financial crisis two years before it happened at a 2006 address to the International Monetary Fund.‍ Dr. Roubini has extensive policy experience as well as broad academic credentials, consulting for the International Monetary Fund, the World Bank and numerous other prominent public and private institutions.  A widely published author, Roubini’s most recent bestselling publication is Megamenazas: Las diez tendencias globales que ponen en peligro nuestro futuro y cómo sobrevivir a ellas.  

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Founder and President of Inspired Companies and former Vice President of Nike’s Access to Sport

Lisa MacCallum is the Founder and Chief Strategist of Inspired Companies and is focused on corporate reputation, purpose driven business performance, complex stakeholder leadership, communications and brand transformation. A former Vice President at Nike, MacCallum worked internationally for two decades, primarily in the USA and Japan. She held global leadership roles for Nike in Corporate Strategy, Apparel, Sales and Retail and also led Nike’s global Access to Sport and community impact work as Managing Director of the Nike Foundation.

MacCallum holds several non-executive director roles, including with British Telecom’s Sustainable Business Board Committee in the UK; Bond University, Australia and Adani Transmission, India. Furthermore, she is a Young Global Leader of the Economic Forum, Ambassador for the World Benchmarking Alliance and Commissioner for the Aspen Institute on Information and Democracy.

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Líder transformacional y ex CEO de AT&T Business

With a remarkable career spanning more than 30 years, Anne Chow is a pioneering figure in the enterprise world. She was the first woman of color CEO in AT&T’s 140+ year history, overseeing AT&T Business, a global operating unit with a workforce of 35,000 and a value of $35 billion.  She has been widely recognised as a role model for inclusive leadership, driving success at the intersection of people, culture, and technology.   Twice named to Fortune’s Most Powerful Women in Business, Chow is currently Lead Director on the Board of Directors of FranklinCovey and also serves on the Board of Directors of 3M. Additionally, she is an Adjunct Professor of Executive Education at Northwestern University’s Kellogg School of Management.

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Expert in AI, Quantum Computing and Next-Gen Tech, CEO and Founder of Ribo AI and XLabs

A personification of tech-savvy leadership, Dr. Radhika Dirks is an entrepreneur and advisor specialized in Artificial Intelligence and Quantum computing. Named by Forbes as one of the Women in AI to Watch, Dr. Dirks is the Founder and CEO of XLabs AI and Ribo, both AI-driven companies. Entrepreneur and advisor, her expertise has earned her a spot among Deloitte’s top women in the AI world. Dirks claims that Artificial Intelligence has the potential to unlock a modern-day Renaissance by expanding and diversifying human capabilities to previously unimaginable extents.

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Galardonado experto en marketing y estrategia de marca

Marcus Collins es experto en marketing, transmisión cultural, estrategia de marca y comportamiento del consumidor. Es director de estrategia en Wieden+Kennedy New York y profesor de Marketing en la Ross School of Business de la Universidad de Michigan. Además, Collins trabajó como director de Estrategia Digital para Beyoncé.

Su aclamado libro For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be analiza la influencia de la cultura en el consumo y revela las pautas para influir en el comportamiento del consumidor. Collins ha recibido los premios 40 Under 40 de Advertising Age y Crain's Business 40 Under 40. Recientemente se ha incorporado al American Advertising Federation’s Advertising Hall of Achievement.

Leer más 3

Leadership Development Expert; Professor and Deputy Dean at the Monash School of Business

A transformative leader with extensive experience in the design and delivery of leadership programs for executives, Richard Hall is a Professor, Senior Director of the Monash Global Leadership Development Program, and Deputy Dean at the Monash Business School. He has designed, managed and delivered MBA programs at a number of universities and has worked with major corporations and companies in the business, government, community and not-for-profit sectors. His research is mainly focused on leadership relations and development, management, organisational change and new technologies at work. Hall has also been a visiting Professor at Harvard University, Imperial College London and the University of Strathclyde.

Leer más 3

Autor, filántropo, defensor de la educación y ex tenista número 1 del mundo con múltiples títulos de Grand Slam

Considerado uno de los mejores jugadores de tenis de la historia, Andre Agassi acumuló un impresionante récord de 60 títulos en la categoría individual masculina, que incluyó ocho campeonatos de Grand Slam, durante su ilustre carrera de 20 años. Como ex número uno del mundo, Agassi dejó huella en la historia del tenis al convertirse en el primer jugador masculino en ganar los cuatro títulos de Grand Slam y una medalla de oro olímpica. También fue miembro de tres equipos ganadores de la Copa Davis en 1990, 1992 y 1995. y 1995. 

Agassi también destacó por sus iniciativas benéficas, como la creación de la Fundación Andre Agassi (1994) para ayudar a niños en situación de riesgo. Esta fundación ha desempeñado un papel fundamental en la reforma educativa, recaudando más de 180 millones de dólares. Su aclamada autobiografía, Open, se publicó en 2009 y alcanzó el número uno de la lista de bestsellers del New York Times. En reconocimiento a su contribución a este deporte, Agassi ingresó en el Salón Internacional de la Fama del Tenis en 2011.

Leer más 3